Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
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Brand Definition is an Advertising company. The Portland, Oregon-based team specializes in Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Cheyenne, WY
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Warehouse 21 is a Marketing Strategy company. Headquartered in Cheyenne, Wyoming, the company was launched in 2007. Their services include Marketing Strategy and Advertising.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Adventure™ is a branding firm. The agency is in Minneapolis, Minnesota and St. Cloud, Minnesota. Their team offers Branding and Marketing Strategy.
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$25,000+$50 - $99 / hr2 - 9New York, NY
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BrandVerge, a Marketing Strategy company, is based in New York, New York. Launched in 2017, the team focuses on Marketing Strategy and Media Planning & Buying.
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$1,000+Undisclosed10 - 49Reno, NV
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NVIT Solutions is an Advertising company. The firm is located in Reno, Nevada. Their services include Advertising and Marketing Strategy.
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$10,000+$100 - $149 / hr2 - 9New York, NY
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See all 1 projectsAward Advertising Inc. specializes in advertising, branding, and promotions, focusing on creating impactful media campaigns. Reviewers commend their exceptional project management, timely communication, and high-quality service delivery, establishing them as leaders in the industry. The overall feedback highlights their professionalism and effectiveness in achieving marketing goals.
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UndisclosedUndisclosed10 - 49Sheridan, WY
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Ringbridge Communications is an Advertising company. The agency is headquartered in Sheridan, Wyoming. Their team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$5,000+$100 - $149 / hr10 - 49Santa Ana, CA
Services provided
Founded in 2007, Agency 51 Advertising is an Advertising company. The firm provides Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249San Francisco, CA
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Mekanism is an Advertising company. They were established in 2003 and provide Advertising and Video Production.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$10,000+$150 - $199 / hr2 - 9Los Angeles, CA
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Content Marketing company Public Haus Agency is headquartered in Los Angeles, California. They specialize in Content Marketing and Public Relations.
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$10,000+$100 - $149 / hr50 - 249San Jose, CA
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Launched in 2000, Liquid Agency, a midsize branding agency, is headquartered in San Jose, California and Portland, Oregon. Their team specializes in Branding and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is an advertising agency specializing in SEO, PPC, and digital marketing services, catering to a diverse range of industries. Their client reviews highlight excellent project management, responsive communication, and effective strategies, leading to increased visibility and conversion rates. Over 90% of reviewers commend WebFX for aligning with client values and delivering on time, while a notable 80% emphasize their effective communication and understanding of client needs.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Joy Riot is an Advertising company. The small Alexandria, Virginia-based team offers Advertising and Branding. The firm was established in 2017.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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See all 8 projectsGorilla Direct Marketing, an advertising agency, focuses on providing marketing and advertising services such as media buying and lead generation. However, their performance has been inconsistent, with significant communication and execution issues. Only 33% of reviewers mentioned receiving any successful marketing output, while many highlighted a lack of follow-through and inadequate service delivery.
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$50,000+Undisclosed10 - 49New York, NY
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COFFEE is an Advertising company. They were established in 2011 and specialize in Advertising and Content Marketing.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
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Fenton is a midsize San Francisco, California-based Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Morrisville, NC
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Advertising company Netsertive was founded in 2009. The firm offers Advertising and Social Media Marketing.
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$10,000+$25 - $49 / hr50 - 249Manhattan Beach, CA
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Daniel H. Cole is an Advertising company. They provide Advertising and Digital Strategy and are based in Manhattan Beach, California.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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HCI Advertising is an Advertising company. They are based in Las Vegas, Nevada and have small team. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Wilmington, MA
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Primus Management Group, an Advertising and Marketing Strategy company, provide Advertising and Marketing Strategy. They were launched in 2016.
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$10,000+$50 - $99 / hr10 - 49Denver, CO
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Mile High H2O Corporation is an Advertising and Direct Marketing company launched in 2018. The firm specializes in Advertising and Direct Marketing.
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$1,000+< $25 / hr50 - 249New York, NY
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Copyboom is a midsize Doha, Qatar-based Other Digital Marketing company. The team specializes in Other Digital Marketing and Advertising.
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Undisclosed$200 - $300 / hr10 - 49Las Vegas, NV
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Top Ad Consulting is an Advertising company. Their small team is in Las Vegas, Nevada and specializes in Advertising and Branding. The agency was established in 2019.
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$1,000+$150 - $199 / hr10 - 49Anaheim, CA
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Peripheral Media is a small Anaheim, California-based Advertising company. The team specializes in Advertising and Branding.
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$100,000+Undisclosed10 - 49New Milford, CT
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NerdVision is an Advertising and pay per click company. Founded in 2018, the team provides Advertising and Pay Per Click.
