Pakistan is rapidly emerging as a leading sourcing nation, and currently ranks eighth among top outsourcing countries in 2010. It is becoming a key destination for software development and information technology services, such as medical transcription and call centers.
Pakistan’s strengths lie in its English speaking workforce; complete repatriation of foreign companies' profit; equity ownership; and tax exemption on software until the year 2016. The most popular BPO sub-sectors in Pakistan are call centers, particularly in the areas of accountancy, medical transcription, animation development, and data entry.
Companies that have invested within the borders include Google, GE, Citi Group, and Bank of America. High-end IT services are also growing, with IBM, Microsoft, and Cisco expanding their operations in the country as well.
In the past, the government has spent nearly USD $70 million in order to promote Pakistan's software industry. To do this, PSEB (Pakistan Software Export Board) has constructed IT parks and leases 750,000 square feet to IT companies. The government hopes to increase the IT sector to USD $11 billion by the end of 2011, achieving more is less than a decade than what other countries in the technology scene have achieved in 15-20 years. Pakistan has also started developing start-ups for domain expertise, idea content and intellectual property for graduates who plan to start companies in IT. Another trend is the industry's shift from the "volume driven low-margin voice-based business” into higher values, such as functional BPO.