Rayvn Design

BACKGROUND

Please describe your company and your position there.

I am the Senior Communications Manager for a trade association that represents the distilled spirits industry in Canada. I am responsible for the company's internal and external communications with stakeholders, Association events, as well as government relations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rayvn Design, and what were your goals?

Spirits Canada, in conjunction with its Board of Directors completed a comprehensive long-term strategic plan overview and have determined that an initiative to redefine its brand identity and develop a more modern logo and website is a priority. We also identified a need for a private member portal for our member companies to access information from Spirits Canada.

SOLUTION

How did you select this vendor?

We found several companies through referral and reached out to them to see if this project was something that they were interested in taking on. I also decided to cold e-mail smaller agencies that were in the GTA (Ravyn being one of them). We solicited Proposals from all agencies, reviewed the Proposals collectively, and ultimately chose Ravyn Design because not only were we looking for an experienced Agency, but one that we could continue to build a relationship with for future projects.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, we had an introductory call with Ravyn, to get a better understanding of what was expected from both parties. After expressing interest, Ravyn sent a very straightforward proposal that outlined all costs, deliverables and expectations. From there, it took us about 2 months, from discovery to soft launch, to complete our new brand logo (and assets). After the logo was determined, we started on the wireframe development and are undergoing the process to complete our website.

How many people from the vendor's team worked with you, and what were their positions?

Directly from Ravyn: 2 (Denny and Mary - Co-Founders of Ravyn), Directly from their affiliate web development agency: 2 (Mirella VP Channel Development and Luis from ALM Corp).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Association and Board of Directors have been really impressed at the outcome of the logo and rebranding, capturing a more modern representation to what we do as an organization and a brand that displays our connections to the distilled spirits industry from “grain to glass”.

With the website and other assets in progress, we are expecting higher traffic coming to our websites, more consumers engaging with our content, participating in several campaigns that we have going on across the country, as well as increase membership by creating easier access to enrollment, which will ultimately grow revenue for the company.

Describe their project management style, including communication tools and timeliness.

We have weekly/bi-weekly meetings with Denny and Mary, and currently e-mail correspondence is working just fine for the purposes of this project. We go over current project status and high level updates so that the Association can report to the Board of Directors on a quarterly basis. Once we get into the web development part of the project, we are using Basecamp as a means to upload files, update content and keep accountability.

What did you find most impressive or unique about this company?

What we found most impressive about Ravyn was that even though they had no ties to the organization, and were approached using cold e-mail, they were immediately excited at the opportunity to rebrand and design for Spirits Canada. They were easy to get a hold of, they communicated and asked questions, were very accommodating with ad-hoc requests and feedback, and created something that the Association couldn’t get onto paper without the help of an experienced design eye.

The project has been agile to say the least, and they have been able to adjust and adapt to delays (due to scheduling/travel conflicts) as well as other unexpected things during the project. They are small but mighty, and so far have delivered what they were told they were going to deliver.

Are there any areas for improvement or something they could have done differently?

I think it's something the Association could do better as well, but a shared drive that can easily be accessible by both parties -- I think if they implemented Basecamp or invited the association to Asana or another project management software, it would keep accountability more apparent and assign dates and deadlines to each other instead of me (Sr. Comms Mgr) being the messenger between leadership and agency to deliver tasks.

BACKGROUND

Please describe your company and your position there.

I'm the founder of Legacy Life Project, a personal and corporate biography/documentary video production company. We record the life stories of individuals and companies for future generations to understand their history and their place in the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rayvn Design, and what were your goals?

We've been gaining traction steadily, and I realized that we needed a professional and polished brand to match the quality of the work we produce for our clients.

SOLUTION

How did you select this vendor?

We worked as a vendor alongside Rayvn, providing photography for one of their clients' websites. I liked the way Denny operated, and his design and branding style matched my personal aesthetic. I felt his team would be ideal to rebrand our young and growing company.

Describe the scope of their work in detail, including any steps and the final deliverables.

Rayvn did a complete analysis of our current branding and social media presence, and then produced a series of recommendations, including branding ideas, as well as other aspects of our company's outward-facing appearance.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with Denny throughout the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I'm very happy with the rebrand. I appreciate that Rayvn was open to my ideas for what the logo should convey and that the final product was a truly collaborative effort. We've received numerous positive responses to the look and feel of the new collateral, and we're excited to get it out into the world so our future potential customers can see and experience it.

Describe their project management style, including communication tools and timeliness.

Communication was excellent. We were told what to expect, and when, and Rayvn delivered as promised. We saw several iterations of the various steps and were given time to consider and respond to each step. Our feedback was received and acted upon, which made our team feel like we were truly part of the process.

What did you find most impressive or unique about this company?

I like Rayvn's communication style and professional approach. They told us what they would do, and then they did it. They listened to our ideas and concerns, and implemented changes as needed, while still guiding and adding value at each step.

Are there any areas for improvement or something they could have done differently?

