Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Development Agency specializing in Sales Outsourcing Solutions and Sales Support Services. They have received overwhelmingly positive feedback for their ability to enhance sales performance and provide tailored lead generation services, with 100% of reviews noting their responsiveness and adaptability. Clients consistently praise their project management and the quality of leads, highlighting their commitment to delivering results and integrating seamlessly with in-house teams.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
Focus Areas
See all 14 projectsAtlantic Growth Solutions is a Sales Outsourcing Solutions company that specializes in lead generation and sales process enhancement. The majority of reviews highlight their timely delivery, professionalism, and ability to generate qualified leads, with approximately 80% of clients mentioning improved sales performance and effective project management. The company is praised for its results-oriented approach and value for cost.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 65 projectsA-SALES AB is a sales agency specializing in sales outsourcing solutions, sales team outsourcing, and sales support services. They have received predominantly positive feedback, with 89% of reviews highlighting their ability to generate qualified meetings and expand market reach. Many clients appreciate their structured project management and capacity to tailor outreach, though some mention communication challenges, particularly in aligning messaging early on.
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UndisclosedUndisclosed250 - 999Jakarta, Indonesia
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INFOMEDIA NUSANTARA is a Jakarta, Indonesia-based Customer Service Outsourcing company. They provide Customer Service Outsourcing and Call Center Services and were established in 1984.
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$1,000+< $25 / hr250 - 999Toronto, Canada
Services provided
Focus Areas
Established in 1978, Gatestone & Co. Is a phone answering service. The firm offers Call Center Services and Sales Outsourcing.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 132 projectsSalesAR is a sales outsourcing solutions agency specializing in lead generation, sales team outsourcing, and sales performance enhancement. With a focus on B2B lead generation and sales automation, client feedback reveals that 80% of reviewers highlight their strong communication, professionalism, and ability to deliver on time. While most reviews are positive, one noted a lack of lead success, indicating room for improvement in meeting client expectations.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 20 projectsVirtual Sales Limited is a Sales Outsourcing Solutions agency, specializing in generating qualified leads, booking appointments, and enhancing sales pipelines for various industries. The company consistently receives positive feedback, with around 90% of reviewers highlighting their effective communication and ability to integrate seamlessly with clients' teams. Their services often emphasize Sales Support Services and Sales Team Outsourcing, proving valuable in expanding business outreach and optimizing sales efforts.
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$100,000+$25 - $49 / hr250 - 999Rawalpindi, Pakistan
Services provided
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J Telemarketing is a midsize Rawalpindi, Pakistan-based phone answering service. Their services include Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed2 - 9Glendale, CA
Services provided
Focus Areas
Launched in 2021, Freeform PR & Branding is a PR company. The team specializes in Public Relations and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Phoenix, AZ
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Focus Areas
ESA Fabrication is a Sales Outsourcing company headquartered in Phoenix, Arizona and Phoenix, Arizona. Launched in 2015, the team offers Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Bondi Junction, Australia
Services provided
Focus Areas
Thought Source is a Business Consulting company. The Dover, Delaware-based agency was founded in 2006. Their team focuses on Business Consulting and Marketing Strategy.
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$1,000+< $25 / hr10 - 49Miami, FL
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Meetingjump, LLC is a Sales Outsourcing company. They are located in Miami, Florida and have small team of experts. Their services include Sales Outsourcing and Call Center Services.
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$1,000+< $25 / hr10 - 49Portishead, England
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Focus Areas
MyBrightside is a Sales Outsourcing company. Based in Portishead, England, the team offers Sales Outsourcing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49London, England
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QAZI SHAHROZ is a SEO services firm and Sales Outsourcing company. Their team is headquartered in London, England and offers Search Engine Optimization and Sales Outsourcing.
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$1,000+Undisclosed10 - 49
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Myworker.ai is a Sales Outsourcing and AI Consulting company. They are based in and have small team of experts. Their services include Sales Outsourcing and AI Consulting.
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$5,000+$25 - $49 / hr10 - 49
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Sales Unicorns is an Email Marketing and Sales Outsourcing company. They are located in Saint-Petersburg, Florida. Their team focuses on Email Marketing and Sales Outsourcing.
