Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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UndisclosedUndisclosed10 - 49Auckland, New Zealand
Services provided
Established in 2014, Rainger & Rolfe, a small Advertising and Marketing Strategy company, is located in Auckland, New Zealand. Their team specializes in Advertising and Marketing Strategy.
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$5,000+$25 - $49 / hr250 - 999
Services provided
Digital Strategy company Agência Africa was launched in 2002. The team offers Digital Strategy and Advertising.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed50 - 249Ciudad de México, Mexico
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Launched in 1952, FCB México, a midsize Advertising and Marketing Strategy company, is located in Ciudad de México, Mexico. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Ciudad de México, Mexico
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Pauta Creativa is an Advertising and Marketing Strategy company founded in 1990. Their team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249
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JCP Nordic is an Advertising and public relations firm. They were founded in 1998, and their services include Advertising and Public Relations.
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UndisclosedUndisclosed50 - 249Maadi, Egypt
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Media Republic, an Advertising company, specialize in Advertising and Branding. They were launched in 2009.
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UndisclosedUndisclosed50 - 249Chicago, IL
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Gertrude Inc. Is an Advertising and branding agency founded in 2005. The team provides Advertising and Branding.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Advertising company LOFT MEDIA LATAM is headquartered in Ciudad de México, Mexico. Established in 2006, the team offers Advertising and Content Marketing.
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UndisclosedUndisclosed1,000 - 9,999Nairobi, Kenya
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Founded in 1999, WPP-Scangroup, a large Advertising company, is headquartered in Nairobi, Kenya. Their team provides Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed250 - 999
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Advertising company Ogilvy South Africa was founded in 1985. The firm offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Mapo-gu, South Korea
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Located in Mapo-gu, South Korea, MOTZ is an Advertising company. They offer Advertising and Branding and were established in 2007.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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RedBox Inspiring Innovation is an Advertising company based in Ciudad de México, Mexico. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249
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EMnet, a midsize Advertising company, is based in Gujo-gu, South Korea. The team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Philadelphia, PA
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Renaissance is a Philadelphia, Pennsylvania-based Advertising company. The team offers Advertising and E-Commerce Development.
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UndisclosedUndisclosed250 - 999Chicago, IL
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AbelsonTaylor is a Chicago, Illinois-based Advertising company. The team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Lagos, Nigeria
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SA&B Mega Resources Limited is an Advertising company. The Lagos, Nigeria-based team specializes in Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49
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Etu Odi Communications, an Advertising and branding company, was founded in 2009. The small team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249
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Midsize Advertising company Verdant Zeal, is based in Nigeria. The team offers Advertising and Media Planning & Buying.
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$5,000+$25 - $49 / hr10 - 49
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Headquartered in Buenos Aires, Argentina, Mutis Agencia is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed250 - 999Cairo, Egypt
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Eve Advertising Agency is an Advertising company founded in 2009. The team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Mohandessin, Egypt
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FP7 Cairo is an Advertising and branding agency. Based in Mohandessin, Egypt, their midsize team offers Advertising and Branding. The company was established in 1990.
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UndisclosedUndisclosed50 - 249Giza, Egypt
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Fikra Advertising is an Advertising company founded in 1996. The midsize team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Maadi, Sarayat El Maadi, Egypt
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Founded in 2011, Kairo, a small Advertising and branding agency, is in Maadi, Sarayat El Maadi, Egypt. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Heliopolis, Cairo, Egypt
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FARBEN Advertising is an Advertising and branding firm. Headquartered in Heliopolis, Cairo, Egypt, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Salt Lake City, UT
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SmartClick Advertising is an Advertising company launched in 2009. The team provides Advertising and Email Marketing and is located in Salt Lake City, Utah.
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UndisclosedUndisclosed250 - 999Maadi, Cairo, Egypt
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Yellow Media, an Advertising company, was established in 1988. The agency offers Advertising and Other Digital Marketing.
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UndisclosedUndisclosed250 - 999Miami, FL
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Alma Agency is a midsize Miami, Florida-based branding agency. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
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Located in Nairobi, Kenya, Express DDB Kenya is a small Advertising company. The team offers Advertising and Public Relations.
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UndisclosedUndisclosed50 - 249London, England
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Talon Outdoor is an Advertising company. The London, England-based firm was established in 2007. Their team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed250 - 999Moncton, Canada
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Pattison Outdoor Advertising is an Advertising company. The Moncton, Canada-based agency focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49London, England
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Radio Experts is a London, England-based Advertising company. Established in 2009, the team focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed1,000 - 9,999Dubai, United Arab Emirates
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Launched in 1987, ITP Media Group is an Advertising company. The team offers Advertising and Content Marketing and is headquartered in Dubai, United Arab Emirates.
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UndisclosedUndisclosed50 - 249Montreal, Canada
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PR firm Blueblancrouge was launched in 1983. The team provides Public Relations and Advertising.
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UndisclosedUndisclosed50 - 249Leeds, England
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Launched in 2008, Banana Kick, a midsize Advertising and branding company, is in Leeds, England. Their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Winnipeg, Canada
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Shippam & Associates Inc. Is an Advertising company. They focus on Advertising and Branding and were launched in 1978.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Advertising company VMC Media was founded in 1996. The team focuses on Advertising and Media Planning & Buying and is located in Toronto, Canada.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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L.A. Inc. New Thinking is an Advertising company. They are headquartered in Toronto, Canada and have small team. Their services include Advertising and Branding.
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UndisclosedUndisclosed250 - 999Los Angeles, CA
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Ignition is an Advertising company. Their midsize team is in Los Angeles, California. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Manchester, England
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Established in 2014, Communicorp UK is an Advertising company. The team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Bradford, England
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Sunrise Radio Ltd, an Advertising company, is located in Bradford, England. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49London, England
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Advertising company Fix Media was launched in 2015. The firm focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Miami, FL
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Established in 2006, Republica Havas, a midsize Advertising company, is based in Miami, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249New York, NY
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FCB , an Advertising and Marketing Strategy company, is based in New York, New York. The team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Prospect Media is a small Toronto, Canada-based Advertising company. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Grassroots is an Advertising company. They are located in Toronto, Canada and have small team. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Located in Toronto, Canada, DREAMPORT is a small Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Miami Beach, FL
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Launched in 2010, Miami Ad Company is an Advertising company. The agency provides Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Based in Atlanta, Georgia, Capitol Media Solutions is an Advertising company. The team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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AcousTech Music Productions, Inc. Is an Advertising and Marketing Strategy company based in Atlanta, Georgia. Established in 1994, the team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Atlanta, GA
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CSE is an Advertising company. Headquartered in Atlanta, Georgia, the company was established in 1986. Their services include Advertising and Video Production.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.