Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$1,000+$25 - $49 / hr10 - 49Lekki, Nigeria
Services provided
Launched in 2016, VisualHQ is a small branding company headquartered in Lekki, Nigeria. Their team offers Branding and UX/UI Design.
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UndisclosedUndisclosed10 - 49Camarillo, CA
Services provided
Founded in 2018, Salem Surround is a small Advertising company. Their team focuses on Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed10 - 49Amsterdam, Netherlands
Services provided
Advertising company Refinery89 is headquartered in Amsterdam, Netherlands and Madrid, Spain. They specialize in Advertising and Digital Strategy and were founded in 2018.
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$1,000+< $25 / hr10 - 49Toronto, Canada
Services provided
Bobbytmarketing is a web design agency. In Toronto, Canada, the firm offers Web Design and Advertising.
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$1,000+$150 - $199 / hr10 - 49Delhi, India
Services provided
Founded in 2013, Web Technoedge Solutions, a small software development company, is based in Delhi, India. Their team specializes in Custom Software Development and Advertising.
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UndisclosedUndisclosed10 - 49
Services provided
RPEOrigin is a CRM consulting and SI company. The agency is in. Their team offers CRM consulting and SI and Advertising.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Ritz Media World is an Advertising company. Established in 2015, their team offers Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Launched in 2021, Los Angeles Logo Design, a small Advertising company, is located in Los Angeles, California. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Ringwood, Australia
Services provided
SignPro is an Advertising company. Headquartered in Ringwood, Australia, the company specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed10 - 49Bochum, Germany
Services provided
Small Marketing Strategy company Alphabytes - E-Commerce-Agentur aus Bochum, is based in Bochum, Germany. Their services include Marketing Strategy and Search Engine Optimization.
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Undisclosed$50 - $99 / hr10 - 49London, England
Services provided
Network London is a small Advertising company. Founded in 1996, the team offers Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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UndisclosedUndisclosed10 - 49ERITH, England
Services provided
T I C Media, an Advertising company, is in ERITH, England. Launched in 1987, the team specializes in Advertising and Branding.
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$5,000+< $25 / hr10 - 49Dubai, United Arab Emirates
Services provided
Pin Badges is an Advertising company launched in 2018. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49
Services provided
Small Advertising company Navy Group Inc., is headquartered in Shinjuku, Japan. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
Services provided
Established in 2007, Best Steamer is an Advertising company. The company provides Advertising and Branding.
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$1,000+Undisclosed10 - 49Aurora, CO
Services provided
Located in Aurora, Colorado, Nationwide Expos is an Advertising company. The team specializes in Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Jay Water Management Pvt. Ltd., an Advertising company, offers Advertising and Branding. The firm is based in Ahmedabad, India.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
Established in 2015, Haulin' Assets Moving & Storage is a small Oakland Park, Florida-based Advertising company. Their team offers Advertising and Other Marketing.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Advertising company Nonspace© offers Advertising and Branding. They were established in 2006.
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UndisclosedUndisclosed10 - 49Madrid, Spain
Services provided
Founded in 2008, Creativia is an Advertising company. The agency specializes in Advertising and Branding, and is small.
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$1,000+< $25 / hr10 - 49Kuala Lumpur, Malaysia
Services provided
Founded in 2017, Ledgit Viable Sdn Bhd is an Advertising company. The team focuses on Advertising and Blockchain and is located in Kuala Lumpur, Malaysia.
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$1,000+$25 - $49 / hr10 - 49Northampton, England
Services provided
Small Video Marketing company Sweven Studio LTD, is in Northampton, England. The team offers Video Marketing and Web Design.
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$1,000+< $25 / hr2 - 9
Services provided
Psyber Techologies is a Digital Strategy company. They are headquartered in Mumbai, India, and their services include Digital Strategy and Advertising.
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$250,000+$150 - $199 / hr2 - 9
Services provided
Bialar. Consultor en agromarketing y transformación digital is a Digital Strategy company founded in 2008. The team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Mumbai, India
Services provided
ITD GrowthLabs is a website development company founded in 2022. The team offers Web Development and Custom Software Development and is in Mumbai, India.
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$1,000+$50 - $99 / hrFreelancerNew Westminster, Canada
Services provided
Web design agency Black Peak Creative was launched in 2019. The company offers Web Design and Advertising.
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$1,000+< $25 / hr2 - 9Colombo, Sri Lanka
Services provided
Founded in 2013, RG Web Design Lanka is a small web design company in Colombo, Sri Lanka. Their team provides Web Design and Advertising.
