Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$250,000+Undisclosed50 - 249Columbus, OH
Services provided
The Shipyard is an Advertising company. The team focuses on Advertising and Media Planning & Buying, and the firm is located in Columbus, Ohio and Newport Beach, California.
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$1,000+$50 - $99 / hr50 - 249Marina del Rey, CA
Services provided
AUDIENCEX, an Advertising company, is in Marina del Rey, California and Dallas, Texas. The team specializes in Advertising and Media Planning & Buying.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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$5,000+$100 - $149 / hr50 - 249Indianapolis, IN
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Young & Laramore is an Advertising company. Their midsize team of employees is located in Indianapolis, Indiana. Their team focuses on Advertising and Search Engine Optimization.
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$5,000+$50 - $99 / hr50 - 249Chicago, IL
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Upshot is an Advertising company. Located in Chicago, Illinois, the team offers Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Milwaukee, WI
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Hoffman York is an Advertising company based in Milwaukee, Wisconsin and Helena, Montana. They provide Advertising and Branding and were founded in 1933.
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$5,000+$150 - $199 / hr50 - 249Chicago, IL
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Midsize Advertising company CBD Marketing, is headquartered in Chicago, Illinois. The team provides Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249West Des Moines, IA
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Meyocks is a midsize Advertising company. Established in 1984, the team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed50 - 249El Segundo, CA
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ConsumerTrack, Inc., an Advertising company, was launched in 2004. The team offers Advertising and Branding and is based in El Segundo, California and Charlotte, North Carolina.
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UndisclosedUndisclosed50 - 249Davie, FL
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Launched in 2015, Chameleon Collective is an Advertising company. The team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$1,000+$25 - $49 / hr50 - 249San Diego, CA
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MyCommunityToday is an Advertising company. The San Diego, California-based firm was launched in 2019. Their services include Advertising and Branding.
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$5,000+Undisclosed2 - 9Missoula, MT
Services provided
Advertising and branding company Hutchins FreeRange Creative is located in Missoula, Montana and. Founded in 2002, the team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
KYNE is a New York, New York-based public relations firm. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Lexington, SC
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Carolina Media Professionals is an Advertising and media planning and buying agency launched in 1991. The small team provides Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Kenilworth, NJ
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Small Advertising and branding firm ANW Branded Products, is headquartered in Kenilworth, New Jersey. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Woodbury, NJ
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Advertising company AVC Media Group was founded in 1999. Based in Woodbury, New Jersey, the team offers Advertising and Media Planning & Buying.
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$1,000+< $25 / hr2 - 9Las Vegas, NV
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Marketing SEO Pros is an Advertising company. In Las Vegas, Nevada, their team specializes in Advertising and Search Engine Optimization.
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$250,000+Undisclosed2 - 9Los Angeles, CA
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Advertising and social media marketing company Property Face was founded in 2018. The firm specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Coral Gables, FL
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Fatmedia.io is an Advertising and Affiliate Marketing company located in Coral Gables, Florida. Founded in 2018, the team provides Advertising and Affiliate Marketing.
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UndisclosedUndisclosed2 - 9El Reno, OK
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Next Level Pergolas, an Advertising company, was launched in 2021. The firm specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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Direct Marketing and Advertising company Net60 Inc. Is headquartered in Grand Rapids, Michigan. Their services include Direct Marketing and Advertising.
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$1,000+Undisclosed2 - 9Villa Park, IL
Services provided
See all 1 projectsMineral Media is a video production company known for its comprehensive services including location scouting, interview filming, and post-production. They received overwhelmingly positive feedback, with clients praising their communication clarity, flexibility, and the ability to deliver high-quality content on time. Notably, 100% of reviewers highlighted their seamless integration as partners, rather than just as vendors.
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$1,000+< $25 / hr10 - 49Tacoma, WA
Services provided
See all 2 projectsRelevant Marketing Solutions offers SEO services and brand uplifting, focusing on increasing quality leads and organic traffic through optimized content and competitive keyword targeting. Clients commend the company for its effective project management, timely delivery, and ability to enhance online visibility, noting impressive results and professional communication without any suggested areas for improvement.
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$10,000+$100 - $149 / hr50 - 249Naperville, IL
Services provided
Established in 1978, Rhea + Kaiser is an Advertising company. In Naperville, Illinois, the team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Chicago, IL
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Pulsar is an Advertising company headquartered in Chicago, Illinois and Los Angeles, California. Launched in 1992, the team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Chicago, IL
Services provided
RPM Advertising is an Advertising company. They offer Advertising and Branding and were founded in 1994. The company is in Chicago, Illinois.
