Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$5,000+$100 - $149 / hr2 - 9Appleton, WI
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Writing by Design, LLC – Out of Business is a Content Marketing company. Founded in 2006, the team offers Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Missoula, MT
Services provided
TOMIS is an Advertising company. In Missoula, Montana, their team offers Advertising and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$5,000+$100 - $149 / hr10 - 49Boston, MA
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Protobrand, an Advertising company, was founded in 2005. They specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Jeffersontown, KY
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Vest Advertising is a small Advertising company. Founded in 1989, the team focuses on Advertising and Branding.
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$25,000+$200 - $300 / hr10 - 49Austin, TX
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BUTLER, a branding firm, was founded in 2003. The team offers Branding and Advertising and is located in Austin, Texas.
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$5,000+$100 - $149 / hr10 - 49San Antonio, TX
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In San Antonio, Texas and Dallas, Texas, The Atkins Group (Advertising) is a small Advertising company. Their services include Advertising and Branding.
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$25,000+$150 - $199 / hr10 - 49Blue Ash, OH
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Intrinzic Brands is a branding agency. Based in Blue Ash, Ohio, their team provides Branding and Advertising.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$5,000+Undisclosed10 - 49Boulder, CO
Services provided
Magic is a SEO services firm. Founded in 2018, their team offers Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49Chicago, IL
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MBuy is a media planning and buying agency. The team focuses on Media Planning & Buying and Advertising and is in Chicago, Illinois.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$25,000+$100 - $149 / hr50 - 249West Bend, WI
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EPIC Creative is an Advertising company. Their midsize team is in West Bend, Wisconsin and specializes in Advertising and Branding. The firm was launched in 1989.
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$25,000+$100 - $149 / hr10 - 49King of Prussia, PA
Services provided
SweetScience Marketing is a King of Prussia, Pennsylvania-based Advertising company. They specialize in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is an advertising agency specializing in SEO, PPC, and digital marketing services, catering to a diverse range of industries. Their client reviews highlight excellent project management, responsive communication, and effective strategies, leading to increased visibility and conversion rates. Over 90% of reviewers commend WebFX for aligning with client values and delivering on time, while a notable 80% emphasize their effective communication and understanding of client needs.
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UndisclosedUndisclosed10 - 49Santa Barbara, CA
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Advertising company PALO Insurance was established in 2010. The company offers Advertising and Digital Strategy, and is small.
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$100,000+$100 - $149 / hr50 - 249Los Angeles, CA
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Quigley, a media planning & buying agency, was founded in 2002. The team provides Media Planning & Buying and Advertising.
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$10,000+$100 - $149 / hr50 - 249Nashville, TN
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The Buntin Group is an Advertising company. Based in Nashville, Tennessee and Indianapolis, Indiana, the firm specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Seattle, WA
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Established in 1998, Copacino + Fujikado is an Advertising company. The company offers Advertising and Branding, and is midsize.
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$5,000+$50 - $99 / hr50 - 249Seattle, WA
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GreenRubino is an Advertising company launched in 1977. Their team specializes in Advertising and Branding.
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$250,000+Undisclosed50 - 249Columbus, OH
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The Shipyard is an Advertising company. The team focuses on Advertising and Media Planning & Buying, and the firm is located in Columbus, Ohio and Newport Beach, California.
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$1,000+$50 - $99 / hr50 - 249Marina del Rey, CA
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AUDIENCEX, an Advertising company, is in Marina del Rey, California and Dallas, Texas. The team specializes in Advertising and Media Planning & Buying.
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$5,000+$100 - $149 / hr50 - 249Indianapolis, IN
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Young & Laramore is an Advertising company. Their midsize team of employees is located in Indianapolis, Indiana. Their team focuses on Advertising and Search Engine Optimization.
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$5,000+$50 - $99 / hr50 - 249Chicago, IL
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Upshot is an Advertising company. Located in Chicago, Illinois, the team offers Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Milwaukee, WI
Services provided
Hoffman York is an Advertising company based in Milwaukee, Wisconsin and Helena, Montana. They provide Advertising and Branding and were founded in 1933.
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$5,000+$150 - $199 / hr50 - 249Chicago, IL
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Midsize Advertising company CBD Marketing, is headquartered in Chicago, Illinois. The team provides Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249West Des Moines, IA
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Meyocks is a midsize Advertising company. Established in 1984, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249El Segundo, CA
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ConsumerTrack, Inc., an Advertising company, was launched in 2004. The team offers Advertising and Branding and is based in El Segundo, California and Charlotte, North Carolina.
