Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsVersion2 is an advertising agency specializing in programmatic advertising and media buying. They consistently deliver impressive results, with 100% of reviewers highlighting their strategic thinking and execution excellence. Their project management is noted for being highly organized and responsive, ensuring seamless communication and efficient collaboration. Version2's use of data-driven insights and adaptability has been repeatedly praised, showcasing their commitment to client success.
$50,000+$150 - $199 / hr250 - 999Bethesda, MDServices provided
See all 11 projectsMarketbridge is an advertising agency known for its expertise in marketing, branding, and digital strategies. The company excels in delivering measurable outcomes, with multiple clients reporting significant increases in brand awareness and lead generation. Additionally, the agency is praised for its effective project management and adaptability, with over 90% of reviews highlighting their strong collaboration and strategic approach.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
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$5,000+$25 - $49 / hr10 - 49Madrid, Spain
Services provided
Advertising company Grupo WDi was launched in 2012. The small team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Pasig City, Philippines
Services provided
Binary Digital Advertising, Inc. Is an Advertising company in Pasig City, Philippines. They offer Advertising and Branding and were established in 2013.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
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$1,000+Undisclosed10 - 49Nairobi, Kenya
Services provided
Hakika Marketing Services, an Advertising company, is located in Nairobi, Kenya. The team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
SkyWalk Solutions is an Advertising company founded in 2016. The small team specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Located in Coimbatore, India, One Stone is a small social media marketing firm. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Lakewood, CO
Services provided
Established in 2018, Ready2Go Solutions, a small Advertising company, is headquartered in Lakewood, Colorado. Their services include Advertising and Content Marketing.
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$1,000+Undisclosed10 - 49Nairobi, Kenya
Services provided
Aquila East Africa is a Nairobi, Kenya-based Advertising company. The team specializes in Advertising and Media Planning & Buying.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Services provided
See all 10 projectsDigital Natives is a proficient Advertising Agency specializing in paid media, media buying, and digital marketing services. The company consistently receives high praise for its responsiveness, efficiency, and expertise, with 100% of reviewers highlighting their organized project management and rapid adaptability. Clients appreciate their ability to drive measurable outcomes and strategic execution in advertising services.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 75 projectsNinja Promo is an advertising agency specializing in social media marketing, SEO, paid media, and branding. With 89% positive feedback, clients commend their expertise in content creation and successful ad campaigns. However, one reviewer reported unsatisfactory service and communication issues. Overall, Ninja Promo is praised for their reliability, creativity, and professional project management.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed10 - 49Medellín, Colombia
Services provided
Unidad Branding is a small branding company. Established in 2010, the team offers Branding and Advertising.
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$1,000+Undisclosed10 - 49Lodi, NJ
Services provided
Advertising company Rayze Consulting is located in Lodi, New Jersey. The team offers Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 50 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 13 projectsHunter Digital Marketing is a full-service advertising agency specializing in paid media, marketing, and branding across various platforms. The company consistently receives positive feedback, with 100% of reviewers praising their strategic expertise, responsiveness, and ability to integrate seamlessly with client teams. Clients commend their ability to drive growth through data-driven optimization and client-focused solutions, noting their impressive success in enhancing brand awareness and achieving measurable results.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
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$1,000+Undisclosed10 - 49Gurugram, India
Services provided
Cha-Chi Communications Pvt.Ltd. Is a small Gurugram, India-based Advertising company. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Singapore, Singapore
Services provided
Tyrads is a Mobile & App Marketing company headquartered in Singapore, Singapore. Their services include Mobile & App Marketing and Advertising.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 7 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
SEO services firm One Hub Media is in New Delhi, India. They specialize in Search Engine Optimization and Advertising and were founded in 2021.
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UndisclosedUndisclosed10 - 49Melbourne, Australia
Services provided
Atisfyre is a small Melbourne, Australia-based Advertising company. The team provides Advertising and Branding.
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$5,000+Undisclosed2 - 9Ho Chi Minh City, Vietnam
Services provided
Beacon Asia, an Advertising company, is based in Ho Chi Minh City, Vietnam. Founded in 2020, the team provides Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Reputn is an Advertising company. The company specializes in Advertising and Public Relations.
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$1,000+$25 - $49 / hr10 - 49Kolkata, India
Services provided
FOIWORKS PVT LTD is a branding company. The small Kolkata, India-based team provides Branding and Advertising. The agency was launched in 2022.
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$1,000+< $25 / hr10 - 49Indore, India
Services provided
Whiteelphanttech is an Advertising company. The Indore, India-based team offers Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Advertising company Salon Boss is based in Salt Lake City, Utah. Established in 2017, the team provides Advertising and Branding.
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Undisclosed$100 - $149 / hr10 - 49Lille, France
Services provided
Red Online Marketing France is a small Advertising company based in Lille, France. The team provides Advertising and Digital Strategy.
