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B2B eCommerce & Digital Transformation Experts

Your sales reps are still taking orders by phone. Your ERP and your storefront have never spoken to each other. Your pricing rules live in a spreadsheet. You've outgrown how you operate, you just haven't fixed it yet. 

Codup builds B2B eCommerce platforms for manufacturers, distributors, and wholesalers that need a system built around how they actually operate, not how a generic platform assumes they do.

We connect your Shopify, Magento, WooCommerce, or custom storefront to your ERP, CRM, and back-office systems, NetSuite, Dynamics, Azure, HubSpot, and more. So every order, every price, every customer-specific catalog is handled automatically. No silos. No friction. No workarounds. 

What you get:

  • Min project size
    $10,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    50 - 249
  • Locations
    Houston, TX
  • Year founded
    Founded 2012
  • Languages
  • Timezones

Overview by:

Reviewer avatar
Asim Bawany

1 Language that we service

  • English

1 Timezone that we service

EST
Eastern Standard Time (EST)

2 Locations

  • Houston , TX
  • Karachi , Pakistan

Select Focus Area
Application Platforms
Amazon Application Development Framework
50%
Linux server
50%
CMS Focus
E-commerce Systems
NetSuite SuiteCommerce
10%
SAP Ecommerce
10%
Frameworks and CMS
.NET
13%
CodeIgniter
13%
Programming & Scripting
PHP
10%
ASP
5%
C#
5%
Go
5%
Objective C
5%
Perl
5%
Redux
5%
Ruby
5%
Typescript
5%
Industries
Manufacturing
45%
eCommerce
25%
Consumer products & services
10%
Information technology
10%
Business services
5%
Medical
5%
Clients
Midmarket ($10M - $1B)
75%
Enterprise (>$1B)
20%
Small Business (<$10M)
5%

Pricing Snapshot

Min. project size $10,000+
Avg. hourly rate $50 - $99 /hr
Rating for cost 4.7 /5

What Clients Have Said

Codup offers competitive pricing, with project costs ranging from $1,500 to over $300,000, catering to various client sizes. Clients praise their value for money, effective communication, and timely delivery, though some suggest clearer pricing structures and proactive problem-solving.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 57 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

Codup Review Insights

Overall Review Rating

4.9
  • Quality 4.8
  • Schedule 4.8
  • Cost 4.7
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • Quality Work at Competitive Pricing

    Clients noted that Codup offers quality work at competitive prices, providing good value for the investment. This combination of cost-effectiveness and high-quality output is a significant draw for clients.

  • Positive Impact on Client Business

    Codup's work has resulted in tangible business improvements for clients, such as increased sales, enhanced user experiences, and streamlined operations. Their solutions often lead to positive feedback from end-users and stakeholders.

  • Responsive and Communicative Team

    Codup is recognized for its excellent communication skills. Clients highlighted their responsiveness, availability, and the team's ability to understand and address client needs effectively, even across different time zones.

  • Strong Project Management and Timely Delivery

    Multiple reviews commend Codup for effective project management, timely deliveries, and responsiveness. Clients appreciated the structured approach, clear communication, and adherence to timelines, which facilitated smooth project execution.

  • Areas for Improvement in Initial Design Phases

    Some clients suggested that Codup could offer more proactive suggestions during the early design phases. While the execution was praised, initial creative direction could benefit from more input from Codup.

  • Flexibility and Adaptability

    Clients appreciated Codup's flexibility in handling changing requirements and their ability to adapt to new challenges. Their willingness to go the extra mile and provide solutions tailored to client needs is frequently noted.

Codup Reviews

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E-Commerce Website Revamp for Women's Clothing Brand

  • E-Commerce Development Web Development
  • Shopify
  • Confidential
  • Oct. 2025 - Feb. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The Codup team has been the best partner our company has had."

Jan 22, 2026
Director of Digital, Lysse New York
T.K. Hood
Verified
  • Retail
  • Indianapolis, Indiana
  • 11-50 Employees
  • Online Review
  • Verified

Codup has revamped a women's clothing brand's website, including the PDP, PLP, and homepage. The team has also implemented UX improvements, customized Shopify themes, and fixed bugs.

