WRKNG DIGITAL

WRKNG Digital helps established DTC and Shopify brands grow through paid social, conversion optimization, and a new discipline most agencies haven't caught up to yet: getting your products recommended by AI search engines like ChatGPT, Perplexity, and Google AI Overviews.

We've been early to every major shift in ecommerce acquisition — Facebook ads when it was the wild west, Google Shopping when it was the cheap channel, and now agentic commerce, where buyers are increasingly asking AI "what should I buy" instead of typing into Google. The brands that show up in those answers will own the next decade. The ones that don't will quietly lose share without ever knowing why.

What we do:

Facebook & Meta Advertising — Full-funnel paid social built for profitable scale, not vanity metrics. Creative testing, audience strategy, and the kind of account hygiene that compounds.

Agentic Commerce / AI Visibility Audits — A deep technical and content audit of how your brand and product catalog appear (or don't) to AI search surfaces. We identify what's blocking recommendation, prioritize the fixes, and help you implement them.

Conversion & Marketing Automation — Klaviyo flows, on-site CRO, and automation built around how your customer actually shops, not generic best-practice templates.

Who we work with:

We're a fit for established Shopify brands doing real revenue who want a partner that's already thinking three moves ahead — not an agency running the same playbook they ran in 2021. Most of our clients come to us when they've outgrown their current setup and need senior strategy without the bloat of a 200-person agency.

Founded by Steve Merrill, who's been buying media and building ecommerce growth systems for over a decade. Small senior team. No account managers playing telephone. Direct work, real results, and the occasional honest opinion you didn't ask for.