Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$5,000+$100 - $149 / hr2 - 9Reno, NV
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Established in 2014, Zero8 Studios | SEO & Web Design is a SEO agency. Their services include Search Engine Optimization and Web Development.
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Undisclosed$100 - $149 / hr10 - 49Sutton, VT
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Northeast Kingdom Online is a web design agency. They offer Web Design and Advertising and are headquartered in Sutton, Vermont.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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$10,000+$100 - $149 / hr2 - 9Pittsburgh, PA
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Advertising company Elisco's Creative Cafe was founded in 1978. The small team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Garner, NC
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Martin Communications is an Advertising company. They are in Garner, North Carolina and have small team. Their services include Advertising and Branding.
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$1,000+$200 - $300 / hr50 - 249Manitowoc, WI
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Beard Marketing Solutions is a social media marketing company. Launched in 2008, the team provides Social Media Marketing and Advertising.
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$25,000+Undisclosed10 - 49Ontario, CA
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Firm Media, a SEO company, was established in 2008. The agency specializes in Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Miami Beach, FL
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See all 1 projectsKarma Snack Miami Web Marketing Company offers services including marketing, advertising, media buying, and branding. The overall feedback indicates significant dissatisfaction, with clients reporting unmet deliverables and unfulfilled promises. Many reviews highlight concerns about transparency and communication, ultimately questioning the reliability and credibility of the company.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$10,000+$25 - $49 / hr10 - 49Cheyenne, WY
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Video Promotion Club is a social media marketing company. The Cheyenne, Wyoming-based firm was founded in 2017. Their services include Social Media Marketing and Advertising.
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$10,000+$100 - $149 / hr10 - 49Coral Gables, FL
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Rbb Communications is a public relations firm. Based in Coral Gables, Florida and Fort Lauderdale, Florida, the agency offers Public Relations and Advertising.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed10 - 49Green Bay, WI
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Imaginasium, a Marketing Strategy company, offer Marketing Strategy and Advertising. They were launched in 1992.
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UndisclosedUndisclosed10 - 49Beaverton, OR
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Aviator Heating & Cooling is a Direct Marketing company. Their team is headquartered in Beaverton, Oregon and Portland, Oregon and provides Direct Marketing and Market Research.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
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StringCan Interactive, a Digital Strategy company, is located in Scottsdale, Arizona. The team specializes in Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed250 - 999San Jose, CA
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BR Printers, an Advertising company, is located in San Jose, California and Denver, Colorado. The team focuses on Advertising and Direct Marketing.
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$100,000+Undisclosed50 - 249New York, NY
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Jump 450 Media is a social media marketing agency. The team focuses on Social Media Marketing and Pay Per Click and is in New York, New York.
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$5,000+$100 - $149 / hr10 - 49Lynnwood, WA
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Richter, a Content Marketing company, was founded in 2008. The team provides Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Salt Lake City, UT
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RT Nielson Co. Is an Advertising company. They were launched in 1992, and their services include Advertising and Branding.
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$25,000+$25 - $49 / hr10 - 49Trenton, NJ
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CaptenAMZ is a pay per click company. They focus on Pay Per Click and Advertising and were established in 2018.
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$5,000+Undisclosed10 - 49Woodcliff Lake, NJ
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King Group One is an Advertising company. Their team is headquartered in Woodcliff Lake, New Jersey and provides Advertising and Social Media Marketing.
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$100,000+$150 - $199 / hr10 - 49Minneapolis, MN
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SCHERMER, a Digital Strategy company, was established in 1997. The small team specializes in Digital Strategy and Advertising.
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$10,000+$150 - $199 / hr2 - 9Houston, TX
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Raven Creative is a web design company. Established in 2015, the agency is headquartered in Houston, Texas. Their services include Web Design and Content Marketing.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Communications Counsel is a PR company. The Columbus, Ohio-based firm was established in 1999. Their team provides Public Relations and Advertising.
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$1,000+$150 - $199 / hr10 - 49Brooklyn , NY
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See all 1 projectsIG PPC offers specialized services in managing and optimizing PPC campaigns, particularly for companies looking to scale sales on platforms like Amazon. Overall feedback highlights their efficiency, dedication, and impressive communication, with clients noting significant sales increases and reduced advertising costs due to their tailored keyword research and campaign management.
