Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Advertising company Nitgrowth specializes in Advertising and Pay Per Click. They were founded in 2024.
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$1,000+Undisclosed2 - 9
Services provided
Mainstay Bridge is an Advertising company. The West, Texas-based agency provides Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+Undisclosed2 - 9
Services provided
Wengy, a media planning and buying agency, provide Media Planning & Buying and Advertising. They were founded in 2024.
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$1,000+< $25 / hr2 - 9
Services provided
Public relations agency 911 Marketing is located in Thane, Guatemala. They specialize in Public Relations and Advertising.
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Undisclosed$50 - $99 / hr2 - 9Oslo, Norway
Services provided
AD LEAD AS, an Advertising company, is located in Oslo, Norway. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Paleo Faliro, Greece
Services provided
Lumencia is an Advertising company established in 2026. The firm specializes in Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9
Services provided
Prime Sash Windows is a SEO company. They focus on Search Engine Optimization and Advertising and were launched in 2019.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$1,000+$150 - $199 / hr2 - 9Denver, CO
Services provided
Established in 2024, Noah for Detailers is an Advertising company. The team offers Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Islamabad, Pakistan
Services provided
Pakpublishers, an Advertising company, is headquartered in Islamabad, Pakistan. The team focuses on Advertising and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$1,000+Undisclosed10 - 49Khet Bang Khen, Thailand
Services provided
TE DIGITAL CO., LTD. Is a small Marketing Strategy company founded in 2021. Their team provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Benton, AR
Services provided
Headquartered in Benton, Arkansas, YourAdTeam is an Advertising company. They specialize in Advertising and Branding and were established in 1997.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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$5,000+$150 - $199 / hr10 - 49Southampton, PA
Services provided
Modern Driven Media is an Advertising company. Their team is based in Southampton, Pennsylvania. The firm provides Advertising and Social Media Marketing.
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$25,000+Undisclosed50 - 249Bengaluru, India
Services provided
Rocketium is a Content Marketing company. They are located in Bengaluru, India and Dallas, Texas and have midsize team. They specialize in Content Marketing and Branding.
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$1,000+$25 - $49 / hr2 - 9Singapore, Singapore
Services provided
Advertising company Elevan August Media was established in 2019. The small team provides Advertising and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9La Crescenta-Montrose, CA
Services provided
Amy Selma - Selma Studios Inc. Is an Advertising company. Established in 2019, the team offers Advertising and Branding. The agency is headquartered in La Crescenta-Montrose, California.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Vamps Enterprises is a branding agency. They are located in Kurukshetra, India, and their services include Branding and Advertising.
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$10,000+$25 - $49 / hr2 - 9Downey, CA
Services provided
See all 1 projectsZino Web & Graphics specializes in website design, LMS systems, and app development. Their reviews highlight exceptional attention to detail, innovative design, and user-friendly navigation. Clients praise their responsiveness, project management, and commitment to client satisfaction, emphasizing timely delivery and effective communication.
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$5,000+$100 - $149 / hr2 - 9London, England
Services provided
Maple Forest Marketing is a London, England-based Advertising company. Their services include Advertising and Other Digital Marketing.
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$1,000+$50 - $99 / hr2 - 9Nicholasville, KY
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Advertising company Sound Advice Marketing, Inc. Is headquartered in Nicholasville, Kentucky. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Social media marketing firm United Social Media Marketing was launched in 2015. The small team specializes in Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Tirana, Albania
Services provided
AGOG Marketing is an Advertising company launched in 2016. The team offers Advertising and Content Marketing and is located in Tirana, Albania.
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UndisclosedUndisclosed2 - 9İstanbul, Türkiye
Services provided
Small Advertising company Ajansara, is based in İstanbul, Türkiye. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
Services provided
Data Insight is a Vancouver, Canada-based Advertising company. Founded in 2017, the team focuses on Advertising and Branding.
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$5,000+$50 - $99 / hr2 - 9Batumi, Georgia
Services provided
Madloba Consult, an Advertising company, is based in Batumi, Georgia. They focus on Advertising and Marketing Strategy and were established in 2022.
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$1,000+$50 - $99 / hr2 - 9Sada, Spain
Services provided
Founded in 2014, SwipeUp Agencia de Marketing is a SEO services firm. The team offers Search Engine Optimization and Advertising.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Retail-Media, an Advertising company, was established in 2016. The small team offers Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Vari, Greece
Services provided
Launched in 2004, MEDICAL PROMOTION is an Advertising company. The team provides Advertising and Branding.
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$5,000+Undisclosed50 - 249delhi, India
Services provided
Pulp Strategy is an Advertising company. Launched in 2011, the team provides Advertising and Branding. The agency is headquartered in delhi, India.
