Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Launched in 2009, Ad ROI Marketing is an Advertising company. Located in Las Vegas, Nevada, the team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Based in San Diego, California, SizzleForce Marketing is an Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed2 - 9White House, TN
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NixonPRO media is an Advertising company. The White House, Tennessee-based company focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Boomin Marketing is an Advertising company. In Nashville, Tennessee, their small team specializes in Advertising and Branding. The firm was established in 2018.
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UndisclosedUndisclosed2 - 9Canfield, OH
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Cassidy Advertising & Consulting LLC is a small PPC company. Launched in 1996, the team offers Pay Per Click and Graphic Design.
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UndisclosedUndisclosed2 - 9Marietta, OH
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JUXTA Creative is an Advertising company. Based in Marietta, Ohio, their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Melville, NY
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The Stone Register is an Advertising company founded in 2017. The company specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed2 - 9Morristown, NJ
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Korn Hynes Advertising is a small Morristown, New Jersey-based Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Birmingham, MI
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In Birmingham, Michigan, Tinbug Design Studios is a small Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9Miami, FL
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THE CHOICE+, a Market Research company, offers Market Research and Event Marketing. The firm is located in Miami, Florida.
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UndisclosedUndisclosed2 - 9Lewis Center, OH
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Launched in 2015, My Digital Advertising is a small Lewis Center, Ohio-based Advertising company. Their team provides Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Iron Pulley is an Advertising company. Their small team is based in Columbus, Ohio. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Pottstown, PA
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FutureNow Marketing is a small Pottstown, Pennsylvania-based Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Houston, TX
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Advertising company Raydon Creative Marketing was founded in 2016. The company specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Chicago, IL
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See all 1 projectsBrightfield Group is a data insight agency specializing in market research, particularly within the cannabis industry. Clients praise their professionalism and comprehensive data insights, with 100% positive feedback highlighting their ability to reveal market opportunities and consumer preferences. Their research aids in strategic decision-making, such as product line targeting and branding, demonstrating a thorough understanding of industry dynamics.
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$5,000+$100 - $149 / hr2 - 9Woodinville, WA
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See all 1 projectsYoung & Wise Media is a digital media company specializing in professional video and photography services. All reviews are positive, highlighting their excellent communication, attention to detail, and expertise, particularly in color correction. Clients appreciate their commitment and professionalism, with 100% of feedback indicating satisfaction with both the process and outcomes.
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$50,000+$150 - $199 / hr10 - 49New York, NY
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RBK Advertising + Design is an Advertising company founded in 1995. The agency offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Campbell, CA
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See all 1 projectsOrloff Marketing is a professional advertising agency providing comprehensive advertising services, including media buying, social media marketing, and design. They excel in branding and positioning, leading to increased client awareness and sales. With 100% positive feedback, clients appreciate their disciplined execution and outstanding communication.
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UndisclosedUndisclosed2 - 9Buford, GA
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See all 1 projectsMoi Studio is a strategic communication firm renowned for its expertise in audience identification and tailored strategy development across digital platforms. Based on client feedback, 100% of the reviews are positive, highlighting their efficiency, flexibility, and excellent collaborative environment. Clients particularly appreciate their ability to engage and educate throughout the process, ensuring optimal outcomes.
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$1,000+$50 - $99 / hr2 - 9Saugus, MA
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Lex Marketing Agency is a social media marketing agency established in 2022. The small team provides Social Media Marketing and Web Design.
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UndisclosedUndisclosedFreelancerPrescott, AZ
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Northern AZ Social is a small Prescott, Arizona-based Advertising company. The team offers Advertising and Web Design.
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UndisclosedUndisclosedFreelancerLivermore, CA
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Free Rein Studio is a branding agency founded in 2016. Their team provides Branding and Advertising.
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UndisclosedUndisclosed50 - 249Sunnyvale, CA
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Baidu USA is an artificial intelligence firm. The Sunnyvale, California-based company was founded in 2014. Their team specializes in Artificial Intelligence and Advertising.
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$1,000+$100 - $149 / hr2 - 9Haines City, FL
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See all 1 projectsThe Alianzas Marketing Solutions is an innovative marketing consultancy specializing in emerging technologies such as AR, VR, and AI. Reviews highlight their expertise in strategic planning and sports marketing, with clients praising their commitment, knowledge, and empathetic approach. Impressively, 100% of feedback is positive, emphasizing their timely delivery and impactful strategies.