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$10,000+$150 - $199 / hr10 - 49Minneapolis, MN
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Hunt Adkins is an Advertising company. They specialize in Advertising and Branding and were launched in 1991. The agency is headquartered in Minneapolis, Minnesota.
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$5,000+$50 - $99 / hr10 - 49Cincinnati, OH
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Small public relations firm Vehr Communications, is based in Cincinnati, Ohio. Their services include Public Relations and Advertising.
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$1,000+$100 - $149 / hr10 - 49Denver, CO
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Advertising company FiveFifty was launched in 2012. The firm offers Advertising and Media Planning & Buying, and is small.
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$5,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
SRB Communications is an Advertising company located in Washington, District of Columbia. Their services include Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Brooklyn, NY
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Established in 2010, Cardwell Beach, a small Advertising company, is located in Brooklyn, New York. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Miami, FL
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Advertising company WAX | Healthcare Marketing is based in Miami, Florida. Established in 1987, the team focuses on Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Columbus, OH
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GREENCREST is a small Columbus, Ohio-based Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49San Diego, CA
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Rosemont Media is an Advertising company. They are located in San Diego, California. Their team specializes in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Lawrence Township, NJ
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Taft Communications is a public relations agency. Launched in 1983, the company is headquartered in Lawrence Township, New Jersey. Their services include Public Relations and Advertising.
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$25,000+Undisclosed10 - 49Dallas, TX
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Firehouse is an Advertising company. Their team is headquartered in Dallas, Texas. The agency focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Cutline Communications is an Advertising company. They are located in San Francisco, California and have small team of experts. Their services include Advertising and Branding.
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$10,000+Undisclosed10 - 49San Rafael, CA
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Bell Curve, a Marketing Strategy company, specialize in Marketing Strategy and Branding. They were founded in 2017.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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Greatest Common Factory, an Advertising company, is based in Austin, Texas. The team specializes in Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Greenville, NC
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Immortology is an Advertising company. The Greenville, North Carolina-based agency specializes in Advertising and Branding.
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$25,000+$150 - $199 / hr10 - 49Mandeville, LA
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Established in 2012, Fridge is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Baltimore, MD
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Branding agency Mission Media is in Baltimore, Maryland. The team offers Branding and Web Development.
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Undisclosed$200 - $300 / hr250 - 999Chicago, IL
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Established in 1995, Digital Kitchen is a branding company. Their services include Branding and Web Design.
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$50,000+$100 - $149 / hr250 - 999Chicago, IL
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Gyro, a web design company, was established in 1981. The agency specializes in Web Design and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49San Diego, CA
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Launched in 2015, Rank Unlimited Marketing is an Advertising company. The agency offers Advertising and Search Engine Optimization.
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$100,000+$50 - $99 / hr10 - 49Ponte Vedra Beach, FL
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Leadsolo is an Email Marketing company. Launched in 2019, the firm is based in Ponte Vedra Beach, Florida. Their team offers Email Marketing and Advertising.
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$10,000+Undisclosed10 - 49West Palm Beach, FL
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PMP Marketing Group, an Advertising company, is in West Palm Beach, Florida. Their services include Advertising and Custom Software Development.
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$25,000+$150 - $199 / hr10 - 49Atlanta, GA
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In Atlanta, Georgia, infinitee is a branding company. Their services include Branding and Advertising.
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$10,000+Undisclosed10 - 49New York, NY
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Provoke Insights is a Market Research company. Their small team is in New York, New York and Ridgewood, New Jersey and focuses on Market Research and Branding. The firm was established in 2014.
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$5,000+$150 - $199 / hr10 - 49Oklahoma City, OK
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ICG-ADV is an Advertising company established in 2006. The team focuses on Advertising and Branding and is based in Oklahoma City, Oklahoma.
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$250,000+Undisclosed10 - 49St. Louis, MO
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New Honor Society, an Advertising company, is located in St. Louis, Missouri. Their services include Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Pewaukee, WI
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Ampersand is an Advertising company. Founded in 2010, the firm is headquartered in Pewaukee, Wisconsin. Their team specializes in Advertising and Marketing Strategy.
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$5,000+$300+ / hr10 - 49New York, NY
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Gnome Book Writing, an Advertising company, is headquartered in New York, New York. Founded in 2007, the team offers Advertising and Branding.
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$10,000+$200 - $300 / hr2 - 9Austin, TX
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My Sister Fred LLC is an Advertising company. They are headquartered in Austin, Texas, and their services include Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.