Hunter Digital Marketing

BACKGROUND

Introduce your business and what you do there.
I’m the founder and CMO of Postscript Marketing, an e-commerce consultancy that focuses on branding, staffing, agency management, growth marketing, and performance marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hunter Digital?
I often rely on third-party resources to help with tasks that I don't do on my own. Particularly, I needed help managing a particular client’s paid search, social media, and Amazon marketing needs. I also needed support in improving another client’s SEO and conversion rate optimization (CRO) activities.

SOLUTION

What was the scope of their involvement?
I’ve hired Hunter Digital as an extension of my marketing consultancy. They primarily do migration work for my clients. Additionally, Hunter Digital handles my clients’ paid search marketing and paid advertising efforts within Facebook and Instagram.

For the last 6–7 months, Hunter Digital has been working on two of my clients’ projects. For the first client, a bakery, Hunter Digital has been managing their paid search marketing within the Google environment and paid social advertising within Facebook and Instagram through Meta. They also help with their SEO, Amazon listing optimization, CRO, and other promotional campaigns across various digital channels.

For the other client, Hunter Digital is also focused on paid search marketing to scale their profitability. They’re also working within the Meta platform to help retarget the client’s existing customers through paid advertising. Additionally, Hunter Digital manages their Google Ads and LinkedIn corporate outreach to try to identify corporate gift givers for the holiday season.

What is the team composition?
I work with 5–6 people simultaneously, including Eric (Founder & Principal), a project manager, a paid social expert, a paid search expert, and an Amazon listings and advertising expert.

How did you come to work with Hunter Digital?
I was networking with friends and colleagues to see what boutique digital agencies were available to help me with specific marketing problems. A colleague who had worked with Hunter Digital before recommended them to me.

I chose them because they had the right set of capabilities for my requirements and a fair price. I interviewed several other agencies, and Hunter Digital had the best combination of skills to supplement what I do.

What is the status of this engagement?
We started working together in April 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
Over the last six months, we've made our active campaigns more profitable and invested more in all the platforms Hunter Digital has been working on. Specifically, in two different cases, Hunter Digital has turned either flat or negative ROAS to positive across two different PPC campaigns.

For the bakery, Hunter Digital has been able to accelerate their sales on Amazon, implement a prospecting platform, and reach out to thousands of potential B2B prospects for the holiday season. We then follow up on prospects to generate leads. So far, we’ve been able to generate a good number of leads for this season and improve the bakery's Amazon sales. The team has also launched their first effort in Meta paid advertising for B2C for the bakery.

For the other client, a personal hygine products company, Hunter Digital has turned a negative PPC campaign into a positive one with around 2–3x ROAS. I can't give specific numbers but they were able to take them from a flat advertising cost of sale to a profitable advertising cost of sale.

How did Hunter Digital perform from a project management standpoint?
Hunter Digital has performed well in terms of project management. They’ve created monday.com portals for us, which is the central hub of our communications. Their project management lead is very strong and always on top of all the tasks and deadlines. They’re able to remind us when we’re causing delays and do a good job of keeping us on track.

Aside from Monday.com, we typically communicate through email, phone calls, Slack, Google Meet, and weekly live Zoom status meetings.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?
I’d like to give a shout-out Eric, who is always available to take my calls. He has been very flexible and accomodating in his approach to business contracts and willing to shift ways of working based on my changing needs. He’s always open to feedback and react to them well, offering suggestions in terms of how they could do things better and improve my clients’ businesses.

What did you find most impressive about them?
We’re most impressed with Hunter Digital’s ability to turn negative or neutral search campaigns that we’ve had in the market for a long time into profitable campaigns.

Are there any areas they could improve?
I hope Hunter Digital can grow even larger than they already are today so they can take on more work.