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Undisclosed< $25 / hr10 - 49New Delhi, India
Services provided
Morphiaas - The Digital Marketing Agency is an Advertising company. The small New Delhi, India-based team specializes in Advertising and Marketing Strategy. The agency was founded in 2017.
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UndisclosedUndisclosed10 - 49Kyiv, Ukraine
Services provided
Located in Kyiv, Ukraine, Underdog Agency is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Richmond, Australia
Services provided
HeyRCG is an Advertising company in Richmond, Australia. They specialize in Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Bengaluru, India
Services provided
Startup10X is a Bengaluru, India-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Redfern, Australia
Services provided
Social media marketing firm SOMO Agency provides Social Media Marketing and Pay Per Click. They are in Redfern, Australia and London, England.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Founded in 2022, MarketFusionist is an Advertising company. The team offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49
Services provided
Samoha Marketing is a branding company headquartered in North Vancouver, Canada. They specialize in Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Small SEO agency Sanquar Technologies, is in Karachi, Pakistan and Karachi, Pakistan. Their services include Search Engine Optimization and Advertising.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Founded in 2024, Startup Content is a small Orlando, Florida-based Advertising company. Their services include Advertising and Marketing Strategy.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
Services provided
Brosoltech is a Lahore, Pakistan-based Advertising company. Founded in 2016, the team offers Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49Gurugram, India
Services provided
VlsiSoftech Digital Marketing & Election Management Company is a small Gurugram, India-based Advertising company. The team specializes in Advertising and Branding.
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$25,000+$200 - $300 / hr10 - 49
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Founded in 2019, Present, a small Advertising company, is based in New York, New York and Hudson, New York. Their team provides Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49
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Located in Slough, England, Hulk Marketing Ltd | Digital Marketing Agency is an Advertising company. They provide Advertising and Branding and were established in 2024.
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$1,000+< $25 / hr10 - 49
Services provided
Richmond Publishing House is an Advertising company. Located in Houston, Texas, the firm was established in 2025. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49
Services provided
DG Live is an Advertising company. The Jaipur, India-based agency was established in 2020. Their team provides Advertising and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Established in 2011, Friends Media Add Co., a small Advertising company, is based in Delhi, India. Their services include Advertising and Public Relations.
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$1,000+Undisclosed10 - 49
Services provided
NTV360, an Advertising company, is based in Lakewood, Colorado. They offer Advertising and Social Media Marketing and were launched in 2010.
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$1,000+$25 - $49 / hr10 - 49
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Somos6digital is an Advertising company. They are based in Porto, Portugal. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49
Services provided
Nexus Grey is an Advertising company founded in 2025. Based in Sharjah, United Arab Emirates, the team specializes in Advertising and Direct Marketing.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Advertising company Reflexion Digital was established in 2019. The team provides Advertising and Marketing Strategy and is based in Fresno, California.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Amerify is an Advertising company. Their small team of employees is based in Sheridan, Wyoming. Their team focuses on Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49
Services provided
In Ajman, United Arab Emirates, Lubb is an Advertising company. Established in 2021, the team focuses on Advertising and Branding.
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$1,000+Undisclosed10 - 49Boulogne-Billancourt, France
Services provided
High Level Media Solutions is an Advertising company launched in 2023. Their team offers Advertising and Marketing Strategy.
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$1,000+< $25 / hr10 - 49Jaipur, India
Services provided
Digital Miles, an Advertising company, was founded in 2018. The team offers Advertising and Branding and is based in Jaipur, India and Kolkata, India.
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$5,000+$50 - $99 / hr10 - 49
Services provided
MATCH Agency is a small Advertising company launched in 2020. Their team provides Advertising and Branding.
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$50,000+$100 - $149 / hr10 - 49
Services provided
Pi Relations is an Advertising company. They were established in 2010, and their services include Advertising and Branding.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
Areesto Branding & Marketing Agency is a small Dubai, United Arab Emirates-based Advertising company. The team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Launched in 2016, Seller Goals is a small Califonia, California-based Advertising company. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49
Services provided
Orbitalia - Agencia SEO Barcelona is a small Barcelona, Spain-based SEO services firm. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49San Diego, CA
Services provided
24 ADS, an Advertising company, was established in 2021. The team offers Advertising and Public Relations and is based in San Diego, California.
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$5,000+< $25 / hr10 - 49
Services provided
Media Elves is an Islamabad, Pakistan-based Advertising company. They focus on Advertising and Branding and were launched in 2022.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249New Delhi, India
Ability to deliver
36/40.018.8/20 Reviews9/10 Clients & Experience8.2/10 Market PresenceService focus
30% Advertising70% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising55% Marketing35% Other -
$5,000+Undisclosed50 - 249
Ability to deliver
38.2/40.019.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.1/40.016.6/20 Reviews8.7/10 Clients & Experience8.8/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.3/40.019.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$25 - $49 / hr50 - 249L'viv, Ukraine
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.