Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$10,000+$150 - $199 / hr50 - 249San Francisco, CA
Services provided
Advertising company Ogilvy California was founded in 1948. The team specializes in Advertising and Branding.
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$5,000+Undisclosed50 - 249Wesley Chapel, FL
Services provided
Launched in 1998, V12, a Porch Company, a midsize Marketing Strategy company, is headquartered in Wesley Chapel, Florida. Their team offers Marketing Strategy and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
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Stratacomm is a PR agency. They are based in Washington, District of Columbia and Bingham Farms, Michigan. Their team focuses on Public Relations and Advertising.
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$5,000+$100 - $149 / hr2 - 9Baltimore, MD
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Founded in 2009, What Works Studio is a small Baltimore, Maryland-based Advertising company. Their team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Wichita, KS
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Small Advertising company Greteman Group, is in Wichita, Kansas. The team offers Advertising and Branding.
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$5,000+< $25 / hr10 - 49Northville, MI
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Based in Coimbatore, India and Northville, Michigan, AASHI SOFTWARES is a small branding firm. The team specializes in Branding and Advertising.
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$1,000+$100 - $149 / hr10 - 49Atlantic City, NJ
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Social media marketing company Upscale Marketing was launched in 2018. The agency provides Social Media Marketing and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed10 - 49St. Petersburg, FL
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Marketing Strategy company Casula Marketing was launched in 2015. The team focuses on Marketing Strategy and Advertising.
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$10,000+$150 - $199 / hr10 - 49Houston, TX
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Fokus Content is a social media marketing company. The Houston, Texas-based team specializes in Social Media Marketing and Advertising.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed250 - 999Charlotte, NC
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Founded in 2012, Townsquare Interactive is a SEO company. In Charlotte, North Carolina, the team specializes in Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr50 - 249Westchester, IL
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See all 3 projectsPromactive Digital Marketing Company is your one-stop solution for innovative and effective online marketing strategies. Rooted in creativity and driven by results, we specialize in helping
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$1,000+$100 - $149 / hr2 - 9Baltimore, MD
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Launched in 2012, Minyona is an Advertising and SEO services firm. The team provides Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dallas, TX
Services provided
Based in Dallas, Texas, Buy Social Today is an Advertising company. They focus on Advertising and Marketing Strategy and were established in 2022.
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UndisclosedUndisclosed2 - 9Farmers Branch, TX
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Other Marketing company The Right Choice Air Conditioning And Plumbing was founded in 2019. The company specializes in Other Marketing and Advertising.
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$1,000+< $25 / hr250 - 999Laguna Beach, CA
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Data4eCom is a midsize Laguna Beach, California-based Advertising company. The team offers Advertising and Search Engine Optimization.
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$1,000+$25 - $49 / hr250 - 999Atlanta, GA
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Branding firm Writer Cosmos | WriterCosmos provides Branding and Advertising. They were launched in 2014.
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UndisclosedUndisclosed2 - 9Fargo, ND
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Avenue Right, an Other Digital Marketing company, was established in 2008. The team provides Other Digital Marketing and Advertising.
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$50,000+Undisclosed50 - 249San Francisco, CA
Services provided
Retina is a branding firm. Launched in 2012, their team focuses on Branding and Marketing Strategy.
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$5,000+$300+ / hr10 - 49Edina, MN
Services provided
Founded in 2002, Vertical Rail is a small Advertising company in Edina, Minnesota. Their team provides Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr50 - 249Malvern, PA
Services provided
Stream Companies is a midsize Malvern, Pennsylvania-based Advertising company. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed1,000 - 9,999Washington, DC
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Business Consulting company Avalere Health was founded in 2001. In Washington, District of Columbia and London, England, the team specializes in Business Consulting and Marketing Strategy.
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$1,000+Undisclosed50 - 249New York, NY
Services provided
Net Natives is an Advertising company founded in 2008. The team provides Advertising and Branding and is in New York, New York.
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$1,000+< $25 / hr10 - 49New York, NY
Services provided
Established in 2015, bant.io is a small Email Marketing company. Their team offers Email Marketing and Marketing Strategy.
