Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 4 projectsVersion2 is an advertising agency specializing in programmatic media and marketing services. The firm is praised for its strategic expertise, proactive communication, and innovative technology, with 100% of reviewers highlighting its effectiveness in managing campaigns and exceeding performance goals. Clients appreciate Version2's ability to integrate seamlessly with their teams, providing valuable insights and improving media efficiency.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$25,000+$25 - $49 / hr2 - 9Atasehir, Türkiye
Services provided
Seo Kaos, a SEO company, was founded in 2018. The company provides Search Engine Optimization and Advertising, and is small.
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$1,000+$50 - $99 / hr2 - 9Ayer Itam, Malaysia
Services provided
Calvyn Lee - Digital Marketing Trainer is an Advertising company. Located in Ayer Itam, Malaysia, their team specializes in Advertising and Conversion Optimization.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 78 projectsNinja Promo is an advertising agency specializing in paid media, social media marketing, and branding services. The company is praised for its strong project management, responsiveness, and effective advertising strategies, achieving measurable outcomes like increased leads and enhanced brand visibility for clients. While approximately 80% of reviews highlight positive experiences, suggesting Ninja Promo's strengths in communication and creativity, one review notes a negative experience involving influencer marketing.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$5,000+$100 - $149 / hr10 - 49London, England
Services provided
Small Advertising company Optimizon Amazon Agency, is in London, England and Swindon, England. The team focuses on Advertising and Business Consulting.
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UndisclosedUndisclosed10 - 49Hong Kong, Hong Kong
Services provided
BASE is a branding firm established in 2003. Headquartered in Hong Kong, Hong Kong and Ozolles, France, the team focuses on Branding and Advertising.
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UndisclosedUndisclosed10 - 49Rockford, IL
Services provided
Heinzeroth Marketing Group is an Advertising company. The Rockford, Illinois-based firm was established in 1993. Their team specializes in Advertising and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49London, England
Services provided
Located in London, England, Hype Insight Ltd is an Advertising company. They specialize in Advertising and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Hamburg, Germany
Services provided
SEO company SEO Hamburg 🥇 Search Engine Optimization and Expert - Elias Lange was founded in 2017. The team specializes in Search Engine Optimization and Advertising and is in Hamburg, Germany.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Launched in 2016, Hardt is a web design company. The team offers Web Design and Advertising.
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$1,000+$100 - $149 / hr2 - 9
Services provided
ARK Digital is a small Advertising company located in Fayetteville, Arkansas. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
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UndisclosedUndisclosed2 - 9Davie, FL
Services provided
Neocami Marketing and Design, an Advertising company, is located in Davie, Florida. Established in 2004, the team offers Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Mobile, AL
Services provided
Established in 2016, Craftshow Digital is an Advertising company. Headquartered in Mobile, Alabama, the team focuses on Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 20 projectsCorkboard Concepts is an advertising agency offering services such as PPC advertising, SEO, and website development. Reviewers commend their professionalism, accessibility, and genuine approach, with all feedback being positive. Approximately 50% of reviewers highlight their impressive customer service and project management, while 100% note their local focus and capability in generating traffic and leads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
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UndisclosedUndisclosed50 - 249Washington, DC
Services provided
Narrative Strategies is a midsize Washington, District of Columbia-based public relations firm. The team specializes in Public Relations and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Beograd, Serbia
Services provided
Harryer is a Beograd, Serbia-based Advertising company. They focus on Advertising and Email Marketing and were launched in 2013.
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$5,000+$200 - $300 / hr2 - 9Longview, TX
Services provided
Launched in 2017, Starfish Ad Age is a Marketing Strategy company. The small team specializes in Marketing Strategy and Advertising.
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$1,000+< $25 / hr2 - 9İstanbul, Türkiye
Services provided
Create Lines is an Advertising company. They provide Advertising and Branding and were founded in 2019. The company is based in İstanbul, Türkiye.
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$1,000+$50 - $99 / hr2 - 9Paris, France
Services provided
Launched in 2017, Steyla Digital is an Advertising company. Their team focuses on Advertising and Pay Per Click.
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$1,000+< $25 / hr2 - 9Hyderabad, India
Services provided
In Hyderabad, India, Lotus Digital is an Advertising company. They focus on Advertising and Pay Per Click and were established in 2020.
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$1,000+Undisclosed2 - 9Colorado Springs, CO
Services provided
Established in 2021, Digital Rogers is a small Advertising company based in Colorado Springs, Colorado. Their team specializes in Advertising and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Histon, England
Services provided
In Histon, England, Data Rocks is an Advertising company. The team offers Advertising and Marketing Strategy.
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$5,000+$300+ / hr2 - 9Boca Raton, FL
Services provided
Tr3fecta Media, an Advertising company, was launched in 2015. The agency offers Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9
Services provided
Tech Touch Marketing is an Advertising company. The team specializes in Advertising and Search Engine Optimization, and the firm is headquartered in Huntington, West Virginia.