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$5,000+$100 - $149 / hr10 - 49Dehradun, India
Services provided
SocioPedia Digital Marketing Agency is an Advertising company. Based in Dehradun, India, their team offers Advertising and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Jerez de la Frontera, Spain
Services provided
Makinable is a small Jerez de la Frontera, Spain-based branding agency. Their services include Branding and Web Design.
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$1,000+$50 - $99 / hr10 - 49Lubbock, TX
Services provided
Overse is an Advertising company. Founded in 2019, their team offers Advertising and Web Design.
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$1,000+$25 - $49 / hr2 - 9Budva, Montenegro
Services provided
Founded in 2016, Pithy Digital Doo is a Digital Strategy company. Located in Budva, Montenegro, the team focuses on Digital Strategy and Content Marketing.
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$10,000+$200 - $300 / hr2 - 9Suresnes, France
Services provided
Business Consulting company onalgo was established in 2023. The team focuses on Business Consulting and Advertising.
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UndisclosedUndisclosedFreelancerSterling Heights, MI
Services provided
NARU Systems, a web design company, was founded in 2025. The team specializes in Web Design and Advertising and is based in Sterling Heights, Michigan.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsJoin Our Expert Team On Your Journey To $112M In Sales With Amazon PPC, Listing Optimization, Brand Registry, And Account Management Solutions.
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$50,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsAdviso provides comprehensive services in website design, SEO optimization, digital marketing strategies, and social media management. The reviews highlight their ability to enhance online presence, with clients appreciating their integrated approach and timely delivery. Adviso is noted for its strong communication and commitment to using advanced technologies, although there is a suggestion for more tailored and transparent project management practices.
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Undisclosed< $25 / hr2 - 9Meru, Kenya
Services provided
See all 1 projectsGuruCrafts Agency specializes in website and blog design, incorporating brand identity into visually appealing and optimized layouts. The reviews highlight their ability to meet deadlines and tailor projects to client needs, with commendations for originality and alignment with client values. Clients express satisfaction with their outcomes, noting increased website traffic and social media followers.
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$5,000+$100 - $149 / hr2 - 9Palmetto Bay, FL
Services provided
RK Answers, an Advertising company, is headquartered in Palmetto Bay, Florida. The team focuses on Advertising and Web Design.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Bahr Digital, LLC is a Digital Strategy company. Located in Denver, Colorado, the company was established in 2015. Their team specializes in Digital Strategy and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Anchorage, AK
Services provided
Saggio Alaska is an Advertising company founded in 2015. The small team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
Two Cups Creative, a Logo company, was established in 2011. The team provides Logo and Advertising.
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$1,000+$25 - $49 / hr2 - 9Manjeri, India
Services provided
Apostrofo Olive, an Advertising company, is headquartered in Manjeri, India. The team offers Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Stratesigns, Inc., a Marketing Strategy company, was founded in 2019. The team focuses on Marketing Strategy and Advertising and is in Novato, California.
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Undisclosed$100 - $149 / hr2 - 9Cincinnati, OH
Services provided
Advertising company Pop Design was founded in 1999. The small team provides Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Delhi, India
Services provided
Based in Delhi, India, TOMTO LEMON is an Advertising company. They specialize in Advertising and UX/UI Design.
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$1,000+$100 - $149 / hr2 - 9Concord, NH
Services provided
V12 MARKETING is a small Advertising company established in 2017. Their team provides Advertising and UX/UI Design.
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$1,000+< $25 / hr2 - 9London, Canada
Services provided
Speedi Mobile Website is a social media marketing company. The team specializes in Social Media Marketing and Mobile & App Marketing, and the company is located in London, Canada.
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$5,000+$100 - $149 / hr2 - 9
Services provided
DeBellis + Ferrara is a web design agency. They are based in Vienna, Virginia, and their services include Web Design and Advertising.
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$1,000+Undisclosed2 - 9Lagos, Nigeria
Services provided
ILLuSys LTD, an Advertising company, is located in Lagos, Nigeria. They offer Advertising and Web Design and were founded in 2014.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
Services provided
X10 Marketing Agency is an Advertising company. Based in Albuquerque, New Mexico, the team specializes in Advertising and Email Marketing.
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$1,000+< $25 / hr2 - 9L'viv, Ukraine
Services provided
Visione Interna is a L'viv, Ukraine-based CRM consulting and SI company. They focus on CRM consulting and SI and Social Media Marketing.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.