Do you have any advice for potential customers?
Make sure you have the appropriate resources on your side to be a good agency partner. A lot of my clients don’t have enough dedicated support to react to Hunter Digital as quickly as they need to. The most effective way to leverage your relationship is to ensure that you are properly staffed to react in a timely manner and give proper feedback, coaching, and input.

BACKGROUND

Please describe your company and position.

I am a department head of Color Factory

Describe what your company does in a single sentence.

Color Factory is an interactive experience that takes you on a journey through over a dozen immersive art installations. Each of our exhibits tells a unique story about color and is designed to help you think, feel, or learn something.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hunter Digital to accomplish?

• Sell Color Factory tickets
• Improve awareness of Color Factory

SOLUTION

How did you find Hunter Digital?

Online Search

Why did you select Hunter Digital over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Hunter Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hunter runs and manages our advertising campaigns across various channels, including Google, YouTube, Meta, and TikTok. They offer strategic consulting services and monitor the performance of our advertising campaigns, analyzing metrics like ROAS and MER, while also providing valuable insights on how to achieve growth and scalability.

Hunter meets with us on a weekly basis, sharing valuable insights and providing guidance. They also demonstrate exceptional commitment by participating in meetings with other advertising and data vendors, ensuring we maintain a comprehensive understanding of our advertising performance and continue to employ the most effective tools for our growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Hunter continuously offers us valuable insights and strategic direction. We collaboratively assess our MER and ROAS daily, and Hunter has the capability to adjust our ad spend by channel and geo in response to the daily trends we observe.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Hunter's project management skills are great. They always deliver in a timely manner and they get us updated on their progress along the way. They're very communicative and willing to hop on a call as needed in order to keep us apprised or to keep projects moving. They respond very well to our needs and have even offered to manage tasks that are beyond their scope of work.

What was your primary form of communication with Hunter Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets Hunter apart is their seamless integration into our team, and how they fully immerse themselves into our team. They truly feel like an extension of our team, making themselves available every day of the week, and when necessary, over the weekend. Their commitment to our company's success is unmistakable, and it's so clear that we share common goals and objectives.

Are there any areas for improvement or something Hunter Digital could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the owner of an online retail store that is recently launched.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HUNTER Digital, and what were your goals?

Since we are new, we are working to establish our customers and our online awareness. This is challenging as most of our customers are first time buyers and therefore a bit more difficult to capture than repeat buyers.

SOLUTION

How did you select this vendor and what were the deciding factors?

We tried another marketing company first and struggled to make progress. Hunter is putting more effort in and I am seeing results.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we focused on Social Media and really worked to understand who and how to target our customers. Next, we added Google into the strategy and are focused on key words and campaigns. Hunter has helped us comb through our site and we are currently optimizing it for better results.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with many of their team members, though we have one account manager who is our main contact. It is not unusual to have four Hunter employees on a video call.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is a bit early to share results as we are still in discovery, however we are seeing progress.

How effective was the workflow between your team and theirs?

We meet at a minimum once per month, however I generally request more meetings without any pushback. We have constant email communication as well.

What did you find most impressive or unique about this company?

I like the people who work at Hunter. They are relatable, friendly, and professional. Since it is a bit on the early side to report results, that is so far the most impressive part of working with Hunter. That said, I do like the speed and effort put into a task, I never have to wonder if they are working on our brand.

Are there any areas for improvement or something they could have done differently?

I cannot answer that yet. Unknown.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at 3D World, Inc., and we’re an advertising agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUNTER Digital?

We wanted to reach more potential customers for our business.

SOLUTION

What was the scope of their involvement?

HUNTER Digital did LinkedIn lead generation and marketing for us; they had access to my business account to get me qualified leads. They took over the wording, the hashtags, SEO, and other specific criteria for the posts — we’d show them the products we wanted to market, and they’d put fancy words to make it more business-functional.

What is the team composition?

We worked with Eric (Founder), an account manager, and an SEO specialist.

How did you come to work with HUNTER Digital?

They were referred to us by a mutual friend; I saw that she was doing great with online leads, and she told me about HUNTER digital.

