Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+< $25 / hrFreelancer
Services provided
Upskill Multan is a social media marketing agency. They are headquartered in Multan, Pakistan and have small team of experts. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancer
Services provided
Established in 2025, Best Digital Marketing Strategist in kochi is a branding firm. The company offers Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$5,000+$100 - $149 / hr2 - 9Richmond Hill, Canada
Services provided
Headquartered in Richmond Hill, Canada, AMMADS is a small Video Marketing company. Their services include Video Marketing and Media Planning & Buying.
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$1,000+$25 - $49 / hr2 - 9Faisalabad, Pakistan
Services provided
UBINK - A Creative Design Agency is a graphic design agency established in 2018. Their team provides Graphic Design and Social Media Marketing.
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$1,000+$200 - $300 / hr10 - 49Miami, FL
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Advertising company DGO pp&mkt was established in 2016. The team provides Advertising and Branding and is located in Miami, Florida and Sao Paulo, Brazil.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
Services provided
O2o Marketers is a PPC agency. Based in Gurugram, India, their small team specializes in Pay Per Click and Search Engine Optimization. The firm was launched in 2022.
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$1,000+$100 - $149 / hr2 - 9Frankfort, IL
Services provided
Small Corporate Photography company B3 Productions LLC, is based in Frankfort, Illinois. The team specializes in Corporate Photography and Video Production.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$50 - $99 / hr2 - 9Sofia, Bulgaria
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Founded in 2017, GoOnline, a small Ecommerce Marketing company, is based in Sofia, Bulgaria and Sofia, Bulgaria. Their team provides Ecommerce Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Lucknow, India
Services provided
Digiskolae- Digital Marketing Institute In Lucknow is a Lucknow, India-based Corporate Training & Coaching company. They specialize in Corporate Training & Coaching and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$1,000+$50 - $99 / hr2 - 9Red Bank, NJ
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Founded in 2016, Salty Red Dog Marketing is a Marketing Strategy company. The company offers Marketing Strategy and Web Design, and is small.
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$1,000+$150 - $199 / hr2 - 9Älvsjö, Sweden
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Suay is a Marketing Strategy company. Their team is located in Älvsjö, Sweden and focuses on Marketing Strategy and Web Design.
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$10,000+< $25 / hr50 - 249Kolkata, India
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VirtualMens is a Kolkata, India-based answering service. They offer Call Center Services and Search Engine Optimization and were established in 2016.
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$1,000+$25 - $49 / hr50 - 249Karachi, Pakistan
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AOI Techs, a website development firm, focus on Web Development and UX/UI Design. They were established in 2005.
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$1,000+$25 - $49 / hrFreelancerApollo Beach, FL
Services provided
Web To Floor is an Email Marketing company. The Apollo Beach, Florida-based team offers Email Marketing and Other Digital Marketing.
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$1,000+< $25 / hrFreelancerLahore, Pakistan
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Digital Marketing Consultant | Arooma Nadeem is a social media marketing firm. They were launched in 2024, and their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249
Services provided
Established in 2019, Tech Hub International is an Advertising company. The team focuses on Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Richmond, VA
Services provided
In Richmond, Virginia, DIGI CONVO is a small Digital Strategy company. The team specializes in Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Zirakpur, India
Services provided
See all 1 projectsNISHVIKA COMMUNICATIONS PRIVATE LIMITED offers a wide range of advertising and marketing services, including newspaper ads, radio ads, TVCs, hoardings, wall art, social media ads, and video productions. Reviews highlight their excellent team collaboration, timely project delivery, and budget-friendly solutions, making them a reliable partner for various advertising needs.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsTekTurkey.com provides services in website development and social media marketing and management, focusing on digital marketing and online branding. The reviews highlight their efficient project execution, responsive communication, and impressive design capabilities, with clients noting significant improvements in social media engagement and satisfaction with the overall deliverables.
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$1,000+$100 - $149 / hr10 - 49
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See all 1 projectsSpurt! Inc. offers fundraising support, talent recruitment and management, and a digital workspace solution called Sync! Their services include investor pitch preparation, data room curation, founder education, and investment sourcing. Clients commend Spurt! Inc. for their excellent client management, attention to detail, alignment with company values, and efficient communication, highlighting the firm's ability to deliver projects on time while maintaining strong support throughout the process.
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$1,000+< $25 / hr10 - 49
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Founded in 2014, Steccons Inc. Is a small web design company. Their services include Web Design and Mobile App Development.
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$1,000+$25 - $49 / hr10 - 49Bhubaneswar, India
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AlgoPage, a small SEO company, is based in Bhubaneswar, India and Richmond, Virginia. Their services include Search Engine Optimization and Web Design.
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$1,000+< $25 / hr10 - 49Schaumburg, IL
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Established in 2021, Results Factory is a PPC company. The team offers Pay Per Click and Web Design and is located in Schaumburg, Illinois.
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Undisclosed< $25 / hr10 - 49The Colony, TX
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InsertionPPC is a The Colony, Texas-based SEO agency. Their services include Search Engine Optimization and Ecommerce Marketing.
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$1,000+$50 - $99 / hr10 - 49
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SntechSol Web Development Company in Lahore is a SEO services firm. The small Lahore, Pakistan-based team offers Search Engine Optimization and Marketing Strategy. The firm was launched in 2018.