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$5,000+$150 - $199 / hr50 - 249Miami, FL
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Based in Miami, Florida, Headerbiddr is an Advertising and SEO services firm. Established in 2010, the team specializes in Advertising and Search Engine Optimization.
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$10,000+Undisclosed2 - 9Fire Island, NY
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Established in 2012, Warp + Weft is a branding company. Their team focuses on Branding and Advertising.
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UndisclosedUndisclosed10 - 49Washington, DC
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Berman and Company is an Advertising company. They are located in Washington, District of Columbia and have small team. Their team specializes in Advertising and Media Planning & Buying.
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$100,000+Undisclosed50 - 249Kansas City, MO
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Signal Theory is an Advertising company. The Kansas City, Missouri-based company was established in 1971. Their team specializes in Advertising and Branding.
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$75,000+$150 - $199 / hr10 - 49Denver, CO
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LRXD, an Advertising company, is in Denver, Colorado. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49New York, NY
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North 6th Agency is an Advertising company. Founded in 2010, their team offers Advertising and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
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Bombay is an Advertising company. They were launched in 2013 and offer Advertising and Branding.
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$1,000+$50 - $99 / hr50 - 249New York, NY
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Gravity Road, an Advertising company, was founded in 2011. The midsize team focuses on Advertising and Content Marketing.
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$10,000+$150 - $199 / hr50 - 249Baltimore, MD
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In Baltimore, Maryland, Planit is an Advertising company. They provide Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Houston, TX
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Advertising company Lopez Negrete is in Houston, Texas. They specialize in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Pasadena, CA
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Fox Dealer is an Advertising company. They were founded in 2013, and their services include Advertising and Email Marketing.
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$10,000+$100 - $149 / hr10 - 49Casper, WY
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Advertising company Kick The Ads was established in 2019. The firm offers Advertising and Pay Per Click, and is small.
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$1,000+$100 - $149 / hr50 - 249New York, NY
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See all 1 projectsAdvyn offers a comprehensive suite of marketing services, including Ads, Promotions, and Branding, as well as Media Buying and website development. Their reviews highlight their strong project management skills and dedication to delivering high-quality results, which have generated increased website traffic, engagement, and effective advertising campaigns. Clients express satisfaction with their professionalism and timely delivery.
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$5,000+$25 - $49 / hr10 - 49Dallas, TX
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See all 3 projectsAlata Technologies is a software development company specializing in creating customized management systems and AI-powered solutions. The firm has received entirely positive feedback, with 100% of reviewers highlighting their high-quality work at affordable prices, and their ability to improve client efficiency and reduce costs. Clients commend their professional project management and ability to exceed expectations.
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UndisclosedUndisclosed10 - 49San Antonio, TX
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KGBTexas Communications, a PR agency, is in San Antonio, Texas and Houston, Texas. They specialize in Public Relations and Advertising.
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Undisclosed$100 - $149 / hr50 - 249Los Angeles, CA
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Promoshop, an Advertising company, was established in 1998. The firm specializes in Advertising and Branding, and is midsize.
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$5,000+$150 - $199 / hr50 - 249Los Angeles, CA
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Acento Advertising is an Advertising company headquartered in Los Angeles, California. Their services include Advertising and Marketing Strategy.
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$10,000+$100 - $149 / hr50 - 249New York, NY
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Quinn is a public relations firm. The New York, New York-based team specializes in Public Relations and Advertising.
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$100,000+$150 - $199 / hr50 - 249Denver, CO
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Vladimir Jones is an Advertising company. They offer Advertising and Branding and were established in 1970.
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$50,000+$150 - $199 / hr50 - 249Charlotte, NC
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TATTOO Projects is an Advertising company. Their midsize team of employees is in Charlotte, North Carolina. Their team offers Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Louisville, KY
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PriceWeber is an Advertising company. The team provides Advertising and Media Planning & Buying and is in Louisville, Kentucky.
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UndisclosedUndisclosed50 - 249Santa Monica, CA
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The Many is a social media marketing agency founded in 2010. The company provides Social Media Marketing and Media Planning & Buying, and is midsize.
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UndisclosedUndisclosed50 - 249New York, NY
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Established in 1999, StrawberryFrog is a midsize New York, New York-based Advertising company. Their services include Advertising and Branding.
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$1,000+Undisclosed2 - 9Irvine, CA
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Evolution Media Group is an Advertising and media planning and buying company. The Irvine, California-based team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Council Bluffs, IA
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Established in 1999, Right Idea Media & Creative is a small Advertising company located in Council Bluffs, Iowa. Their team focuses on Advertising and Email Marketing.
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$10,000+$150 - $199 / hr10 - 49Montclair, NJ
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Looney Advertising is an Advertising company. Based in Montclair, New Jersey, the agency was founded in 2002. Their team offers Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Latest Advertising Articles
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AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.