How much have you invested in them?

We spent around $10,000 with them.

What is the status of this engagement?

We worked together from July 2020–April 2021; we had to stop due to the COVID-19 pandemic.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were able to provide leads for our business during the COVID-19 pandemic, which was good. Overall, their method worked, and they met our expectations.

How did HUNTER Digital perform from a project management standpoint?

They were good with project management in terms of meeting deadlines and sticking to budgets. Regarding communication, we used Google Meets and emails.

What did you find most impressive about them?

They’ve delivered what they’ve promised, and that’s a cool thing. I don’t understand how they did it, but they found what I was looking for — they were lead generation ninjas!

Are there any areas they could improve?

They could constantly ask for feedback to continue improving as a company and make me happy with the engagement. Also, they could invest in learning more data about their customers to provide a more rich experience.

Do you have any advice for potential customers?

Be clear with what you want in terms of objectives and goals so you can discuss them with their team.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a technology service that protects seniors and their financial health against fraud, scams, and other age-related issues.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUNTER Digital?

We work with HUNTER Digital for search engine marketing and Facebook Marketing.

SOLUTION

What was the scope of their involvement?

The team manages our Bing Ads and Google Ads. They also run our advertising on Facebook. We review their work and edit their messaging, but their team is responsible for creating the content.

What is the team composition?

We work with two people from their team.

How did you come to work with HUNTER Digital?

I knew Eric (CEO & Founder) from another connection. He asked me for a LinkedIn connection through that person to me.

What is the status of this engagement?

We started working together in January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re creating a market that’s much different than other companies that use advertising. When you’re creating a market, it’s about seeing what works and what doesn’t. I’m happy with HUNTER Digital’s efforts.

How did HUNTER Digital perform from a project management standpoint?

From a project management standpoint, they’ve been excellent. We have scheduled check-ins.

What did you find most impressive about them?

They’re easy to work with. They’re good listeners.

Are there any areas they could improve?

We’ve been very pleased.

BACKGROUND

Please describe your company and your position there.

ASL Production is a full service video production and digital marketing company. I am a Producer and Director of Business Development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HUNTER Digital?

We hired Hunter Digital to run our LinkedIn outreach and paid advertising campaign. It is an ongoing project that we continue to receive from Hunter Digital.

What were your goals for this project?

Our goals were to reach more qualified eyeballs, get better leads and get our message out to the appropriate people in order to turn into more business for our company.

SOLUTION

How did you select this vendor?

We spoke with a lot of people that do what Eric and Hunter Digital do. They were by far the most effective, knowledgeable and easy to work with. The value is great for what they offer.

Describe the scope of their work in detail.

Hunter Digital helped us to create specific outreach and automated programs on LinkedIn Messages and to create a variety of AB paid video ads on LinkedIn. They worked on the messaging with us, set up AB tests, helped us create landing pages to track click through and were a pleasure throughout the process.

What was the team composition?

Hunter Digital is run by their Owner Eric. While they have a team of qualified people on staff, Eric is always available for us if we have any questions and takes a hands on approach with his clients.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far, despite Covid-19, we can see the efforts working. We will continue to work with Hunter Digital and when things go back to normal we know we will see an even bigger result.

How effective was the workflow between your team and theirs?

I couldn't ask for any better communication. Eric and his team are always available, able to fix any issues and do a good job communicating with myself and my team as the process goes on.

What did you find most impressive about this company?

This area of marketing can be complicated. Hunter Digital does a great job of breaking things down for their clients, making sure that we understand everything that goes on behind the scenes.

Are there any areas for improvement?

None! Love working with Hunter Digital.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a web dev agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUNTER?

We needed a partner who could manage our clients’ marketing needs.

SOLUTION

What was the scope of their involvement?