Not that I can think of. Their team was responsive and communicated clearly and in a timely manner.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of an IT management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ravyn Design?

We needed help with the general positioning of our brand in the marketplace, including a new website and social media.

SOLUTION

What was the scope of their involvement?

Ravyn Design built a website from scratch based on our requirements, like a click-to-call functionality. I provided them with broad strokes, and they filled in the content with a logo design and all the general esthetics of the site, including photography and color scheme. In addition to that, they made business cards and helped me with Instagram and LinkedIn branding — they gave my company a new face on the internet.

What is the team composition?

We worked with Denny (Owner) along the process.

How did you come to work with Ravyn Design?

We chose them because they did everything in a customer-centric approach — they listened to what I wanted rather than just prescribing me a solution. 

How much have you invested with them?

We spent around $13,500 CAD (approximately $10,800 USD) with them.

What is the status of this engagement?

We worked with them through April–June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

At the moment, it’s too early to tell, but everything went well, and I had no issues.

How did Ravyn Design perform from a project management standpoint?

They met the milestones we set and delivered on time. In terms of communication, we used phone calls and emails.

What did you find most impressive about them?

They were responsive and listened to what I needed to create a custom plan for my business.

Are there any areas they could improve?

I don’t think there’s anything they can improve on. 

BACKGROUND

Introduce your business and what you do there.

My organization is Love Money Journal, which is a financial services and financial planning company. I’m the owner and founder.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Denny Kurien?

I wanted to develop my brand recognition and market through social media.

SOLUTION

What was the scope of their involvement?

Denny (Creative Director) led a discovery process to understand my mission and artistic vision. The Denny Kurien team asked about the market I wanted to target and looked into what was important to the people in it. Their team looked into my competitors. They helped to find the space in which I could compete and be different by tapping into my unique abilities. After going through that process, they presented three potential options for a revised brand and created a systematic marketing program to help us market via social media. It was a strategy for posting that included everything from colors and fonts to messaging. They also did my web design on Wix.

What is the team composition?

I primarily worked with Denny and another member of his team. They have other people on their team who I didn’t meet.

How did you come to work with Denny Kurien?

I participate in an entrepreneurial coaching program and am aware of other high-profile businesses in that space. I followed one of Denny Kurien’s clients and noticed their team rebranded the client. I was impressed by Denny Kurien’s impact. I reached out to them online and asked about their services.

How much have you invested with them?

We spent about $10,000 on the project.

What is the status of this engagement?

We started the project in August 2020, and their team still provides input when needed. We’re implementing their work and as my business grows, they will be my go-to for creative projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It was helpful to have a business angle and game plan for marketing on social media that I could execute. I felt like my investment was worth it.

I’m in a highly competitive industry. I have a desirable skillset if I can be found online, which makes business borderless. I have different people from all over calling and looking to engage in a business relationship. I’m different than other people in my space and have companies wanting to partner with me and offering incredible bonuses to do so. I attribute a large part of that to the brand that Denny Kurien helped me polish. They elevated my presence.

How did Denny Kurien perform from a project management standpoint?

It was a fun process. I previously tried to work with local providers in this space and found their processes to be immature. There was also a lack of follow-through on their deliverables. Denny Kurien was systematic and thoughtful. Their team also completed what they promised. I appreciated that professionalism.

Their deliverables came through in Adobe and Canva was the creative center, which my marketing team was familiar with. They took what was familiar to us rather than forcing us to learn their tools.

What did you find most impressive about them?

Denny Kurien was thoughtful and helped manage expectations. They listened, understood, and researched to present a great product. I had an idea for what I wanted and presented them with materials. They took my idea and turned it into a much better product for the end client through their designs and play on words. Their team helped to adapt and update the copy, and that was really helpful.

Are there any areas they could improve?

No, they’re off the charts. If I were to rate them on a scale from 1–10, they would be an 11 plus. I previously found it difficult to reign in agencies in the marketing space, but Denny Kurien had a creative process that was straightforward and pragmatic.

Do you have any advice for potential customers?

It’s important to be honest and to give them the space to create. They love what they do, and they’re highly gifted. Their team is also open to feedback.

BACKGROUND

Please describe your company and position.

I am an Executive of Ziollo Inc

Describe what your company does in a single sentence.

Ziollo makes coatings and sealants for your RV roof.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rayvn Design to accomplish?

• Rebranding

SOLUTION

How did you find Rayvn Design?

Online Search

Why did you select Rayvn Design over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Rayvn Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to update our packaging, look and feel to connect with our customers.  Initially our branding was done out of necessity and now that we're a bigger company, it was time to look more professional.

We needed a brand guideline and packaging that would drive our all our content creation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We went through Brand Discovery and Mood Boards to identify with our customers.  This took about 2 months for us to nail down the look and feel that will connect.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rayvn give precise targets and met them eveytime.  They were attentive and made quick iterations whenever we asked.

