Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Outsourcing Solutions provider specializing in outbound lead generation and sales team augmentation. Reviews indicate high satisfaction with their services, with approximately 90% of feedback highlighting their adaptability, effective lead generation, and strong project management. Clients appreciate their consistent communication and commitment to refining strategies to improve outcomes, evidenced by significant increases in qualified meetings and enhanced sales pipelines.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
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See all 14 projectsAtlantic Growth Solutions is a Sales Development Agency specializing in lead generation and sales performance enhancement. Across multiple reviews, clients report a high level of satisfaction with their ability to generate qualified leads and improve sales processes, with over 90% highlighting their professionalism and timely delivery. Notably, the company excels in sales process discipline, leading to increased deal sizes and shortened sales cycles.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 62 projectsA-SALES AB is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Process Automation. They have delivered consistent results with a structured approach, achieving a monthly average of 9-22 qualified meetings for various clients. Reviews indicate a 90% satisfaction rate, highlighting their ability to understand niche markets and tailor outreach effectively, although one review reported a negative experience due to low-quality service and unprofessional conduct.
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$1,000+Undisclosed2 - 9
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Blinkins is a Sales Outsourcing company. Located in California City, California, the company was established in 2022. Their team focuses on Sales Outsourcing.
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$1,000+$200 - $300 / hr2 - 9
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Launched in 2024, BayWave is a Sales Outsourcing company. Their team provides Sales Outsourcing.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 129 projectsSalesAR is a sales development agency specializing in sales outsourcing solutions, with a focus on lead generation and sales team augmentation. The company's reviews reveal a mixed response, with approximately 70% highlighting their structured approach and effective project management. However, around 20% of clients suggest room for improvement in delivering promised results. Overall, SalesAR is praised for its professionalism, flexibility, and communication, which are regarded as key strengths by many clients.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a company specializing in Sales Outsourcing Solutions, providing services such as lead generation and appointment setting across various industries. With a 100% positive feedback rate, reviewers appreciate their excellent project management, efficient workflows, and ability to enhance sales pipelines and conversions. Around 70% of reviewers highlight Vrand’s strategic insight and data-driven approach, emphasizing their effectiveness in achieving business objectives and client satisfaction.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
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See all 18 projectsVirtual Sales Limited is a proficient Sales Outsourcing Solutions provider specializing in lead generation and appointment setting. Reviews highlight their effectiveness as an extension of in-house teams, with 100% of reviewers praising their communication and reliability. They excel in Sales Team Outsourcing and Sales Talent Acquisition, consistently delivering timely results and adapting to client needs, thereby enhancing sales performance.
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$1,000+$25 - $49 / hr2 - 9Faisalabad, Pakistan
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Founded in 2020, OutreachOrbit is a Sales Outsourcing company. The small team offers Sales Outsourcing and Email Marketing.
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$1,000+< $25 / hr50 - 249Kolkata, India
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Skylink Dealtrade is a call center service. They are headquartered in Kolkata, India and have midsize team. Their team provides Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr50 - 249Kyiv, Ukraine
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EnergeticHub is an IT managed services company founded in 2020. The midsize team focuses on IT managed services and Customer Service Outsourcing.
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$1,000+< $25 / hr50 - 249Miami, FL
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Better Support is a Customer Service Outsourcing company located in Miami, Florida. The team focuses on Customer Service Outsourcing and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Bengaluru, India
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Squadra Media , a branding firm, was established in 2016. They specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249New Delhi, India
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Webibm is a social media marketing company. The team focuses on Social Media Marketing and Content Marketing and is in New Delhi, India.
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$1,000+$25 - $49 / hr50 - 249Kochi, India
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PixelBoho Creative Digital Agency is a web development company. The midsize Kochi, India-based team offers Web Development and Mobile App Development. The company was launched in 2014.
