Contact Kill Your Darlings
Get a custom proposalWe make brands part of the cultural conversation.
Kill Your Darlings is a boutique PR & advertising agency in Belgium. We work with experience-driven consumer brands in food & drinks, boutique hospitality, wellness and cultural events.
We turn cultural relevance into commercial impact through brand partnerships, strategic campaigns, and media-first thinking.
We specialise in:
Brand Partnerships & Co-Branded Collaborations
Sponsorships, strategic matchmaking, and commercial negotiation.
Cultural Campaigns
Marketing campaigns linked to key cultural moments, entertainment, and community events.
Influencer Marketing & UGC
End-to-end strategy, talent sourcing, and content delivery.
Paid Social Advertising
Meta, TikTok and other platforms - full-funnel and conversion-driven.
Campaign Strategy & Messaging
Creative campaign thinking, positioning and rollout across channels.
Cultural PR & Press Outreach
From trend-forward storytelling to product seeding and editorial coverage.
Content Production & Media Distribution
Creative coordination and campaign delivery across owned, paid, and earned.
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Min project size
$1,000+
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Hourly rate
$100 - $149 / hr
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Employees
2 - 9
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Locations
Antwerpen, Belgium
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Year founded
Founded 2021
1 Locations
- Antwerpen , Belgium
Service Lines
- Advertising
- 15%
- Public Relations
- 15%
Select Focus Area
- Advertising Focus
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- Other advertising
- 10%
- Content Marketing Focus
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- Copywriting
- 10%
- Influencer Marketing Platforms
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- Influencer Marketing Services
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- Influencer Management
- 25%
- Media Buying Focus
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- TV Media Buying
- 15%
- Public Relations Focus
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- Other PR
- 30%
- Social Media Focus
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Industries
- Arts, entertainment & music
- 25%
- Food & Beverage
- 25%
- Hospitality & leisure
- 25%
- Consumer products & services
- 15%
- Beauty
- 10%
Clients
- Midmarket ($10M - $1B)
- 50%
- Enterprise (>$1B)
- 30%
- Small Business (<$10M)
- 20%
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Our Story
Kill Your Darlings is led by Julie Clautier. I started my career in London’s PR world before moving back to Belgium, where I worked across agencies and a major media publisher. With over ten years of experience in partnerships, campaigns, and brand strategy, I’ve had the chance to work with names like Absolut, Coca-Cola, Havana Club, Stella Artois, OnePlus and Zalando.
Meet the Team
Julie ClautierFounder
Locations (1)
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