Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$1,000+$300+ / hr10 - 49Monsey, NY
Services provided
Established in 2012, Those Marketers is a small Advertising company. Their team specializes in Advertising and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49City of Industry, CA
Services provided
Hypewell is a media planning & buying agency. They are based in City of Industry, California and have small team of experts. Their services include Media Planning & Buying and Advertising.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed10 - 49Addis Ababa, Ethiopia
Services provided
Berry Advertising is an Advertising company. Founded in 2007, their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49San Francisco, CA
Services provided
Feld Advertising is an Advertising company. The San Francisco, California-based team specializes in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Clearfield, UT
Services provided
Oz Marketing, a small Advertising company, is headquartered in Clearfield, Utah. The team focuses on Advertising and Search Engine Optimization.
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$10,000+Undisclosed10 - 49Darlinghurst, Australia
Services provided
Established in 2014, ADMATIC is an Advertising company. Headquartered in Darlinghurst, Australia and Toorak, Australia, the team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Tel Aviv-Yafo, Israel
Services provided
Headquartered in Tel Aviv-Yafo, Israel, Citymedia is an Advertising company. They specialize in Advertising and Content Marketing and were established in 2010.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$10,000+$100 - $149 / hr10 - 49Åbo, Finland
Services provided
Grundlage is an Advertising company. In Åbo, Finland and Helsingfors, Finland, the company was founded in 2017. Their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Sacramento, CA
Services provided
Tree Care Services & Landscape is an Advertising company. Established in 1990, the agency is based in Sacramento, California. Their services include Advertising and Public Relations.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$1,000+Undisclosed10 - 49Montréal, Canada
Services provided
Fidelitix, an Advertising company, is in Montréal, Canada. They focus on Advertising and Pay Per Click and were founded in 2015.
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UndisclosedUndisclosed10 - 49Leverkusen, Germany
Services provided
Vision Concept Agency is an Advertising company located in Leverkusen, Germany. The team focuses on Advertising and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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UndisclosedUndisclosed10 - 49Dublin 4, Ireland
Services provided
Advertising company KICK Dublin was founded in 2008. The team specializes in Advertising and Marketing Strategy.
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$5,000+$25 - $49 / hr10 - 49Lewes, DE
Services provided
Zeno Global is an Advertising company. Founded in 2025, the firm is based in Lewes, Delaware. Their team specializes in Advertising and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Houston, TX
Services provided
Carlberg Branding & Advertising is an Advertising company established in 1971. The team provides Advertising and Branding and is based in Houston, Texas.
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UndisclosedUndisclosed250 - 999Fort Collins, CO
Services provided
See all 1 projectsMadwire is a marketing and advertising company. Based on the provided review, the feedback is overwhelmingly negative, with the client experiencing overcharging, incomplete projects, and ineffective workflow. The review highlights issues with accountability and lack of responsiveness, particularly regarding unreturned funds and samples, underscoring a need for truth in advertising.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Munn Rabot, a branding firm, was established in 1995. The agency specializes in Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49Montréal, Canada
Services provided
Headquartered in Montréal, Canada, Sauterelle Design Inc. Is a small Advertising company. The team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Media, PA
Services provided
Established in 1987, Shamilan Creative is an Advertising company. Their team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
Services provided
Purdie Rogers, an Advertising company, was established in 1990. The team offers Advertising and Branding and is in Seattle, Washington.
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$10,000+$150 - $199 / hr10 - 49Congleton, England
Services provided
Established in 2006, TMC Strategic Communications is an Advertising company. The team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Marlow, England
Services provided
Established in 2017, Revere Agency is a branding company. The company specializes in Branding and Advertising.
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$5,000+$100 - $149 / hr10 - 49Milford Charter Township, MI
Services provided
TMV Group is an Advertising company. The small Milford Charter Township, Michigan-based team offers Advertising and Branding. The agency was launched in 2006.