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UndisclosedUndisclosed50 - 249Richmond, VA
Services provided
Elevation is a midsize Richmond, Virginia-based Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Salt Lake City, UT
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Target River, an Advertising company, offers Advertising and Sales Outsourcing. The company is in Salt Lake City, Utah and Encinitas, California.
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$1,000+< $25 / hr50 - 249Houston, TX
Services provided
Mermaid Publishers, an Advertising company, provide Advertising and Direct Marketing. They were established in 1994.
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Undisclosed$25 - $49 / hr50 - 249Kirkland, WA
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Omni Channel Markets, an Advertising company, was founded in 2022. The team specializes in Advertising and Search Engine Optimization and is in Kirkland, Washington.
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UndisclosedUndisclosed10 - 49Athens, GA
Services provided
Rigmarole is a SEO company. The Athens, Georgia-based company was founded in 2015. Their team specializes in Search Engine Optimization and Advertising.
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$25,000+$200 - $300 / hr10 - 49New York, NY
Services provided
Brand x is a branding company. Launched in 2016, their team focuses on Branding and Advertising.
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$25,000+$150 - $199 / hr10 - 49Richmond, VA
Services provided
Established in 2017, FABLE Advertising is an Advertising company. The small team provides Advertising and Branding.
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$5,000+$200 - $300 / hr10 - 49Beaverton, OR
Services provided
Matyx is an Advertising company founded in 2012. Their team offers Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Portland, OR
Services provided
XPND Interactive is an Advertising company. They are headquartered in Portland, Oregon, and their services include Advertising and Pay Per Click.
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$1,000+$150 - $199 / hr10 - 49Irvine, CA
Services provided
Juiceboxx Marketing is a social media marketing agency. The team is located in Irvine, California, and their services include Social Media Marketing and Advertising.
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$1,000+Undisclosed10 - 49Garland, TX
Services provided
Sky High Media Co. Is a small Advertising company headquartered in Garland, Texas. The team focuses on Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49Laguna Beach, CA
Services provided
Create Signs, a small Advertising company, is based in Laguna Beach, California. The team focuses on Advertising and Branding.
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$1,000+Undisclosed10 - 49Largo, FL
Services provided
Practice Growth Co is an Advertising company. They specialize in Advertising and Pay Per Click and were founded in 2020. The firm is in Largo, Florida.
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$10,000+$50 - $99 / hr10 - 49St. Petersburg, FL
Services provided
Ozopro is a small SEO services firm launched in 2019. Their services include Search Engine Optimization and Advertising.
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$10,000+< $25 / hr50 - 249White Plains, NY
Services provided
See all 1 projectsUSA Ink Publishers offers comprehensive publishing and marketing solutions tailored for aspiring and established authors. From refining manuscripts and creating professional book designs to handling
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$1,000+$50 - $99 / hr50 - 249Seattle, WA
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Barnes Author Publication, an Advertising company, is based in Seattle, Washington. The team offers Advertising and Content Writing Services.
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$1,000+< $25 / hr50 - 249New York, NY
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Crestwood Publishings, an Advertising company, focus on Advertising and Direct Marketing. They were launched in 2026.
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$1,000+Undisclosed50 - 249Parsippany-Troy Hills, NJ
Services provided
Inova Digitals is an Advertising company. They were launched in 2023 and offer Advertising and Branding.
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Undisclosed$25 - $49 / hr50 - 249New York, NY
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American Publication House is an Advertising company. They offer Advertising and Public Relations and were established in 2026. The firm is located in New York, New York.
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$1,000+$100 - $149 / hr50 - 249Dallas, TX
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Queens Ghostwriters is an Advertising company based in Dallas, Texas. They focus on Advertising and Direct Marketing and were founded in 2021.
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UndisclosedUndisclosed50 - 249Sioux Falls, SD
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VVI is a branding company. The Sioux Falls, South Dakota-based company was founded in 2000. Their team offers Branding and Video Production.
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UndisclosedUndisclosed50 - 249Greenville, SC
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Media planning and buying company Chumney & Associates was established in 1990. The firm focuses on Media Planning & Buying and Advertising.
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$25,000+Undisclosed50 - 249Chicago, IL
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Aisle Rocket is a web design company. They focus on Web Design and Advertising and were launched in 2010.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Advertising company Hodges Advertising, Inc. Was founded in 1988. The team provides Advertising and Media Planning & Buying and is in Charlotte, North Carolina.
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$1,000+Undisclosed2 - 9Los Angeles, CA
Services provided
Advertising company Hygiency is located in Los Angeles, California. They provide Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.