Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsRaising100x is Hyderabad’s leading creative marketing agency, redefining how brands connect, engage, and grow in today’s fast-paced world. With a robust in-house team and cutting-edge
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Appsfollowing Pvt Ltd is an Advertising company. Their team is located in New Delhi, India. The firm specializes in Advertising and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Bay Of Ads is an Advertising company launched in 2017. The team provides Advertising and Conversion Optimization and is based in Noida, India.
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$50,000+$200 - $300 / hr50 - 249Dhaka, Bangladesh
Services provided
Established in 2017, MAWbiz is a midsize Dhaka, Bangladesh-based branding firm. Their services include Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Warszawa, Poland
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Experiencer is an Advertising company. They are based in Warszawa, Poland and have small team. They focus on Advertising and Branding.
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Undisclosed$50 - $99 / hr10 - 49Pontiac, MI
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Located in Pontiac, Michigan, Concept Marketing Communication Group LLC is a branding firm. Founded in 2007, the team focuses on Branding and CRM consulting and SI.
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$25,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
HATCH64 is an Advertising company. Established in 1964, their team focuses on Advertising and Media Planning & Buying.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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$1,000+$150 - $199 / hr10 - 49Henderson, NV
Services provided
DFYCampaign, an Advertising company, was founded in 2021. The firm focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Penguin Publishers is an Advertising company. They focus on Advertising and Branding and are in New York, New York.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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$1,000+$25 - $49 / hr10 - 49
Services provided
In Austin, Texas, Uprisox LLC is an Advertising company. Founded in 2021, the team focuses on Advertising and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Klikon Agency For Advertising is an Advertising company. The firm is headquartered in Jeddah, Saudi Arabia. Their team provides Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 4 projectsPremier Marketing is an advertising agency specializing in ads, paid media, and data tracking services. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and timely delivery of services. Clients particularly commend their capacity to enhance business direction through effective ad campaigns.
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$1,000+< $25 / hr10 - 49
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Lead Topper is an Advertising company. The agency is in Natore, Bangladesh. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Colombo, Sri Lanka
Services provided
Advertising company 3P Media was founded in 2022. Based in Colombo, Sri Lanka, the team focuses on Advertising and Conversion Optimization.
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UndisclosedUndisclosed10 - 49East Brunswick, NJ
Services provided
Located in East Brunswick, New Jersey, Dovr Media is a small Advertising company. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
Services provided
SD Agency is an Advertising company. The New York, New York-based firm was founded in 2016. Their services include Advertising and Video Production.
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$1,000+$100 - $149 / hr10 - 49Bandung, Indonesia
Services provided
Established in 2015, Sidiroom Digital Marketing Agency Bandung is an Advertising company. The team specializes in Advertising and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Agoura Hills, CA
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Established in 2022, Pro Seller Marketing, a small Advertising company, is in Agoura Hills, California. Their team offers Advertising and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Willetton, Australia
Services provided
Perth Bond Cleaning is a Direct Marketing company located in Willetton, Australia. Established in 2010, the team offers Direct Marketing and Business Consulting.
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$10,000+$100 - $149 / hr10 - 49Orlando, FL
Services provided
Based in Orlando, Florida, Hire A Book Writer is an Advertising company. The team specializes in Advertising and Branding.
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$1,000+Undisclosed10 - 49Paris, France
Services provided
YONEV SAS is an Advertising company. The company is in Paris, France. Their team focuses on Advertising and Branding.
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$50,000+$25 - $49 / hr10 - 49beijing, China
Services provided
Talpiotech is an Advertising company. Founded in 2016, the team offers Advertising and Marketing Strategy. The company is based in beijing, China.
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UndisclosedUndisclosed10 - 49Florianópolis, Brazil
Services provided
CheckStore E-commerce Experts is a Digital Strategy company headquartered in Florianópolis, Brazil. They specialize in Digital Strategy and Advertising.
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Undisclosed$25 - $49 / hr10 - 49
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See all 1 projectsKamog Artistry (U) Ltd is a Kampala-based creative agency offering end-to-end branding, printing and digital solutions for businesses, NGOs and institutions across Uganda. Our services include logo
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsAdvantage Interactive is a performance-focused marketing agency built around one core principle: data-driven targeting delivers better results. We specialize in helping businesses identify, reach,
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$5,000+$25 - $49 / hr10 - 49Croydon, England
Services provided
Westmas is a small SEO services firm based in Croydon, England and England. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed10 - 49
Services provided
Hyperblast Marketing is a Marketing Strategy company. They are in Anaheim, California and have small team. They specialize in Marketing Strategy and Advertising.
