Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 4 projectsVersion2 is an advertising agency specializing in programmatic media and marketing services. The firm is praised for its strategic expertise, proactive communication, and innovative technology, with 100% of reviewers highlighting its effectiveness in managing campaigns and exceeding performance goals. Clients appreciate Version2's ability to integrate seamlessly with their teams, providing valuable insights and improving media efficiency.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$10,000+$150 - $199 / hr10 - 49Salford, England
Services provided
Juicy Media is a small Salford, England-based SEO services firm. The team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49San Francisco, CA
Services provided
Founded in 1994, OneWorld Communications is a branding agency. The agency specializes in Branding and Advertising.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 78 projectsNinja Promo is an advertising agency specializing in paid media, social media marketing, and branding services. The company is praised for its strong project management, responsiveness, and effective advertising strategies, achieving measurable outcomes like increased leads and enhanced brand visibility for clients. While approximately 80% of reviews highlight positive experiences, suggesting Ninja Promo's strengths in communication and creativity, one review notes a negative experience involving influencer marketing.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+$150 - $199 / hr10 - 49Kansas City, MO
Services provided
Fasone & Partners is a media planning & buying agency. They are located in Kansas City, Missouri and Kansas City, Missouri, and their services include Media Planning & Buying and Web Design.
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$10,000+$150 - $199 / hr10 - 49Henley on Thames, England
Services provided
Signals Ltd, a SEO company, is headquartered in Henley on Thames, England and Reading, England. The team provides Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Baltimore, MD
Services provided
Blakeslee is a SEO company. The Baltimore, Maryland-based company offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
Services provided
Launched in 1998, WG Studios is a SEO company. The agency specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Chester, England
Services provided
Founded in 2017, eJigsaw is a small SEO services firm based in Chester, England. Their team focuses on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
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$100,000+Undisclosed10 - 49Cincinnati, OH
Services provided
Advertising company Brandience was launched in 2003. The firm focuses on Advertising and Marketing Strategy, and is small.
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$5,000+$100 - $149 / hr10 - 49Raleigh, NC
Services provided
WRAL Digital Solutions is a SEO services firm. Their small team is based in Raleigh, North Carolina. Their team specializes in Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
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$10,000+$100 - $149 / hr10 - 49
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Search Solutions LLC is an Advertising company launched in 2013. The small team offers Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Newstead, Australia
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P4 Group is a PR agency founded in 1995. The small team provides Public Relations and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 20 projectsCorkboard Concepts is an advertising agency offering services such as PPC advertising, SEO, and website development. Reviewers commend their professionalism, accessibility, and genuine approach, with all feedback being positive. Approximately 50% of reviewers highlight their impressive customer service and project management, while 100% note their local focus and capability in generating traffic and leads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
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$5,000+$150 - $199 / hr10 - 49Providence, RI
Services provided
Headquartered in Providence, Rhode Island, Trailblaze Marketing is a small pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Santa Clarita, CA
Services provided
SEO agency NextClient was launched in 2000. The firm focuses on Search Engine Optimization and Web Design, and is small.
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$5,000+$100 - $149 / hr10 - 49
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SEO agency Tulsa Marketing Online was established in 2008. The company specializes in Search Engine Optimization and Web Design, and is small.
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$75,000+$25 - $49 / hr10 - 49
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Small SEO company SEO.co.uk, is in England. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Auburn Hills, MI
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Public relations company The Millerschin Group is in Auburn Hills, Michigan. The team offers Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Boulder, CO
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TEEM is a Marketing Strategy company. The agency is in Boulder, Colorado. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49West Des Moines, IA
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Strategic Elements LLC is a public relations firm. The firm is located in West Des Moines, Iowa. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Ho Chi Minh, Vietnam
Services provided
Public relations company EloQ Communications was launched in 2015. Located in Ho Chi Minh, Vietnam, the team focuses on Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Jonesboro, AR
Services provided
The Solutions Group of Jonesboro is a branding agency. They specialize in Branding and Marketing Strategy and are headquartered in Jonesboro, Arkansas.
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UndisclosedUndisclosed10 - 49Westport, CT
Services provided
LS Media is a PPC company. They are headquartered in Westport, Connecticut and have small team. Their team specializes in Pay Per Click and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Clare, Ireland
Services provided
Core Optimisation is a SEO agency. In Clare, Ireland and London, England, the company focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Praha 3, Czech Republic
Services provided
Instinct Agency is a Conversion Optimization company. The team provides Conversion Optimization and Pay Per Click, and the company is located in Praha 3, Czech Republic.