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$5,000+$50 - $99 / hr10 - 49Vilnius, Lithuania
Services provided
AdDrama is a small social media marketing agency. They focus on Social Media Marketing and Advertising and were founded in 2015.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
OctOpus Advertising is an Advertising company. Headquartered in Dubai, United Arab Emirates, the firm was launched in 2000. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
Services provided
Doodle Worldwide is an Advertising company. They are headquartered in دبي, United Arab Emirates and have small team. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49London, England
Services provided
The Everyday Agency®, a public relations firm, was launched in 2014. The team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Middletown, DE
Services provided
Founded in 2010, Ombrella is an Advertising company. Their team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49
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Promising Designs Pvt Ltd, an Advertising company, was launched in 2014. The small team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Auburn, AL
Services provided
TrindGroup is an Advertising company. The Auburn, Alabama-based company was founded in 2016. Their services include Advertising and Marketing Strategy.
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$25,000+$300+ / hr10 - 49Miami, FL
Services provided
BENAMOR is an Advertising company. They offer Advertising and Marketing Strategy and were established in 2009.
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UndisclosedUndisclosed10 - 49Dallas, TX
Services provided
Iluminere is an Advertising company based in Dallas, Texas. Established in 2016, the team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Gilbert, AZ
Services provided
Reed Hill is an Advertising company. In Gilbert, Arizona and , the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Aperi media, Inc., a small SEO services firm, is located in Toronto, Canada. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Brimfield, IL
Services provided
Resonate Marketing Studios, an Advertising company, is located in Brimfield, Illinois. They offer Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Dubai, United Arab Emirates
Services provided
Liquid Retail is a small Advertising company established in 2016. Their team specializes in Advertising and Direct Marketing.
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$25,000+< $25 / hr10 - 49Kochi, India
Services provided
Accolades Media and Communications, a small Advertising company, is in Kochi, India. Their services include Advertising and Branding.
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$1,000+< $25 / hr10 - 49
Services provided
IConquerors, a Content Marketing company, was established in 2008. The small team offers Content Marketing and Advertising.
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$10,000+$25 - $49 / hr10 - 49Jaipur, India
Services provided
Launched in 2012, MTLB is a Marketing Strategy company. Their services include Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Simi Valley, CA
Services provided
Lilikoi agency is a Simi Valley, California-based Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Raleigh, NC
Services provided
Able&Co., an Advertising company, was established in 2008. The small team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49San Antonio, TX
Services provided
Launched in 2018, Hearst Texas is an Advertising company. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
Content Marketing company Nytro Marketing is in Ciudad de México, Mexico. They provide Content Marketing and Advertising and were founded in 2015.
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UndisclosedUndisclosed10 - 49South Yarra, Australia
Services provided
Street Smart Advertising Agencies Melbourne is a South Yarra, Australia-based Advertising company. The team focuses on Advertising and Event Marketing.
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$10,000+$150 - $199 / hr10 - 49Jakarta, Indonesia
Services provided
Launched in 2016, ChubbyRawit Agency is an Advertising company. The team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Rīga, Latvia
Services provided
Media House Latvia is an Advertising company. They were launched in 1994 and specialize in Advertising and Digital Strategy.
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$5,000+$150 - $199 / hr10 - 49Zürich, Switzerland
Services provided
Advertising company Brandsoul AG offers Advertising and Branding. They were launched in 1996.
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UndisclosedUndisclosed10 - 49Tsim Sha Thui KL, Hong Kong
Services provided
DimNiko Agency is an Advertising company. Their team is located in Tsim Sha Thui KL, Hong Kong and offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Kwun Tong, Hong Kong
Services provided
Unique Logic is a small Advertising company launched in 2022. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
Services provided
Headquartered in Las Vegas, Nevada, SKC Group LLC is an Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bengaluru, India
Services provided
BuyMediaSpace, an Advertising company, was established in 2016. The team offers Advertising and Media Planning & Buying.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing
Latest Advertising Articles
See all articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.