BTS Consulting LLC

In the fast-paced world of life sciences, groundbreaking discoveries too often languish, lost in translation between the lab bench and the market. Founded in 2009 by a molecular and cell biologist who spent a decade at the forefront of scientific innovation before diving into marketing. BTS Consulting was born from a deep-seated frustration: watching brilliant science struggle to find its voice and reach those who needed it most. We understand the unique challenges of launching complex healthcare and life sciences discoveries, not just intellectually, but because we’ve walked that very path as both inventors and marketers, witnessing firsthand the lost momentum and missed opportunities when scientific integrity collides with generic marketing approaches.

Why BTS Consulting?

For us, it's more than just marketing; it's about honoring the science. We believe that innovative offerings deserve messaging as precise and powerful as the discoveries themselves. While some agencies may grasp the 'what' of your product, we dive into the profound 'how' and 'why', the intricate mechanisms and life-changing impact. Our clients consistently share how we cut through complexity, foster cross-functional alignment, and deliver strategic clarity that doesn't just look good, but drives tangible, measurable results and accelerates their mission.

Your Science, Our Strategy: The BTS Approach

The Bench to Brand™ Framework

The Bench to Brand™ Framework is BTS Consulting’s strategic model, a pathway from scientific discovery to commercial adoption. Designed to guide life sciences organizations through the four essential phases of commercialization, this model ensures that scientific integrity, stakeholder alignment, and strategic execution are built into every stage, from foundational research to full-scale market activation. It’s a model built for scientific precision and commercial impact.

Our Reimagined 4 Ps of Life Sciences Marketing

Predict 

Prepare

Produce

Promote