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$10,000+< $25 / hr10 - 49
Services provided
Launched in 2018, Streaming Web Digital Services, a small Advertising company, is located in Henderson, Nevada and West Footscray, Australia. Their services include Advertising and Content
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$1,000+Undisclosed10 - 49Al Kuwayt, Kuwait
Services provided
Raybal Group is an Advertising company. Established in 2018, their team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed250 - 999London, England
Services provided
One Education is a midsize branding firm. Launched in 2015, the team offers Branding and Advertising.
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UndisclosedUndisclosed1,000 - 9,999Evesham, NJ
Services provided
SEBPO, a large Back Office Outsourcing company, is based in Evesham, New Jersey and Dhaka, Bangladesh. The team specializes in Back Office Outsourcing and Advertising.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
TRUST is an Advertising company. The small New York, New York-based team focuses on Advertising and Branding. The company was established in 2006.
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Undisclosed< $25 / hr2 - 9
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Founded in 2014, Expert Graphics International is a small Dhaka, Bangladesh-based branding agency. Their services include Branding and Direct Marketing.
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$10,000+Undisclosed2 - 9New York, NY
Services provided
Established in 2023, Ceiling Train is an Advertising company. Their team focuses on Advertising and Branding.
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$50,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Services provided
Advertising company AFFINITY focuses on Advertising and Branding. They are headquartered in Darlinghurst, Australia.
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$5,000+$100 - $149 / hr10 - 49Kuala Lumpur, Malaysia
Services provided
Magnus Digital Sdn Bhd, a small social media marketing company, is based in Kuala Lumpur, Malaysia. The team offers Social Media Marketing and Web Development.
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$1,000+$100 - $149 / hr10 - 49Dollard-des-Ormeaux, Canada
Services provided
Social media marketing firm Mad Monkey Media Inc. Provides Social Media Marketing and Advertising. They are headquartered in Dollard-des-Ormeaux, Canada.
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$1,000+$150 - $199 / hr2 - 9Washington Township, NJ
Services provided
AMP Services is a small Direct Marketing company. They offer Direct Marketing and Branding and were established in 2025.
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$5,000+$25 - $49 / hr2 - 9L'viv, Ukraine
Services provided
Advertising company AdTec PRO was founded in 2019. The team offers Advertising and Mobile & App Marketing.
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$1,000+$100 - $149 / hr2 - 9Gilbert, AZ
Services provided
Established in 2011, RC Strategies, a small Advertising company, is headquartered in Gilbert, Arizona. Their team offers Advertising and Marketing Strategy.
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Undisclosed< $25 / hr50 - 249Mumbai, India
Services provided
See all 1 projectsKrono offers tele-calling services, as exemplified in their collaboration with a digital marketing agency. The reviews highlight Krono's high ratings, budget-friendly pricing, and alignment with clients' values. Clients praise their effective project management, timely delivery, and commendable business culture, with no suggested areas for improvement.
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Undisclosed< $25 / hr10 - 49Oxford, England
Services provided
See all 1 projectsSocial Media Helper Agency offers specialized SEO services, including link building and guest posting, with notable expertise in ranking websites on Google. Client reviews highlight significant sales increases and higher conversion rates as outcomes. The agency is praised for its industry knowledge, effective communication, and reasonable pricing, with minor suggestions for faster delivery.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
Services provided
Chatter Media Limited is an Advertising company. They were launched in 2013, and their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9
Services provided
ZeroToGrowth Agency is an Advertising company. The Bucharest, Romania-based company was founded in 2016. Their services include Advertising and Email Marketing.
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$1,000+< $25 / hr10 - 49Kolkata, India
Services provided
Founded in 2018, Search4online SEO Agency is a Content Marketing company. The small team provides Content Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Perfect SEO Solutions is a SEO services firm. Their small team of employees is located in New Delhi, India. Their team specializes in Search Engine Optimization and Advertising.
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$10,000+$150 - $199 / hr50 - 249Houston, TX
Services provided
Midsize Advertising company MMI Agency, is located in Houston, Texas and London , England. The team focuses on Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr50 - 249Ahmedabad, India
Services provided
Excellent Publicity is an Advertising company. Launched in 2011, the company provides Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projectsPIXEL SEO Company -BEST SEO Consultant To rank #1 - Local SEO Agency - Google My Business SEO offers expert SEO services, focusing on optimizing websites for improved local keyword rankings. Client feedback highlights their technical expertise, effective project management, and the impressive quality of backlinks. Overall, clients experienced significant improvements in search engine rankings, praising the company's results-driven approach.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing
Latest Advertising Articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.