Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Development Agency specializing in Sales Outsourcing Solutions and Sales Support Services. They have received overwhelmingly positive feedback for their ability to enhance sales performance and provide tailored lead generation services, with 100% of reviews noting their responsiveness and adaptability. Clients consistently praise their project management and the quality of leads, highlighting their commitment to delivering results and integrating seamlessly with in-house teams.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
Focus Areas
See all 14 projectsAtlantic Growth Solutions is a Sales Outsourcing Solutions company that specializes in lead generation and sales process enhancement. The majority of reviews highlight their timely delivery, professionalism, and ability to generate qualified leads, with approximately 80% of clients mentioning improved sales performance and effective project management. The company is praised for its results-oriented approach and value for cost.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 65 projectsA-SALES AB, a Sales Outsourcing Solutions company, specializes in setting up appointments and generating qualified sales meetings through personalized outreach campaigns. They are particularly praised for their ability to enhance sales performance, with 89% of reviews highlighting their effective communication and project management. However, one negative review (11%) criticizes the quality and professionalism of their work, suggesting room for improvement in coordination and execution.
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$1,000+$50 - $99 / hr2 - 9Heemskerk, Netherlands
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Social media marketing company Navigatio is located in Heemskerk, Netherlands. They focus on Social Media Marketing and Email Marketing.
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Undisclosed$50 - $99 / hr2 - 9
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Outcome Appointments is a call center company. The Sheridan, Wyoming-based agency was established in 2025. Their services include Call Center Services and Back Office Outsourcing.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 132 projectsSalesAR is a sales outsourcing solutions agency specializing in lead generation, sales team outsourcing, and sales performance enhancement. With a focus on B2B lead generation and sales automation, client feedback reveals that 80% of reviewers highlight their strong communication, professionalism, and ability to deliver on time. While most reviews are positive, one noted a lack of lead success, indicating room for improvement in meeting client expectations.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
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See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
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See all 20 projectsVirtual Sales Limited is a sales outsourcing solutions company specializing in sales team augmentation, sales performance enhancement, and lead generation. Their reviews indicate a high level of customer satisfaction, with 100% of reviewers praising their communication, project management, and results. Clients consistently highlight their ability to integrate seamlessly with in-house teams and deliver impressive outcomes, such as significant lead generation and meeting bookings.
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$1,000+Undisclosed2 - 9
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Established in 2025, Caribbean Closers is a small call center in Strathbogie, Jamaica. Their team provides Call Center Services and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Sahibzada Ajit Singh Nagar, India
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Misshya Technology, a call center company, is located in Sahibzada Ajit Singh Nagar, India. Their services include Call Center Services and Logistics & Supply Chain Consulting.
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$5,000+$25 - $49 / hr2 - 9Lugbe, Nigeria
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Astute Business Consult, a Corporate Training & Coaching company, provide Corporate Training & Coaching and Business Consulting. They were launched in 2021.
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UndisclosedUndisclosed10 - 49
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Bulk Email Data is a branding firm. The team is located in California, California, and their services include Branding and Direct Marketing.
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Undisclosed< $25 / hr10 - 49Kolkata, India
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Hansraj Ventures Pvt Ltd is a branding agency. The Kolkata, India-based agency offers Branding and Direct Marketing.
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$5,000+$200 - $300 / hr10 - 49London, England
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Gray Matters, a public relations firm, specialize in Public Relations and Event Marketing. They were founded in 2018.
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UndisclosedUndisclosed50 - 249Saint Paul, MN
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CRM Services, a CRM consulting and SI company, was established in 2024. The midsize team focuses on CRM consulting and SI and Blockchain.
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$5,000+$50 - $99 / hr50 - 249Phoenix, AZ
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FlashCat is a branding company in Phoenix, Arizona and Rochester, New York. Founded in 2024, the team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Plympton, Australia
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Launched in 2018, DigiCrawl Australia is a midsize -based branding agency. Their team provides Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249
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AllReact is a branding firm. They focus on Branding and Public Relations and were founded in 2010.
