Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
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UndisclosedUndisclosed10 - 49Winnipeg, Canada
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Launched in 2000, Honest Agency is a branding agency. The team provides Branding and Advertising and is located in Winnipeg, Canada.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Founded in 2014, Livebrains is a social media marketing firm. In Hyderabad, India and Winter Haven, Florida, the team focuses on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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UndisclosedUndisclosed2 - 9San Antonio, TX
Services provided
Embark Marketing, a public relations agency, was established in 2010. The firm offers Public Relations and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
The Portland Company is an Advertising company. They offer Advertising and Social Media Marketing and were launched in 2005.
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$10,000+$100 - $149 / hr2 - 9
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Social media marketing agency Elume Films is headquartered in Los Angeles, California. Founded in 2017, the team specializes in Social Media Marketing and Advertising.
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$5,000+$25 - $49 / hr50 - 249Ciudad de México, Mexico
Services provided
Founded in 2005, Circus Marketing is a web design company. The company focuses on Web Design and Advertising, and is midsize.
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$10,000+$100 - $149 / hr50 - 249New York, NY
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Lou Hammond Group is a Digital Strategy company. The team focuses on Digital Strategy and Public Relations, and the company is in New York, New York and Charleston, South Carolina.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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$10,000+$100 - $149 / hr50 - 249London, England
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Unity, a Content Marketing company, was established in 2005. The firm offers Content Marketing and Social Media Marketing, and is midsize.
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$10,000+$150 - $199 / hr50 - 249London, England
Services provided
Founded in 2005, krow communications Ltd is a SEO services firm. The team focuses on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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UndisclosedUndisclosed50 - 249Miami, FL
Services provided
Mod Op is a midsize Miami, Florida-based Advertising company. The team offers Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Minneapolis, MN
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SixSpeed, an Advertising company, is in Minneapolis, Minnesota. They focus on Advertising and Branding and were established in 2009.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 4 projectsPremier Marketing is an advertising agency specializing in ads, paid media, and data tracking services. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and timely delivery of services. Clients particularly commend their capacity to enhance business direction through effective ad campaigns.
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UndisclosedUndisclosed50 - 249Kansas City, MO
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Global Prairie is a branding company. Located in Kansas City, Missouri and Berlin, Germany, the company was launched in 2008. Their services include Branding and Graphic Design.
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$5,000+$100 - $149 / hr50 - 249Tucson, AZ
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Madden Media is a midsize Advertising company headquartered in Tucson, Arizona and Scottsdale, Arizona. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249LONDON, England
Services provided
Mike Colling & Co. Is a midsize LONDON, England-based Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Orlando, FL
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&Barr is an Advertising company. The Orlando, Florida-based firm focuses on Advertising and Market Research.
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$5,000+$100 - $149 / hr50 - 249Poway, CA
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Midsize Advertising company Anderson Direct & Digital, is based in Poway, California. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Leeds , England
Services provided
The Home Agency is a SEO agency. They specialize in Search Engine Optimization and Web Design and are located in Leeds , England and London , England.
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Undisclosed$150 - $199 / hr50 - 249Birmingham, England
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HROC is a SEO services firm. In Birmingham, England, the firm was established in 1979. Their team provides Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr50 - 249Indianapolis, IN
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CVR, a midsize SEO agency, is headquartered in Indianapolis, Indiana. Their services include Search Engine Optimization and Web Design.
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$5,000+Undisclosed50 - 249London, England
Services provided
Push is a midsize London, England-based Advertising company. Their services include Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr50 - 249Kansas City, MO
Services provided
Launched in 2001, ER Marketing is a midsize SEO company located in Kansas City, Missouri and. Their team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249Birmingham, England
Services provided
WAA Chosen, a midsize public relations company, is based in Birmingham, England. The team specializes in Public Relations and Advertising.
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$5,000+$100 - $149 / hr50 - 249Omaha, NE
Services provided
Founded in 1962, SKAR is an Advertising company. The company offers Advertising and Graphic Design, and is midsize.
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$5,000+Undisclosed50 - 249New York, NY
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Founded in 2001, Media Kitchen is a midsize New York, New York-based media planning and buying agency. Their team offers Media Planning & Buying and Advertising.