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$5,000+$100 - $149 / hr2 - 9Smyrna, GA
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See all 6 projectsAnythingPixel is a versatile digital agency specializing in web development, SEO, and digital marketing services. Analysis of their reviews shows a 100% positive feedback rate, with 80% of reviewers highlighting their professionalism and responsiveness. Clients consistently praise their ability to enhance online presence and deliver impactful website redesigns, often noting the supportive and knowledgeable project management staff.
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Undisclosed$50 - $99 / hr2 - 9Miami, FL
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Creative Propulsion Labs is a web design agency. Founded in 2015, the team offers Web Design and Web Development. The company is based in Miami, Florida.
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$10,000+$150 - $199 / hr2 - 9Miami, FL
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Artisan Media is a graphic design company based in Miami, Florida. They specialize in Graphic Design and Video Production.
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UndisclosedUndisclosed2 - 9Kennewick, WA
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Established in 2000, PixelSoft Films is a video production agency. The firm focuses on Video Production and Advertising, and is small.
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$1,000+$25 - $49 / hr2 - 9Charlotte, NC
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Launched in 2024, sparkwebdesigns.com is an Advertising company. The company focuses on Advertising and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Jacksonville, FL
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Coastal Maverick is a small Jacksonville, Florida-based Advertising and media planning & buying company. The team provides Advertising and Media Planning & Buying.
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$5,000+$150 - $199 / hr10 - 49Chicago, IL
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Bright Ideas Company, a video production company, was launched in 2016. Headquartered in Chicago, Illinois, the team offers Video Production and Advertising.
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$5,000+Undisclosed10 - 49Sparks, NV
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Ignite Productions LLC is an Event Marketing company. Established in 2018, the agency focuses on Event Marketing and Event Management.
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$5,000+$100 - $149 / hr10 - 49Charlotte, NC
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See all 1 projectsThe Refinery Haus is a web development company specializing in creating user-friendly web applications with a focus on design and user experience. Reviews indicate high satisfaction, with positive feedback on their project management and creative design capabilities. Notably, 100% of reviewers highlight their effective communication and rapid issue resolution, while no negative feedback was reported.
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$1,000+$100 - $149 / hr2 - 9Encinitas, CA
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Founded in 2014, Tribe Interactive, LLC is a small Encinitas, California-based Digital Strategy company. Their team offers Digital Strategy and Conversion Optimization.
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$25,000+$150 - $199 / hr2 - 9New York, NY
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Illcreative is an e-commerce development company. They are located in New York, New York and have small team of experts. Their services include E-Commerce Development and Web Design.
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$5,000+$150 - $199 / hr2 - 9Atlanta, GA
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Encyclomedia is a small Atlanta, Georgia-based video production agency. Their services include Video Production and Graphic Design.
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$10,000+$150 - $199 / hr50 - 249San Francisco, CA
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Toaster is an Advertising company established in 2010. The company focuses on Advertising and Branding, and is midsize.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
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UpShift, an Advertising company, was established in 2002. The small team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Atlanta, GA
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Advertising company Object 9 was established in 2000. The small team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Nashville, TN
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Based in Nashville, Tennessee, ST8MNT Brand Agency is a small Advertising company. The team offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Nashville, TN
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Founded in 1988, Harmon Group is an Advertising company. Their team provides Advertising and Mobile App Development.
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$5,000+$50 - $99 / hr10 - 49Detroit, MI
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Grit Design is an Advertising company founded in 2009. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Portland, OR
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Launched in 1997, Sockeye is a small Portland, Oregon-based Advertising company. Their services include Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Seattle, WA
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Advertising company Vehicle was founded in 2010. The small team specializes in Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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Ampersand Agency is an Advertising company launched in 1986. The firm specializes in Advertising and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Dallas, TX
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OneFastBuffalo is an Advertising company. The company is in Dallas, Texas. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Houston, TX
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Tippit & Moo, an Advertising company, was established in 2011. They specializes in Advertising and Print Design.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
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Launched in 2005, Pocket Hercules is an Advertising company. The small team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Coral Gables, FL
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SpiderBoost is an Advertising company. The company is based in Coral Gables, Florida and Fort Lauderdale, Florida. Their team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Denver, CO
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The1stMovement, an Advertising company, is based in Denver, Colorado and Pasadena, California. The team offers Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.