Version2

BACKGROUND

Please describe your company and position.

I am the Owner of Direct Impact Media

Describe what your company does in a single sentence.

We are a full-serivce marketing agency 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Version2 to accomplish?

• Get in front of qualified audiences at scale, without wasted spend
• Drive actions that matter: traffic, leads, conversions, or revenue.
• Learn faster and build a smarter marketing engine.

SOLUTION

How did you find Version2?

They approached me

Why did you select Version2 over others?

• Good value for cost
• Company values aligned
• Results

How many teammates from Version2 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Objective
Plan, execute, and optimize a programmatic advertising program that efficiently reaches qualified audiences, drives measurable business outcomes, and generates actionable performance and audience insights.

Scope of Services

Strategy & Planning

• Define campaign objectives, success metrics, and KPIs
• Develop audience targeting and channel strategy
• Establish budget allocation and pacing plan

Campaign Setup & Execution

• Configure programmatic platforms and tracking
• Launch and manage campaigns across approved channels
• Apply brand safety, frequency, and compliance controls

Optimization & Performance Management

• Actively manage bids, audiences, and placements
• Reallocate budget to top-performing tactics
• Test and optimize creative performance

Measurement & Reporting

• Track performance against defined KPIs
• Provide regular performance summaries and insights
• Deliver optimization recommendations and next steps

Data & Audience Development

• Grow first-party and retargeting audiences
• Capture insights to improve future campaigns
• Support cross-channel marketing intelligence

Key Deliverables

• Programmatic media strategy and execution plan
• Live, managed programmatic campaigns
• Ongoing optimization and budget management
• Performance reporting and executive summaries
• Audience growth and documented learnings

Success Definition
Success is measured by efficient reach to qualified audiences, performance against agreed KPIs, and the creation of actionable insights that improve future marketing effectiveness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The programmatic advertising initiative delivered measurable improvements across reach efficiency, performance outcomes, and data quality, demonstrating both near-term impact and long-term value.

• Improved Audience Reach & Media Efficiency
• Performance & Conversion Outcomes
• Optimization & Continuous Improvement
• Transparency & Accountability

The project demonstrated success by improving media efficiency, driving measurable performance outcomes, and producing actionable data insights that strengthen future marketing efforts. Results validated programmatic advertising as a scalable, accountable channel aligned with business objectives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent throughout the engagement. The team was highly organized, proactive, and communicated clearly at every stage of the project. All deliverables were provided on or ahead of schedule, and timelines were consistently met without the need for follow-up or escalation.

They were extremely responsive to our needs and adapted quickly to feedback, changing priorities, or new requirements. Requests were handled promptly and thoughtfully, with solutions-oriented recommendations rather than delays or friction. Their ability to anticipate needs, manage details, and maintain momentum made the engagement efficient and collaborative.

Overall, they demonstrated a high level of professionalism, accountability, and commitment to our success.

What was your primary form of communication with Version2?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to combine strategic thinking with flawless execution. They did not simply run campaigns, they took the time to understand our business objectives and translated them into a thoughtful, performance-driven approach. Their use of data and insights to guide decisions was disciplined and transparent, and they consistently brought forward recommendations that improved outcomes.

Additionally, their responsiveness and ownership mindset were exceptional. They operated as a true extension of our team, proactively identifying opportunities, anticipating challenges, and moving quickly to address both. The combination of expertise, accountability, and adaptability made them uniquely effective compared to other partners we have worked with.

Are there any areas for improvement or something Version2 could have done differently?

There were no significant areas for improvement during our engagement. Version2 consistently met or exceeded expectations in terms of strategy, execution, and communication. Any minor adjustments that arose were handled quickly and collaboratively, and they were always receptive to feedback.