Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$5,000+$100 - $149 / hr1,000 - 9,999Vancouver, Canada
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WSI Marketing Vancouver is an Advertising company established in 1995. The agency specializes in Advertising and Email Marketing.
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$5,000+$100 - $149 / hr250 - 999Fort Worth, TX
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Simpli.fi, an Advertising company, is based in Fort Worth, Texas and Chicago, Illinois. They focus on Advertising and Digital Strategy and were established in 2010.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$5,000+$100 - $149 / hr250 - 999Southfield, MI
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Media planning and buying agency Media Assembly provides Media Planning & Buying and Advertising. They are headquartered in Southfield, Michigan and.
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$5,000+$100 - $149 / hr10 - 49Cincinnati, OH
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Creative Dimensions is an Advertising company. Based in Cincinnati, Ohio, the team provides Advertising and Branding.
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$10,000+$150 - $199 / hr250 - 999Castlefield, England
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Tangerine PR is a Castlefield, England-based Advertising company. The team provides Advertising and Branding.
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$10,000+$150 - $199 / hr250 - 999London, England
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Varii Promotions is an Advertising company. The firm is based in London, England. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr250 - 999London , England
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VCCP is an Advertising company. Their midsize team is headquartered in London , England and Berlin, Germany and provides Advertising and Branding. The firm was launched in 2002.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$10,000+$150 - $199 / hr250 - 999London, England
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Advertising company Ve Interactive was established in 2009. The team offers Advertising and Branding and is located in London, England and Bilbao, Spain.
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$5,000+$100 - $149 / hr250 - 999Southfield, MI
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The Mars Agency is an Advertising company located in Southfield, Michigan and Fayetteville, Arkansas. Their services include Advertising and E-Commerce Development.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$5,000+$100 - $149 / hr50 - 249Birmingham, MI
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Detroit Trading Company is an Advertising company established in 2004. Their services include Advertising and Digital Strategy.
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$10,000+$150 - $199 / hr1,000 - 9,999London, England
Services provided
Wieden + Kennedy is an Advertising company. Based in London, England and Portland, Oregon, the company was established in 1982. Their team offers Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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$10,000+$150 - $199 / hr10,000+London, England
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Advertising company Sapient Razorfish was founded in 1990. The company specializes in Advertising and Branding, and is large.
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$5,000+$100 - $149 / hr250 - 999Columbus, OH
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SBC Advertising is an Advertising company. They specialize in Advertising and Branding and were launched in 1969.
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$5,000+$100 - $149 / hr250 - 999Overland Park, KS
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Established in 1999, Intouch Solutions is an Advertising company. The midsize team offers Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Coral Gables, FL
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VSBrooks Advertising is an Advertising and branding company. Located in Coral Gables, Florida, the team provides Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
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Media planning & buying company VMLY&R was launched in 1923. Located in New York, New York and , the team specializes in Media Planning & Buying and Social Media Marketing.
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$10,000+$150 - $199 / hr50 - 249Sydney, Australia
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Host is an Advertising and public relations agency established in 1996. Their team specializes in Advertising and Public Relations.
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$10,000+$150 - $199 / hr250 - 999Sydney, Australia
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Y&R ANZ is an Advertising company. The Sydney, Australia-based company was founded in 1934. Their services include Advertising and Digital Strategy.
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$10,000+$100 - $149 / hr250 - 999South Yarra, Australia
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CHE Proximity, a midsize Advertising and branding company, is in South Yarra, Australia and Narrabeen, Australia. The team offers Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Alexandria, VA
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In Alexandria, Virginia and Chicago, Illinois, Purple Strategies is a public relations firm. They specialize in Public Relations and Advertising.
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$1,000+$25 - $49 / hr1,000 - 9,999Lainate, Italy
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Headquartered in Lainate, Italy, Altea 365 is a Back Office Outsourcing company. They provide Back Office Outsourcing and Advertising and were founded in 1993.
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$10,000+$150 - $199 / hr10 - 49Zagreb, Croatia
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Founded in 2013, Señor is a branding firm. The small team provides Branding and Advertising.
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$1,000+$25 - $49 / hr10 - 49Rīga, Latvia
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Advertising and pay per click agency Infomedia is based in Rīga, Latvia. Their services include Advertising and Pay Per Click.
