Digital Marketing for Beauty & Lifestyle Brands

Based in Tokyo, An-yal provides end-to-end strategy, planning and execution for large-scale digital & integrated projects and campaigns. 


Specializing in beauty and lifestyle, we have long experience with big-name brands in cosmetics, haircare, confectionery, food and beverage, and consumer lifestyle products.


We plan and execute 360 degree brand communication strategies across social media, digital and traditional advertising, influencer and talent collaborations through to video and creative production.


And with a strong emphasis on analytics and research, our process allows us to track data to develop actionable insights that help craft stories, drive valuable engagement and optimize performance.


What we do:

  • Brand communication strategy
  • Customized consumer and market research
  • Social media strategy & management
  • Digital advertising & OOH
  • Search engine marketing
  • Influencer marketing & talent collaborations
  • Social listening & reputation monitoring
  • Video, visuals & sound production


Bridging Globals & Locals:


An-yal works closely with global brands helping them to bridge gaps with their Japan entity or subsidiary.


We utilize our Japan market knowledge to help our clients meet goals for the Japanese market, and we facilitate local teams that lack the capabilities or human resources for successful project execution.


Our team provides essential support and account management in English and Japanese.

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Tokyo, Japan


Key clients: 
Moroccanoil Japan, Vicente Gandia, SANDARA Japan, Mentos Japan, Perfetti Van Male, Yamaha Music, Crystal Tomato, Collagen Lift Paris, Floradyle (oral care), Startup Lady Japan, BBC, British Chamber of Commerce in Japan

Hilton Hotel Odaiba Promotional Video

Corporate promotional video for Hilton Hotel's new property in Odaiba, Tokyo

Ramen Wars

Integrated digital and social campain for Ramen Wars.

Social media strategy and creative production.

Be Big In Japan

Integrated social and digital ad campaign.

DARUMA: Make a Wish

Social advertising for Daruma Wishes campaign.

Paris Fashion Week

Social engagement post and advertising creative.