Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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Undisclosed< $25 / hr2 - 9
Services provided
Agyle Studio is an Advertising company. The team is based in Zirakpur, India, and their services include Advertising and Branding.
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Undisclosed< $25 / hr2 - 9Bolingbrook, IL
Services provided
Rottrex is an Advertising company. Founded in 2020, the team offers Advertising and Direct Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$1,000+$50 - $99 / hr2 - 9
Services provided
We Are Paid Search is an Advertising company. They were established in 2017 and specialize in Advertising and Marketing Strategy.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Launched in 2005, Become, a small branding firm, is headquartered in Lakeland, Florida. Their services include Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Eivissa, Spain
Services provided
Advertising company Asselin Media was launched in 2010. The team offers Advertising and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
Founded in 2024, Bestdesigns is a small website development firm. Their team specializes in Web Development and Advertising.
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UndisclosedUndisclosed2 - 9
Services provided
Launched in 2024, VelorLink, a small Advertising company, is in Sibiu, Romania. Their services include Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+< $25 / hr2 - 9
Services provided
CNPP photography studio is a Chang Sha, China-based Advertising company. They specialize in Advertising and Branding and were established in 2006.
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$5,000+Undisclosed2 - 9Prince Edward, Canada
Services provided
In Prince Edward, Canada, OTHERSIDE is an Advertising company. They offer Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$1,000+Undisclosed2 - 9
Services provided
DOOZY STUDIOZ is an Advertising company. Headquartered in Kolkata, India, their small team specializes in Advertising and Branding. The agency was founded in 2018.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Commlab is a small OUARZAZATE, Morocco-based Advertising company. The team offers Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Launched in 2015, 3Monks Studios is an Advertising company. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Headquartered in Panvel, India, SPARKSNAP ADVERTISING is a small Advertising company. Their services include Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Aelia Marketing, a web design company, was founded in 2024. They specializes in Web Design and Advertising.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Searchads.agency is a Performance Marketing company launched in 2014. The team specializes in Performance Marketing and Search Engine Optimization and is based in Wien, Austria.
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$1,000+$50 - $99 / hr2 - 9Sheridan, WY
Services provided
Established in 2019, DigiXLogic LLC is a web design agency. The team focuses on Web Design and E-Commerce Development and is headquartered in Sheridan, Wyoming.
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UndisclosedUndisclosed2 - 9
Services provided
Launched in 2012, MI MEDIA LABS is a web development company. Their services include Web Development and Advertising.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Digital Partner AS is an Advertising company launched in 2023. Their services include Advertising and CRM consulting and SI.
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Undisclosed$25 - $49 / hr2 - 9Pune, India
Services provided
Socnity Media Private Limited is a web development company. Their team is located in Pune, India. The company specializes in Web Development and Advertising.
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UndisclosedUndisclosed2 - 9
Services provided
Profilsson AB is a branding company. The team offers Branding and Commercial Printing, and the agency is headquartered in Stockholm, Sweden.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Initminds Digital Solution is an Advertising company established in 2023. The company specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Nuon Marketing is a small Advertising company headquartered in Redding, California. The team provides Advertising and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Market Navigator, a branding agency, was founded in 2023. Based in Dubai, United Arab Emirates, the team offers Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9
Services provided
The Wayward Co. Is a Fractional CMO Services company. The small London, England-based team focuses on Fractional CMO Services and Other Marketing. The firm was launched in 2025.
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$1,000+$25 - $49 / hr2 - 9Varanasi, India
Services provided
High Profit Coaching, a Performance Marketing company, was launched in 2024. They focuses on Performance Marketing and Video Marketing.
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$1,000+$50 - $99 / hr2 - 9Sandton, South Africa
Services provided
One Square Web is a website development firm. The Sandton, South Africa-based team offers Web Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Salmiya, Kuwait
Services provided
Signogram is an Advertising company headquartered in Salmiya, Kuwait. Established in 2023, the team provides Advertising and Branding.
