Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
Blue Giant is a video production company. They are in Los Angeles, California and Toronto, Canada and have small team. Their services include Video Production and Advertising.
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$50,000+$300+ / hr10 - 49Kitchener, Canada
Services provided
Established in 2011, Ahava Digital Group is an Advertising company. Their team specializes in Advertising and E-Commerce Development.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$1,000+< $25 / hr10 - 49Udaipur, India
Services provided
Zeiko Technologies is an Udaipur, India-based Advertising company. They specialize in Advertising and Custom Software Development and were established in 2018.
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$10,000+$150 - $199 / hr10 - 49Hudson, WI
Services provided
Christiansen Creative is a small Hudson, Wisconsin-based branding agency. The team provides Branding and Event Marketing.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Located in Mexico City, Mexico, P1stache is a Digital Strategy company. They focus on Digital Strategy and Advertising and were established in 2011.
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$1,000+$100 - $149 / hr10 - 49Fairlawn, OH
Services provided
MOZAY is a web design agency. The Fairlawn, Ohio-based agency focuses on Web Design and Advertising.
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UndisclosedUndisclosed10 - 49Pleasant Ridge, MI
Services provided
Driven Creative Supply Co. Is an Advertising company. They are in Pleasant Ridge, Michigan, and their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+$100 - $149 / hr10 - 49Navi Mumbai, India
Services provided
Abstract Digital World Pvt. Ltd is a Digital Strategy company based in Navi Mumbai, India. They offer Digital Strategy and Advertising and were launched in 2017.
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UndisclosedUndisclosed10 - 49Portland, OR
Services provided
BOGZA is a small Advertising company headquartered in Portland, Oregon. Their services include Advertising and AR/VR development.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$10,000+$50 - $99 / hr10 - 49Ciudad de México, Mexico
Services provided
Carbono Agencia is an Advertising company. Established in 1997, the agency is located in Ciudad de México, Mexico. Their services include Advertising and UX/UI Design.
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UndisclosedUndisclosed10 - 49Richmond, VA
Services provided
FIVE19 is an Advertising company. They are based in Richmond, Virginia. Their team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$1,000+< $25 / hr10 - 49
Services provided
Ofin Legal Private Limited, an Advertising company, is based in. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Santa Clarita, CA
Services provided
Found Studios is an Advertising company established in 1994. Headquartered in Santa Clarita, California, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Indore, India
Services provided
Prudent Digital Pvt. Ltd. Is an Advertising company. Located in Indore, India, the team offers Advertising and UX/UI Design.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
Services provided
Based in Dubai, United Arab Emirates, INKPOT GRAPHICS is a small Advertising company. Their services include Advertising and Branding.
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$50,000+$50 - $99 / hr10 - 49Rotterdam, Netherlands
Services provided
Web design company Vidda Digital was founded in 2017. Located in Rotterdam, Netherlands, the team specializes in Web Design and Advertising.
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UndisclosedUndisclosed10 - 49Mumbai, India
Services provided
Paarami Digital, a small Advertising company, is headquartered in Mumbai, India. The team offers Advertising and Digital Strategy.
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Undisclosed$100 - $149 / hr10 - 49Sialkot, Pakistan
Services provided
Video production agency Trinet Studios is located in Sialkot, Pakistan and Villa Park, Illinois. They offer Video Production and Advertising and were established in 2017.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Tactic Marketing is an Advertising company. Based in London, England, their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
Services provided
Wizard Geek Ninja is a Blockchain company. They are located in Singapore, Singapore and have small team of experts. Their services include Blockchain and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Alafaya, FL
Services provided
Shopify Digital Agency LLC is an Advertising company. The Alafaya, Florida-based company was established in 2019. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49San Mateo, CA
Services provided
WishYoo is a Demand Generation Marketing company. They were established in 2017, and their services include Demand Generation Marketing and Advertising.
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$10,000+$200 - $300 / hr10 - 49Toronto, Canada
Services provided
Montana Steele Strategic Marketing is an Advertising company. Their small team is in Toronto, Canada and focuses on Advertising and Branding. The firm was founded in 1992.
