Top Branding Companies
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Montréal, CanadaServices provided
See all 15 projectsBrandlucent is a branding agency specializing in brand development, brand strategy, and corporate identity. Overall, they receive overwhelmingly positive feedback, with 100% of clients praising their creativity and understanding of company culture. Approximately 80% of reviews highlight their effective project management and on-time delivery, while 70% emphasize their excellent communication and collaboration skills.
$25,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 48 projectsStarfish is a branding and marketing agency specializing in brand strategy, corporate identity, and visual identity design, consistently praised for their strategic expertise and collaborative approach. Across numerous reviews, 100% of clients commend their responsiveness and ability to deliver on time, while 80% highlight their exceptional creativity and personalized service. Notable success stories include effective brand positioning and significant project outcomes, with recurring themes of strong communication and partnership.
$10,000+$200 - $300 / hr2 - 9Milwaukee, WIServices provided
See all 12 projectsSavage Creative is a branding agency specializing in brand development, brand strategy, corporate identity, and marketing services. Across diverse projects, clients consistently praise their creativity, strategic insights, and ability to tailor solutions to specific needs. With over 90% positive feedback, Savage Creative is lauded for delivering on time and budget, enhancing brand positioning and identity development, while maintaining strong client relationships.
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UndisclosedUndisclosed2 - 9Gothenburg, Sweden
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Branding company Grebban is based in Gothenburg, Sweden. They offer Branding and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Janesville, WI
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Fetch Graphics, LLC is a graphic design agency. They are located in Janesville, Wisconsin and have small team. They provide Graphic Design and Advertising.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Rolling Hills Estates, CAServices provided
See all 67 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in brand identity development, logo design, and corporate branding. Reviewers consistently praise their exceptional project management, responsiveness, and capability to deliver creative branding solutions on time, with 100% satisfaction noted in many reviews. The Bureau's commitment to understanding client needs and aligning with company values is a recurring theme, mentioned in nearly every review.
$25,000+$150 - $199 / hr10 - 49Vancouver, CanadaServices provided
See all 32 projectsTakt is a branding and marketing agency praised for its expertise in brand identity development, brand strategy, and visual identity design. Clients commend Takt's attention to detail and responsiveness, with 100% positive feedback highlighting the team's ability to handle complex projects efficiently. Approximately 60% of reviewers appreciated Takt's ability to align project outcomes with their unique business goals, showcasing their capability in corporate branding and brand positioning.
$50,000+$200 - $300 / hr10 - 49Dubai, United Arab EmiratesServices provided
See all 7 projectsScarlet Royal is a branding agency known for its comprehensive brand identity development, strategic brand positioning, and visual identity design. The agency receives overwhelmingly positive feedback, with 100% of clients praising their attention to detail, strategic depth, and ability to align branding with client goals. Clients consistently commend their professionalism, creativity, and collaborative approach, making Scarlet Royal a trusted partner for high-impact branding initiatives.
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UndisclosedUndisclosed2 - 9Cidade Monções, Brazil
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Otimizador de Site SEO is a small Cidade Monções, Brazil-based SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Strategic Footprints is a PR company. They offer Public Relations and Branding and were launched in 2004. The company is based in Milano, Italy.
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UndisclosedUndisclosed2 - 9Swords, Ireland
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GOSALT Studio is a Logo company. The small Swords, Ireland-based team offers Logo and Web Design. The firm was established in 2015.
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UndisclosedUndisclosed2 - 9
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Supra is an Advertising company. The small Madrid, Spain-based team specializes in Advertising and Branding. The agency was founded in 1964.
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UndisclosedUndisclosed2 - 9
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Designdough Ltd. Is a graphic design agency launched in 2006. The team focuses on Graphic Design and Branding and is headquartered in.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 103 projectsDD.NYC® is a digital design agency specializing in branding, web design, and brand identity development. The reviews showcase a spectrum of feedback, with 66% of reviews highlighting their strong project management and communication skills, while 33% indicate issues with delivery timelines and communication. DD.NYC® is praised for its creativity and comprehensive brand strategy, yet some clients express concerns over project delays and inconsistent communication.
$25,000+$100 - $149 / hr10 - 49Kyiv, UkraineServices provided
See all 40 projectsQream is a branding and visual identity company recognized for its comprehensive services in brand identity development, brand strategy, and visual identity design. Reviews indicate a 100% satisfaction rate with consistent praise for their creativity, project management, and ability to deliver high-quality results promptly. Approximately 70% of reviewers highlighted their alignment with company values and exceptional responsiveness.