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$5,000+$50 - $99 / hr50 - 249
Services provided
All Channels Communication is an Advertising company launched in 2001. The company offers Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Zagreb, Croatia
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Public relations agency 404 Agency was established in 2014. The team specializes in Public Relations and Advertising and is in Zagreb, Croatia.
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$5,000+$100 - $149 / hr10 - 49
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Online Marketing Consultants is an Advertising and PPC company. Headquartered in Forest Grove, Oregon, the team specializes in Advertising and Pay Per Click.
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$5,000+$25 - $49 / hr250 - 999
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Advertising company Schackleton Group offers Advertising and Digital Strategy. They are in Madrid, Spain.
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$5,000+$100 - $149 / hr50 - 249Budapest, Hungary
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TEN Media is an Advertising company headquartered in Budapest, Hungary. They provide Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Milano, Italy
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Publicis Italy is an Advertising company. They are based in Milano, Italy and have midsize team. They specialize in Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Roma, Italy
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Launched in 2011, HERO Comunicazione is a midsize Roma, Italy-based Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Roma, Italy
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Established in 2006, Ninetynine is a midsize Advertising company based in Roma, Italy. Their team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr250 - 999Milano, Italy
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Armando Testa is an Advertising company. Founded in 1946, the team focuses on Advertising and Packaging Design.
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$10,000+$100 - $149 / hr50 - 249Milano, Italy
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Established in 2014, The Big Now is an Advertising company. The agency provides Advertising and Branding, and is midsize.
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$10,000+$100 - $149 / hr50 - 249Vilvoorde, Belgium
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Happiness Brussels is an Advertising and Marketing Strategy company. They are located in Vilvoorde, Belgium and have midsize team. Their services include Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Wien, Austria
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W1 Omnichannel Marketing is a small Wien, Austria-based Marketing Strategy company. The team offers Marketing Strategy and Advertising.
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$5,000+$100 - $149 / hr10 - 49Spring Hill, Australia
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Engine Group Advertising, an Advertising company, was launched in 1999. The team focuses on Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49South Melbourne, Australia
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Bruni Dunn Creative is an Advertising and branding agency. They are headquartered in South Melbourne, Australia and have small team of experts. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Adelaide, Australia
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Jamshop is an Advertising and branding company. They are located in Adelaide, Australia and have small team. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr250 - 999
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Serviceplan Group is an Advertising company located in Munich, Netherlands. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249The Rocks, Australia
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McCann is a midsize Advertising company founded in 1959. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Paris, France
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Herezie Group is an Advertising company. Launched in 2010, the team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr250 - 999Frankfurt am Main, Germany
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Founded in 2011, Spark44 GmbH is a midsize Digital Strategy company. Their services include Digital Strategy and Advertising.
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$5,000+$100 - $149 / hr250 - 999Hamburg, Germany
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Select World GmbH is an Advertising company. The Hamburg, Germany-based firm was launched in 1999. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Hamburg, Germany
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Advertising company KNSK was founded in 1987. The agency specializes in Advertising and Branding, and is midsize.
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$5,000+$100 - $149 / hr50 - 249Hamburg, Germany
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Launched in 2000, Leagas Delaney Hamburg is an Advertising company. The team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr250 - 999Dublin , Ireland
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Chemistry is an Advertising company. The Dublin , Ireland-based team specializes in Advertising and Marketing Strategy.
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$5,000+$150 - $199 / hr250 - 999Chicago, IL
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Arc Worldwide is an Advertising company founded in 2004. The team offers Advertising and Branding and is in Chicago, Illinois.
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$5,000+$100 - $149 / hr50 - 249Lille, France
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ORES GROUP is a Lille, France-based Advertising company. Founded in 2013, the team offers Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49North Sydney, Australia
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121 Creative, an Advertising and branding agency, was launched in 2008. The company focuses on Advertising and Branding, and is small.
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$5,000+$100 - $149 / hr10 - 49München, Germany
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Laut von leise GmbH is an Advertising and branding company. Headquartered in München, Germany, their team offers Advertising and Branding.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing
Latest Advertising Articles
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AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.