Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$50 - $99 / hr2 - 9Fort Lauderdale, FLServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
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$100,000+Undisclosed50 - 249New York, NY
Services provided
Jump 450 Media is a social media marketing agency. The team focuses on Social Media Marketing and Pay Per Click and is in New York, New York.
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$75,000+Undisclosed10 - 49Bengaluru, India
Services provided
Spoorthi Ads is an Advertising company. The Bengaluru, India-based company was launched in 2001. Their team focuses on Advertising and Media Planning & Buying.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 340 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$1,000+Undisclosed10 - 49
Services provided
In Utrecht, Netherlands, Driftly Digital is an Advertising company. The team focuses on Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Taibah Advertising طيبة الاعلانية is an Advertising company in Madinah, Saudi Arabia and Madinah, Saudi Arabia. The team specializes in Advertising and Branding.
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$1,000+Undisclosed10 - 49Lekki, Nigeria
Services provided
Advertising company Night Angle Agency was founded in 2021. The team offers Advertising and Public Relations.
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$1,000+$25 - $49 / hr10 - 49عمّان, Jordan
Services provided
Correct Marketing & Advertising is an Other Marketing company. The عمّان, Jordan-based firm was founded in 2013. Their services include Other Marketing and Advertising.
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UndisclosedUndisclosed10 - 49
Services provided
Launched in 2010, Experts Technologies, a small Advertising company, is in Faisalabad, Pakistan. Their team offers Advertising and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed10 - 49
Services provided
Headquartered in Los Angeles, California, DPGW is a small Advertising company. The team focuses on Advertising and Branding.
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$1,000+< $25 / hr10 - 49
Services provided
DBASE Solutions is a small India-based Advertising company. The team offers Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
Services provided
Cinestreet Productions Pvt Ltd is a social media marketing company. Located in Delhi, India, their small team offers Social Media Marketing and Advertising. The agency was founded in 2017.
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UndisclosedUndisclosed10 - 49
Services provided
Founded in 2017, Hopbug Media is a small Ibukota, Jakarta, Indonesia-based branding company. Their services include Branding and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 6 projectsPremier Marketing is an advertising agency specializing in ads and data-driven marketing services, including media buying and paid marketing on platforms like Facebook and TikTok. Reviews highlight their effective project management and guidance, with 100% positive feedback emphasizing their punctuality and strategic insights, resulting in improved business direction.
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$75,000+$300+ / hr10 - 49Ho Chi Minh City, Vietnam
Services provided
Advertising company APPROI COMPANY LIMITED was established in 2019. The company specializes in Advertising and Mobile & App Marketing, and is small.
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$1,000+$25 - $49 / hr10 - 49New Westminster, Canada
Services provided
SWIIT SOLUTIONS is a New Westminster, Canada-based Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Sky larks IT solution is a Mobile & App Marketing company. The firm is in Kamra Kalan, Pakistan. Their services include Mobile & App Marketing and Advertising.
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$1,000+$25 - $49 / hr10 - 49
Services provided
TikTok Marketingx is a social media marketing agency. Located in New York, NY, United States, New York, the team provides Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Salt Lake City, UT
Services provided
RT Nielson Co. Is an Advertising company. They were launched in 1992, and their services include Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49
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Advertising company AMZ Genesis was launched in 2016. The team focuses on Advertising and Marketing Strategy and is based in London, England.
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UndisclosedUndisclosed10 - 49
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Threasury Media, an Advertising company, was established in 2023. The company offers Advertising and Branding.
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$25,000+$25 - $49 / hr10 - 49Trenton, NJ
Services provided
CaptenAMZ is a pay per click company. They focus on Pay Per Click and Advertising and were established in 2018.
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$5,000+Undisclosed10 - 49Woodcliff Lake, NJ
Services provided
King Group One is an Advertising company. Their team is headquartered in Woodcliff Lake, New Jersey and provides Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Istanbul, Türkiye
Services provided
Advertising company AdRoket Digital Marketing Agency was founded in 2010. The agency offers Advertising and Social Media Marketing.
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$5,000+< $25 / hr10 - 49
Services provided
Web Founders USA is a small Advertising company based in Lilburn, Georgia. The team provides Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49Samaspur, India
Services provided
Mobile & App Marketing company I Create Brand is located in Samaspur, India. Launched in 2023, the team focuses on Mobile & App Marketing and Advertising.
