Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$50 - $99 / hr2 - 9Fort Lauderdale, FLServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
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$5,000+$100 - $149 / hr10 - 49Jacksonville, FL
Services provided
Interchanges is a Digital Strategy company founded in 2001. In Jacksonville, Florida, the team offers Digital Strategy and Marketing Strategy.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Located in Barcelona, Spain, HCBCN is a small Advertising company. The team specializes in Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 340 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$5,000+$100 - $149 / hr10 - 49Berlin, Germany
Services provided
Stoyo is a Berlin, Germany-based Advertising company. They focus on Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Lisboa, Portugal
Services provided
Creative Minds is a Digital Strategy company. Their small team is headquartered in Lisboa, Portugal. Their services include Digital Strategy and Advertising.
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$5,000+$100 - $149 / hr10 - 49São Paulo , Brazil
Services provided
Agência M.SEO is a social media marketing firm. The team specializes in Social Media Marketing and Web Development, and the agency is based in São Paulo , Brazil.
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UndisclosedUndisclosed10 - 49Porto Salvo, Portugal
Services provided
Digital Strategy company WayNext is headquartered in Porto Salvo, Portugal. They provide Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Lisboa, Portugal
Services provided
Launched in 2008, Lisbon Project is a small Advertising company in Lisboa, Portugal. Their team offers Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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UndisclosedUndisclosed10 - 49Belfast, Northern Ireland
Services provided
Navigator Blue is an Advertising company. Their small team is headquartered in Belfast, Northern Ireland. Their services include Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Saint Paul, MN
Services provided
Scales Advertising is a small Advertising company based in Saint Paul, Minnesota. The team focuses on Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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UndisclosedUndisclosed10 - 49Bozeman, MT
Services provided
SCS Wraps is an Advertising company. They are based in Bozeman, Montana and have small team. Their team provides Advertising and Out of Home Design.
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UndisclosedUndisclosed10 - 49Richmond, VA
Services provided
Bergman Group is a Richmond, Virginia-based Advertising company. They provide Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 5 projectsPremier Marketing is an advertising agency specializing in setting up and managing paid media campaigns on platforms like Facebook and TikTok. Reviewers highlight their excellent project management skills and effective guidance on data tracking, with 100% positive feedback emphasizing timely delivery and impactful results.
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UndisclosedUndisclosed10 - 49Cheyenne, WY
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Camera Head Media is a Cheyenne, Wyoming-based branding firm. They provide Branding and Video Production and were launched in 2008.
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UndisclosedUndisclosed10 - 49Rock Hill, SC
Services provided
Comporium Media Services, a small SEO agency, is located in Rock Hill, South Carolina. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Alexandria, VA
Services provided
Located in Alexandria, Virginia, Wilson Grand Communications is a small media planning & buying agency. Their services include Media Planning & Buying and Video Production.
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UndisclosedUndisclosed10 - 49FFC, Argentina
Services provided
PulpON! is an Advertising company. They provide Advertising and Branding and were launched in 2006. The company is based in FFC, Argentina.
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UndisclosedUndisclosed10 - 49Tallahassee, FL
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The Taproot Agency is a branding company established in 2005. The company focuses on Branding and Advertising.
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UndisclosedUndisclosed10 - 49Tallahassee, FL
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BowStern Marketing Communications is a branding company. The team focuses on Branding and Advertising, and the firm is located in Tallahassee, Florida and Jacksonville, Florida.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
PCC Brand Group is a branding firm. They are located in Ciudad de México, Mexico and have small team. They focus on Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
Services provided
Vélez Caicedo Publicidad, a small branding firm, is in Bogotá, Colombia. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Longmont, CO
Services provided
Avocet Communications, an Advertising company, is in Longmont, Colorado and Denver, Colorado. They specialize in Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Goodwood, Australia
Services provided
Simple Integrated Marketing, a branding company, was founded in 2005. The small team provides Branding and Advertising.
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UndisclosedUndisclosed10 - 49Belo Horizonte, Brazil
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Galpão33 is a branding company. Headquartered in Belo Horizonte, Brazil, the team provides Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
Total Mail México is an Advertising company. They are based in Ciudad de México, Mexico and have small team. Their services include Advertising and Logistics & Supply Chain Consulting.
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UndisclosedUndisclosed10 - 49Paris, France
Services provided
Established in 2007, Goodangel Media is an Advertising company. The firm offers Advertising and Marketing Strategy, and is small.