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$1,000+$25 - $49 / hr10 - 49
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Located in Sheridan, Wyoming, QUICKSOL LLC is a SEO agency. Established in 2015, the team offers Search Engine Optimization and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Houston, TX
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Established in 2021, YelloMonkey Labs is a small Digital Strategy company headquartered in Houston, Texas and Bengaluru, India. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
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Web development firm Digivoxe Media specializes in Web Development and Search Engine Optimization. They are headquartered in Delhi, India.
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$1,000+$25 - $49 / hr10 - 49
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Avinya Infotech Private Limited is an Advertising company. The team offers Advertising and Branding, and the company is headquartered in Namakkal, India.
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$1,000+$25 - $49 / hr10 - 49Penn Valley, CA
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Pak Branding Tech Solutions is a web development firm. The small Penn Valley, California-based team specializes in Web Development and Search Engine Optimization. The company was launched in 2019.
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$5,000+$50 - $99 / hr10 - 49
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Website development company DigitalArts was founded in 2022. In La Plata, Argentina and Mar del Plata, Argentina, the team offers Web Development and Branding.
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UndisclosedUndisclosed10 - 49
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Located in Tbilisi, Georgia, Lux Web is a small Advertising company. The team offers Advertising and Branding.
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Undisclosed< $25 / hr10 - 49Gandhinagar, India
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Elders Hope Web Design & Marketing is a small SEO agency located in Gandhinagar, India. The team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Novi, MI
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Amplify Digital Marketing, LLC is a pay per click company. They are in Novi, Michigan and have small team. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Jeddah, Saudi Arabia
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Indie Creative | إندي كرييتف, a Marketing Strategy company, provide Marketing Strategy and Branding. They were established in 2020.
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$1,000+$50 - $99 / hr2 - 9Huntington Beach, CA
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See all 2 projectsSurfline Media offers comprehensive digital marketing services, including Social Media Marketing, online branding, and lead generation strategies. Overall feedback highlights their transparency, clear communication, and effective project management. Clients appreciate their ability to enhance brand visibility and drive engagement, although some suggest increased flexibility in accommodating customer changes.
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Undisclosed$25 - $49 / hr2 - 9Islamabad, Pakistan
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Based in Islamabad, Pakistan, PIBLOX is a Digital Strategy company. They focus on Digital Strategy and Social Media Marketing and were established in 2018.
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$1,000+$100 - $149 / hr2 - 9Coquitlam, Canada
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Threshold Studios is a Video Marketing company. The small Coquitlam, Canada-based team specializes in Video Marketing and Social Media Marketing. The agency was founded in 2019.
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$1,000+$100 - $149 / hr2 - 9
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Owls Digital Marketing Agency is a small website development firm. They specialize in Web Development and Branding and were launched in 2024.
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$1,000+< $25 / hr10 - 49
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See all 4 projectsDataPierce Consulting offers Social Media Marketing services, including managing social media accounts, creating SEO-friendly content, and conducting paid promotions for brand awareness and engagement. The overall feedback highlights their effectiveness, with significant improvements in user engagement, outreach, and lead generation. Clients commend their quick response time and smooth workflow, making them highly recommendable for digital marketing needs.
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$5,000+$50 - $99 / hr50 - 249Princeton, TX
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Based in Princeton, Texas, First Notch Tech is a midsize SEO services firm. The team offers Search Engine Optimization and Affiliate Marketing.
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$10,000+$50 - $99 / hr10 - 49
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See all 1 projectsFounded in 2016, with a vision to empower businesses through intelligent digital solutions, BitForce Solutions began its journey with a clear mission — to become a trusted partner in web
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$1,000+< $25 / hrFreelancer
Services provided
See all 2 projectsExpert SEO Freelancer offers specialized SEO services, including keyword ranking and traffic generation. Reviews highlight their effective strategies and impressive communication, leading to significant improvements in search engine rankings and website traffic. Overall, clients express satisfaction with the results, emphasizing the company's professionalism and commitment to delivering on their promises.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
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PMCJAX Website Design and Internet Marketing, a web design company, is located in Jacksonville, Florida. They focus on Web Design and Search Engine Optimization and were established in 2005.
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$1,000+Undisclosed2 - 9Minneapolis, MN
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Sweor is a web design company headquartered in Minneapolis, Minnesota. The team provides Web Design and Search Engine Optimization.
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$5,000+Undisclosed2 - 9Waterville, OH
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Interactive Design Solutions, a Digital Strategy company, is based in Waterville, Ohio. Founded in 2009, the team focuses on Digital Strategy and Search Engine Optimization.
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$5,000+< $25 / hr2 - 9Hyderabad, India
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Ameya eMarketing Pvt Ltd is a Content Marketing company. The Hyderabad, India-based firm focuses on Content Marketing and Conversion Optimization.
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$1,000+< $25 / hr2 - 9Recife, Brazil
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Small web development company Tante Comunicação Digital, is headquartered in Recife, Brazil. The team specializes in Web Development and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Lewes, DE
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Blunt Soft LLC, a small SEO agency, is headquartered in Lewes, Delaware. The team specializes in Search Engine Optimization and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Mödling, Austria
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CAT Communications, a PR company, was established in 2007. The team offers Public Relations and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing -
$100,000+$150 - $199 / hr50 - 249Atlanta, GA
Ability to deliver
33.2/40.016.2/20 Reviews7.9/10 Clients & Experience9/10 Market PresenceService focus
50% Social Media Marketing50% Other
Latest Social Media Marketing Articles
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Explore how Meta’s Andromeda update will impact businesses. Let’s break down what’s new and how to build a clear action plan to scale profitability.
Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.