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$1,000+< $25 / hr10 - 49Indore, India
Services provided
Techsolvent is a branding firm. The team is headquartered in Indore, India and Indore, India, and their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
Services provided
Digital Works Solution is an Advertising company. Established in 2024, the firm is in Noida, India. Their services include Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Time of Passion is a small social media marketing company established in 2023. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Gandhinagar, India
Services provided
Founded in 2018, RIDIT Media & Communication is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
Channel Supply Experts is a small Advertising company in Riviera Beach, Florida. The team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Wrocław, Poland
Services provided
Video production agency Big Short Story is located in Wrocław, Poland. They focus on Video Production and Content Marketing.
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$1,000+Undisclosed10 - 49London, England
Services provided
See all 1 projectsJapanBuzz offers Japanese influencer marketing and social media management services across platforms such as Instagram, Facebook, and YouTube. The overall feedback highlights their market knowledge, responsiveness, and adherence to deadlines. Clients appreciate JapanBuzz's cultural fit and alignment with company values, resulting in high website traffic and successful project outcomes.
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$100,000+$150 - $199 / hr10 - 49Minneapolis, MN
Services provided
SCHERMER, a Digital Strategy company, was established in 1997. The small team specializes in Digital Strategy and Advertising.
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
Free The Birds is a small branding company based in London, England. The team focuses on Branding and Packaging Design.
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$10,000+$150 - $199 / hr2 - 9Houston, TX
Services provided
Raven Creative is a web design company. Established in 2015, the agency is headquartered in Houston, Texas. Their services include Web Design and Content Marketing.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Communications Counsel is a PR company. The Columbus, Ohio-based firm was established in 1999. Their team provides Public Relations and Advertising.
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$1,000+$25 - $49 / hr2 - 9Sopron, Hungary
Services provided
Pallas Communication is a PPC company located in Sopron, Hungary. The team offers Pay Per Click and Advertising.
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UndisclosedUndisclosed2 - 9
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Headquartered in Sandton, South Africa, TrendER is a Market Research company. They provide Market Research and Marketing Strategy.
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$5,000+$150 - $199 / hr10 - 49
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Adventz is a web development firm. Their small team is based in Muscat, Oman. Their services include Web Development and Advertising.
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$5,000+$50 - $99 / hr2 - 9Kaštela, Croatia
Services provided
Founded in 2018, BitBooks is a Content Marketing company. Located in Kaštela, Croatia and Split, Croatia, the team focuses on Content Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249Nashik, India
Services provided
See all 1 projectseLuminous Digital Marketing specializes in SEO, Social Media Marketing, PPC, and other digital marketing services. Client reviews consistently highlight their expertise in SEO, which has significantly boosted visibility and organic traffic for projects. Their client-centric approach, transparent communication, and personalized strategies make them a standout choice in the competitive digital marketing landscape.
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$1,000+$150 - $199 / hr10 - 49Brooklyn , NY
Services provided
See all 1 projectsIG PPC offers specialized services in managing and optimizing PPC campaigns, particularly for companies looking to scale sales on platforms like Amazon. Overall feedback highlights their efficiency, dedication, and impressive communication, with clients noting significant sales increases and reduced advertising costs due to their tailored keyword research and campaign management.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsInfluencers Place is a influencer marketing agency dedicated to bridging the gap between brands and creators. With a growing network of 1,000+ influencers across multiple industries and platforms,
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$10,000+$150 - $199 / hr10 - 49Calgary, Canada
Services provided
Advertising company WAX Partnership Inc. Specializes in Advertising and Branding. They are headquartered in Calgary, Canada.
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$10,000+$150 - $199 / hr10 - 49Fitzrovia, England
Services provided
The Bank Agency is an Advertising company. Launched in 1992, the agency is located in Fitzrovia, England. Their team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Minneapolis, MN
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Hunt Adkins is an Advertising company. They specialize in Advertising and Branding and were launched in 1991. The agency is headquartered in Minneapolis, Minnesota.
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$10,000+$150 - $199 / hr10 - 49Ascot, England
Services provided
Located in Ascot, England and Slough, England, TCC is an Advertising company. The team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
KISS Communications is an Advertising company launched in 2007. The firm offers Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Cincinnati, OH
Services provided
Small public relations firm Vehr Communications, is based in Cincinnati, Ohio. Their services include Public Relations and Advertising.
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$1,000+$100 - $149 / hr10 - 49Denver, CO
Services provided
Advertising company FiveFifty was launched in 2012. The firm offers Advertising and Media Planning & Buying, and is small.
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$5,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
SRB Communications is an Advertising company located in Washington, District of Columbia. Their services include Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Brooklyn, NY
Services provided
Established in 2010, Cardwell Beach, a small Advertising company, is located in Brooklyn, New York. Their team offers Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.2/40.016.2/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
36/40.018.6/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Testimonial Advertising: How to Turn Customer Stories Into Sales
Testimonial advertising uses real customer stories and reviews to promote your brand. Discover popular types and how to put this content to work.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.