Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$1,000+< $25 / hr10 - 49Schaumburg, IL
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Urfoodsupply is an Advertising and Other Marketing company. They specialize in Advertising and Other Marketing and were established in 2010. The firm is headquartered in Schaumburg, Illinois.
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Undisclosed$25 - $49 / hr10 - 49New York, NY
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Advertising and Marketing Strategy company Adzze was launched in 2011. The team specializes in Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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$5,000+$100 - $149 / hr2 - 9Norcross, GA
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BL Digital Enterprises is an Advertising company. They were launched in 2014 and provide Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Park Ridge, NJ
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Words and Pictures Creative Service, Inc. Is an Advertising company headquartered in Park Ridge, New Jersey. They provide Advertising and Direct Marketing and were launched in 1987.
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$25,000+$200 - $300 / hr10 - 49Portland, OR
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Red & Co. Is a small Portland, Oregon-based Advertising company. Their services include Advertising and Branding.
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$100,000+$100 - $149 / hr50 - 249Louisville, KY
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Doe-Anderson Advertising is an Advertising company founded in 1915. The team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Vendetta Studios, an Advertising company, offer Advertising and Branding. They were established in 2005.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+Undisclosed50 - 249San Antonio, TX
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Stirista is an Advertising company. In San Antonio, Texas, the agency was established in 2009. Their team focuses on Advertising and Digital Strategy.
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$10,000+$100 - $149 / hr2 - 9Encinitas, CA
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See all 1 projectsVivo Creative is a marketing content company specializing in graphic design, social media, email marketing, and video production. Reviewers consistently praise their responsiveness, effective communication, and ability to maintain brand consistency, attributing significant sales growth to their work. A noteworthy 100% of reviews highlight their client-focused approach and commitment to achieving project goals.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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Undisclosed$200 - $300 / hr10 - 49Temecula, CA
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Pulse Marketing, Inc., an Advertising company, was established in 2013. The team offers Advertising and Market Research and is in Temecula, California.
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$10,000+$100 - $149 / hr50 - 249Los Angeles, CA
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Kastner & Partners is an Advertising company founded in 1985. The company specializes in Advertising and Branding, and is midsize.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed250 - 999Corpus Christi, TX
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MDR is an Advertising company established in 1974. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Johnston, IA
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Bucket Media is an Advertising company founded in 2006. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Roswell, GA
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ConxPros is an Advertising and Marketing Strategy company. Their team is headquartered in Roswell, Georgia and focuses on Advertising and Marketing Strategy.
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$5,000+< $25 / hr10 - 49Burlington, NJ
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Buy Socio is a Burlington, New Jersey-based Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Charlotte, NC
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Digital Mouth Advertising is an Advertising and media planning & buying agency founded in 2011. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249New York, NY
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Method1, an Advertising company, is headquartered in New York, New York. Founded in 2019, the team offers Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49New Castle, DE
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Countvisits is a small Advertising and branding firm based in New Castle, Delaware. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed250 - 999Minneapolis, MN
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Advertising company Boxi was launched in 2015. The midsize team provides Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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Established in 2021, Town Hall Agency is an Advertising company. Based in New York, New York, the team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Los Angeles, CA
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Wicked Bionic, an Advertising company, was established in 2015. Based in Los Angeles, California, the team specializes in Advertising and Media Planning & Buying.
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$10,000+< $25 / hr10 - 49Los Angeles, CA
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Launched in 2014, AdvertiseMint is a social media marketing firm. Located in Los Angeles, California and , the team offers Social Media Marketing and Advertising.
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$1,000+$100 - $149 / hr10 - 49Miami, FL
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Cr3ativeGrowth Agency is an Advertising company. Based in Miami, Florida and Pompano Beach, Florida, their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Founded in 2016, WGNR is an Advertising company. The team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr1,000 - 9,999Tulsa, OK
Services provided
Cox Local Solutions, a large Advertising company, is headquartered in Tulsa, Oklahoma and Jacksonville, Florida. Their services include Advertising and Digital Strategy.
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$10,000+$100 - $149 / hr250 - 999Austin, TX
Services provided
Creative Website Studios, an Advertising company, was established in 2000. They provides Advertising and Web Design.
