Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a sales development agency providing Sales Outsourcing Solutions such as lead generation, cold calling, and outbound sales process management. Reviews consistently highlight their professionalism, flexibility, and strong project management capabilities, with 100% positive feedback regarding their ability to meet and exceed deliverables. Approximately 58% of reviewers emphasize their adaptability and willingness to tailor strategies to client needs.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 83 projectsA-SALES AB is a sales agency specializing in Sales Outsourcing Solutions, excelling in generating sales appointments and pipeline development for various industries. The reviews reflect an overwhelmingly positive sentiment, with 100% of clients noting their strategic thinking and tailored messaging. Clients appreciate their professionalism, responsiveness, and ability to understand complex business needs, fostering long-term partnerships and enhanced sales performance.
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 134 projectsSalesAR is a Sales Outsourcing Solutions agency specializing in lead generation, multi-channel outreach, and partnership development. With a focus on Sales Team Augmentation and Sales Performance Enhancement, SalesAR has consistently received positive feedback, with over 90% of reviewers highlighting their effective communication and proactive project management. Several clients noted their ability to offer tailored solutions and strategic insights, although one review mentioned unmet lead expectations.
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$1,000+< $25 / hr10 - 49Kolkata, India
Services provided
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Callforce Global Technology is a small Back Office Outsourcing company launched in 2017. Their team specializes in Back Office Outsourcing and Transcription.
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$1,000+$25 - $49 / hr10 - 49
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Letrank is a social media marketing agency. They focus on Social Media Marketing and Search Engine Optimization and are headquartered in Bahawalpur, Pakistan.
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Featured
What are Featured Providers?
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a Sales Outsourcing Solutions company specializing in appointment setting, lead qualification, and sales support services. Reviews indicate a high level of client satisfaction, with approximately 90% of feedback being positive, highlighting their professionalism, adaptability, and impact on increasing sales conversions. Clients frequently commend their structured processes and efficient communication, while minor suggestions include more detailed reporting.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
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See all 21 projectsVirtual Sales Limited is a Sales Outsourcing Solutions company specializing in appointment setting, lead generation, and sales pipeline development. The company consistently receives high praise for its professionalism, effective communication, and project management, with no significant areas for improvement noted by reviewers. Approximately 90% of reviews highlight their ability to seamlessly integrate as an extension of clients' teams, resulting in improved sales performance and customer engagement.
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$1,000+$50 - $99 / hr10 - 49
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SEO Genius Lab is a SEO company. Based in Konabari, Bangladesh, their team provides Search Engine Optimization and UX/UI Design.
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$1,000+$50 - $99 / hr10 - 49
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Siya Ram SEO Services is a Digital Strategy company. Launched in 2021, the team offers Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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Based in Dubai, United Arab Emirates and Islamabad, Pakistan, Vantage Plus Marketing is an artificial intelligence company. The team focuses on Artificial Intelligence and Sales Outsourcing.
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$10,000+$25 - $49 / hr10 - 49Hyderabad, India
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Launched in 2024, SH Techno Services is a web development firm. Their team specializes in Web Development and Mobile App Development.
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$1,000+$100 - $149 / hr10 - 49Shrewsbury, England
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Quality Solicitors, a Marketing Strategy company, focus on Marketing Strategy and Business Consulting. They were founded in 2009.
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Featured
What are Featured Providers?
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions provider specializing in strategic, targeted engagements for B2B industries. Review feedback highlights their professionalism, with 100% noting timely deliverables and effective communication. Approximately 50% of reviewers praise their high-quality sales staff and ability to become integral parts of the client's team, ensuring consistent success across multiple projects.
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$1,000+< $25 / hr10 - 49Imus, Philippines
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Support 360 Contact BPO Services is a call center. Their small team of employees is located in Imus, Philippines. Their team offers Call Center Services and Back Office Outsourcing.
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$1,000+$50 - $99 / hr10 - 49Houston, TX
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Perfect Horizon Ltd is a Conversion Optimization company. They are in Houston, Texas, and their services include Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Rep Lock Marketing is a branding company. They were founded in 2022 and provide Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
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HHI Outsourcing LLP is a Market Research company. Their team is based in Danapur, India and provides Market Research and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Chennai, India
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CliqOver is an user experience design agency based in Chennai, India. Their services include UX/UI Design and Graphic Design.
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$5,000+$150 - $199 / hr10 - 49Dubai, United Arab Emirates
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BUSINESS THRIVER, a SEO services firm, is located in Dubai, United Arab Emirates and München, Germany. They provide Search Engine Optimization and Pay Per Click and were launched in 2018.
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$1,000+$50 - $99 / hr10 - 49Al Khobar, Saudi Arabia
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Leads is a social media marketing agency. They focus on Social Media Marketing and Search Engine Optimization and are based in Al Khobar, Saudi Arabia.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
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GDS BPO is a small social media marketing firm. Launched in 2018, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Branding company Buiz Lab is in Madurai, India. They focus on Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Brampton, Canada
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Empower Media Group is a branding company launched in 2023. Their team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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SmartEdge Global Solutions Ltd. Co. Is a Digital Strategy company. The Iloilo City, Philippines-based company specializes in Digital Strategy and Web Design.
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$1,000+< $25 / hr10 - 49
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Established in 2025, Adybuzz is a branding agency. Based in Balaghat, India, the team focuses on Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
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Leadrax is an Email Marketing company. The Mumbai, India-based company focuses on Email Marketing and Sales Outsourcing.