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UndisclosedUndisclosed10 - 49Oceanside
Services provided
TSSS Techno Solution Pvt Ltd. Is an Advertising company. The -based agency was established in 2012. Their team provides Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49San Francisco, CA
Services provided
Advertising company Golf Shirt ChipteeAmz specializes in Advertising and Branding. They were established in 2019.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
Online Packaging Store is an Advertising company. The Chicago, Illinois-based company was launched in 2023. Their team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Austin, TX
Services provided
Founded in 2016, EliteBookPublisher is an Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49
Services provided
Launched in 2023, Deluxe Law Chambers - Immigration Solicitors In Manchester is a small Stockport, England-based Advertising company. Their services include Advertising and Market Research.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Fixdot Technologies is an Advertising company. They are headquartered in Faridabad, India, and their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
EPOCH Brand Services India Pvt. Ltd, an Advertising company, was launched in 2004. The team provides Advertising and Marketing Strategy.
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Undisclosed$50 - $99 / hr10 - 49
Services provided
Schmitts Katze is a small Advertising company. Launched in 2014, the team offers Advertising and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49İstanbul, Türkiye
Services provided
See all 1 projectsByte Digital is a certified Shopify Plus Partner and e-commerce agency based in Istanbul, specializing in high-performance Shopify development and scalable online growth strategies. We design and
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$1,000+< $25 / hr2 - 9Mwanza, Tanzania
Services provided
Radiance Graphics is a graphic design company in Mwanza, Tanzania. Their services include Graphic Design and Print Design.
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$5,000+$150 - $199 / hr2 - 9Albuquerque, NM
Services provided
Established in 1997, MindSpark Design Studio, llc. Is a small web design company. Their services include Web Design and Advertising.
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$1,000+$100 - $149 / hr10 - 49
Services provided
See all 1 projectsHello! We are AD SAVINGS, a digital marketing company situated in Delhi NCR. We began our journey in 2021 after recognizing that many businesses in Delhi and Delhi NCR struggled
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$1,000+< $25 / hr10 - 49Sylhet, Bangladesh
Services provided
Tent Communications is a small Sylhet, Bangladesh-based Advertising company. The team provides Advertising and Custom Software Development.
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UndisclosedUndisclosed10 - 49Monroe Township, NJ
Services provided
BrandSuite is an Advertising company. Founded in 2020, the agency offers Advertising and Branding.
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$1,000+Undisclosed10 - 49Kyiv, Ukraine
Services provided
Founded in 2020, IT LEVEL is an Advertising company. The team offers Advertising and Search Engine Optimization and is located in Kyiv, Ukraine.
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UndisclosedUndisclosed10 - 49Sheridan, WY
Services provided
Five Perks is an Ecommerce Marketing company located in Sheridan, Wyoming. The team provides Ecommerce Marketing and Market Research.
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$1,000+< $25 / hr10 - 49
Services provided
Curious Technolab, an Advertising company, is located in Ahmedabad, India. The team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49
Services provided
Insights IT Solutions Limited is a web design agency located in Golborne, England. Founded in 2023, the team provides Web Design and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Mathura, India
Services provided
Established in 2017, Marketing Mogules is a small Mathura, India-based Advertising company. Their services include Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49
Services provided
K Media house, an Advertising company, was established in 2019. They focuses on Advertising and Branding.
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$5,000+< $25 / hr10 - 49
Services provided
IZonefy is an Orlando, Florida-based Advertising company. Established in 2018, the team provides Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Advertising company GOADDIT CREATIVE STUDIO was founded in 2024. The team offers Advertising and UX/UI Design.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Advertising company Brandzworx was established in 2018. The team provides Advertising and Branding and is based in Pune, India.
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$5,000+$100 - $149 / hr10 - 49Sugar Land, TX
Services provided
Content Writing Services company The Atlantic Publishers is located in Sugar Land, Texas and Los Angeles, California. They provide Content Writing Services and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Houston, TX
Services provided
Soshell Digital is a Houston, Texas-based web design company. They provide Web Design and Advertising.
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$1,000+$25 - $49 / hr10 - 49Dallas, TX
Services provided
Digital Web Recovery Intelligence is an Advertising company. Established in 2000, their team offers Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Colchester, England
Services provided
WEBROGER, a web design agency, was launched in 2021. The company focuses on Web Design and Advertising, and is small.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.