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$1,000+$150 - $199 / hr50 - 249
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Callix llc is a Digital Strategy company launched in 2024. The team offers Digital Strategy and Web Design.
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$5,000+$50 - $99 / hr50 - 249
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SamIT Global, a branding firm, is located in Samarkand, Uzbekistan. They offer Branding and Cybersecurity.
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$25,000+$50 - $99 / hr50 - 249
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Calibotics Ai is a midsize SEO company in chennai, India. Their services include Search Engine Optimization and IT managed services.
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$1,000+$150 - $199 / hr50 - 249Noida, India
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Established in 2024, OSLO HQ, a midsize web design company, is located in Noida, India. Their services include Web Design and Video Production.
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UndisclosedUndisclosed2 - 9
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Small Sales Outsourcing and SMS Marketing company Text Solutions Canada, is headquartered in Toronto, Canada. The team focuses on Sales Outsourcing and SMS Marketing.
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$1,000+< $25 / hr250 - 999Hamilton, Canada
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Founded in 2008, Prospects DM is a midsize Hamilton, Canada-based answering service company. Their services include Call Center Services and IT managed services.
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$1,000+$25 - $49 / hr250 - 999București, Romania
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VivaCALL is a call center service. They are in București, Romania and have midsize team. Their services include Call Center Services and Sales Outsourcing.
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$1,000+$25 - $49 / hr250 - 999București, Romania
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CALLITY is a Back Office Outsourcing company. Their midsize team is based in București, Romania. Their services include Back Office Outsourcing and CRM consulting and SI.
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$1,000+$25 - $49 / hr250 - 999Vitry-sur-Seine, France
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ATALIAN Interactive is a Back Office Outsourcing company established in 2008. The company specializes in Back Office Outsourcing and Sales Outsourcing, and is midsize.
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UndisclosedUndisclosed250 - 999Sioux Falls, SD
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Dakota Performance Solutions, a midsize Back Office Outsourcing company, is based in Sioux Falls, South Dakota. Their services include Back Office Outsourcing and Call Center Services.
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UndisclosedUndisclosed250 - 999Tiranë, Albania
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AccA19 is a call center service. The firm is based in Tiranë, Albania. Their services include Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed250 - 999Cincinnati, OH
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Market Research company EagleONE was launched in 2014. The team specializes in Market Research and Social Media Marketing.
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$1,000+< $25 / hr50 - 249London, England
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Recruit Overseas is a Recruiting company. Their team is in London, England and provides Recruiting and Call Center Services.
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$1,000+Undisclosed10 - 49London , England
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Sales Outsourcing company We Can Lead was founded in 2022. The team provides Sales Outsourcing and HR Outsourcing and is in London , England and Prilep, North Macedonia.
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$1,000+$25 - $49 / hr2 - 9Gurugram, India
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Email Marketing company Surge Street was established in 2019. The team offers Email Marketing and CRM consulting and SI and is headquartered in Gurugram, India.
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$5,000+$25 - $49 / hr2 - 9
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GBC is a London, Andorra-based Sales Outsourcing company. The team specializes in Sales Outsourcing and Business Continuity Management.
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Undisclosed$25 - $49 / hrFreelancer
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Smart Tech Trade is a Sales Outsourcing company. Their team is located in Poznań, Poland. The firm offers Sales Outsourcing and Business Consulting.
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$5,000+Undisclosed10 - 49
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See all 16 projectsAmplibiz is a Sales Outsourcing Solutions provider specializing in sales team augmentation and process optimization. Clients consistently praise their ability to transform sales pipelines, with outcomes like a 42% sales increase and a 27% rise in qualified leads. Reviewers highlight their custom approach and agility, with 100% of feedback underscoring their responsive communication and ability to forge meaningful business relationships.