HUNTER handles all of our clients’ PPC campaigns, including Google Ads. When a client wants to produce more leads, I give HUNTER their new site and tell them what market the client wants to reach. They review the content and launch a campaign to meet our clients’ goals. They also do tracking and analytics, optimizing the copy they create for the ads. Most of their work is done on Facebook and Google, although some larger clients also request Bing.

What is the team composition?

I mainly interface with the head of their company, and they have one person assigned to each of my clients’ accounts.

How did you come to work with HUNTER?

I’ve worked in this field for a long time and never found anyone I was satisfied with. I met HUNTER at a networking event, and we hit it off, so I hired them. They’ve been our partner ever since.

How much have you invested with them?

We spend thousands of dollars a month.

What is the status of this engagement?

We’ve been partners since February 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their impact has been tremendous, generating millions of dollars a year in sales and sales leads for our clients. They’re a great ROI, and our clients continue to spend money with us.

How did HUNTER perform from a project management standpoint?

We talk once a day, if not more. They have quick and efficient project management, mainly using phone and email to communicate.

What did you find most impressive about them?

Their customer service and responsiveness are outstanding. Excellent service is paramount because the work is attached to my name, and they don’t disappoint.

Are there any areas they could improve?

No.

Do you have any advice for future clients of theirs?

Ask questions and be an educated consumer. Figure out your average sale price and what you’d be willing to pay to acquire the next sale; they’ll let you know if it’s possible.

BACKGROUND

Introduce your business and what you do there.

I’m a managing member at Rock East Group.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUNTER?

We were trying to increase our online presence through paid ads on Google and certain social media channels.

SOLUTION

What was the scope of their involvement?

We had sit-down meetings to discuss our business goals and identify keywords we wanted to rank for. From there, they set up some ads, and we collaborated on the look and feel. They did AdWords, with advertisements through Google Ads and LinkedIn. They also manage our LinkedIn and Instagram posts.

What is the team composition?

We work with two people.

How did you come to work with HUNTER?

They were recommended by a larger agency who felt they’d be a good fit for a company our size. We didn’t consider any other companies after talking with their team as we really liked them.

How much have you invested with them?

We spend $5,000 each month.

What is the status of this engagement?

We started working together in October 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re getting more traffic and leads, and, as a result, we've closed several deals. They're definitely what we’ve been looking for. They track visits, leads, and conversions; then, we go over all the metrics together. It’s all gone up significantly.

How did HUNTER perform from a project management standpoint?

They perform very well. We communicate twice a week, and they always deliver on time.

What did you find most impressive about them?

They provide great customer service. They’re very attentive, responsive, and proactive.

Are there any areas they could improve?

No, we’ve gotten the results we’ve been looking for. We’ve been happy with them.

Do you have any advice for potential customers?

No, nothing specific comes to mind.

BACKGROUND

Introduce your business and what you do there.

I’m the president for an automotive company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUNTER?

We wanted to drive qualified traffic to our website through SEM [search engine marketing].

SOLUTION

What was the scope of their involvement?

They met with us and gathered information about our business and how it operates. We gave them access to our Google account, and they went in and started adjusting and adding on to existing work. It was primarily Google, but they did other search engines, like Bing.

They've met our SEM goals and modified and tested several things within our campaigns.

What is the team dynamic?

There are 2 people. I have a main contact, and he works with another person whom I've corresponded with by email.

What is the status of this engagement?

We started working together in January 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They've reached our performance goals in terms of the amount of return on ad spending and volume goals. We’ve had positive results.

How did HUNTER perform from a project management standpoint?

They're excellent. We speak about once a week. They communicate well, and everything has been on time and within budget.

What did you find most impressive about them?

They knew what would be possible for our company on Google. They have good industry knowledge in SEM.

Are there any areas they could improve?

No, they’re doing great.

Do you have any advice for potential customers?

I wouldn’t hesitate to recommend them. Set up recurring meetings. Find additional opportunities and a cadence that works. Trust them to do the job. They’ve done a good job for us.