Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Creative Options Marketing is a small Advertising company. They focus on Advertising and Branding and were launched in 2009.
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$5,000+$25 - $49 / hr50 - 249Porto Alegre, Brazil
Services provided
In Porto Alegre, Brazil and São Paulo, Brazil, Bonaparte Agency is an Advertising company. They focus on Advertising and Web Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$1,000+$50 - $99 / hr2 - 9Singapore, Singapore
Services provided
See all 1 projectsCleverly SG provides Advertising, Marketing, and Media Buying services, specializing in website design, SEO, and SEM. The overall feedback indicates high-quality work, prompt responsiveness, and transparency. Clients appreciate their competitive insights and alignment with company values, although some suggest avoiding weekend communications.
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$5,000+$100 - $149 / hr2 - 9Omaha, NE
Services provided
Media planning and buying company A&K Marketing was established in 2009. The firm specializes in Media Planning & Buying and Advertising, and is small.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Launched in 2014, Successful Sites is a social media marketing firm. The team focuses on Social Media Marketing and Advertising and is located in Spain.
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$10,000+$100 - $149 / hr2 - 9Ruskin, FL
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2DIFORE Marketing Solutions is a social media marketing firm located in Ruskin, Florida. The team focuses on Social Media Marketing and Branding.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Reisman Sorokac is a small Marketing Strategy company. They specialize in Marketing Strategy and Branding and were launched in 2011.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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$1,000+$150 - $199 / hr2 - 9Upland, CA
Services provided
SEO company Odin Marketing House was established in 2017. Headquartered in Upland, California, the team provides Search Engine Optimization and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Verbatim Digital is a branding company. The team is located in San Diego, California, and their services include Branding and Advertising.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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$1,000+$50 - $99 / hr2 - 9Brighton and Hove, England
Services provided
The Book Marketer is a Marketing Strategy company launched in 2020. The team provides Marketing Strategy and Public Relations and is located in Brighton and Hove, England.
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$1,000+< $25 / hr10 - 49ঢাকা, Bangladesh
Services provided
IshaTech Advertising Agency BD is an Advertising company. They are based in ঢাকা, Bangladesh and have small team. They specialize in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 4 projectsPremier Marketing is an advertising agency specializing in ads, paid media, and data tracking services. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and timely delivery of services. Clients particularly commend their capacity to enhance business direction through effective ad campaigns.
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$1,000+$50 - $99 / hr50 - 249New Delhi, India
Services provided
See all 57 projectsRankFast is an Advertising Agency specializing in Google Ads, SEO, and Business Listings optimization. The majority of feedback is positive, highlighting their knowledgeable team and effective project management, with over 90% of reviews praising their quick responsiveness and resourcefulness in addressing client needs.
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$1,000+< $25 / hr2 - 9Pune, India
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Pipaani is an Advertising company. Based in Pune, India, their team focuses on Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249Bridgewater, NJ
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See all 1 projectsHaymarket Publisher is a book publishing platform based in the United States that helps authors bring their ideas to life. They specialise in self-publishing, offering services such as editing,
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UndisclosedUndisclosed50 - 249
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See all 1 projectsAn ambitious agency developing influencers, bloggers, and opinion leaders. Producing and advertising with the expert team at Star Agency.
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$1,000+$50 - $99 / hr50 - 249
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See all 1 projectsIdeas to Ghostwriting is a ghostwriting and publishing agency that provides writing, editorial, and publishing support services. The company works with authors, entrepreneurs, and organizations on
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Undisclosed< $25 / hr50 - 249
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See all 1 projectsPrime Publisher USA is a book publishing agency that follows a standard procedure to help publish your books. We aim to help our clients get the reasonable help and assistance that is required. Our
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$5,000+$100 - $149 / hr250 - 999Shibuya City, Japan
Services provided
See all 1 projectsVerticurl offers services that include increasing productivity, redirecting resources, focusing on critical strategies, and reducing costs for businesses. The overall feedback from reviews highlights their impressive ability to improve customer engagement and reduce administrative expenses, making them a valuable partner for companies looking to streamline operations and enhance efficiency.
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Undisclosed$100 - $149 / hr50 - 249Los Angeles, CA
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IW Group is a Los Angeles, California-based Advertising and branding firm. They provide Advertising and Branding and were founded in 1990.