E-Commerce Web Dev & Design for Event Furniture Brand

  • E-Commerce Development Web Design Web Development
  • Less than $10,000
  • June - Sep. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"What stood out most about Codup was their ability to take our vision and translate it into a clean, functional UX."

Apr 24, 2025
CEO, Look My Table
Damien V
Verified
  • Manufacturing
  • Huntington Beach, California
  • 11-50 Employees
  • Online Review
  • Verified

Codup designed and developed key sections of an e-commerce website for an event furniture brand. The team was responsible for building a product listing page and four product detail pages.

Web Design & Dev for Hospital

  • Web Design Web Development
  • WordPress CMS
  • $10,000 to $49,999
  • Sep. 2023 - Mar. 2024
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0

"Codup was very willing to help us keep the old website working until the new one was built."

Mar 29, 2024
Systems Administrator, Hospital
Anonymous
Verified
  • Medical
  • Jesup, Georgia
  • 501-1,000 Employees
  • Phone Interview
  • Verified

Codup designed and developed a new website for a hospital, using a customized WordPress theme from Astra. The project included multiple iterations for small changes as needed.

Web & App Development for Digital Agency

  • Custom Software Development Mobile App Development Web Development
  • Amazon Application Development Framework
    +17
  • Less than $10,000
  • Feb. 2024 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“They’ve decided to go for it and pull the additional resources.”

Mar 26, 2024
Lead Web Developer, Canyon Creative
Ross Cooper
Verified
  • Information technology
  • Las Vegas, Nevada
  • 1-10 Employees
  • Phone Interview
  • Verified

Codup has provided web and app development services for a digital agency. The team has worked on a headless WordPress project, helping the client finish the first phase under a strict deadline.

Web Dev for E-Commerce Company

  • AI Development Custom Software Development E-Commerce Development IT Staff Augmentation Web Development
  • $200,000 to $999,999
  • June 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Asim is fantastic; he runs the company very well."

Feb 20, 2024
Founder, E-Commerce Company
Anonymous
Verified
  • eCommerce
  • San Francisco, California
  • Phone Interview
  • Verified

An e-commerce company has hired Codup for web development. The team is creating the front- and backend of the client's site and handles QA testing tasks.

Website Development for Computer Products Company

  • Web Development
  • Less than $10,000
  • Jan. - Sep. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“They resolved issues quickly and delivered what we needed.”

Oct 25, 2023
Designer, Cyterus
Erin Kim
Verified
  • Retail
  • Los Angeles, California
  • 1-10 Employees
  • Phone Interview
  • Verified

A computer products company hired Codup to build their website. The team used a pre-made theme and modified it according to the client’s requests. They also worked on troubleshooting issues.

WooCommerce Development for Commercial & Fire Truck Company

  • Custom Software Development E-Commerce Development Web Development
  • WooCommerce
    +1
  • Confidential
  • Aug. - Oct. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"This company was very professional in their interactions with us from scoping to implementation."

Oct 23, 2023
Project Manager, Smyrna Truck
Anonymous
Verified
  • Automotive
  • Milledgeville, Georgia
  • 201-500 Employees
  • Online Review
  • Verified


Codup developed a WooCommerce website for a commercial and fire truck manufacturer. The team also installed and configured several plugins for the client's B2B suite.

IT Staff Augmentation for Digital Agency

  • IT Staff Augmentation
  • $200,000 to $999,999
  • Jan. 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“Codup always manages to deliver high-quality work; they rarely get it wrong.”

Oct 20, 2023
CEO, Digital Agency
Anonymous
Verified
  • Information technology
  • Long Island City, New York
  • 1-10 Employees
  • Phone Interview
  • Verified

Codup provides IT staff augmentation services for a digital agency. The team designs and develops websites for end clients, working on several projects and providing team members accordingly. 

Outsourced Development Services for Digital Agency

  • IT Staff Augmentation
  • $50,000 to $199,999
  • Apr. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“They genuinely care about the results of their work.”