What was your primary form of communication with Rayvn Design?

Virtual Meeting

What did you find most impressive or unique about this company?

We feel that the quality of Rayvn Design's work was top-notch.  We've been through a rebrand with another company before and found this one was our best experience.

Are there any areas for improvement or something Rayvn Design could have done differently?

Nothing to note, we're really happy with the results.

BACKGROUND

Please describe your company and position.

 I am the Brand Development Manager of a Protective Equipment Manufacturer

Describe what your company does in a single sentence.

Magna Lens designs and manufactures eye and ear protection utilizing a patented magnetic design that improves comfort and safety.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rayvn Design to accomplish?

• Brand Identity Design

SOLUTION

How did you find Rayvn Design?

Social Media

Why did you select Rayvn Design over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost
• High level of expertise

How many teammates from Rayvn Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Identity Guide

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Periodic video meetings with Rayvn team with PDF presentations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on-time, top-notch communication, responsive, excellent to work with!

What was your primary form of communication with Rayvn Design?

Virtual Meeting

What did you find most impressive or unique about this company?

I was most impressed with the skill and judgement of the Rayvn team, as well as the professionalism and top-notch communication. They put significant effort into really understanding our brand to help refine our brand identity. The Rayvn team maintained a high standard of service and delivered a premium service.

Are there any areas for improvement or something Rayvn Design could have done differently?

No. They are excellent.

BACKGROUND

Please describe your company and your position there.

Battle Bunker is a Sports and Fitness brand that produces fitness competitions and digital episodes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rayvn Design, and what were your goals?

Full brand identity, voice, and branding. The goals were to make the message more clear, stand out, and provide guidelines for people who work in the business.

SOLUTION

How did you select this vendor?

We found Rayvyn Design after seeing multiple clients use the branding that Denny and his team developed for them.

Describe the scope of their work in detail, including any steps and the final deliverables.

We started out with a discovery call where Rayvyn established our intentions and goals in the marketplace. Then we went onto brand identity, voice, and branding.

How many people from the vendor's team worked with you, and what were their positions?

Two I believe.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new branding looks great and makes our brand pop

Describe their project management style, including communication tools and timeliness.

Denny was very cordial and responsive. They were also open to listening to our feedback and providing the best solution.

What did you find most impressive or unique about this company?

The in-depth research behind our brand. We do a lot of things..3 video series posted on multiple channels, competitions, merchandise

Are there any areas for improvement or something they could have done differently?

Not really!

BACKGROUND

Please describe your company and your position there.

I am the director for the company Emerdepot and we cater to Public and healthcare institutions for retail, wholesale ad institutional sales

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rayvn Design, and what were your goals?

our business had hired Ravyn to rebrand.

SOLUTION

How did you select this vendor?

we found several companies after comparing reviews and ratings. Eventually we chose Ravyn due to Mr.Denny Kurians vast experience and prompt communication skills and the charm. Love this guy

Describe the scope of their work in detail, including any steps and the final deliverables.

To start we had initial discovery sessions and later with our marketing department, Overall it was a great working with Ravyn

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with Project Manager Denny Kurien

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of the Project and rebranding our brand image exceeded our online presence. Our traffic tripled or more since completing the project. Our customers love the branding and image Ravyn had created for us. and delivery far exceeded our expectations

Describe their project management style, including communication tools and timeliness.

we had several sessions to come to our existing brand image and Logo and perfectly paid off

What did you find most impressive or unique about this company?

the communications and understanding of our business and contemporary styles used. they constantly worked with our Marketing department and result was impressive branding.

Are there any areas for improvement or something they could have done differently?

i would give 10stars as they had far exceeded our expectations

BACKGROUND

Please describe your company and your position there.

I am a co-founder and president of urbanMetrics, a Toronto-based consulting firm established in 2004. Our firm provides market feasibility and advisory services support the planning and land development process.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rayvn Design, and what were your goals?

Rayvn Design were hired to modernize our brand, and to sharpen our messaging in the market.

SOLUTION

How did you select this vendor?

Denny Kurien, the co-founder and creative director of Rayvn had previously designed our brand-ID in 2007. We approached Denny to see if he would like to "reinvent" the brand. He was our first call, and we were immediately impressed by his fresh approach supported by a clear proposal service.

Describe the scope of their work in detail, including any steps and the final deliverables.

Denny took the right amount of time to review the competitive landscape of our industry, and to listen to the partner's perspectives on how to better position our services to clients.

How many people from the vendor's team worked with you, and what were their positions?

Denny (Co-Founder & Creative Director) and Mary were very hands-on, responding promptly to requests and suggesting client-side changes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Too early to tell, but initial feedback on our brand from clients, staff and colleagues has been positive.

Describe their project management style, including communication tools and timeliness.

Excellent.

What did you find most impressive or unique about this company?

We were impressed with the hands-on support from Denny.

Are there any areas for improvement or something they could have done differently?

None. They delivered.