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$1,000+< $25 / hr50 - 249
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Leadee.Co is a Conversion Optimization company. Their team is in Dubai, United Arab Emirates and Jamshoro, Pakistan and offers Conversion Optimization and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49
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The Tech Work, a small website development firm, is based in. Their services include Web Development and Web Design.
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$1,000+$25 - $49 / hr50 - 249Santa Monica, CA
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Calltastic is a Business Consulting company located in Santa Monica, California. The team specializes in Business Consulting and Call Center Services.
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Undisclosed< $25 / hr2 - 9Chennai, India
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See all 1 projectsClarityPeak offers Sales Outsourcing services, including Sales Team Augmentation, Sales Staffing, and Sales Performance Enhancement. Clients have consistently praised ClarityPeak for delivering quality leads and providing good value for the cost. Their timely project management and effective communication are also highlighted as impressive aspects of their service.
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$1,000+$25 - $49 / hr10 - 49
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Creatik IT Solutions LLp is an artificial intelligence development company in Jaipur, India and Jaipur, India. The team specializes in Artificial Intelligence and AI Consulting.
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$1,000+< $25 / hr2 - 9Las Vegas, NV
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The Client Connector is an answering service company. They offer Call Center Services and Other Digital Marketing and were launched in 2019. The agency is located in Las Vegas, Nevada.
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$1,000+$25 - $49 / hr50 - 249
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Launched in 2020, Remote Reps Sourcing is a Sales Outsourcing company. The company focuses on Sales Outsourcing and Other Marketing.
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$25,000+$100 - $149 / hr50 - 249New Delhi, India
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Launched in 2015, MARKLE TECH & MEDIA PVT. LTD. Is a custom software development firm. The agency provides Custom Software Development and Web Development, and is midsize.
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$1,000+$25 - $49 / hr50 - 249
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Paarsiv Technologies Pvt Ltd is a website development company established in 2024. Located in , the team offers Web Development and Email Marketing.
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$1,000+< $25 / hr10 - 49
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24A Plus is a Finance & Accounting Outsourcing (FAO) company founded in 2008. The company provides Finance & Accounting Outsourcing (FAO) and Sales Outsourcing, and is small.
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UndisclosedUndisclosed10 - 49Palm Springs, CA
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SDRengine is a Sales Outsourcing company launched in 2020. Their services include Sales Outsourcing and Call Center Services.
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$250,000+$100 - $149 / hr250 - 999
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Midsize Other Marketing company Qatar Waste Collection Company, is headquartered in Doha, Qatar. Their services include Other Marketing and Warehousing & Distribution.
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Undisclosed< $25 / hr250 - 999
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Resolv.Global is a Staffing company. The firm is based in Plano, Texas. Their team focuses on Staffing and Employer of Record (EOR) Services.
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$5,000+< $25 / hr50 - 249New York, NY
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DIGITALZONE Inc is a Content Marketing company. The team is located in New York, New York and Pune, India, and their services include Content Marketing and Sales Outsourcing.
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$1,000+< $25 / hr2 - 9Aalborg, Denmark
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The Growth DNA is a Sales Outsourcing company. They were established in 2023, and their services include Sales Outsourcing and AI Agents.
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$1,000+$25 - $49 / hr2 - 9
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Perfect Panda is a social media marketing company. The agency is located in North Dumdum, India. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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Staying Power Marketing LLC, a branding company, was established in 2021. Located in Fairhope, Alabama, the team provides Branding and Digital Strategy.
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$1,000+Undisclosed2 - 9
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Dynamodigitalhub is a social media marketing company. Located in Nashik, India and Nashik, India, the agency specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Social media marketing firm DAVISEEK FOR WEB-DESIGN is in Dubai, United Arab Emirates. Their services include Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Demandfox is an Advertising company launched in 2024. The team specializes in Advertising and Email Marketing and is located in Zapopan, Mexico.
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$1,000+$25 - $49 / hr2 - 9
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Launched in 2019, Solnfy Agency is a small Sales Outsourcing company. Their team offers Sales Outsourcing and Email Marketing.