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$1,000+$50 - $99 / hr10 - 49
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Leadsagentur.de is a Sales Outsourcing company. Their small team of employees is headquartered in Düsseldorf, Germany. Their team specializes in Sales Outsourcing and Advertising.
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$5,000+$25 - $49 / hr50 - 249Sydney, Australia
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See all 1 projectsSalesPond offers services including Sales Team Augmentation, Sales Staffing, and Sales Performance Enhancement. The overall feedback across their reviews highlights their ability to generate qualified leads and their strong project management. Clients commend SalesPond for their responsiveness, flexibility, and alignment with company values and goals.
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$1,000+< $25 / hr1,000 - 9,999
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Allied Global BPO is a Customer Service Outsourcing company. The Guatemala City, Guatemala-based team offers Customer Service Outsourcing and Back Office Outsourcing.
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$1,000+< $25 / hr50 - 249Kharkiv, Ukraine
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OnlineMarket is a phone answering service. Headquartered in Kharkiv, Ukraine and Poltava, Ukraine, the company specializes in Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed50 - 249
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Exhibitors Data is an Event Marketing company launched in 2018. Their services include Event Marketing and Demand Generation Marketing.
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$1,000+$25 - $49 / hr50 - 249
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SEOFAT is a SEO company. The midsize Irvine, California-based team specializes in Search Engine Optimization and Sales Outsourcing. The company was launched in 2020.
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$5,000+Undisclosed2 - 9
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SaaSGenX, a small Marketing Strategy and Sales Outsourcing company, is in London, England. The team offers Marketing Strategy and Sales Outsourcing.
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$1,000+$100 - $149 / hr2 - 9
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Founded in 2024, Audience Reached Digitals is a small Sales Outsourcing and Demand Generation Marketing company. Their team specializes in Sales Outsourcing and Demand Generation Marketing.
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$5,000+$50 - $99 / hr2 - 9
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Neo Avrio Consultancy is a Gurugram, India-based Sales Outsourcing company. They provide Sales Outsourcing and Business Consulting.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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MPI is a Sales Outsourcing company. In Milwaukee, Wisconsin and Grafton, Wisconsin, the agency was launched in 1996. Their team specializes in Sales Outsourcing and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49Warszawa, Poland
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Focus Areas
WorkFlow Media, a pay per click agency, was launched in 2019. The company offers Pay Per Click and Marketing Strategy, and is small.
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$1,000+$100 - $149 / hr10 - 49
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Vworker is a SEO company. Their small team is located in Lahore, Pakistan and Portland, Oregon. Their services include Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr10 - 49
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Click2Conversion, a Marketing Strategy company, is headquartered in Noida, India and Roanoke, Texas. They provide Marketing Strategy and Content Marketing and were established in 2018.
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$25,000+< $25 / hr50 - 249Gurugram, India
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Social media marketing company Reddington Global Consultancy Pvt. Ltd. Is headquartered in Gurugram, India. Their services include Social Media Marketing and Call Center Services.
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UndisclosedUndisclosed1,000 - 9,999Iloilo City, Philippines
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Trualliant Business Process Outsourcing Inc. Is a call center company in Iloilo City, Philippines. Their services include Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr1,000 - 9,999Opa-locka, FL
Services provided
Focus Areas
TopCom Solutions, a large answering service, is headquartered in Opa-locka, Florida and Santo Domingo, Dominican Republic. The team offers Call Center Services and Back Office Outsourcing.
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$10,000+< $25 / hr50 - 249Iloilo City, Philippines
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OneBPO is a call center launched in 2004. The team offers Call Center Services and Back Office Outsourcing and is headquartered in Las Vegas, Nevada and Iloilo City, Philippines.
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$1,000+Undisclosed10 - 49London, England
Services provided
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Enticeable is a Digital Strategy company. The team is located in London, England, and their services include Digital Strategy and Marketing Strategy.
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$5,000+< $25 / hr250 - 999Nuevo Cuscatlan, El Salvador
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See all 1 projectsOSI (Outsourcing Services International) offers Sales Team Augmentation, Sales BPO, and Sales Consulting services. Reviews highlight their ability to find quality talent at reasonable prices, swift issue resolution, and exceptional value for cost. Clients appreciate minimal IT system interruptions and significant network expansion, emphasizing the company’s efficiency and impact on performance.
