Compound Growth Marketing

BACKGROUND

Please describe your company and position.

I am the VP Demand Generation of Workable

Describe what your company does in a single sentence.

Workable provides software to Hiring teams looking to streamline their entire hiring process, from requisition to onboaring.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Compound Growth Marketing to accomplish?

• Drive efficient trial and demo conversion through paid spend
• Optimize and expand Workable's resources site to improve search performance

SOLUTION

How did you find Compound Growth Marketing?

Referral

Why did you select Compound Growth Marketing over others?

Great culture fit, Good value for cost, Referred to me

What was the size of Compound Growth Marketing’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged with Compound Growth Marketing in two main capacities: SEO and PPC. Our SEO project was focused on increasing organic traffic to specific areas of our Resources site as well as driving trial and demo request volume from this traffic. In addition to traffic growth, on-page conversion was also a focus. The Compound Growth team advised on content opportunities, keyword research, and page optimization.

Our PPC initiative focused on scaling spend efficiently from $0 into the $100s of thousands/mo while maintaining CPL and ROAS targets. The team scaled keyword groups into new geographies as well as expanded into Bing/Youtube. We were also advised on the addition of new keyword grouping opportunities while maintaining target CPLs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Organic traffic and conversion rate
• CPL
• ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Incredibly organized project managers. The team was proactive, engaged, and responsive. Deliverables were completed on-time and always of high quality. They adapted do our changing business needs/priorities well.

What was your primary form of communication with Compound Growth Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their subject matter expertise and strong understanding of our business.

Are there any areas for improvement or something Compound Growth Marketing could have done differently?

no

BACKGROUND

Please describe your company and position.

I am a former executive at The Predictive Index

Describe what your company does in a single sentence.

Talent Optimization Software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Compound Growth Marketing to accomplish?

• CTA Optimization
• Blog Strategy
• Lead Generation
• Demand Generation

SOLUTION

How did you find Compound Growth Marketing?

Referral

Why did you select Compound Growth Marketing over others?

• High ratings
• Referred to me

How many teammates from Compound Growth Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Predictive Index hired Compound Growth Marketing years ago to help optimize our content marketing efforts. They helped us determine the SEO strategy across our website and blog and exponentially increased web traffic and lead generation, reducing CAC.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The Compound Growth Marketing team was great when working with us. They focused on driving results (high quality leads) that would help our sales team be more effective. They truly are an extension of our team, they connected with our team and continue to be a partner to the team at PI.

What was your primary form of communication with Compound Growth Marketing?

• Virtual Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Strategic, on time, collaborative, like a part of the team.

What did you find most impressive or unique about this company?

Flexibility and custom tailored approach to our current state and the improvements we wanted to make.

Are there any areas for improvement or something Compound Growth Marketing could have done differently?

No.