Contact Citrine Research and Consulting
Get a custom proposalPsychology-Driven Marketing That Delivers Results
Citrine Research and Consulting is a psychology-driven marketing agency founded by Dr. Sonja Elcic, an I/O psychologist with a Ph.D. in Industrial-Organizational Psychology. We apply behavioral science to social media management, blog writing, email newsletters, and paid advertising to help small and mid-size businesses drive measurable growth. Based in Scottsdale, AZ and Johnston, IA, we've served over 25 brands across healthcare, automotive, mortgage, hospitality, legal, and technology industries.
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Min project size
$1,000+
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Hourly rate
$100 - $149 / hr
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Employees
2 - 9
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Year founded
Founded 2019
Service Lines
- Advertising
- 30%
- Email Marketing
- 10%
Select Focus Area
- Advertising Focus
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- Other advertising
- 10%
- Content Marketing Focus
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- Copywriting
- 30%
- Influencer Marketing Platforms
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- Influencer Marketing Services
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- Influencer Management
- 25%
- Social Media Focus
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Industries
- Automotive
- 5%
- Beauty
- 5%
- Business services
- 5%
- Construction
- 5%
- Consumer products & services
- 5%
- Dental
- 5%
- Education
- 5%
- Financial services
- 5%
- Food & Beverage
- 5%
- Franchises
- 5%
- HVAC
- 5%
- Hospitality & leisure
- 5%
- Information technology
- 5%
- Insurance
- 5%
- Legal
- 5%
- Medical
- 5%
- Politics
- 5%
- Real estate
- 5%
- Retail
- 5%
- Sports
- 5%
Clients
- Small Business (<$10M)
- 80%
- Enterprise (>$1B)
- 10%
- Midmarket ($10M - $1B)
- 10%
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Our Story
Founded in 2019 by Dr. Sonja Elcic, an I/O psychologist with a Ph.D., Citrine Research and Consulting applies behavioral science to marketing strategy. We help small and mid-size businesses grow through social media, blog writing, email newsletters, and paid advertising. With 25+ brands served across healthcare, automotive, mortgage, and more, our results include 3.9M video views, $7 cost per lead, and 14 leads per day. Based in Scottsdale, AZ and Des Moines, IA.
Meet the Team
Sonja ElcicFounder
Dr. Sonja Elcic founded Citrine Research and Consulting to bridge the gap between how people think and how businesses communicate, with a doctorate in Industrial/Organizational Psychology.
What Sets Us Apart
Psychology-Driven Strategy
Every campaign is built on behavioral science and how people process information, form trust, and make decisions. Our founder holds a Ph.D. in I/O Psychology, so your marketing is grounded in research rather than guesswork.Measurable Results
We focus on outcomes you can measure: leads, cost per lead, engagement, and ROI. Real client results include 3.9M video views, $7 cost per lead, and 14 leads per day. No vanity metrics.Built for Small Business
We understand limited budgets and big ambitions. Our strategies are designed to maximize every dollar and scale as your business grows. Over 25 brands served across healthcare, automotive, mortgage, hospitality, legal, and tech.
Contact Citrine Research and Consulting
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