$25,000+$150 - $199 / hr50 - 249Portland, ORServices provided
See all 54 projectsWatson Creative is a branding agency specializing in brand development, brand strategy, and corporate branding. The firm consistently receives positive feedback, with a majority of clients highlighting their strategic thinking, creative execution, and ability to manage complex projects. Approximately 80% of reviewers commend Watson Creative for their collaborative approach and alignment with company values, while many appreciate their ability to integrate storytelling with visual identity design.
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UndisclosedUndisclosed2 - 9Glen Ellyn, IL
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Torch Creative is a Logo company based in Glen Ellyn, Illinois. They focus on Logo and Branding.
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UndisclosedUndisclosed2 - 9
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Ovo, a small web design company, is based in Dublin, Ireland. The team provides Web Design and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 24 projectsFishfinger Creative Agency is a specialized branding company offering a wide array of services including brand strategy, visual identity design, logo design, and brand identity development. The reviews highlight their creativity, responsiveness, and strong project management, with 100% of clients noting their timely delivery and impressive cultural fit. They excel in developing unique and compelling brand identities that resonate with diverse markets.
$1,000+$50 - $99 / hr2 - 9Redfern, AustraliaServices provided
See all 63 projectsCUT THRU Branding Agency is a distinguished branding agency that provides services such as brand strategy, corporate identity, and visual identity design. The agency consistently receives positive feedback, with 100% of reviewers highlighting their strategic and innovative approach to brand development. Clients praise their exceptional communication and responsiveness, with a strong focus on understanding client needs and delivering timely results.
$25,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 32 projectsPolar is a branding and marketing agency specializing in brand identity development, brand strategy, and corporate branding. The company is highly praised for its strategic marketing expertise and creative capabilities, with 100% of reviewers expressing satisfaction and highlighting Polar's excellent communication and project management. Approximately 87.5% of clients noted their alignment with company values and culture fit as significant factors in choosing Polar.
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UndisclosedUndisclosed2 - 9Sao Paulo, Brazil
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Sopmac Design, a small web design company, is in Sao Paulo, Brazil. Their services include Web Design and Web Development.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
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Small Digital Strategy company Ebarbieri, is in São Paulo, Brazil. Their services include Digital Strategy and Branding.
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Featured
What are Featured Providers?
$1,000+Undisclosed50 - 249London, EnglandServices provided
See all 51 projectsDuck.Design is a branding agency specializing in brand development, brand strategy, corporate branding, visual identity design, and logo design. With a 100% positive feedback rate, clients consistently praise their creativity, professionalism, and ability to deliver high-quality work on time. Notably, 80% of reviews highlight their exceptional value for cost, while 60% commend their responsiveness and communication skills.
$10,000+$50 - $99 / hr2 - 9Services provided
See all 8 projectsIktomi is a branding agency specializing in brand strategy, corporate identity, and visual identity design. Reviews consistently highlight their creativity, professionalism, and effective project management. Clients appreciate Iktomi's collaborative approach and ability to align deliverables with company goals, with 100% of feedback underscoring their dedication to producing innovative results while maintaining open communication.
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UndisclosedUndisclosed2 - 9
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Daria Design is a graphic design agency. Their small team is in Dublin, Ireland. Their services include Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Hot in the Kitchen is a social media marketing company. Launched in 2009, the company is headquartered in St. Louis, Missouri. Their team provides Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9
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Located in Dublin, Ireland, Ogg Visual is a small SEO agency. The team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9
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1910 Design & Communication is a branding agency. Headquartered in Göteborg, Sweden, the company was established in 2011. Their team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Göteborg, Sweden
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Located in Göteborg, Sweden, Ritual Digital Agency is an UX design company. They offer UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9
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Hive Design is a small Edmond, Oklahoma-based e-commerce development company. Their services include E-Commerce Development and Web Design.
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UndisclosedUndisclosed2 - 9
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Small UX design agency Samt Digital Branding, is located in Amsterdam, Netherlands. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9
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Graphic design agency Red Bicycle Design is headquartered in Raleigh, North Carolina. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Advertising company Mia Srl Milan Illustrations Agency is in Milano, Italy. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Lahore, Pakistan
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Tech Peak is a web design company. Their small team is based in Lahore, Pakistan. Their team focuses on Web Design and Branding.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Visual Art Group srl is an Advertising company established in 1999. The team offers Advertising and Branding and is based in Milano, Italy.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Located in Dublin, Ireland, Allen Creative is a small branding firm. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9
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In Pakistan, Nix Pixelz is a small graphic design company. The team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Amsterdam, Netherlands
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Cream PR is a small public relations company in Amsterdam, Netherlands. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Irvine, CA
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Social media marketing company Beyond Marketing Group, LLC was launched in 2003. The team provides Social Media Marketing and Branding and is headquartered in Irvine, California.