Oct 13, 2023
CEO, MJ Kretsinger
Mike Kretsinger
Verified
  • Other industries
  • Minneapolis, Minnesota
  • 1-10 Employees
  • Phone Interview
  • Verified

Codup provides design and development services for a digital agency. The team receives projects from the client and provides their cost estimates. After receiving approval, they start working on the projects. 

Our Story

Our journey started 13 years ago with trial, error, and a failed first venture. We rebuilt as a small tech agency, stumbled, learned, & kept growing. Then a B2B eCommerce opportunity carved our path into becoming a trusted partner in the manufacturing & distribution ecosystem - shaping not just what we do, but how we show up. Today, we act as true allies, not mere order-takers; mapping journeys, modernizing systems, & enabling digital transformation with experience, empathy, and strategy. 

Meet the Team

Asim Bawany

Asim BawanyCEO

Asim founded Codup over 13+ years with a simple belief: manufacturers and distributors deserve better digital systems without the enterprise headache. Today, he leads a 100+ person team helping businesses modernize how they sell, operate, and grow.

John Davis

John DavisHead of CX & Partnerships

John leads CX, partnerships, and UX, helping businesses turn strategy into scalable growth. With 20+ years across product, marketing, and technology, he helps build systems, partnerships, & customer experiences that drive measurable results.

Fahad Sheikh

Fahad SheikhHead of Product and Growth

Fahad helps businesses turn ambitious ideas into products people actually use. With 15+ years across ecommerce, growth, and product strategy, he’s known for cutting through noise and keeping teams focused on what drives real impact.

Nosheen Malik

Nosheen MalikDirector Marketing

Nosh leads marketing and demand gen at Codup, bringing 12+ years of experience across SaaS, fintech, and digital transformation. She helps align product, sales, and marketing into growth strategies that build pipeline and drive real business impact.

Hasham Usmani

Hasham UsmaniHead of Sales

Hasham aka "Hash" helps manufacturers and distributors align technology with real operational workflows. With 20+ years across sales and digital strategy, he focuses on building systems that support how businesses actually operate.

S. Fawaz Ali

S. Fawaz AliSDR Lead

Fawaz leads Sales Development at Codup, combining 13+ years of experience across banking, digital marketing, SaaS, and B2B sales. He builds outbound systems and GTM strategies rooted in how buyers actually think and make decisions.

Syed Mohammad Hassan

Syed Mohammad HassanTechnical Lead

Hassan turns complex business requirements into scalable technical solutions, with a focus on AI enablement. He oversees architecture, resolves critical technical challenges, and ensures engineering teams deliver reliable, high-performance systems.

What Sets Us Apart

Reliability You Can Count On

We don’t overpromise. We always deliver. Codup is known for predictable timelines, transparent updates, and teams that take full ownership. With 150+ years of combined experience and 2,000+ projects delivered, we’ve built a reputation for consistency, honesty, and long-term client trust.

Strategic Partners, Not Just Developers

We go beyond writing code. With over 13 years of experience in the domains of eCommerce, integrations, and automation, our consultative approach helps clients make smarter decisions, avoid costly pitfalls, and build scalable, future-ready systems that drive real and sustainable business growth.

Clear, Confident Communication

Great delivery starts with great communication. At Codup, nothing gets lost in translation. Our teams are trained to communicate with clarity, speed, and intent. From kickoff to delivery, you’ll always know where your project stands and what’s next, one of the biggest reasons clients stay with us.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More
Verified Client Reviews
69
Overall Review Rating
4.9
Source
Clutch
Last Updated
May 26, 2026

Business Entity

Business Entity Name Bawany Bros, Inc.
Source Delaware Division of Corporations
Jurisdiction of Formation Delaware
Date of Formation February 28, 2020
Status Active
Last Updated February 10, 2025
ID 7875514

Credit Report Results

International Credit Risk Assessment Low Risk
Source Creditsafe
Last Updated February 10, 2025
Learn More About The Clutch Verification Process

Locations (2)

801 Travis Street HoustonTX, United States 77002

2 - 5

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