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$50,000+$200 - $300 / hr10 - 49New York, NY
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Advertising company Ayni Brigade is based in New York, New York. They provide Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49Miami, FL
Services provided
In Miami, Florida, Click Lead Close is a small Advertising company. Their services include Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Brooklyn, NY
Services provided
Headquartered in Brooklyn, New York and Boulder, Colorado, Madwell is an Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Los Angeles, CA
Services provided
ID Public Relations is a midsize branding agency headquartered in Los Angeles, California and New York, New York. The team offers Branding and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249Nashville, TN
Services provided
MP&F Public Relations is a public relations firm. The Nashville, Tennessee-based team focuses on Public Relations and Advertising.
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$10,000+$150 - $199 / hr50 - 249Boise, ID
Services provided
Drake Cooper is an Advertising company. Launched in 1978, their team focuses on Advertising and Branding.
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$50,000+$150 - $199 / hr50 - 249Portland, OR
Services provided
Established in 1978, CMD is an Advertising company. Their services include Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr50 - 249Birmingham, AL
Services provided
Launched in 1953, Luckie & Company is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Cleveland, OH
Services provided
Dix & Eaton is an Advertising company. They provide Advertising and Branding and are based in Cleveland, Ohio.
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$1,000+$100 - $149 / hr50 - 249Omaha, NE
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Hurrdat is an Advertising company. Their midsize team is based in Omaha, Nebraska and Salt Lake City, Utah and offers Advertising and Content Marketing. The firm was launched in 2010.
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UndisclosedUndisclosed10 - 49St. Louis, MO
Services provided
SLAM Agency is a small Advertising company located in St. Louis, Missouri. The team specializes in Advertising and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Appleton, WI
Services provided
Writing by Design, LLC – Out of Business is a Content Marketing company. Founded in 2006, the team offers Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Missoula, MT
Services provided
TOMIS is an Advertising company. In Missoula, Montana, their team offers Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Boston, MA
Services provided
Protobrand, an Advertising company, was founded in 2005. They specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Jeffersontown, KY
Services provided
Vest Advertising is a small Advertising company. Founded in 1989, the team focuses on Advertising and Branding.
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$25,000+$200 - $300 / hr10 - 49Austin, TX
Services provided
BUTLER, a branding firm, was founded in 2003. The team offers Branding and Advertising and is located in Austin, Texas.
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$5,000+$100 - $149 / hr10 - 49San Antonio, TX
Services provided
In San Antonio, Texas and Dallas, Texas, The Atkins Group (Advertising) is a small Advertising company. Their services include Advertising and Branding.
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$25,000+$150 - $199 / hr10 - 49Blue Ash, OH
Services provided
Intrinzic Brands is a branding agency. Based in Blue Ash, Ohio, their team provides Branding and Advertising.
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$5,000+Undisclosed10 - 49Boulder, CO
Services provided
Magic is a SEO services firm. Founded in 2018, their team offers Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49Chicago, IL
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MBuy is a media planning and buying agency. The team focuses on Media Planning & Buying and Advertising and is in Chicago, Illinois.
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$25,000+$100 - $149 / hr50 - 249West Bend, WI
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EPIC Creative is an Advertising company. Their midsize team is in West Bend, Wisconsin and specializes in Advertising and Branding. The firm was launched in 1989.
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$25,000+$100 - $149 / hr10 - 49King of Prussia, PA
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SweetScience Marketing is a King of Prussia, Pennsylvania-based Advertising company. They specialize in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Santa Barbara, CA
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Advertising company PALO Insurance was established in 2010. The company offers Advertising and Digital Strategy, and is small.
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$100,000+$100 - $149 / hr50 - 249Los Angeles, CA
Services provided
Quigley, a media planning & buying agency, was founded in 2002. The team provides Media Planning & Buying and Advertising.
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$10,000+$100 - $149 / hr50 - 249Nashville, TN
Services provided
The Buntin Group is an Advertising company. Based in Nashville, Tennessee and Indianapolis, Indiana, the firm specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Seattle, WA
Services provided
Established in 1998, Copacino + Fujikado is an Advertising company. The company offers Advertising and Branding, and is midsize.
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$5,000+$50 - $99 / hr50 - 249Seattle, WA
Services provided
GreenRubino is an Advertising company launched in 1977. Their team specializes in Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.