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$5,000+$50 - $99 / hr10 - 49
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Launched in 2001, RDI, Inc. Is a Business Consulting and Sales Outsourcing company. The small team focuses on Business Consulting and Sales Outsourcing.
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$5,000+< $25 / hr10 - 49Gurugram, India
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Established in 2019, Xcentasia is a Back Office Outsourcing company. Their team specializes in Back Office Outsourcing and Market Research.
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$1,000+$50 - $99 / hr2 - 9Lisboa, Portugal
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See all 1 projectsWe’re a team of digital strategists, developers and AI specialists based in Lisbon and working with clients around the world. We combine deep marketing experience with technical know-how to build
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$5,000+$25 - $49 / hr2 - 9
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See all 1 projectsQUA Digital is a full-service digital marketing agency based in India, working with clients across Dubai and the Middle East. Founded by Manthan Sethi, QUA Digital stands for “something in its
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$1,000+< $25 / hr2 - 9Hoshiarpur, India
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See all 1 projectsCybox Solutions is an effective online advertising company with more than ten years of expertise. Web development and design, SEO (off-page and on-page), SMO (social media optimization), and SMM
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsFunnel Upscale is a USA-registered marketing agency specializing in designing high-converting sales funnels, SaaS automation systems, and high-ticket marketing solutions. Our mission is to help
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$10,000+< $25 / hr2 - 9Tijuana, Mexico
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LM Call Center is an answering service. Headquartered in Tijuana, Mexico, the company offers Call Center Services and Customer Service Outsourcing.
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$1,000+Undisclosed2 - 9
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Founded in 2020, All Out Virtual LLC is a small branding firm. Their services include Branding and Email Marketing.
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Undisclosed$50 - $99 / hr2 - 9
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CAD Advertising is a social media marketing agency. Headquartered in Fort Lauderdale, Florida, the agency was launched in 2023. Their team focuses on Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Amersfoort, Netherlands
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Business Consulting company Work Align was founded in 2022. Based in Amersfoort, Netherlands, the team offers Business Consulting and Sales Outsourcing.
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$1,000+$50 - $99 / hr2 - 9
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Pay per click agency Market Magnet Pros was established in 2012. The small team specializes in Pay Per Click and Web Design.
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$1,000+$25 - $49 / hr2 - 9Alba Iulia, Romania
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Digital Strategy company Oktasales is based in Alba Iulia, Romania. Their services include Digital Strategy and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Libss Media is a small Edmonton, Canada-based web design company. Their services include Web Design and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9New Delhi, India
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Founded in 2019, Edubang Media is a web design agency. Located in New Delhi, India, the team focuses on Web Design and Sales Outsourcing.
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$5,000+$100 - $149 / hr2 - 9Lakewood, CO
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Launched in 2024, 22Peaks, a small web design agency, is in Lakewood, Colorado. Their services include Web Design and Sales Outsourcing.
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$1,000+< $25 / hr2 - 9
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GDRX Heights is a social media marketing firm. Launched in 2024, the team focuses on Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9Albuquerque, NM
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Located in Albuquerque, New Mexico, Advertizzy is a social media marketing firm. They specialize in Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9Kathmandu, Nepal
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TasknTrade is a small Kathmandu, Nepal-based Transcription company. Their services include Transcription and Corporate Law.
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$10,000+$100 - $149 / hr2 - 9
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Digital Marketing Strategist in Wayanad - ajilsha is a Market Research company launched in 2024. The agency offers Market Research and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Frankfurt am Main, Germany
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TECH IN ACTION is a small artificial intelligence firm launched in 2024. Their team specializes in Artificial Intelligence and Sales Outsourcing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.7/40.019.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.8/40.019/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.7/40.016.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.6/40.018.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
80% Sales Outsourcing20% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.5/40.018.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.3/40.015.2/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34.4/40.017/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.7/40.016/20 Reviews9.9/10 Clients & Experience8.8/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34.4/40.017.6/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.3/40.017/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
35/40.018.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.