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$10,000+$150 - $199 / hr10 - 49Cleveland, OH
Services provided
Boondock Walker, a small branding firm, is located in Cleveland, Ohio. Their services include Branding and Content Marketing.
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$1,000+Undisclosed10 - 49Coeur d'Alene, ID
Services provided
Hagadone Media Group, a small Advertising company, is headquartered in Coeur d'Alene, Idaho and Honolulu, Hawaii. The team provides Advertising and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Pittsburgh, PA
Services provided
Headquartered in Pittsburgh, Pennsylvania and Okatie, South Carolina, A to Z Communications is an Advertising company. They focus on Advertising and Branding.
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$25,000+$150 - $199 / hr10 - 49Chippendale, Australia
Services provided
Magnum & Co. Is a PR company headquartered in Chippendale, Australia. Established in 2005, the team offers Public Relations and Content Marketing.
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$5,000+Undisclosed10 - 49Bengaluru, India
Services provided
Digital corsel is a social media marketing agency. The Bengaluru, India-based company was launched in 2016. Their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Brentwood, TN
Services provided
TruStar Marketing is an Advertising company in Brentwood, Tennessee. They focus on Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Bengaluru, India
Services provided
Brandfame Digi Services Pvt Ltd is a small Advertising company in Bengaluru, India. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49
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Eyecatchers is an Advertising company. Established in 2016, the firm is headquartered in Thane, India. Their services include Advertising and Branding.
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$1,000+Undisclosed10 - 49Great Neck, NY
Services provided
Business Nucleus USA LLC is a small Marketing Strategy company founded in 2018. Their services include Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed10 - 49Oakland, CA
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Launched in 2009, WHM Creative is a small Advertising company based in Oakland, California. Their team offers Advertising and Branding.
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Undisclosed$50 - $99 / hr10 - 49
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Vigilante Marketing, an Advertising company, was launched in 2021. The team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Pune, India
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SEO company Optimzed Infotech was founded in 2024. The company focuses on Search Engine Optimization and Advertising.
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Undisclosed$150 - $199 / hr10 - 49Mountlake Terrace, WA
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Lodestar marketing group, a social media marketing company, is headquartered in Mountlake Terrace, Washington. Launched in 2000, the team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Haarlem, Netherlands
Services provided
Headquartered in Haarlem, Netherlands, Bright8 is a PR company. Established in 2019, the team specializes in Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Tallinn, Estonia
Services provided
Agenda PR is an Advertising company. Established in 2017, the team offers Advertising and Branding.
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$50,000+$25 - $49 / hr50 - 249Hyderabad, India
Services provided
Launched in 2017, PAD Integrated Communications Pvt.Ltd., a midsize video production company, is in Hyderabad, India and Mumbai, India. Their team specializes in Video Production and Advertising.
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$5,000+$50 - $99 / hr50 - 249Addis Ababa, Ethiopia
Services provided
Founded in 2016, G Media is an Advertising company. Their team specializes in Advertising and Video Production.
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$1,000+$50 - $99 / hr10 - 49
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See all 3 projectsChaitanya understands the need and importance of Branding. We're a Nepal-based branding firm developing diverse corporate communication tools for its client's brand building, employing engagement
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UndisclosedUndisclosed10 - 49Giza Governorate, Egypt
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Mentoriz Digital Marketing Agency is a Giza Governorate, Egypt-based SEO company. Launched in 2020, the team offers Search Engine Optimization and Advertising.
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$1,000+< $25 / hr10 - 49Cypress, TX
Services provided
Octopi Digital is a web development company. The team offers Web Development and Advertising and is in Cypress, Texas.
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UndisclosedUndisclosed2 - 9Burlington, VT
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Brandthropology is an Advertising company. Launched in 2001, the agency is headquartered in Burlington, Vermont. Their team provides Advertising and Branding.
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$5,000+$25 - $49 / hr2 - 9București, Romania
Services provided
Based in București, Romania, SEO Agency Romania is an Advertising company. They specialize in Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9București, Romania
Services provided
Five elements digital is a small București, Romania-based SEO services firm. The team provides Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9
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Digiman is a small Advertising company launched in 2018. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Nampa, ID
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Advertising company Peppershock Media was established in 2003. The company specializes in Advertising and Graphic Design, and is small.
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$1,000+$50 - $99 / hr2 - 9Bolton, England
Services provided
Small PPC company Marble Media, is based in Bolton, England. The team provides Pay Per Click and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Abbotsford, Australia
Services provided
Located in Abbotsford, Australia, Bizwisdom is a SEO services firm. The team specializes in Search Engine Optimization and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.9/40.017.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.7/40.016.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.4/40.019.2/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.