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UndisclosedUndisclosed50 - 249El Segundo, CA
Services provided
Conill Advertising is a midsize Advertising company launched in 1968. Their team offers Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Los Angeles, CA
Services provided
Founded in 1996, KK Los Angeles is an Advertising and branding firm. The team specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr50 - 249Portland, OR
Services provided
Struck is an Advertising company. They are based in Los Angeles, California and Portland, Oregon. Their team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
Services provided
Advertising company Argonaut is based in San Francisco, California. Their services include Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr1,000 - 9,999Atlanta, GA
Services provided
VML, an Advertising company, specialize in Advertising and Branding. They were established in 1992.
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$10,000+$150 - $199 / hr250 - 999Bournemouth, England
Services provided
Launched in 2003, Parent is an Advertising company. The team provides Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Atlanta, GA
Services provided
SCOUT Marketing is an Advertising company. Established in 1999, the agency is headquartered in Atlanta, Georgia and Chicago, Illinois. Their services include Advertising and Branding.
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$5,000+$50 - $99 / hr50 - 249Paris, France
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Rosapark, an Advertising company, is located in Paris, France. Founded in 2012, the team provides Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249Berlin, Germany
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Heimat Werbeagentur GmbH, an Advertising company, is headquartered in Berlin, Germany and Hamburg, Germany. Their services include Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49
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Established in 1998, Megalo&Company is an Advertising company. The small team offers Advertising and Branding.
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$5,000+$25 - $49 / hr1,000 - 9,999Las Condes, Chile
Services provided
LaCalle is an Advertising company. They are headquartered in Las Condes, Chile, and their services include Advertising and Digital Strategy.
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$10,000+$150 - $199 / hr250 - 999Washington, DC
Services provided
GMMB is an Advertising company. Headquartered in Washington, District of Columbia and Seattle, Washington, their team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr250 - 999Seattle, WA
Services provided
HackerAgency is an Advertising company located in Seattle, Washington and München, Germany. They focus on Advertising and Branding and were established in 1986.
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$10,000+$150 - $199 / hr250 - 999Portland, OR
Services provided
Advertising company NORTH is in Portland, Oregon. They provide Advertising and Branding.
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$100,000+$200 - $300 / hr250 - 999Miami, FL
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Midsize Advertising company Crispin Porter + Bogusky, is based in Miami, Florida and Boulder, Colorado. Their services include Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249DDA, Argentina
Services provided
Ya! Publicidad is an Advertising company. The midsize DDA, Argentina-based team provides Advertising and Branding. The company was launched in 1986.
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$5,000+$25 - $49 / hr50 - 249Providencia, Chile
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Advertising company Porta is in Providencia, Chile. They provide Advertising and Branding.
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$10,000+$100 - $149 / hr250 - 999Amsterdam, Netherlands
Services provided
72andSunny, an Advertising company, is in Amsterdam, Netherlands and Los Angeles, California. Established in 2004, the team offers Advertising and Branding.
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$10,000+$100 - $149 / hr250 - 999Amsterdam, Netherlands
Services provided
INDIE is an Advertising company. The midsize Amsterdam, Netherlands-based team specializes in Advertising and Branding. The agency was launched in 2001.
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$5,000+$100 - $149 / hr250 - 999Minneapolis, MN
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Launched in 1993, The Lacek Group is an Advertising and Marketing Strategy company. Their team offers Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr250 - 999Minneapolis, MN
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Calabrio, a midsize Advertising company, is headquartered in Minneapolis, Minnesota and London, England. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr250 - 999Dallas, TX
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Founded in 1981, Moroch Partners is a midsize Dallas, Texas-based Advertising company. Their team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr10,000+Helsinki, Finland
Services provided
McCann Worldgroup is a large Advertising company located in Helsinki, Finland. The team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr250 - 999London , England
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Advertising company Karmarama is headquartered in London , England. Founded in 2000, the team offers Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999London , England
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Based in London , England and New York, New York, Initiative is an Advertising company. They focus on Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999Atlanta, GA
Services provided
Advertising company Fleishman Hillard was founded in 1946. The large team provides Advertising and Branding.
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$10,000+$100 - $149 / hr250 - 999London , England
Services provided
Naked Communications is an Advertising company. Established in 2000, the team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr250 - 999London , England
Services provided
Carat is an Advertising company. Founded in 1968, their team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr10,000+London , England
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Dentsu Aegis is an Advertising company located in London , England and New York, New York. The team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr250 - 999
Services provided
Droga5 is an Advertising company. Established in 2006, the team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr250 - 999London, England
Services provided
JWT is an Advertising company in London, England and New York, New York. The team focuses on Advertising and Branding.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.