Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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UndisclosedUndisclosed50 - 249Miami, FL
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FiveHundred Degrees Studio is an Advertising and branding agency. They specialize in Advertising and Branding and were established in 2014.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Advertising company Advertisy is located in Toronto, Canada. Founded in 2017, the team focuses on Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed50 - 249Bellevue, WA
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AudienceScience is a branding company. They are located in Bellevue, Washington. Their team specializes in Branding and Advertising.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Axis Gear is a branding agency. They were established in 2001 and offer Branding and Advertising.
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UndisclosedUndisclosed50 - 249Dallas, TX
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Established in 1995, Southwest Media Group is a midsize Marketing Strategy company located in Dallas, Texas. Their team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed1,000 - 9,999Dallas, TX
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Advertising company Ackerman McQueen is headquartered in Dallas, Texas and Oklahoma City, Oklahoma. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Chicago, IL
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PACO Collective is an Advertising company. The team focuses on Advertising and Media Planning & Buying, and the company is based in Chicago, Illinois.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$5,000+$50 - $99 / hr50 - 249Beijing, China
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MENA Mobile is an Advertising company. Their midsize team of employees is located in Beijing, China and Islamabad, Pakistan. Their team offers Advertising and Mobile & App Marketing.
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UndisclosedUndisclosed250 - 999Helena, AL
Services provided
In Helena, Alabama, Mspark is a Marketing Strategy company. Their services include Marketing Strategy and Direct Marketing.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed250 - 999Miami, FL
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Advertising company IMS Internet Media Services was launched in 2005. The agency specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Funclips Corp is an Advertising company founded in 1998. Based in Toronto, Canada, the team provides Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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UndisclosedUndisclosed50 - 249Chicago, IL
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CDM Media is a Marketing Strategy company founded in 2007. Their team focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed1,000 - 9,999Tuscaloosa, AL
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Townsquare Media Tuscaloosa, an Advertising company, was established in 2010. The team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed1,000 - 9,999Montgomery, AL
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Large Advertising company Spectrum Reach Advertising, is based in Montgomery, Alabama. Their services include Advertising and Market Research.
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UndisclosedUndisclosed10 - 49
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Located in Toronto, Canada, Tristone Media Group is a small Advertising company. Their services include Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr50 - 249Beijing, China
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Established in 2008, PapayaMobile Inc. Is a midsize Mobile & App Marketing company. Their services include Mobile & App Marketing and Advertising.
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UndisclosedUndisclosed250 - 999Los Angeles, CA
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In Los Angeles, California, LRW is a Market Research company. The team provides Market Research and Advertising.
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UndisclosedUndisclosed50 - 249Des Moines, IA
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Headquartered in Des Moines, Iowa, Flynn Wright is an Advertising company. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Birmingham, AL
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Martin Advertising is an Advertising company. They are in Birmingham, Alabama and have midsize team. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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Launched in 2014, Outfront media is a small New York, New York-based Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Phoenix, AZ
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Based in Phoenix, Arizona, Republic Media is a midsize media planning & buying agency. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed250 - 999Chicago, IL
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The Sandbox Agency is an Event Marketing company launched in 2014. Their team offers Event Marketing and Advertising.
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UndisclosedUndisclosed50 - 249Rhinebeck, NY
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Marketing Strategy company Phoenix Marketing International was launched in 1999. Headquartered in Rhinebeck, New York, the team provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed50 - 249Boca Raton, FL
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Based in Boca Raton, Florida, Omni Advertising is a Marketing Strategy company. Launched in 2001, the team offers Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Topeka, KS
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13 Marketing is a small Topeka, Kansas-based Advertising company. The team offers Advertising and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249
Services provided
Launched in 2014, EDealer is a PPC agency. Their services include Pay Per Click and Advertising.
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UndisclosedUndisclosed10 - 49Southern View, IL
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Mid America Advertising is an Advertising and Marketing Strategy company. Based in Southern View, Illinois, their team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999DeKalb, IL
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In DeKalb, Illinois, American Marketing & Publishing, LLC is an Advertising and Marketing Strategy company. They offer Advertising and Marketing Strategy and were launched in 1997.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Monsoon Communications Inc, an Advertising company, is based in Toronto, Canada. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249New York, NY
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Digiday, a Marketing Strategy company, is headquartered in New York, New York. They focus on Marketing Strategy and Advertising.
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UndisclosedUndisclosed1,000 - 9,999Dhaka, Bangladesh
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In Dhaka, Bangladesh, Market Express Limited is a large Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Sacramento, CA
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Founded in 2011, Misfit, a midsize branding agency, is located in Sacramento, California. Their services include Branding and Advertising.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Wolfgang L.A. Is a small Los Angeles, California-based Advertising company. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Tustin, CA
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AlPunto Advertising Inc is an Advertising company. Their small team is in Tustin, California and provides Advertising and Marketing Strategy. The firm was founded in 1994.
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UndisclosedUndisclosed10 - 49Newport Beach, CA
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Advertising and Marketing Strategy company Skiver Advertising focuses on Advertising and Marketing Strategy. They are located in Newport Beach, California.
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UndisclosedUndisclosed50 - 249Culver City, CA
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Launched in 2004, Omelet is a Marketing Strategy company. The team specializes in Marketing Strategy and Advertising and is headquartered in Culver City, California.
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UndisclosedUndisclosed50 - 249El Segundo, CA
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Liquid Advertising, an Advertising and Marketing Strategy company, specializes in Advertising and Marketing Strategy. The company is in El Segundo, California.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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The Refinery Creative is an Advertising and Marketing Strategy company. Their midsize team is headquartered in Los Angeles, California. Their team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Burbank, CA
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Petrol is a graphic design agency. They are in Burbank, California and have midsize team of experts. Their services include Graphic Design and Advertising.
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UndisclosedUndisclosed250 - 999Burbank, CA
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Based in Burbank, California, Eclipse Advertising is a Marketing Strategy company. The team provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed1,000 - 9,999Chicago, IL
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Leo Burnett is an Advertising company. The team is located in Chicago, Illinois, and their services include Advertising and Branding.
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UndisclosedUndisclosed250 - 999Emeryville, CA
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Exponential is an Advertising company launched in 2001. Their services include Advertising and Branding.
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UndisclosedUndisclosed10,000+New York, NY
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Established in 1980, MDC Partners is an Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed250 - 999Redwood City, CA
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Advertising company PubMatic is headquartered in Redwood City, California. The team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Shanghai, China
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IPG Market Consulting (Shanghai) Co., Ltd. Is a public relations agency. They are headquartered in Shanghai, China. Their team focuses on Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Livewire Communications is a small Advertising company located in Toronto, Canada. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Located in Toronto, Canada, Interactive Research Lab is a small Advertising company. Their services include Advertising and Branding.
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$5,000+$25 - $49 / hr250 - 999
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NBS, a Digital Strategy company, provides Digital Strategy and Advertising. The agency is headquartered in Rio de Janeiro, Brazil.
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$5,000+$25 - $49 / hr250 - 999
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Sunset is a Digital Strategy company. The team specializes in Digital Strategy and Advertising, and the company is located in Sao Paulo, Brazil.
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UndisclosedUndisclosed250 - 999Gurugram, India
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Dentsu Webchutney, an Advertising company, was founded in 1999. The team offers Advertising and Branding.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.