InnerSocial Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an online company, and we sell direct to consumers. Our product is an all-in-one detergent made by the original founder of Oxiclean.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with InnerSocial Marketing?

We hired them to handle all of our organic social media advertising on platforms such as  Pinterest, Twitter, Instagram, and Facebook. 

SOLUTION

What was the scope of their involvement?

We had a product that was unique and we tried to get people to adopt our cleaning methodology. Their main goal was to update and do all the posting on all of our social media accounts to get us the brand awareness that we needed.

Their services include community engagement, influencer engagement, and more. They also handled my contest. Moreover, InnerSocial did a couple of boosted posts for our blogs and contests. However, they weren’t necessarily for conversion even though they were paid. 

What is the team composition?

I worked with three people from InnerSocial, including Amanda (Owner) and Michael (Social Media Strategist).

How did you come to work with InnerSocial Marketing?

They were referred to me. At that time, I also looked at two other companies. However, after meeting with Amanda, I had a better feeling about her. The services they were offering and their price was better than others. 

How much have you invested with them?

In total, we spent approximately $50,000, and we spent between $1,700–$2,000 per month.

What is the status of this engagement?

We worked with them from May 2018–January 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When our company started, we didn’t have any presence on any of our social media platforms. To be quite honest, InnerSocial laid the groundwork to get us to where we are today. 

Over the years, we really worked well together. We were challenged, but we were able to test a lot of ideas. In the end, they helped us better represent ourselves online and generate the brand awareness we needed. 

How did InnerSocial Marketing perform from a project management standpoint?

We used Sprout Social, an online posting tool to upload our videos. Then, we also used Google for our calendar and spreadsheet. InnerSocial and our company had access to those tools and we could see what each other was doing. Overall, it worked fine. 

What did you find most impressive about them?

Their willingness to change directions impressed us and helped us to expand on the things that weren’t working. 

Are there any areas they could improve?

They had a lot of local accounts but didn’t have a lot of consumer brands. It would probably help them to get more diverse clients so that they could work and learn more.  

Do you have any advice for potential customers?

Stay on top of trends and what things are gravitating with online consumers, especially on social media platforms.