Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed2 - 9Greenwich, CT
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Murphy & Co is a Greenwich, Connecticut-based Advertising company. Established in 1993, the team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Business Consulting company Run Right Business Consulting is located in San Francisco, California. The team specializes in Business Consulting and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed2 - 9Peoria, IL
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KCo Ad Agency, LLC is an Advertising company. The Peoria, Illinois-based firm was founded in 2010. Their team specializes in Advertising and Video Production.
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UndisclosedUndisclosed2 - 9Champaign, IL
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Advertising company McKenzie Wagner Inc. Was established in 1993. The team provides Advertising and Graphic Design and is based in Champaign, Illinois.
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UndisclosedUndisclosed2 - 9Peoria, IL
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309 Marketing is an Advertising company. The small Peoria, Illinois-based team specializes in Advertising and Branding. The agency was launched in 2012.
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UndisclosedUndisclosed2 - 9Oswego, IL
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Jmc advertising & promotions, inc. Is an Advertising company in Oswego, Illinois. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Marketing & Advertising Design Group is a small San Diego, California-based Advertising company. The team specializes in Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed2 - 9Moline, IL
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GunterSchwarz Advertising is a small Advertising company in Moline, Illinois. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Miami, FL
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Pow! Inc. Is a Miami, Florida-based Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Established in 1998, MVC Agency, a small Advertising company, is in Los Angeles, California. Their team focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Located in Honolulu, Hawaii, OrangeRoc is a branding agency. Established in 2006, the team provides Branding and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed2 - 9Fargo, ND
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Headquartered in Fargo, North Dakota, How 2 Creative Services is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9West Columbia, SC
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Lenker Design is a graphic design agency. Their small team of employees is in West Columbia, South Carolina. Their team offers Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Fountain Valley, CA
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G3 Creative, Inc. Is a small Fountain Valley, California-based Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Hastings, NE
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Infuze Creative is an Advertising company. They are headquartered in Hastings, Nebraska and have small team. Their team focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Rockford, IL
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GinestraWatson is a small Advertising company. Launched in 2000, the team offers Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Owen Design Co is a Marketing Strategy company. Their small team is located in Richmond, Virginia. Their services include Marketing Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Rockford, IL
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Digital Hive Mind Inc is a Content Marketing company. Established in 2011, the agency is based in Rockford, Illinois. Their team offers Content Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Myrtle Beach, SC
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In Myrtle Beach, South Carolina, T2H Advertising is a media planning and buying company. Launched in 2004, the team specializes in Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Heber City, UT
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Ignition Creative Group is an Advertising company. They are based in Heber City, Utah and have small team. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9East Greenwich, RI
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Baron Communications Group is an Advertising company. They are based in East Greenwich, Rhode Island and have small team. Their team offers Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Las Cruces, NM
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NMCO Media is a small Las Cruces, New Mexico-based Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Missoula, MT
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Gecko Designs is an Advertising company. They are located in Missoula, Montana. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Peoria, IL
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Founded in 2016, PINK LION Design is an Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Design Free Logo Online is a small New York, New York-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Kimberly, WI
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Established in 2004, Autumn Hill Creative LLC, a small Advertising company, is located in Kimberly, Wisconsin. Their team focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Tulsa, OK
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Emerge Marketing & PR is a public relations agency. Their small team of employees is in Tulsa, Oklahoma. Their team offers Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Oswego, NY
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Owens Design and Illustration, an Advertising company, was established in 2013. The small team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Tulsa, OK
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The C3 Group is a media planning and buying agency. They were established in 2005 and offer Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Appleton, WI
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A2Z Design is an Advertising company. They are headquartered in Appleton, Wisconsin, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Engine23 is an Advertising company. They specialize in Advertising and E-Commerce Development and were launched in 2013.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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Located in Anchorage, Alaska, Thrively Digital is an user experience design company. Their services include UX/UI Design and Advertising.
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UndisclosedUndisclosed2 - 9Lawrenceville, GA
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Porter Design is an Advertising company established in 1991. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Alpharetta, GA
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Based in Alpharetta, Georgia, ExpandaBrand USA is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Kennebunk, ME
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Dietz Associates Inc is an Advertising company headquartered in Kennebunk, Maine. The team offers Advertising and Video Production.
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UndisclosedUndisclosed2 - 9Texarkana, TX
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Shipp Marketing & Media is an Advertising company. Their small team of employees is in Texarkana, Texas. Their team specializes in Advertising and Video Production.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
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Advertising company The Day Group is in Baton Rouge, Louisiana. Founded in 1995, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Roseville, MN
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Mod & Company is an Advertising company. The Roseville, Minnesota-based agency focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Fellow Inc. Is an Advertising company. Located in Minneapolis, Minnesota, the firm was launched in 2010. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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May Advertising & Design, Inc. Is an Advertising company founded in 1981. Based in Minneapolis, Minnesota, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9North Pole, AK
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Webcraft Creative, a small web design agency, is located in North Pole, Alaska. The team offers Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Manchester, CT
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Video production agency Quast Media LLC offers Video Production and Advertising. They were established in 2013.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Launched in 2010, Genaro Design, LLC is a small Advertising company. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Houston, TX
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Mauru Media Advertising Agency is an Advertising company founded in 1990. Located in Houston, Texas, the team specializes in Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Omaha, NE
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David Shaul is a web design company. Based in Omaha, Nebraska, the company was established in 2016. Their team offers Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Split Media STL is an Advertising company. Launched in 2015, the firm is headquartered in St. Louis, Missouri and Ballwin, Missouri. Their team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Old Forge, PA
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Positive Results Marketing, an Advertising company, focuses on Advertising and Branding. The firm is headquartered in Old Forge, Pennsylvania and London, England.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Creative Word and Image Inc. Is an Advertising company. The company is located in Atlanta, Georgia. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Germantown, WI
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Advertising company White Rice Advertising & PR is in Germantown, Wisconsin. They provide Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Provo, UT
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Studio Element is an Advertising company. Their team is based in Provo, Utah and specializes in Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.