Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$1,000+Undisclosed10 - 49Garland, TX
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Sky High Media Co. Is a small Advertising company headquartered in Garland, Texas. The team focuses on Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49Laguna Beach, CA
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Create Signs, a small Advertising company, is based in Laguna Beach, California. The team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$10,000+< $25 / hr50 - 249White Plains, NY
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See all 1 projectsUSA Ink Publishers offers comprehensive publishing and marketing solutions tailored for aspiring and established authors. From refining manuscripts and creating professional book designs to handling
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$1,000+$50 - $99 / hr50 - 249Seattle, WA
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Barnes Author Publication, an Advertising company, is based in Seattle, Washington. The team offers Advertising and Content Writing Services.
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$1,000+< $25 / hr50 - 249New York, NY
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Crestwood Publishings, an Advertising company, focus on Advertising and Direct Marketing. They were launched in 2026.
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$1,000+Undisclosed50 - 249Parsippany-Troy Hills, NJ
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Inova Digitals is an Advertising company. They were launched in 2023 and offer Advertising and Branding.
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Undisclosed$25 - $49 / hr50 - 249New York, NY
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American Publication House is an Advertising company. They offer Advertising and Public Relations and were established in 2026. The firm is located in New York, New York.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$1,000+$100 - $149 / hr50 - 249Dallas, TX
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Queens Ghostwriters is an Advertising company based in Dallas, Texas. They focus on Advertising and Direct Marketing and were founded in 2021.
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UndisclosedUndisclosed50 - 249Sioux Falls, SD
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VVI is a branding company. The Sioux Falls, South Dakota-based company was founded in 2000. Their team offers Branding and Video Production.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed50 - 249Greenville, SC
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Media planning and buying company Chumney & Associates was established in 1990. The firm focuses on Media Planning & Buying and Advertising.
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$25,000+Undisclosed50 - 249Chicago, IL
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Aisle Rocket is a web design company. They focus on Web Design and Advertising and were launched in 2010.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is an advertising agency specializing in SEO, PPC, and digital marketing services, catering to a diverse range of industries. Their client reviews highlight excellent project management, responsive communication, and effective strategies, leading to increased visibility and conversion rates. Over 90% of reviewers commend WebFX for aligning with client values and delivering on time, while a notable 80% emphasize their effective communication and understanding of client needs.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Advertising company Hodges Advertising, Inc. Was founded in 1988. The team provides Advertising and Media Planning & Buying and is in Charlotte, North Carolina.
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$1,000+Undisclosed2 - 9Los Angeles, CA
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Advertising company Hygiency is located in Los Angeles, California. They provide Advertising and Branding.
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$75,000+$100 - $149 / hr2 - 9South Lake Tahoe, CA
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DAE and Company is an Advertising company. They are based in South Lake Tahoe, California, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Pro-Tech Locksmith is an Advertising and branding firm. The team specializes in Advertising and Branding and is based in St. Louis, Missouri.
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UndisclosedUndisclosed2 - 9Bothell, WA
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CHS Garage Door Repair of Bothell is an Other Marketing company. Located in Bothell, Washington, the agency was launched in 2010. Their services include Other Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Trinity and Sons Locksmith, a Direct Marketing company, was launched in 2011. The firm provides Direct Marketing and Advertising, and is small.
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$1,000+$100 - $149 / hr2 - 9Erie, PA
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Route 1A Advertising is an Advertising and branding firm. Their small team of employees is based in Erie, Pennsylvania. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Costa Mesa, CA
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The R.O.I. Group is a Market Research company. The Costa Mesa, California-based firm offers Market Research and Advertising.
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$1,000+$50 - $99 / hr10 - 49Jacksonville Beach, FL
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Advertising company Tridence Digital Marketing Agency is located in Jacksonville Beach, Florida and Chicago, Illinois. They focus on Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Dallas, TX
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Hurst Digital is an Advertising company launched in 2002. In Dallas, Texas, the team provides Advertising and Branding.
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$5,000+Undisclosed10 - 49Manteca, CA
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See all 14 projectsSocial Cali offers SEO services, PPC management, and website optimization, catering to various industries. Reviews highlight their expertise in SEO, excellent communication, and transparent reporting. Clients appreciate the measurable outcomes, such as increased traffic and improved search rankings. The team's responsiveness and personal approach are consistently praised, with no significant areas for improvement mentioned.
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$1,000+$200 - $300 / hr2 - 9Evesham, NJ
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DiPietro Marketing Group LLC is a PPC company established in 2002. The agency offers Pay Per Click and Advertising, and is small.
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$25,000+$150 - $199 / hr10 - 49St. Louis, MO
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Small Advertising company Advertising Savants, is headquartered in St. Louis, Missouri. Their services include Advertising and Marketing Strategy.
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$5,000+$200 - $300 / hr2 - 9San Diego, CA
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Brook-Schwartz+ is a branding firm. The small San Diego, California-based team provides Branding and Advertising. The firm was established in 2000.
