Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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Undisclosed$200 - $300 / hr10 - 49Las Vegas, NV
Services provided
Top Ad Consulting is an Advertising company. Their small team is in Las Vegas, Nevada and specializes in Advertising and Branding. The agency was established in 2019.
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$1,000+$150 - $199 / hr10 - 49Anaheim, CA
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Peripheral Media is a small Anaheim, California-based Advertising company. The team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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$100,000+Undisclosed10 - 49New Milford, CT
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NerdVision is an Advertising and pay per click company. Founded in 2018, the team provides Advertising and Pay Per Click.
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$5,000+$150 - $199 / hr50 - 249Miami, FL
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Based in Miami, Florida, Headerbiddr is an Advertising and SEO services firm. Established in 2010, the team specializes in Advertising and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Reno, NV
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Nevada Wildlife Removal is a branding company. Their midsize team is headquartered in Reno, Nevada and provides Branding and Advertising. The agency was founded in 1993.
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$25,000+$300+ / hr50 - 249Flushing, NY
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Located in Flushing, New York, Jon Media Inc. Is an Advertising company. Their services include Advertising and Branding.
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$10,000+Undisclosed2 - 9Fire Island, NY
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Established in 2012, Warp + Weft is a branding company. Their team focuses on Branding and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed10 - 49Washington, DC
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Berman and Company is an Advertising company. They are located in Washington, District of Columbia and have small team. Their team specializes in Advertising and Media Planning & Buying.
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$100,000+Undisclosed50 - 249Kansas City, MO
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Signal Theory is an Advertising company. The Kansas City, Missouri-based company was established in 1971. Their team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$75,000+$150 - $199 / hr10 - 49Denver, CO
Services provided
LRXD, an Advertising company, is in Denver, Colorado. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49New York, NY
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North 6th Agency is an Advertising company. Founded in 2010, their team offers Advertising and Public Relations.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
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Bombay is an Advertising company. They were launched in 2013 and offer Advertising and Branding.
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$1,000+$50 - $99 / hr50 - 249New York, NY
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Gravity Road, an Advertising company, was founded in 2011. The midsize team focuses on Advertising and Content Marketing.
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$10,000+$150 - $199 / hr50 - 249Baltimore, MD
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In Baltimore, Maryland, Planit is an Advertising company. They provide Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Houston, TX
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Advertising company Lopez Negrete is in Houston, Texas. They specialize in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Pasadena, CA
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Fox Dealer is an Advertising company. They were founded in 2013, and their services include Advertising and Email Marketing.
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$10,000+$100 - $149 / hr10 - 49Casper, WY
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Advertising company Kick The Ads was established in 2019. The firm offers Advertising and Pay Per Click, and is small.
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$1,000+$100 - $149 / hr50 - 249New York, NY
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See all 1 projectsAdvyn offers a comprehensive suite of marketing services, including Ads, Promotions, and Branding, as well as Media Buying and website development. Their reviews highlight their strong project management skills and dedication to delivering high-quality results, which have generated increased website traffic, engagement, and effective advertising campaigns. Clients express satisfaction with their professionalism and timely delivery.
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UndisclosedUndisclosed10 - 49San Antonio, TX
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KGBTexas Communications, a PR agency, is in San Antonio, Texas and Houston, Texas. They specialize in Public Relations and Advertising.
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Undisclosed$100 - $149 / hr50 - 249Los Angeles, CA
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Promoshop, an Advertising company, was established in 1998. The firm specializes in Advertising and Branding, and is midsize.
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$5,000+$150 - $199 / hr50 - 249Los Angeles, CA
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Acento Advertising is an Advertising company headquartered in Los Angeles, California. Their services include Advertising and Marketing Strategy.
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$10,000+$100 - $149 / hr50 - 249New York, NY
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Quinn is a public relations firm. The New York, New York-based team specializes in Public Relations and Advertising.
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$100,000+$150 - $199 / hr50 - 249Denver, CO
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Vladimir Jones is an Advertising company. They offer Advertising and Branding and were established in 1970.
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$50,000+$150 - $199 / hr50 - 249Charlotte, NC
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TATTOO Projects is an Advertising company. Their midsize team of employees is in Charlotte, North Carolina. Their team offers Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Louisville, KY
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PriceWeber is an Advertising company. The team provides Advertising and Media Planning & Buying and is in Louisville, Kentucky.
