Chello

BACKGROUND

Please describe your company and your position there.

I am the National Marketing Manager of Raine & Horne Group. We have over 300 franchise offices globally and I head up all brand, marketing and advertising strategies for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Chello?

We were looking to create and build a national campaign to launch the Spring selling season within the industry. Due to 2020 and COVID bringing such uncertainty to the property market. We approached Chello to assist us in creating an opportunity to build confidence through our brand. Chello worked with us in producing a positive message, call to action and creative that was relevant to all areas of our business.

What were your goals for this project?

Ultimately the Spring campaign was a combination of two main goals; it aims to turn that curiosity and uncertainty into confidence and called upon Australians to turn to Raine & Horne for answers to their questions about the changing property landscape. Whilst showcasing Raine & Horne as the brand of choice when it comes to property, we wanted to generate leads and increase property sales nationally.

The campaign had unique needs, we are a national business. We needed to make sure that the creative was relevant across all areas of our business. From rural, regional to metro. 2020 was a pretty tough year for all Australian's, therefore, we need to have a postive and encouraging look and feel to the campaign.

SOLUTION

How did you select Chello?

I research and spoke with three agencies online. The deciding factors were the fact Lindsay, the co-founder was quick to respond, was extremely detailed with what they could do. As well as the fact they have worked with other companies within the property industry. Chello seemed very approachable from the beginning.

Describe the scope of their work in detail.

The overall scope of the campaign was, initial meet and greet with myself and the executives within the company to ensure we were all on the same page. There was then an immersion session which involved more team members from Chello as well as the Raine & Horne head office team.

From there, Chello came to us with three territories for us to pick and work further on. The territories were on point.

Creative was then evolved. Creative, messaging and copy was all included. We pushed out the national campaign through our exclusive social and search digital marketing tool, as well as providing traditional media in the forms of DL's and posters.

As the National Marketing Manager, I was the point of contact for briefing and approvals.

What was the team composition?

Working with Chello we met Lindsay the co-founder, Rosie the account manager, Sophie the design director and a few copywriters. All of the team were extremely professional and exceptional time management.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

First launched in mid-October, the campaign achieved exposure to over 2.7 million online profiles across Australia. We tested the campaign with a soft launch in the middle of October, and after just 10 days we generated an average of 2.5 new listing leads for each office, which has the potential to generate a massive financial windfall in the many millions of dollars for our network.

How effective was the workflow between your team and theirs?

Rosie our account manager was our middle wo(man). She was fantastic with communication. We held weekly catch-ups and also ongoing communications across email.

What did you find most impressive about this company?

From briefing and strategy to creative and execution, Chello has continued to demonstrate professionalism, great attention to detail and effective time management, even when the turnaround times were pushed. We were impressed with their property industry knowledge and how quickly they picked up on industry statistics and property 'language'.

Are there any areas for improvement?

We were extremely satisfied with Chello.

BACKGROUND

Please describe your company and your position there.

We're a global team of people, headquartered in Australia, who care about future generations and what we're doing to the planet. We offer a range of products, from food waste digesters that allow you to dispose of food waste more sustainably; UV-C disinfection solutions to improve the health and safety of workplaces and energy efficiency solutions. I am the Global Head of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Chello?

In August 2019, we launched our new brand iugis, with Chello. They have created a beautiful platform for our business, which really embodies who we are as an organisation. The developed personality, tone of voice and launched our website. More recently, with the introduction of a new health pillar to our brand, we asked them to create a video to help us launch our new product Surfacide to businesses outside of the health vertical where it has only been sold to date.

What were your goals for this project?

UV-C disinfection is hospital grade and has been used in hospitals for a number of years. With the advent of COVID-19, we saw an opportunity to introduce this product to a number of new markets. We wanted a video to use as part of our lead generation activities, for website and social channels, that quickly demonstrated to the viewer the potential application of Surfacide in their business. The concept that Chello developed is excellent - showcasing a variety of uses and creating a strong bias for action in the comms. The 'theatre' or 'drama' they were able to build has made it compelling viewing. So much so that the manufacturer of the devices in the USA want to use the Chello video as part of their own marketing activities.

SOLUTION

How did you select this vendor?

I initially came to work with Chello a 3 years ago on a recommendation from a friend, Stuart O'Brien, who runs Houston Agency. I was very happy with the work that I did with them with Forum group that when it came to rebranding our environmental business to iugis, they were naturally the only people that I turned to.

Describe the video(s) and the process in detail.

We had an initial briefing meeting with the produce and creative director. At that time I outlined what i wanted to achieve. Almost immediately, Tristan the creative director outlined his vision for how this could work. I was impressed. We then set about pulling this together - we provided locations, they created storyboard, shot lists and VO script. My team participated in the shoot and i was at the VO recording to make sure we got the right tone we were looking for. Post was very fast and we began sharing it pretty much in line with our expectations on timing.

What was your vendors' project management or feedback process?

Regular meetings, progress reports. Discussions during filming and then wrap at end of shoot (we shot in 5 locations).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's early days as we are supply constrained at the moment getting product in from the US due to lack of flights with COVID-19, so our major promotion of this video is yet to commence. We've had some 600 views so far on youtube and a further 500 on other channels but expect that to increase dramatically when promotion starts. The US manufacturer was so impressed with our video that they have asked for a version they can use to promote their product in their home market.