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UndisclosedUndisclosed2 - 9Paducah, KY
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See all 1 projectsHorizon Media Group is a design agency specializing in layout and design services for digital publications. The reviews highlight their exceptional project management, flexibility, and accessibility, with 100% positive feedback. Reviewers appreciate their ability to deliver high-quality work efficiently and economically, with one noting improved communication and reduced costs compared to previous freelancers.
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$5,000+$150 - $199 / hr2 - 9Wichita, KS
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Wichita Advertising Agency is an Advertising company in Wichita, Kansas. They specialize in Advertising and Pay Per Click and were founded in 2016.
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UndisclosedUndisclosed50 - 249Alpharetta, GA
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Red House B2B Marketing is an Alpharetta, Georgia-based Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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$1,000+$50 - $99 / hr50 - 249Alexandria, VA
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Advertising company Top Floor Marketing is in Alexandria, Virginia. They offer Advertising and Pay Per Click and were established in 2013.
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UndisclosedUndisclosed50 - 249Nashville, TN
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Unlock Health is a midsize Advertising company. Launched in 2023, the team provides Advertising and Digital Strategy.
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$5,000+$300+ / hr50 - 249New York, NY
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9AM is an Advertising company. They were founded in 2025 and focus on Advertising and Media Planning & Buying.
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$75,000+$150 - $199 / hr10 - 49Mars, PA
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Rebel Fox is an Advertising company. Established in 2016, the team specializes in Advertising and Branding.
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Undisclosed$150 - $199 / hr250 - 999Greensboro, NC
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Pace is a midsize Advertising company established in 1975. Their services include Advertising and Branding.
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Undisclosed$25 - $49 / hr2 - 9Columbus, OH
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Kow Abundant, an Advertising company, was launched in 2017. The company provides Advertising and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Newport Beach, CA
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In Newport Beach, California, Leadstak is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Provo, UT
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Y Digital Agency is an Advertising company established in 2017. The agency focuses on Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Doc Marketo, a small Advertising company, is located in Dallas, Texas. Their services include Advertising and Marketing Strategy.
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$1,000+Undisclosed10 - 49Vineland, NJ
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GDG Media Management, an Advertising company, was established in 2020. The firm specializes in Advertising and Media Planning & Buying.
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$25,000+$150 - $199 / hr10 - 49Baltimore, MD
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Mission Media is a branding firm. In Baltimore, Maryland, the team specializes in Branding and Web Development.
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Undisclosed$100 - $149 / hr10 - 49West Palm Beach, FL
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Headquartered in West Palm Beach, Florida, Girard Media is an Advertising company. They offer Advertising and Direct Marketing and were founded in 2008.
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UndisclosedUndisclosed10 - 49Boston, MA
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Fbabros is a Boston, Massachusetts-based Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed50 - 249Austin, TX
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See all 1 projectsBookwave Publishing is a publishing and marketing company specializing in content development, branding collateral, and online marketing strategies. Overall feedback is positive, with clients praising their timely delivery, clear communication, and impactful brand visibility. However, some suggest incorporating more proactive market trend analysis. Approximately 80% of reviewers highlight their expertise in publishing and marketing.
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$25,000+$150 - $199 / hr10 - 49New York, NY
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Campfire is a branding firm. The company is headquartered in New York, New York. Their services include Branding and Advertising.
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$10,000+$100 - $149 / hr10 - 49Melville, NY
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In Melville, New York, Didit is a small Advertising company. Their services include Advertising and Branding.
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$1,000+< $25 / hr250 - 999Laguna Beach, CA
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See all 1 projectsTeam4eCom provides Amazon vendor central management services, including inventory management and product listing optimization. Overall feedback indicates they deliver timely and effective solutions, significantly reducing overselling and enhancing product visibility. Clients appreciate their proactive communication and dedication to understanding business challenges, ensuring a collaborative and successful partnership.
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$5,000+$100 - $149 / hr250 - 999Kansas City, MO
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Advertising company Attane was launched in 1987. The team focuses on Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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Felice Agency is an Advertising company. Headquartered in Phoenix, Arizona, the company specializes in Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Plant City, FL
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See all 2 projectsRank by Monday provides website development and SEO services aimed at enhancing online presence and search engine rankings. The reviews reflect polarized feedback: one client accuses the company of dishonesty and poor performance, while another acknowledges improved site rankings and effective communication, though noting the need for in-person meetings.
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$1,000+$100 - $149 / hr10 - 49Boise, ID
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Established in 2011, WebMarkets is a SEO services firm. Their team offers Search Engine Optimization and Web Design.
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$25,000+$150 - $199 / hr50 - 249Cambridge, MA
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Advertising company PJA Marketing + Advertising is located in Cambridge, Massachusetts. They provide Advertising and Digital Strategy.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.