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UndisclosedUndisclosed50 - 249Santa Monica, CA
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The Many is a social media marketing agency founded in 2010. The company provides Social Media Marketing and Media Planning & Buying, and is midsize.
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UndisclosedUndisclosed50 - 249New York, NY
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Established in 1999, StrawberryFrog is a midsize New York, New York-based Advertising company. Their services include Advertising and Branding.
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$1,000+Undisclosed2 - 9Irvine, CA
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Evolution Media Group is an Advertising and media planning and buying company. The Irvine, California-based team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Council Bluffs, IA
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Established in 1999, Right Idea Media & Creative is a small Advertising company located in Council Bluffs, Iowa. Their team focuses on Advertising and Email Marketing.
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$10,000+$150 - $199 / hr10 - 49Montclair, NJ
Services provided
Looney Advertising is an Advertising company. Based in Montclair, New Jersey, the agency was founded in 2002. Their team offers Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49New York, NY
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Founded in 2015, Skydeo, Inc. Is an Advertising company. The team offers Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Columbus, OH
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Weber Associates is a Marketing Strategy company. Located in Columbus, Ohio and , the firm provides Marketing Strategy and Advertising.
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$5,000+$100 - $149 / hr10 - 49Chattanooga, TN
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Crash Creative is a Chattanooga, Tennessee-based Advertising company. Founded in 2010, the team focuses on Advertising and Marketing Strategy.
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$10,000+$200 - $300 / hr10 - 49Walnut Creek, CA
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Established in 2017, MediaJel is an Advertising company. The team focuses on Advertising and Mobile & App Marketing.
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$100,000+$150 - $199 / hr50 - 249Austin, TX
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Proof Advertising is an Advertising company in Austin, Texas. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Miami, FL
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Advertising company BizzClick is in Miami, Florida. They provide Advertising and Market Research.
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$10,000+$150 - $199 / hr50 - 249Nashville, TN
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Launched in 1978, GS&F is a branding firm. Their services include Branding and Web Design.
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$1,000+Undisclosed10 - 49New York, NY
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Founded in 2016, Opensponsorship is an Other Marketing company. Located in New York, New York, the team specializes in Other Marketing and Advertising.
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$25,000+$150 - $199 / hr10 - 49Ridgeland, MS
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In Ridgeland, Mississippi, Mad Genius is a branding firm. They provide Branding and Web Design and were founded in 2005.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
Services provided
Quinn Thomas is a PR company. The company is based in Seattle, Washington and Lake Oswego, Oregon. Their team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Advertising company Fellow was founded in 2010. The firm focuses on Advertising and Branding, and is small.
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$1,000+$100 - $149 / hr10 - 49Chicago, IL
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ChicagoSEO.Company is an Advertising company founded in 2007. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Denver, CO
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Established in 2015, Macarta is a small Denver, Colorado-based Advertising company. Their team offers Advertising and Content Marketing.
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Undisclosed< $25 / hr10 - 49South San Francisco, CA
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Advertising company Wiki Specialist INC is headquartered in South San Francisco, California. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Brooklyn, NY
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Evan Rutchik, an Advertising company, was established in 2004. The team specializes in Advertising and Branding and is located in Brooklyn, New York.
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$5,000+$300+ / hr10 - 49Coppell, TX
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RevKey is a Direct Marketing company. They were founded in 2018 and specialize in Direct Marketing and Advertising.
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$1,000+$25 - $49 / hr50 - 249Los Angeles, CA
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See all 2 projectsWiki Specialist LLC is a company that provides services related to the creation and management of Wikipedia pages. Based on the review provided, the feedback is predominantly negative, with the client expressing dissatisfaction due to the failure to deliver the promised Wiki page despite providing ample resources. The client also requests a full refund and criticizes all aspects of the service.
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$1,000+< $25 / hr50 - 249Miami, FL
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See all 1 projectsGenesis Book Publishers has spent over ten years helping authors navigate the book market with a simple focus on quality and on-time delivery. Based in Miami, our team handles everything from
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$75,000+< $25 / hr10 - 49Massapequa, NY
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Executive PR is a small PR agency in Massapequa, New York. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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Launched in 2021, Native Book Publishing is a Content Marketing company. Their services include Content Marketing and Advertising.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.