How effective was the workflow between your team and theirs?

Very effective. We are in daily communication - they understand our brand and are very quick to build their knowledge of our products.

What did you find most impressive about this company?

The quality of what they produced for the price. 20 years ago I remember spending $4 million on a series of commercials when I launched the brand 3 in Australia. I have to say, the quality of what they produced, for a fraction of the price, is exceptional. Naturally technology has moved a long way in that time, but the creative development process is still pretty much the same and I was extremely impressed at their approach and what they came up with as always. We are currently in the process of shooting another video for one of our other products.

Are there any areas for improvement?

I'd have to say none that i can think of on this occasion.

BACKGROUND

Introduce your business and what you do there.

I am the CMO of Freedom Foods Group, a global manufacturer and retailer of food and beverage products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Chello?

Our company had recently established an accelerated growth plan, which required a complete overhaul of rebranding and communication strategies. We wanted to initiate the process by building a new website that reflected our image. 

SOLUTION

What was the scope of their involvement?

Chello was asked to build a corporate website with a sophisticated design that would serve as the new theme of our brand. To make the project a collaborative effort, they held a few meetings to discuss the scope and answer any outstanding questions. Once the timeline was finalized, they moved on to develop a selection of branding initiatives. We decided on the best fit, and they began building the website according to our requirements. They also designed a custom color palette for the site, produced relevant content, and integrated core assets for our internal use.

What is the team composition?

In addition to having access to their development team, we received strategic support from their founders. Their production team was also available throughout the project.

How did you come to work with Chello?

We were referred to Chello by someone within our organization who had worked with them in the past. I’m always eager to work with smaller agile firms, but their positive attitude and strategic mindset solidified my hiring decision.

How much have you invested with them?

Our expenses exceeded $200,000.

What is the status of this engagement?

The project commenced in January 2018 and concluded in November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their immaculate web designs set the tone for our new brand identity. Since rebranding, we have noticed a significant increase in site traffic and business inquiries. Beyond refreshing our image, Chello helped us establish our company as a leading competitor in the market.

How did Chello perform from a project management standpoint?

We never experienced any workflow issues, because their team worked hard to adhere to the schedule.

What did you find most impressive about them?

While most developers limit their services to items listed in the initial requirements, Chello adjusts their scope along the way to enhance the final product.

Are there any areas they could improve?

We did not encounter any major issues while working with Chello, but we would suggest balancing out their team as they continue to grow their business.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Shopify

Describe what your company does in a single sentence.

Makes commerce better for everyone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chello to accomplish?

• Shift perceptions to drive future demand
• Drive short term demand to achieve revenue goals

SOLUTION

How did you find Chello?

Referral

Why did you select Chello over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Chello were assigned to this project?

This fluctuates by project.

Describe the scope of work in detail. Please include a summary of key deliverables.

Chello are an ongoing partner, who deliver all of the creative work for Shopify in Australia.

From demand generating digital assets to brand positioning in our OOH campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Volume of Marketing Qualified Leads, Created Opportunities and Closed Won deals.

Shift in key indicators such as session volume, inbound lead volume and in market perceptions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Chello are excellent in terms of flexing to meet our business needs, and resourcing appropriately to deliver on time.

What was your primary form of communication with Chello?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their collaboration, agility, and positive energy.

Are there any areas for improvement or something Chello could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Director of Linton Chalmers Consulting

Describe what your company does in a single sentence.

Helping organisations unlock the full potential of teams, leaders and sales people 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chello to accomplish?

• Refresh my brand
• Redesign my website

SOLUTION

How did you find Chello?

• Referral
• relationship

Why did you select Chello over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Chello were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I partnered with Chello to:

• Redesign my brand identity 
• Redesign my website 
• Provide a messaging framework
• Design artefacts 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team at Chello were very effective at taking what was in my head, and making it reality. It has reasulted in a quality and fit for purpose solution I am very happy with. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• They were responsive and easy to work with.
• Results were timely.
• Communication was clear.
• The team were all credible and experienced. 

What was your primary form of communication with Chello?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The initial process to get get ideas out of my head was excellent. The team were all very aligned and cohesive. Chello took feedback on board throughout and went the extra mile to deliver a great outcome.

Are there any areas for improvement or something Chello could have done differently?

No major areas for improvement 

BACKGROUND

Please describe your company and your position there.

I’m the communications manager of a property company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Chello?

We hired Chello to develop a range of videos for internal employee events.

What were your goals for this project?

We wanted to have motivational and informative videos for our employees.

SOLUTION

How did you select this vendor?

We have previously worked well with Chello.

Describe the scope of their work in detail.

Chello followed the detailed brief for each video and provided valuable input.

What was the team composition?

We worked with a producer and videographer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They developed and edited great videos that got great feedback from employees.

How effective was the workflow between your team and theirs?

It was good. They are great to work with.

What did you find most impressive about this company?

They are clearly highly experienced in producing and editing engaging videos.

Are there any areas for improvement?

No, none that I can think of.