Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 4 projectsVersion2 is an advertising agency specializing in programmatic media and marketing services. The firm is praised for its strategic expertise, proactive communication, and innovative technology, with 100% of reviewers highlighting its effectiveness in managing campaigns and exceeding performance goals. Clients appreciate Version2's ability to integrate seamlessly with their teams, providing valuable insights and improving media efficiency.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$5,000+$25 - $49 / hr50 - 249
Services provided
BG9 is a Digital Strategy company established in 2015. Their services include Digital Strategy and Advertising.
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$5,000+$25 - $49 / hr50 - 249
Services provided
Digital Strategy company Comtexto is located in Sao Paulo, Brazil. They specialize in Digital Strategy and Advertising and were founded in 1995.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 78 projectsNinja Promo is an advertising agency specializing in paid media, social media marketing, and branding services. The company is praised for its strong project management, responsiveness, and effective advertising strategies, achieving measurable outcomes like increased leads and enhanced brand visibility for clients. While approximately 80% of reviews highlight positive experiences, suggesting Ninja Promo's strengths in communication and creativity, one review notes a negative experience involving influencer marketing.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed50 - 249Abu Dhabi, United Arab Emirates
Services provided
Media planning & buying agency Pyramedia is in Abu Dhabi, United Arab Emirates. They specialize in Media Planning & Buying and Video Production and were launched in 1999.
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UndisclosedUndisclosed50 - 249Shanghai , China
Services provided
Founded in 2008, Web2Asia, a midsize Advertising company, is based in Shanghai , China. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249Clichy, France
Services provided
SensioGrey, an Advertising company, was founded in 1998. The team provides Advertising and Mobile & App Marketing and is located in Clichy, France.
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UndisclosedUndisclosed50 - 249Lisboa, Portugal
Services provided
ComOn Group is an Advertising company. The team provides Advertising and UX/UI Design, and the firm is in Lisboa, Portugal.
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UndisclosedUndisclosed50 - 249Madrid, Spain
Services provided
Sra. Rushmore is an Advertising company. They are based in Madrid, Spain and have midsize team of experts. Their services include Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 13 projectsHunter Digital Marketing is a full-service advertising agency specializing in paid media, marketing, and branding across various platforms. The company consistently receives positive feedback, with 100% of reviewers praising their strategic expertise, responsiveness, and ability to integrate seamlessly with client teams. Clients commend their ability to drive growth through data-driven optimization and client-focused solutions, noting their impressive success in enhancing brand awareness and achieving measurable results.
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UndisclosedUndisclosed50 - 249London, England
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UNIT9 is an Advertising company. Located in London, England, the team focuses on Advertising and AR/VR development.
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UndisclosedUndisclosed50 - 249Gothenburg , Sweden
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Headquartered in Gothenburg , Sweden, Forsman & Bodenfors is an Advertising company. They specialize in Advertising and Media Planning & Buying and were launched in 1986.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
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UndisclosedUndisclosed50 - 249Union, NJ
Services provided
JL Media is a midsize media planning and buying company based in Union, New Jersey. Their services include Media Planning & Buying and Branding.
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UndisclosedUndisclosed50 - 249Greenville, SC
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Located in Greenville, South Carolina, Jackson Marketing, Motorsports & Events is an Event Marketing company. The team specializes in Event Marketing and Media Planning & Buying.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 20 projectsCorkboard Concepts is an advertising agency offering services such as PPC advertising, SEO, and website development. Reviewers commend their professionalism, accessibility, and genuine approach, with all feedback being positive. Approximately 50% of reviewers highlight their impressive customer service and project management, while 100% note their local focus and capability in generating traffic and leads.
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$5,000+$25 - $49 / hr50 - 249
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Battlegroup is a branding agency. Based in Barcelona, Spain, the agency provides Branding and Advertising.
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UndisclosedUndisclosed50 - 249Des Moines, IA
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Bright Future Management, Inc. Is a Marketing Strategy company. Their midsize team is headquartered in Des Moines, Iowa. Their services include Marketing Strategy and Public Relations.
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UndisclosedUndisclosed50 - 249The Rocks, Australia
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Midsize Advertising company 303 MullenLowe, is headquartered in The Rocks, Australia. Their services include Advertising and UX/UI Design.
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UndisclosedUndisclosed50 - 249Kyiv, Ukraine
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Established in 2014, Quadrate28 Corp is a midsize Advertising company. Their team provides Advertising and Event Marketing.
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UndisclosedUndisclosed50 - 249Binghamton, NY
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Teamworld is an Advertising company. Their midsize team is in Binghamton, New York and provides Advertising and Branding. The company was launched in 1980.
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UndisclosedUndisclosed50 - 249Salt Lake City, UT
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Contravent is an Advertising company. Founded in 2012, the company is headquartered in Salt Lake City, Utah. Their team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Savannah, TN
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Located in Savannah, Tennessee, Design Team Sign Company is an Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed50 - 249Rogers, AR
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Launched in 1999, New Creature is an Advertising company. Their services include Advertising and Event Marketing.