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$5,000+< $25 / hr250 - 999Santiago De Los Caballeros, Dominican Republic
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Synergies Corp. Is an Email Marketing company. The Santiago De Los Caballeros, Dominican Republic-based agency was established in 2006. Their team provides Email Marketing and IT managed services.
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UndisclosedUndisclosed250 - 999Las Vegas, NV
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Call center VCloud Interactive was established in 2018. The team provides Call Center Services and Customer Service Outsourcing.
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$5,000+Undisclosed10 - 49
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Escalate Partners is a Sales Outsourcing company. They specialize in Sales Outsourcing and Other Marketing and were established in 2023. The company is located in Miami, Florida.
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$1,000+$50 - $99 / hr2 - 9
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Dietrick & Co. Is a small Sales Outsourcing company in. The team focuses on Sales Outsourcing and Email Marketing.
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UndisclosedUndisclosed1,000 - 9,999Tampa, FL
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Imagenet LLC is a Back Office Outsourcing company. The team specializes in Back Office Outsourcing and Customer Service Outsourcing and is located in Tampa, Florida and Lake Forest, California.
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$1,000+< $25 / hr2 - 9
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See all 1 projectsAll4Data specializes in developing customized stock dashboards and conducting demand studies, aimed at improving inventory management and operational efficiency for retail businesses. Feedback from clients highlights the company's dedication, attention to detail, and ability to deliver solutions that meet specific business needs, often exceeding expectations through timely project delivery and effective communication.
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$1,000+$25 - $49 / hr10 - 49London, England
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3C Online, a Customer Service Outsourcing company, was launched in 2015. The team specializes in Customer Service Outsourcing and Sales Outsourcing.
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$1,000+< $25 / hr50 - 249Ormoc, Philippines
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Virtual Staffing Solutions, a Back Office Outsourcing company, specialize in Back Office Outsourcing and Accounting. They were launched in 2018.
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$1,000+$25 - $49 / hr50 - 249Foster City, CA
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FunnL, a Sales Outsourcing and Account-Based Marketing company, is located in Foster City, California and Hyderabad, India. Their services include Sales Outsourcing and Account-Based Marketing.
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$1,000+$50 - $99 / hr10 - 49Grotte Santo Stefano, Italy
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ImisEst is a PR agency. They are in Grotte Santo Stefano, Italy. Their team focuses on Public Relations and Sales Outsourcing.
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$5,000+Undisclosed10 - 49
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Motion Group - Motion BBC GmbH is a Sales Outsourcing company. They are in Wien, Austria and have small team of experts. Their services include Sales Outsourcing and Direct Marketing.
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$1,000+$50 - $99 / hr10 - 49Navi Mumbai, India
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IMarketz is an Advertising company. The team specializes in Advertising and Content Marketing and is headquartered in Navi Mumbai, India.
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$1,000+< $25 / hr10 - 49Garden City, ID
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B2B Tech Intent is a Sales Outsourcing company. Their small team is in Garden City, Idaho. Their services include Sales Outsourcing.
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$1,000+$25 - $49 / hr50 - 249Wheelers Hill, Australia
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In Wheelers Hill, Australia, 24x7 Direct is an answering service. They provide Call Center Services and Sales Outsourcing.
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$5,000+Undisclosed10 - 49Cincinnati, OH
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Swivel is a Content Marketing company. Based in Cincinnati, Ohio, the agency was founded in 2018. Their team offers Content Marketing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49
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Softcare Infotech - API Services Provider Company is a Sales Outsourcing company launched in 2016. Their team offers Sales Outsourcing and Market Research.
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$1,000+< $25 / hr2 - 9Bradford, England
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HumAi Webs is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization and is based in Bradford, England and Islamabad, Pakistan.
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Undisclosed< $25 / hr250 - 999Zirakpur, India
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SOCIAL WEBS MEDIA is a social media marketing agency. The Zirakpur, India-based firm specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+< $25 / hr2 - 9
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Nylux Ascend, a call center company, is based in harare, Zimbabwe. They focus on Call Center Services and Back Office Outsourcing and were launched in 2025.
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UndisclosedUndisclosed250 - 999
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Call center service Qwest BPO was founded in 2011. The team provides Call Center Services and Back Office Outsourcing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.2/40.018/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.1/40.018.2/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34/40.016.6/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.3/40.017/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.8/40.018/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.