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UndisclosedUndisclosed2 - 9
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Based in Pakistan, OOGLOO - Web and Beyond, LLC. Is a small web design agency. Their services include Web Design and Branding.
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UndisclosedUndisclosed2 - 9Karachi, Pakistan
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Headquartered in Karachi, Pakistan, Biznet Solutions is a small web design company. Their services include Web Design and Branding.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Terenzi Communications is a small Advertising company headquartered in Milano, Italy. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Roni zongor, a small graphic design agency, is located in Budapest, Hungary. The team focuses on Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Santa Monica, CA
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March Studio is a small Santa Monica, California-based Architectural Design company. The team focuses on Architectural Design and Branding.
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UndisclosedUndisclosed2 - 9
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Small branding firm DE' DESIGNFOLIO, is located in Pakistan. The team focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Islamabad, Pakistan
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Digitalbee is a small website development company headquartered in Islamabad, Pakistan. Their services include Web Development and Branding.
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UndisclosedUndisclosed2 - 9Topeka, KS
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Rumor Marketing is a branding company. They were launched in 2013 and focus on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Westford, MA
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Founded in 2008, Walsh Group Marketing is a small Westford, Massachusetts-based branding firm. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Lahore, Pakistan
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Media Clicks is a branding firm. They are headquartered in Lahore, Pakistan and have small team. Their team focuses on Branding and Web Design.
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UndisclosedUndisclosed2 - 9Danville, CA
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Emerald Hinge Design, a branding company, was established in 2015. The team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Established in 2013, Zone Brand is a small branding company. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Established in 2013, Flying Objects Design Stúdió Kft. Is a branding company. The firm focuses on Branding and Packaging Design, and is small.
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UndisclosedUndisclosed2 - 9Brentwood, CA
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Small branding firm Dream-it Design, is in Brentwood, California. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Beaumaris, Australia
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We Are Web Design is a branding firm. Located in Beaumaris, Australia, the team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9GÖTEBORG, Sweden
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SmartOn Social, a social media marketing agency, provides Social Media Marketing and Branding. The firm is located in GÖTEBORG, Sweden.
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UndisclosedUndisclosed2 - 9Danville, CA
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Muse Digital Group is a small branding agency. Established in 2018, the team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9New York, NY
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Digital Ink Marketing is a small Advertising company located in New York, New York. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9MacKenzie, Australia
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Whitespace Marketing is a branding company. The company is located in MacKenzie, Australia. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
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Launched in 2012, Curative NZ is a small Auckland, New Zealand-based web design agency. Their services include Web Design and Branding.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
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Marx Design is a graphic design company. The team is based in Auckland, New Zealand, and their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Capalaba, Australia
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Distinctive Designs Australia is an Advertising company established in 2008. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Marseille, France
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Spark Relations Publics is a PR firm. The team offers Public Relations and Branding, and the company is based in Marseille, France.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
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Angle Ltd is a small web design agency based in Auckland, New Zealand. The team specializes in Web Design and Branding.
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List of the Best Branding Agencies
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$25,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.8/40.019.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.3/40.019/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr10 - 49Pasadena, CA
Ability to deliver
37.4/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
80% Branding20% Other -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
37.3/40.017.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$5,000+$50 - $99 / hr50 - 249Kraków, Poland
Ability to deliver
37.3/40.018.4/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
37.1/40.017.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr10 - 49Cádiz, Spain
Ability to deliver
36.9/40.017.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
65% Branding35% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr10 - 49Carlsbad, CA
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Branding -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.4/40.016.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.4/40.016.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Branding60% Other -
$25,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
36.4/40.017.6/20 Reviews9.4/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$1,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
90% Branding10% Other
Branding Agency FAQs
The right branding agency will help you create consistency across all marketing channels and make your brand more recognizable. Stay up to date on relevant branding services, costs, and how to go about making the right connection to ensure your project is as smooth and successful as possible.
Clutch features firms that develop visual identities and messaging strategies twice a year based on a proprietary methodology. The top branding agencies for Fall 2025 include:
A branding agency will specialize in creating, developing, and refining brand identities. This includes helping organizations identify their purpose, values, target audience, positioning, and messaging. To inform brand strategy and understand customer behavior, they will often collect data for market research and analysis.
With the information they collect, they can develop key messages and taglines that communicate the brand’s core values. They will also design visual elements like logos, color schemes, typography, and imagery that represent the brand.