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$1,000+Undisclosed2 - 9
Services provided
HRS agency is a Digital Strategy company. Located in Ascot, Australia, their small team focuses on Digital Strategy and Direct Marketing. The agency was established in 2020.
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$1,000+< $25 / hr2 - 9
Services provided
Advertising company epicMarketo is located in Aldershot, England. Founded in 2021, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
Doff Agency is a small Video Marketing company founded in 2023. Their services include Video Marketing and Web Design.
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$1,000+$25 - $49 / hr2 - 9Bengaluru, India
Services provided
Krayons Digital, a web design agency, was founded in 2008. The team provides Web Design and Advertising.
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Undisclosed< $25 / hr2 - 9
Services provided
CubicSofts is a small Advertising company launched in 2017. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Genève, Switzerland
Services provided
Reverse Agency is a Blockchain Marketing company. Established in 2023, the team offers Blockchain Marketing and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9La Verne, CA
Services provided
Corporate Photography company PropertyVidPro is based in La Verne, California. Founded in 2024, the team specializes in Corporate Photography and Branding.
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$1,000+< $25 / hr2 - 9Torrance, CA
Services provided
Established in 2020, SocialHyperZone is a social media marketing agency. In Torrance, California, the team offers Social Media Marketing and Advertising.
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$1,000+$50 - $99 / hr2 - 9Baulkham Hills, Australia
Services provided
The Idea House is a web design agency. Headquartered in Baulkham Hills, Australia, the agency specializes in Web Design and Social Media Marketing.
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$5,000+< $25 / hr250 - 999Ciudad de México, Mexico
Services provided
MÁS MANOS is a Ciudad de México, Mexico-based Advertising company. Founded in 2011, the team focuses on Advertising and Digital Strategy.
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$5,000+Undisclosed2 - 9Even Yehuda, Israel
Services provided
Converting Digital - eCommerce Marketing Agency, a SEO agency, was launched in 2020. In Even Yehuda, Israel, the team specializes in Search Engine Optimization and Web Development.
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UndisclosedUndisclosed2 - 9Washington, DC
Services provided
DCR L.L.C. Is an Advertising company. The Washington, District of Columbia-based agency was launched in 2021. Their services include Advertising and Market Research.
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$1,000+< $25 / hr10 - 49Bengaluru, India
Services provided
Advertising company The Kaliq° was launched in 2019. The small team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Chichawatni, Pakistan
Services provided
Tech Olives is a Chichawatni, Pakistan-based Advertising company. They provide Advertising and Search Engine Optimization.
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$5,000+Undisclosed2 - 9Bend, OR
Services provided
Small Advertising company BN Branding, is in Bend, Oregon. The team focuses on Advertising and Web Design.
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$10,000+$100 - $149 / hr2 - 9Sunset Valley, TX
Services provided
Founded in 2014, Canales & Co., a small branding company, is based in Sunset Valley, Texas. Their team specializes in Branding and Logo.
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$1,000+$25 - $49 / hrFreelancer
Services provided
John Eric Ecom is a SEO services firm. Established in 2024, the team focuses on Search Engine Optimization and Ecommerce Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Designkarwalo, a graphic design company, was established in 2016. The team provides Graphic Design and Advertising and is headquartered in Noida, India.
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UndisclosedUndisclosed10 - 49Miami, FL
Services provided
Headquartered in Miami, Florida, Rock Group is an Advertising company. They offer Advertising and Branding and were launched in 2004.
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Undisclosed$200 - $300 / hr10 - 49South Pasadena, CA
Services provided
In South Pasadena, California, Anyone Collective LLC is a video production company. Their services include Video Production and Advertising.
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$5,000+$25 - $49 / hr10 - 49Taupō, New Zealand
Services provided
Ninetyblack is a web design company. Established in 1997, their team offers Web Design and Web Development.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Squat New York is a branding company. Their small team is located in New York, New York. Their services include Branding and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
Founded in 2013, Teez Agency is a Digital Strategy company. The company provides Digital Strategy and Social Media Marketing, and is small.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.