Social Fresh

BACKGROUND

Please describe your company and position.

I am a VP at BetterUp

Describe what your company does in a single sentence.

At BetterUp, we’re bringing the power of human transformation to individuals and workforces everywhere. Our mission? To help people everywhere pursue their lives with greater clarity, purpose, and passion. The BetterUp experience brings together world-class coaching, AI technology, and behavioral science experts to deliver change at scale — improving personal and organizational resilience, adaptability, well-being, and productivity. 

The results? Individual transformation meets organizational growth. Our proven effectiveness creates positive change for your business and your people. Using our proprietary algorithm and research, we create hyper-personalized experiences that motivate and inspire your people. Watch your organization transform with real-time data analytics and unparalleled human insights that create critical awareness into your workforce and demonstrate measurable results across 25 key leadership dimensions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Fresh to accomplish?

• Achieve lower cost of acqusition
• Increase B2B client leads

SOLUTION

How did you find Social Fresh?

Referral

Why did you select Social Fresh over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Social Fresh were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rapid testing of performance creative across Meta and Google PPC, including weekly ad group target updates and performance creative.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased B2B ad conversions and decreased ad costs. 
• 313% increase in new user growth from PPC 
• 629% increase in CTR (click-through rate)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quick turnarounds and dependable project management. They would catch issues before us and proactively respond.

What was your primary form of communication with Social Fresh?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were incredibly creative and provided very hands-on support, leadership was very involved and attentive. Delivered the results we needed.

Are there any areas for improvement or something Social Fresh could have done differently?

No complaints, would highly recommend.