Whether you’re looking to create a whole new brand identity or are looking to rebrand, a branding agency offers services to define, build, and enhance your business’s brand identity. Depending on your brand goals and your needs, they will create a brand strategy that is based on your company’s mission, values, audience, and positioning. To ensure that your brand is distinct, they will conduct market research to analyze competitors, trends, and audience behavior, providing valuable insights for strategic decisions.
Often, businesses will hire a branding agency specifically for their help with visual identity as well. By creating new logo designs, identifying a color palette, selecting typography, and creating a comprehensive brand style, businesses can become more easily identifiable and stand out in crowded marketplaces.
The visual identity of your brand goes beyond these items, though. For this reason, many branding agencies will also offer digital and print branding, which covers everything from website design and social media presence to packaging and advertising materials.
Most branding projects reviewed on Clutch are between $10,000–$49,999. The average cost of hiring a branding agency on Clutch is between $100–$149 per hour. How much your company will spend on branding depends on the scope of work. Companies that go through a full branding engagement will spend more than companies looking for a simple brand style guide.
Branding agencies offer packages that include various services and assets. On Clutch, branding packages start at around $1,000 per month.
There are many reasons for businesses to hire a branding agency. The number one reason is to craft a unique, recognizable, and professional brand identity. A branding agency will have the skills and experience to ensure that your brand stands out, helping your business build trust and customer loyalty. A branding agency is also able to look at your business objectively and review data and use this information to curate a brand identity that differentiates your from your competitors.
Hiring the right branding company is crucial for businesses looking to establish a consistent brand identity and stand out in competitive markets. An agency that doesn’t align with your business objectives and goals could lead to wasted budget, ineffective brand messaging, and loss of trust.
To find the perfect partner for your project, you need to consider the quality of work they provide, how quickly they can deliver, cost, and how easy it is to work with them.
To understand the impact of their work, you should review client reviews and testimonials and look for positive feedback and reliability. You can also examine portfolio items and case studies to get a better idea of their skill and what they can deliver.
As you interview each branding agency, look for partners that can provide a strategic approach and offer the full spectrum of branding support services. You should also note their communication and collaboration style. A great branding agency will be transparent and have clear processes in place to ensure that they deliver the results you’re looking for.
Many businesses looking to revamp their visual identity may be tempted to hire a graphic design agency because they focus on creating visual assets like logos, websites, and advertisements. However, a branding agency would be more involved in developing a brand strategy and formulating a brand identity that aligns with your positioning in the market. On top of that, they can help curate a brand message. At the same time, many branding agencies offer graphic design, but their core focus is strategic brand development.
The duration of a branding projects depends largely on the scope of your project and your long-term goals. The average timeline for a logo design project is between 2-6 weeks, while brand strategy and identity projects take 6-12 weeks, website branding and design takes 8-16+ weeks, and rebranding projects can take up to 3-6 months.
When hiring a branding agency, there are several red flags to watch for. First, a lack of a portfolio items or case studies is a major warning sign, as it indicates that the agency has little to no proven work to demonstrate their ability.
Another red flag is a lack of strategy. An effective branding agency should focus on more than just visuals; they should have a comprehensive plan that aligns with your business goals. Poor communication, such as delays or unclear processes, can severely impact the results and the overall experience. Lastly, be wary of agencies that overpromise results, as branding is a long-term investment and not a quick fix. If an agency promises rapid success, it’s likely they don’t fully understand the complexities of building a brand.
Both a branding agency and a freelancer will be able to deliver high-quality brand assets that can help your business stand out in the marketplace. However, a branding agency will have more resources than a freelancer, making them a better fit if you are looking to develop a full brand strategy.
They can provide market research and a team full of design experts and copywriters to help you create a brand identity. They may also be able to provide long-term branding support, helping your business continue to grow brand awareness. At the same time, a freelancer can be a great option if you need specific design work on a tight budget.
- Portfolio & Expertise - know when brands specialize in brand strategy vs. corporate branding vs. naming vs. product branding
- Communication & Collaboration - ensure that the branding agency has set communication tools in place, provides regular updates, and, most importantly, listens to your input.
- Budget - before the real work begins, there should be conversations regarding cost structure and payment terms.
- Strategic Approach - Ensure they understand your business goals, industry trends, and target audience
- Can you provide examples of successful branding projects you’ve completed?
- What’s your approach to developing a brand strategy?
- Can you walk me through the typical timeline of a branding project?
- How do you ensure consistency across different brand touchpoints?
- How do you incorporate feedback from clients during the branding process?
- Do you offer ongoing support after the initial branding project is completed?