Contact You Know Gaming
Get a custom proposalGaming media and marketing company. Since 2013.
You Know Gaming (YKG) is Australia's most experienced gaming media and marketing company. Since 2013, we've connected global brands including McDonald's, Netflix, L'Oreal, Prime Video, LEGO and Nivea with gaming audiences.
We work across creators, game partnerships, branded games, live streams, live activations, digital media, in-game media and esports. We reach 8 million+ Australian gamers through our network of gaming sites, in-game inventory and creators, and provide the creative and campaign services to activate them.
We're known for large-scale game partnerships, taking brands like McDonald's and Prime Video inside the world's biggest game franchises, and for introducing brands to gaming for the first time with strategies built for the brand, not a generic playbook. We have in-game media across 5,000+ titles, official IP partnerships with publishers including Call of Duty, Overwatch and EA FC, and build playable experiences inside platforms like Fortnite and Roblox. Campaigns run across Twitch, YouTube and TikTok. We're gaming specialists, working directly with brands and in partnership with Australia's leading media agencies.
Additional clients include Coca-Cola, Mate, Microsoft, EA, Ubisoft, Unilever and Bingle.
Formerly known as You Know Media. Gaming division separated and relaunched as You Know Gaming in January 2025.
Based on the Gold Coast, Queensland, Australia.
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Min project size
$10,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Year founded
Founded 2013
Service Lines
- Advertising
- 50%
No Focus Areas have been added yet…
Industries
- Food & Beverage
- 30%
- Arts, entertainment & music
- 25%
- Consumer products & services
- 20%
- Automotive
- 5%
- Financial services
- 5%
- Gaming
- 5%
- Insurance
- 5%
- Telecommunications
- 5%
Clients
- Enterprise (>$1B)
- 90%
- Midmarket ($10M - $1B)
- 10%
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Our Story
You Know Gaming started in 2013, when gaming in Australia was still treated as a niche and most brands were not looking at it. Founder Ryan Cunningham built the business around a simple bet: that gaming was becoming mainstream culture, and that the brands who got in early and got it right would own a relationship the rest would spend years trying to buy their way into. Thirteen years later, that has played out. Roughly 80% of Australians now game. We were formerly known as You Know Media.
What Sets Us Apart
Thirteen years, not thirteen months.
We have been doing this since 2013, before most agencies had a gaming team. That means real publisher relationships, real platform access and campaigns that have already been tested against every format gaming has thrown up.Specialists, not a gaming division.
Gaming is not a department for us. We work directly with brands and in partnership with Australia's leading media agencies, and everything we build is designed by people who understand the audience because they are in it.From first campaign to global first.
We are known for large-scale game partnerships, taking brands like McDonald's and Prime Video inside the world's biggest franchises. We are equally known for introducing brands to gaming for the first time, with a strategy built for that brand rather than a generic playbook.
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