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UndisclosedUndisclosed50 - 249Troy, MI
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SMZ Advertising is an Advertising company. The midsize Troy, Michigan-based team focuses on Advertising and Branding. The company was established in 1929.
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UndisclosedUndisclosed50 - 249Lincoln, NE
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Advertising company Archrival - Lincoln was launched in 1997. The company offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Omaha, NE
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Vyral Marketing is an Advertising company. The Omaha, Nebraska-based company was established in 2009. Their services include Advertising and Broadcast Video.
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$10,000+$100 - $149 / hrFreelancer
Services provided
Launched in 2017, Big Sur Communications is a PR company. The team focuses on Public Relations and Advertising.
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UndisclosedUndisclosed50 - 249Fort Worth, TX
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Comark Direct is an Advertising company. They are headquartered in Fort Worth, Texas and Waco, Texas and have midsize team of experts. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed50 - 249Idaho Falls, ID
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Based in Idaho Falls, Idaho, Strategic Social Partners is a social media marketing company. The team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249Coeur d'Alene, ID
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Founded in 2015, Bahlr Media, LLC is a midsize SEO services firm headquartered in Coeur d'Alene, Idaho. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed50 - 24931 Dale Street, England
Services provided
LOVE., a midsize Advertising company, is headquartered in 31 Dale Street, England. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Panama City, Panama
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Midsize Advertising company Q Publicidad, is in Panama City, Panama. The team specializes in Advertising and UX/UI Design.
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UndisclosedUndisclosed50 - 249Atlanta, GA
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Pay per click agency LocalX Marketing offers Pay Per Click and E-Commerce Development. They are headquartered in Atlanta, Georgia.
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UndisclosedUndisclosed50 - 249
Services provided
Established in 2018, Padre Group is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249West Valley City, UT
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Utah Media Group is a midsize Advertising company based in West Valley City, Utah. The team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Tyler, TX
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M Roberts Digital is a midsize Tyler, Texas-based social media marketing agency. The team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Northbrook, IL
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Blue Chip Marketing Worldwide, an Advertising company, was founded in 1982. The midsize team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Podgorica, Montenegro
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Midsize Advertising company Ipsos, is based in Podgorica, Montenegro. The team provides Advertising and Market Research.
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UndisclosedUndisclosed50 - 249Ciudad de México, Mexico
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Mood • social media agency is an Advertising company. They are headquartered in Ciudad de México, Mexico and Caracas, Venezuela, and their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249
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Head Way Digital is a midsize Mobile & App Marketing company launched in 2010. Their services include Mobile & App Marketing and Advertising.
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UndisclosedUndisclosed50 - 249Bogotá, Colombia
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Axioma B2B Marketing is an Advertising company. The Bogotá, Colombia-based company provides Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Bogotá, Colombia
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TXT Agencia Transmedia is a branding agency. They are located in Bogotá, Colombia, and their services include Branding and Sales Outsourcing.
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UndisclosedUndisclosed50 - 249Ciudad de México, Mexico
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KTBO is an Advertising company. The team is in Ciudad de México, Mexico, and their services include Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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Lukkien, an Advertising company, is based in Amsterdam, Netherlands. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249Milano, Italy
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DLV BBDO is an Advertising company. They provide Advertising and Branding and were founded in 1997. The firm is in Milano, Italy.
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UndisclosedUndisclosed50 - 249Sao Paulo, Brazil
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Repense is a midsize Advertising company. They provide Advertising and Digital Strategy and were founded in 2006.
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UndisclosedUndisclosed50 - 249Rio de Janeiro, Brazil
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Agência3 is a Rio de Janeiro, Brazil-based Advertising company. Established in 2000, the team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249
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Axesa Servicios de Información is an Advertising company. The team is headquartered in , and their services include Advertising and Graphic Design.
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UndisclosedUndisclosed50 - 249Rio De Janeiro, Brazil
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Skidun Digital Agency, a Content Marketing company, was founded in 2008. The company provides Content Marketing and Digital Strategy.
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UndisclosedUndisclosed50 - 249Rio de Janeiro, Brazil
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Advertising company V3A was founded in 2017. The team provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Rio de Janeiro, Brazil
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Wide Comunicação Expandida is an Advertising company. The company is in Rio de Janeiro, Brazil. Their team provides Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249
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Established in 2002, MIAMI is a graphic design company. The team focuses on Graphic Design and Market Research.
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UndisclosedUndisclosed50 - 249Cremorne, Australia
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Advertising company Big Red provides Advertising and Branding. They were established in 2007.
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UndisclosedUndisclosed50 - 249London, England
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Digital Strategy company krow group is based in London, England. The team focuses on Digital Strategy and Advertising.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249Newark, DE
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.9/40.017.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.7/40.016.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.