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$5,000+< $25 / hr10 - 49
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Established in 2021, Showmine is a small branding company located in Kitchener, Canada and Surat, India. Their team offers Branding and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Dubai, United Arab Emirates
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KM Digitals, a branding company, was launched in 2018. The agency provides Branding and Social Media Marketing.
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$5,000+< $25 / hr10 - 49Pune, India
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Vishura Services Private Limited is a call center company. Launched in 2025, the company is headquartered in Pune, India. Their services include Call Center Services and Back Office Outsourcing.
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$10,000+$25 - $49 / hr10 - 49
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StackBox 360 is an UX company launched in 2024. Their services include UX/UI Design and Custom Software Development.
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$5,000+< $25 / hr10 - 49
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Pulsepoint PH, a social media marketing agency, is based in Mandaluyong, Philippines. Their services include Social Media Marketing and Email Marketing.
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$1,000+$150 - $199 / hr10 - 49Denver, CO
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Crafted Consulting, a branding agency, was founded in 2019. Based in Denver, Colorado, the team provides Branding and Content Marketing.
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$1,000+< $25 / hr10 - 49Pune, India
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Linkland Markets Pvt Ltd is a Market Research company. The Pune, India-based team offers Market Research and Sales Outsourcing.
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$5,000+$150 - $199 / hr10 - 49København, Denmark
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Radiant is a CRM consulting and SI and Sales Outsourcing company. Founded in 2017, their team focuses on CRM consulting and SI and Sales Outsourcing.
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$1,000+< $25 / hr50 - 249Mandaluyong, Philippines
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Axiem Corp., a Finance & Accounting Outsourcing (FAO) company, was established in 2013. They offers Finance & Accounting Outsourcing (FAO) and Sales Outsourcing.
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UndisclosedUndisclosed50 - 249Singapore, Singapore
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Konsyg, a Sales Outsourcing company, was established in 2017. The team focuses on Sales Outsourcing and Email Marketing and is located in Singapore, Singapore.
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$5,000+$100 - $149 / hr2 - 9Sheffield, England
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Mavents is a CRM consulting and SI company. They offer CRM consulting and SI and E-Commerce Development and were launched in 2015.
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$1,000+$25 - $49 / hr2 - 9Noida, India
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Digijaguars Pvt Ltd is a branding company. The Noida, India-based agency was founded in 2022. Their services include Branding and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Trinity Web Agency is a small Kokomo, Indiana-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
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Digital Saransh is a branding company established in 2019. The company provides Branding and Public Relations, and is small.
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UndisclosedUndisclosed2 - 9Ridgefield, WA
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RevOps Global is a Marketing Strategy company established in 2010. The company offers Marketing Strategy and BI & big data consulting & SI.
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$1,000+< $25 / hr10 - 49
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Patils Infotech Services, a Back Office Outsourcing company, was founded in 2020. The small team provides Back Office Outsourcing and Accounting.
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$1,000+$150 - $199 / hr2 - 9Denver, CO
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Clermont Digital, a Digital Strategy company, was established in 2018. The team provides Digital Strategy and Social Media Marketing and is based in Denver, Colorado.
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UndisclosedUndisclosed2 - 9Vilnius, Lithuania
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BPO Services is a small Vilnius, Lithuania-based Customer Service Outsourcing company. The team focuses on Customer Service Outsourcing and Call Center Services.
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$10,000+$200 - $300 / hr2 - 9
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Clicks4business is a SEO company. They offer Search Engine Optimization and Web Design and are located in Wellington, New Zealand.
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UndisclosedUndisclosed2 - 9London, England
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TKM Consultants, a Business Consulting company, was established in 2010. The team focuses on Business Consulting and Content Marketing.
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$1,000+Undisclosed2 - 9
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Beanstalk Consulting is an Email Marketing company. They are in St. Petersburg, Florida, and their services include Email Marketing and Advertising.
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$1,000+$50 - $99 / hr2 - 9South Melbourne, Australia
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Searchflex is a Digital Strategy company. Launched in 2025, their team offers Digital Strategy and Conversion Optimization.
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UndisclosedUndisclosed2 - 9
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Headquartered in Pécs, Hungary, salflow is a Market Research company. Their services include Market Research and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsAt Ai Lead Transfers, we place great emphasis on delivering exceptional customer service and providing top-tier sales leads that are unrivaled in today’s marketplace. AiLeadTransfers.com stands as
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$1,000+Undisclosed2 - 9
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Blinkins is a Sales Outsourcing company. Located in California City, California, the company was established in 2022. Their team focuses on Sales Outsourcing.
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$1,000+$200 - $300 / hr2 - 9
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Launched in 2024, BayWave is a Sales Outsourcing company. Their team provides Sales Outsourcing.
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$1,000+$25 - $49 / hr2 - 9Faisalabad, Pakistan
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Founded in 2020, OutreachOrbit is a Sales Outsourcing company. The small team offers Sales Outsourcing and Email Marketing.
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$1,000+< $25 / hr50 - 249Kolkata, India
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Skylink Dealtrade is a call center service. They are headquartered in Kolkata, India and have midsize team. Their team provides Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr50 - 249Kyiv, Ukraine
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EnergeticHub is an IT managed services company founded in 2020. The midsize team focuses on IT managed services and Customer Service Outsourcing.
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$1,000+< $25 / hr50 - 249Miami, FL
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Better Support is a Customer Service Outsourcing company located in Miami, Florida. The team focuses on Customer Service Outsourcing and Back Office Outsourcing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
38.5/40.019.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.8/40.016.4/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
33.8/40.016/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35/40.016.2/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.1/40.016.8/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.