La Visual

What was the scope of their involvement?

We just started our third project with them. The first was setting out our brand development and organizational alignment. We had a series of workshops with their team and our company’s stakeholders. Then, they went through a questionnaire process to get executive perspectives and a clear understanding of the brand. After that, they did an audience analysis through face-to-face interviews with select group of employees and a survey for the rest of our team. They analyzed the cultural perspective and got our internal point of view.

When they finished their research, they presented their findings and moved into a strategic phase. They set our taglines and messaging and built the final deliverable: a brand bible. It includes our word bank, messaging house, global corporate mantra, unique statements, and an assessment of our mission, vision, and values. It’s 100 pages long and is a very thorough reference for both internal and external use.

They also created a digital platform for the product identity we created and are currently working on deployment of our new brand identity. That includes a new logo, new colors, and a fully updated aesthetic.

What is the team composition?

Brian (Managing Director, La Visual) is my main point of contact, but I communicate with at least four team members in total.

How did you come to work with La Visual?

I worked with the founders when they were working with another company in 2005, right around their founding. I worked closely with them and really enjoyed the way they worked and communicated. They gave us great results, so I recommended them when we started this project. We went through a very thorough vetting process and interviewed about four agencies. The stakeholders liked them best, so we began working together.

What is the status of this engagement?

We first engaged with them in September 2017 and started the project that December. Because of the level of stakeholder involvement on our side, the branding was completed in July 2018. La Visual is still working with us.

What was the scope of their involvement?

La Visual conducted research into our industry, our audience, and our competitors before starting the design. They have a have an interesting design approach. Once the behavioral research and psychological work are completed, they hold an open brainstorming session where all designers in the company freehand sketch ideas, and they quite literally put all of them up on the wall of the conference room and begin to narrow them down. It’s safe to say that every employee of La Visual contributed to our project.

What is the team composition?

There was a research team headed by their director of research. There was a project manager that made sure we stayed on schedule, and there was a team of designers.

How did you come to work with La Visual?

I went through a review process of five prospective firms and narrowed it down to one. La Visual came recommended to us from two different points. First, from a member of our peer group, and secondly, we asked the team at a creative staffing company we own about which designers they liked in Los Angeles, and La Visual came up there too. We chose La Visual to be the partner and design resource.

What is the status of this engagement?

We began in October or November of 2016 and wrapped up in February of 2017.