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$5,000+Undisclosed2 - 9Austin, TX
Services provided
Founded in 2016, Red Rat Media is an Advertising company. Their team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Pasadena, CA
Services provided
Redirect Marketing Group is an Advertising company located in Pasadena, California. They offer Advertising and Marketing Strategy and were launched in 2007.
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$5,000+$100 - $149 / hr2 - 9Utrecht, Netherlands
Services provided
Familiar Agency is a branding company. The small Utrecht, Netherlands-based team focuses on Branding and Web Design. The agency was launched in 2023.
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UndisclosedUndisclosed2 - 9Provo, UT
Services provided
Adroit is a Marketing Strategy company. Founded in 2021, the firm is located in Provo, Utah. Their services include Marketing Strategy and Social Media Marketing.
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$25,000+$100 - $149 / hr10 - 49Cambridge, MA
Services provided
ALT TERRAIN is a small Cambridge, Massachusetts-based Event Marketing company. Their services include Event Marketing and Advertising.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
StarPoint Consulting Group is a Marketing Strategy company. Their small team of employees is located in Chicago, Illinois. Their team specializes in Marketing Strategy and Branding.
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$1,000+$50 - $99 / hr2 - 9Round Rock, TX
Services provided
Hubsprint is a SEO company established in 2016. The team focuses on Search Engine Optimization and Advertising.
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$5,000+< $25 / hr2 - 9Chandigarh, India
Services provided
Affinity Media is an Advertising company. Their small team is in Chandigarh, India. Their services include Advertising and Affiliate Marketing.
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$1,000+$100 - $149 / hr2 - 9Shenzhen Shi, China
Services provided
ZEEYA Digital is a small social media marketing company established in 2019. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Fortitude Valley, Australia
Services provided
Established in 2014, Collaborative Media Group is a small social media marketing firm. Their team provides Social Media Marketing and Advertising.
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$1,000+$100 - $149 / hr2 - 9Lancaster, SC
Services provided
Based in Lancaster, South Carolina, Paton Digital is an Advertising company. The team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
Inverse Marketing is a branding agency. The company is headquartered in Chicago, Illinois. Their services include Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Gurugram, India
Services provided
Mount Digital - Digital Marketing Agency-Company Services in Gurgaon is an Advertising company established in 2019. The firm offers Advertising and Branding.
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$1,000+Undisclosed2 - 9Tarpon Springs, FL
Services provided
Move Over Media is a small Advertising company. Launched in 2021, the team offers Advertising and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Uyo, Nigeria
Services provided
SaveTech Digital is an Other Digital Marketing company in Uyo, Nigeria. Their services include Other Digital Marketing and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Seonedemek is a small SEO company. Launched in 2023, the team specializes in Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr2 - 9Panamá, Panama
Services provided
Firma Brandt is a branding firm. Located in Panamá, Panama, the firm was founded in 2018. Their services include Branding and Advertising.
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$10,000+$100 - $149 / hr2 - 9
Services provided
SPACE HOTEL is a small Advertising company based in. Their services include Advertising and Demand Generation Marketing.
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$1,000+Undisclosed2 - 9Mapleton, UT
Services provided
MarketFire is a PPC agency. Founded in 2012, the company is based in Mapleton, Utah. Their services include Pay Per Click and Advertising.
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Undisclosed< $25 / hr2 - 9Apex, NC
Services provided
Established in 2024, moment is a social media marketing company. The team provides Social Media Marketing and Branding and is based in Apex, North Carolina.
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$1,000+$100 - $149 / hr2 - 9
Services provided
In Varsseveld, Netherlands, YouthCommerce is an Advertising company. Launched in 2019, the team offers Advertising and Branding.
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Undisclosed< $25 / hr2 - 9
Services provided
Located in Jaipur, India, CIT Softwares is a small social media marketing company. The team provides Social Media Marketing and Advertising.
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Undisclosed$100 - $149 / hr2 - 9Cambridge, England
Services provided
Established in 2025, Data Incite Marketing, a small Marketing Strategy company, is in Cambridge, England. Their services include Marketing Strategy and Direct Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Advertising company neshworks was established in 2024. The agency offers Advertising and Search Engine Optimization, and is small.
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$1,000+$25 - $49 / hr2 - 9Toronto, Canada
Services provided
SEO agency Cadiente Digital was founded in 2022. The team offers Search Engine Optimization and Advertising.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Founded in 2016, Out of Dust Marketing and Communication is a social media marketing agency. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Services provided
SEOSmart, a SEO services firm, was launched in 2014. The small team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
Services provided
March Direct Marketing, a small Direct Marketing company, is headquartered in Albuquerque, New Mexico and Edgewood, New Mexico. Their services include Direct Marketing and Advertising.
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$5,000+$100 - $149 / hr10 - 49Tucson, AZ
Services provided
Gordley Group, a Marketing Strategy company, is located in Tucson, Arizona. Launched in 1991, the team offers Marketing Strategy and Graphic Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.9/40.017.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.7/40.016.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.4/40.019.2/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.