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UndisclosedUndisclosed50 - 249Davie, FL
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Launched in 2015, Chameleon Collective is an Advertising company. The team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr50 - 249San Diego, CA
Services provided
MyCommunityToday is an Advertising company. The San Diego, California-based firm was launched in 2019. Their services include Advertising and Branding.
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$5,000+Undisclosed2 - 9Missoula, MT
Services provided
Advertising and branding company Hutchins FreeRange Creative is located in Missoula, Montana and. Founded in 2002, the team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
KYNE is a New York, New York-based public relations firm. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Lexington, SC
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Carolina Media Professionals is an Advertising and media planning and buying agency launched in 1991. The small team provides Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Kenilworth, NJ
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Small Advertising and branding firm ANW Branded Products, is headquartered in Kenilworth, New Jersey. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Woodbury, NJ
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Advertising company AVC Media Group was founded in 1999. Based in Woodbury, New Jersey, the team offers Advertising and Media Planning & Buying.
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$1,000+< $25 / hr2 - 9Las Vegas, NV
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Marketing SEO Pros is an Advertising company. In Las Vegas, Nevada, their team specializes in Advertising and Search Engine Optimization.
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$250,000+Undisclosed2 - 9Los Angeles, CA
Services provided
Advertising and social media marketing company Property Face was founded in 2018. The firm specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Coral Gables, FL
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Fatmedia.io is an Advertising and Affiliate Marketing company located in Coral Gables, Florida. Founded in 2018, the team provides Advertising and Affiliate Marketing.
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UndisclosedUndisclosed2 - 9El Reno, OK
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Next Level Pergolas, an Advertising company, was launched in 2021. The firm specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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Direct Marketing and Advertising company Net60 Inc. Is headquartered in Grand Rapids, Michigan. Their services include Direct Marketing and Advertising.
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$1,000+< $25 / hr10 - 49Tacoma, WA
Services provided
See all 2 projectsRelevant Marketing Solutions offers SEO services and brand uplifting, focusing on increasing quality leads and organic traffic through optimized content and competitive keyword targeting. Clients commend the company for its effective project management, timely delivery, and ability to enhance online visibility, noting impressive results and professional communication without any suggested areas for improvement.
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$10,000+$100 - $149 / hr50 - 249Naperville, IL
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Established in 1978, Rhea + Kaiser is an Advertising company. In Naperville, Illinois, the team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Chicago, IL
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Pulsar is an Advertising company headquartered in Chicago, Illinois and Los Angeles, California. Launched in 1992, the team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Chicago, IL
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RPM Advertising is an Advertising company. They offer Advertising and Branding and were founded in 1994. The company is in Chicago, Illinois.
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UndisclosedUndisclosed50 - 249Southington, CT
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Rebel Interactive Group is an Advertising company. They were established in 2013, and their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Richmond, VA
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Elevation is a midsize Richmond, Virginia-based Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Salt Lake City, UT
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Target River, an Advertising company, offers Advertising and Sales Outsourcing. The company is in Salt Lake City, Utah and Encinitas, California.
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$1,000+< $25 / hr50 - 249Houston, TX
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Mermaid Publishers, an Advertising company, provide Advertising and Direct Marketing. They were established in 1994.
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Undisclosed$25 - $49 / hr50 - 249Kirkland, WA
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Omni Channel Markets, an Advertising company, was founded in 2022. The team specializes in Advertising and Search Engine Optimization and is in Kirkland, Washington.
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UndisclosedUndisclosed10 - 49Athens, GA
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Rigmarole is a SEO company. The Athens, Georgia-based company was founded in 2015. Their team specializes in Search Engine Optimization and Advertising.
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$25,000+$200 - $300 / hr10 - 49New York, NY
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Brand x is a branding company. Launched in 2016, their team focuses on Branding and Advertising.
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$25,000+$150 - $199 / hr10 - 49Richmond, VA
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Established in 2017, FABLE Advertising is an Advertising company. The small team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Portland, OR
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XPND Interactive is an Advertising company. They are headquartered in Portland, Oregon, and their services include Advertising and Pay Per Click.
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$1,000+$150 - $199 / hr10 - 49Irvine, CA
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Juiceboxx Marketing is a social media marketing agency. The team is located in Irvine, California, and their services include Social Media Marketing and Advertising.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Latest Advertising Articles
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AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.