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UndisclosedUndisclosed10 - 49Ballwin, MO
Services provided
Based in Ballwin, Missouri, BitCodeUSA is a small Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Porto Alegre, Brazil
Services provided
Founded in 2000, Integrada Comunicação Total is a Business Consulting company. Their team specializes in Business Consulting and Branding.
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UndisclosedUndisclosed10 - 49Knoxville, TN
Services provided
Headquartered in Knoxville, Tennessee, Ketamine Media is a branding company. Founded in 2016, the team offers Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Colchester, VT
Services provided
VOX MEDIA - AM/FM/DIGITAL is an Advertising company. The Colchester, Vermont-based team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Mesa, AZ
Services provided
Bullseye Branding is an Advertising company. Founded in 2019, the company is in Mesa, Arizona. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Springfield, MO
Services provided
Established in 2016, Epic Strategies is a small Springfield, Missouri-based Advertising company. Their team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Omaha, NE
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RCG Advertising and Media is an Advertising company established in 1983. The firm specializes in Advertising and Marketing Strategy, and is small.
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UndisclosedUndisclosed10 - 49
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Located in Baton Rouge, Louisiana, Incite Media is a small Digital Strategy company. The team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
Branding company Pencil Box was launched in 2019. The small team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Jakarta, Indonesia
Services provided
Adnomali is a Jakarta, Indonesia-based Advertising company. Established in 2017, the team specializes in Advertising and Event Management.
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UndisclosedUndisclosed10 - 49
Services provided
Paradigm Digital Group, a Content Marketing company, was founded in 2002. The company offers Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Cincinnati, OH
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Advent Media Group is a small Conversion Optimization company established in 2003. Their services include Conversion Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49London, England
Services provided
AAR Group is a Business Consulting company. The company is headquartered in London, England. Their team provides Business Consulting and Branding.
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UndisclosedUndisclosed10 - 49Likovrisi, Greece
Services provided
Enzyme is a branding firm in Likovrisi, Greece. They offer Branding and Advertising and were established in 2005.
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UndisclosedUndisclosed10 - 49Bangkok, Thailand
Services provided
Social media marketing firm ForeToday was launched in 2018. The team specializes in Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49North Vancouver, Canada
Services provided
See all 1 projects10net offers comprehensive support and maintenance services for digital signage systems, including highway signs, ticket booth signs, and AV systems. Reviews indicate that 10net is highly responsive, delivers on time, and is knowledgeable in their field. Clients appreciate their proactive approach and alignment with company values, resulting in reduced support costs and efficient issue resolution.
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$10,000+$300+ / hr10 - 49Nashville, TN
Services provided
Splashed is a Nashville, Tennessee-based Advertising company. Their services include Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 2 projectssearch.exe is your partner to grow your online business in all digital acquisition channels. Search is evolving. Don't get left behind. Let's have a meeting.
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$1,000+Undisclosed2 - 9Manises, Spain
Services provided
See all 1 projectsAir Trending is an aviation-exclusive marketing agency. We work with flight schools, FBOs, MROs, charter operators, and aviation brands. Only them. We handle SEO, paid advertising, social media,
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Launched in 2013, i3 Creative Agency is an Advertising company. The company focuses on Advertising and Branding, and is small.
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$50,000+Undisclosed2 - 9San Francisco, CA
Services provided
Founded in 2016, Iyashi is a small branding firm. Their services include Branding and Advertising.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Small Advertising company Climaxbox Company, is headquartered in Ibadan, Nigeria. Their services include Advertising and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Seattle, WA
Services provided
Established in 2009, Jozi Firecracker Factory is a small Seattle, Washington-based Advertising company. Their team specializes in Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Ashton-in-Makerfield, England
Services provided
Arise Digital Media is a SEO company. They are headquartered in Ashton-in-Makerfield, England and have small team. They provide Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Established in 2017, Amaro Agency is a small -based web design company. Their team specializes in Web Design and Advertising.
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$1,000+$25 - $49 / hr2 - 9Roma, Italy
Services provided
Rome Design Agency is a branding company. They are headquartered in Roma, Italy and have small team. Their team offers Branding and Digital Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
38.2/40.019/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.2/40.016.2/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
37.3/40.017.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.4/40.019.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
36/40.018.6/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing
Latest Advertising Articles
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How to Measure Advertising Effectiveness
Learn how to measure advertising effectiveness using recall, brand lift, purchase intent, and engagement, and choose the metric that best supports your goals.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.