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$1,000+$25 - $49 / hr10 - 49Rio de Janeiro, Brazil
Services provided
Galaxxia is an Advertising company. They were founded in 2008 and focus on Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Oslo, Norway
Services provided
Admirate Growth Marketing Agency is an Advertising company. The company is based in Oslo, Norway and Sundsvall, Sweden. Their services include Advertising and Social Media Marketing.
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$1,000+Undisclosed10 - 49
Services provided
Founded in 2016, Sharks Creators is a social media marketing agency. Located in Beirut, Lebanon and Montreal, Canada, the team provides Social Media Marketing and Advertising.
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$1,000+Undisclosed10 - 49Dallas, TX
Services provided
Launched in 2012, American Book Marketing is an Advertising company. The small team focuses on Advertising and Branding.
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$1,000+Undisclosed10 - 49
Services provided
SkyHigh Creatives is a PR agency. Headquartered in Dubai, United Arab Emirates and London, England, the company was established in 2020. Their services include Public Relations and Advertising.
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$1,000+< $25 / hr10 - 49
Services provided
Haffaf Digital is a small branding agency located in Muscat, Oman and Muscat, Oman. Their services include Branding and Advertising.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
Services provided
Ecom Brainly is a PPC agency. In Lahore, Pakistan, their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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ãrtimedia Pro is a social media marketing firm. The agency was founded in 2020. Their services include Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
Services provided
Launched in 2019, Digital Adventure is an Advertising company. The team specializes in Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49Mumbai, India
Services provided
Founded in 2019, Kril Digital, a small Advertising company, is headquartered in Mumbai, India. Their team offers Advertising and Branding.
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$1,000+< $25 / hr10 - 49
Services provided
Easy Rank IT, a SEO services firm, is in Noida, India. They specialize in Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed10 - 49New Delhi, India
Services provided
Hypesquare Media, a branding firm, specializes in Branding and Social Media Marketing. The firm is in New Delhi, India.
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$1,000+$25 - $49 / hr10 - 49London, England
Services provided
Byter Ltd, a social media marketing agency, is headquartered in London, England. The team focuses on Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49
Services provided
ATA Analytiq is a Digital Strategy company based in Kolkata, India and Kolkata, India. They offer Digital Strategy and Branding.
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$1,000+$50 - $99 / hr10 - 49Plano, TX
Services provided
HyperBrainz is a branding agency launched in 2017. The team specializes in Branding and Marketing Strategy and is in Plano, Texas and Irving, Texas.
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UndisclosedUndisclosed10 - 49
Services provided
Decider Focus is an Other Marketing company launched in 2022. The team specializes in Other Marketing and Market Research and is based in Raleigh, North Carolina.
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$1,000+$100 - $149 / hr10 - 49West Hollywood, CA
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Great Marketing AI is a PPC agency. Founded in 2023, their team focuses on Pay Per Click and Marketing Strategy.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Established in 2017, Madchatter PR is a small Mumbai, India-based SEO agency. Their team specializes in Search Engine Optimization and Advertising.
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$1,000+$50 - $99 / hr10 - 49
Services provided
HS Digital Solution is a Content Marketing company established in 2000. The small team specializes in Content Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49Riyadh, Saudi Arabia
Services provided
Established in 2021, Rootz Communication is a small PR company. Their team specializes in Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Vinukonda, India
Services provided
PPCROY Tech Solutions, an Advertising company, was established in 2023. The small team specializes in Advertising and Market Research.
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UndisclosedUndisclosed10 - 49
Services provided
BuzingBee Digital Marketing Agency is a social media marketing firm. The Dhanbad, India-based firm focuses on Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Small branding agency Growthic, is based in Delhi, India. The team focuses on Branding and Advertising.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
CPZ Information Technology L.L.C is a social media marketing company. Established in 2025, the team offers Social Media Marketing and Advertising.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
7 Podcast Advertising Mistakes To Avoid When Looking for a Podcast Sponsorship
Seven podcast advertising mistakes can make a sponsorship backfire before you sign. New Clutch data on what actually burns trust and budget.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.