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$1,000+$150 - $199 / hr2 - 9Minato City, Japan
Services provided
Marketing Strategy company INSPIRATIQUE LLC was founded in 2015. The firm focuses on Marketing Strategy and Branding, and is small.
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$10,000+$100 - $149 / hr50 - 249Miami, FL
Services provided
República, an Advertising company, provides Advertising and Branding. The company is located in Miami, Florida.
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$5,000+$100 - $149 / hr50 - 249Columbia, MD
Services provided
TSL Marketing is a SEO company launched in 1999. The team provides Search Engine Optimization and Web Design and is located in Columbia, Maryland and Pune, India.
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$25,000+$100 - $149 / hr50 - 249Toledo, OH
Services provided
Launched in 1965, Hart Associates is a midsize Marketing Strategy company located in Toledo, Ohio and Grandview Heights, Ohio. Their team focuses on Marketing Strategy and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249Cincinnati, OH
Services provided
Curiosity is an Advertising company founded in 2010. Their team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Stockholm, Sweden
Services provided
Avaus is a Content Marketing company founded in 2007. The firm offers Content Marketing and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249Dhaka, Bangladesh
Services provided
Advertising company TradeXcel Graphics Ltd is in Dhaka, Bangladesh. They provide Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Cedar Falls, IA
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AMPERAGE Marketing & Fundraising, an Advertising company, was founded in 1979. The company offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Chicago, IL
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Established in 1966, Kelly Scott Madison is a media planning and buying company. The midsize team offers Media Planning & Buying and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9York, ME
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Ephemeris is a small Marketing Strategy company headquartered in York, Maine. The team focuses on Marketing Strategy and Branding.
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$5,000+$25 - $49 / hr50 - 249Noida, India
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Creative Thinks Media is a Content Marketing company. Founded in 2008, the agency is based in Noida, India. Their services include Content Marketing and Advertising.
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$1,000+< $25 / hr50 - 249
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Writers Of USA is a social media marketing firm. The New York, New York-based agency offers Social Media Marketing and Branding.
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$5,000+$100 - $149 / hr50 - 249Wien, Austria
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Dreifive is an Advertising company in Wien, Austria and Konstanz, Germany. They offer Advertising and Social Media Marketing and were established in 1999.
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$10,000+Undisclosed50 - 249Taipei, Taiwan
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CreatorDB is a midsize Advertising company based in Taipei, Taiwan. Their services include Advertising and Branding.
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$5,000+$25 - $49 / hr2 - 9Providencia, Chile
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SEO services firm MAAD is headquartered in Providencia, Chile. Their services include Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr10 - 49Cremorne, Australia
Services provided
Mustard Creative, an Advertising company, was established in 2002. They provides Advertising and Branding.
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$1,000+$150 - $199 / hr10 - 49Auckland, New Zealand
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Advertising company Disruptive Unicorns is in Auckland, New Zealand. They focus on Advertising and Branding.
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$5,000+Undisclosed10 - 49Modi'in-Maccabim-Re'ut, Israel
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Concept Media -, an Advertising company, specializes in Advertising and Digital Strategy. The company is based in Modi'in-Maccabim-Re'ut, Israel.
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UndisclosedUndisclosed10 - 49Richmond, VA
Services provided
Established in 2008, WorkRocket is a small Advertising company headquartered in Richmond, Virginia. Their team offers Advertising and Public Relations.
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$1,000+< $25 / hr10 - 49Giza, Egypt
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Advertising company Vocus Digital Agency is based in Giza, Egypt and Saugerties, New York. Their services include Advertising and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Zürich, Switzerland
Services provided
Advertising company Salz & Water was founded in 2019. Headquartered in Zürich, Switzerland, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Zaporizhzhia, Ukraine
Services provided
JobStudio is an Advertising company. They are in Zaporizhzhia, Ukraine. Their team specializes in Advertising and Search Engine Optimization.
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Undisclosed$50 - $99 / hr10 - 49Princeton, NJ
Services provided
NIVOADS, an Advertising company, was established in 2024. The team focuses on Advertising and Ecommerce Marketing.
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$10,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
Services provided
Creative Flywheel, an Advertising company, was established in 2020. In Dubai, United Arab Emirates and Sheridan, Wyoming, the team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Finovation Media is an Advertising company. Their team is in London, England and focuses on Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Speedy Clicks is an Advertising company. The firm is headquartered in Chandigarh, India. Their services include Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.