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$5,000+$100 - $149 / hr10 - 49
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See all 27 projectsLead Gen Dept. is a Sales Outsourcing Solutions provider specializing in lead generation, appointment setting, and Sales Team Outsourcing. The company receives overwhelmingly positive feedback, with clients praising its responsiveness, adaptability, and ability to exceed expectations in delivering qualified leads and meetings. Approximately 90% of reviews highlight their effective communication and proactive approach, demonstrating a keen understanding of client markets and needs.
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UndisclosedUndisclosed10 - 49Shirley, England
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Team Telemarketing Ltd, a Sales Outsourcing company, specialize in Sales Outsourcing and Social Media Marketing. They were founded in 2000.
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UndisclosedUndisclosed10 - 49Methuen, MA
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1st Leads is a Sales Outsourcing company. They are headquartered in Methuen, Massachusetts. Their team focuses on Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Middletown, DE
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AV IT Business Solution Pvt. Ltd. Is a Middletown, Delaware-based Sales Outsourcing company. They specialize in Sales Outsourcing and Market Research and were founded in 2019.
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UndisclosedUndisclosed10 - 49Orpington, England
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The Linked People, a small Sales Outsourcing company, is headquartered in Orpington, England. The team focuses on Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Cheyenne, WY
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Sales Outsourcing company ScaleUpSales was founded in 2010. The team specializes in Sales Outsourcing.
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$25,000+Undisclosed10 - 49Vancouver, Canada
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Leadosaurus is a Demand Generation Marketing company launched in 2021. The small team offers Demand Generation Marketing and Account-Based Marketing.
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$5,000+< $25 / hr10 - 49Ahmedabad, India
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Established in 2010, Vishal Data Serve is a social media marketing agency. The team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249
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SA Commercial, a Business Consulting company, was founded in 2005. The firm focuses on Business Consulting and Call Center Services.
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UndisclosedUndisclosed2 - 9Paris, France
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ABILEO is a Marketing Strategy company launched in 2003. The team specializes in Marketing Strategy and Content Marketing.
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UndisclosedUndisclosed2 - 9Buffalo, NY
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The Virtual Deal is a Back Office Outsourcing company launched in 2019. The firm provides Back Office Outsourcing and Email Marketing.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Spark Outbound is a Marketing Strategy company. The team provides Marketing Strategy and Sales Outsourcing and is headquartered in Tampa, Florida.
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UndisclosedUndisclosed2 - 9Kitchener, Canada
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Established in 2018, Digitl Inc., a small Ecommerce Marketing company, is headquartered in Kitchener, Canada. Their team focuses on Ecommerce Marketing and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Zionsville, IN
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MEMO Marketing Group, a Marketing Strategy company, is in Zionsville, Indiana. The team provides Marketing Strategy and Business Consulting.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
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Digital Web Geeks, a SEO company, is in Fort Worth, Texas. They specialize in Search Engine Optimization and Web Design and were founded in 2011.
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UndisclosedUndisclosed2 - 9Magee, MS
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Located in Magee, Mississippi, Wachlook Digital Marketing Agency is a SEO company. They offer Search Engine Optimization and Sales Outsourcing and were established in 2023.
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UndisclosedUndisclosed2 - 9Mountain Top, PA
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ContentMender, a Content Marketing company, is in Mountain Top, Pennsylvania. Founded in 2017, the team specializes in Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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AdSpan is a small social media marketing agency. Founded in 2021, the team focuses on Social Media Marketing and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Established in 2022, Kick Ass Leads is an Email Marketing company. The agency provides Email Marketing and Sales Outsourcing, and is small.
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UndisclosedUndisclosed2 - 9Newburyport, MA
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Fractional Marketing Solutions is a small Newburyport, Massachusetts-based branding firm. Their services include Branding and Sales Outsourcing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.2/40.018/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.1/40.018.2/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.8/40.016.4/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.3/40.017/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.8/40.018/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.