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$25,000+$100 - $149 / hr10 - 49Austin, TX
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Advertising company Bridge Insights & Media was founded in 2014. The team provides Advertising and Market Research and is in Austin, Texas.
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$1,000+$100 - $149 / hr50 - 249Griswold, CT
Services provided
GrowYourCorp is a SEO agency. The team is headquartered in Griswold, Connecticut, and their services include Search Engine Optimization and Advertising.
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$1,000+$100 - $149 / hr10 - 49Pittsburgh, PA
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Apple Box Studios is a video production company. The small Pittsburgh, Pennsylvania-based team offers Video Production and Advertising. The agency was founded in 2002.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
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Brand Definition is an Advertising company. The Portland, Oregon-based team specializes in Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Cheyenne, WY
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Warehouse 21 is a Marketing Strategy company. Headquartered in Cheyenne, Wyoming, the company was launched in 2007. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Adventure™ is a branding firm. The agency is in Minneapolis, Minnesota and St. Cloud, Minnesota. Their team offers Branding and Marketing Strategy.
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$25,000+$50 - $99 / hr2 - 9New York, NY
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BrandVerge, a Marketing Strategy company, is based in New York, New York. Launched in 2017, the team focuses on Marketing Strategy and Media Planning & Buying.
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$1,000+Undisclosed10 - 49Reno, NV
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NVIT Solutions is an Advertising company. The firm is located in Reno, Nevada. Their services include Advertising and Marketing Strategy.
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$10,000+$100 - $149 / hr2 - 9New York, NY
Services provided
See all 1 projectsAward Advertising Inc. specializes in advertising, branding, and promotions, focusing on creating impactful media campaigns. Reviewers commend their exceptional project management, timely communication, and high-quality service delivery, establishing them as leaders in the industry. The overall feedback highlights their professionalism and effectiveness in achieving marketing goals.
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UndisclosedUndisclosed10 - 49Sheridan, WY
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Ringbridge Communications is an Advertising company. The agency is headquartered in Sheridan, Wyoming. Their team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Santa Ana, CA
Services provided
Founded in 2007, Agency 51 Advertising is an Advertising company. The firm provides Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249San Francisco, CA
Services provided
Mekanism is an Advertising company. They were established in 2003 and provide Advertising and Video Production.
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$10,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
Content Marketing company Public Haus Agency is headquartered in Los Angeles, California. They specialize in Content Marketing and Public Relations.
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$10,000+$100 - $149 / hr50 - 249San Jose, CA
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Launched in 2000, Liquid Agency, a midsize branding agency, is headquartered in San Jose, California and Portland, Oregon. Their team specializes in Branding and Advertising.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Joy Riot is an Advertising company. The small Alexandria, Virginia-based team offers Advertising and Branding. The firm was established in 2017.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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See all 8 projectsGorilla Direct Marketing, an advertising agency, focuses on providing marketing and advertising services such as media buying and lead generation. However, their performance has been inconsistent, with significant communication and execution issues. Only 33% of reviewers mentioned receiving any successful marketing output, while many highlighted a lack of follow-through and inadequate service delivery.
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$50,000+Undisclosed10 - 49New York, NY
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COFFEE is an Advertising company. They were established in 2011 and specialize in Advertising and Content Marketing.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
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Fenton is a midsize San Francisco, California-based Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Morrisville, NC
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Advertising company Netsertive was founded in 2009. The firm offers Advertising and Social Media Marketing.
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$10,000+$25 - $49 / hr50 - 249Manhattan Beach, CA
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Daniel H. Cole is an Advertising company. They provide Advertising and Digital Strategy and are based in Manhattan Beach, California.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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HCI Advertising is an Advertising company. They are based in Las Vegas, Nevada and have small team. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Wilmington, MA
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Primus Management Group, an Advertising and Marketing Strategy company, provide Advertising and Marketing Strategy. They were launched in 2016.
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$10,000+$50 - $99 / hr10 - 49Denver, CO
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Mile High H2O Corporation is an Advertising and Direct Marketing company launched in 2018. The firm specializes in Advertising and Direct Marketing.
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$1,000+< $25 / hr50 - 249New York, NY
Services provided
Copyboom is a midsize Doha, Qatar-based Other Digital Marketing company. The team specializes in Other Digital Marketing and Advertising.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other
Latest Advertising Articles
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Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.