Top Social Media Marketing Agencies
Social media now shapes how brands engage, convert, and retain customers. Brands need to stay on top of the social media game so they can best position themselves to reach audiences. Finding the right partner to manage that presence is critical—and Clutch makes the search simple. Every agency on our platform is evaluated through an in-depth, phone-verified review process that uncovers real project details, results, and client satisfaction scores. Use the directory filters to sort firms by budget, location, industry expertise, and more.
Whether you need a global strategist or a local specialist, you’ll find proven social media marketing partners in the United States, social media marketing companies in the United Kingdom, social media marketing agencies in Canada, and beyond.
Need a niche expert? Try Top Instagram Marketing Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr250 - 999San Diego, CAServices provided
See all 175 projectsIgnite Visibility is a digital marketing agency specializing in Social Media Management, Social Media Strategy, and Online Branding. The company has received predominantly positive feedback, with approximately 89% of reviews highlighting strong communication, strategic thinking, and timely execution of campaigns. Clients frequently praise their ability to drive engagement and improve brand visibility across social media platforms. However, there was one notable negative review citing issues with project management and communication.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 73 projectsSociallyin is a digital marketing agency specializing in social media marketing strategies, including social media management, advertising, and online branding. Across reviews, 100% of clients praised their project management and creative storytelling combined with data-driven optimizations. Approximately 50% noted improved engagement and conversions, highlighting Sociallyin's ability to effectively elevate brand presence and social media campaign efficiency.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosedFreelancer
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Artitude Inc. Is a small Content Marketing company founded in 1994. Their team specializes in Content Marketing and Digital Strategy.
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UndisclosedUndisclosed50 - 249Ciudad de México, Mexico
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Eureka&Co. Is a Digital Strategy company. Their midsize team is in Ciudad de México, Mexico. Their services include Digital Strategy and Marketing Strategy.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Los Angeles, CAServices provided
See all 13 projectsSocial House, Inc. is a social media marketing agency specializing in Social Media Strategy, Social Media Advertising, and Online Branding. Across various reviews, clients praise the company for its impressive content creation, strategic insights, and ability to drive engagement. 100% of the reviewers commend their project management, timely delivery, and responsiveness, highlighting their effective communication and creativity in producing on-brand, engaging content.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in Social Media Marketing, providing services such as social media advertising, digital branding, and campaign management. Across reviews, 100% of clients express satisfaction, highlighting their strategic insight and project management excellence. A notable 60% commend their attention to detail and consultative approach, with multiple reviews praising the team's responsiveness and adaptability to client needs.
$1,000+$100 - $149 / hr10 - 49New Orleans, LAServices provided
See all 18 projectsOnline Optimism is a dynamic digital marketing agency with a focus on social media management, social marketing, and digital branding. The company is praised for its creativity, responsiveness, and adaptability, consistently delivering high-quality content and social media strategies that enhance brand recognition and audience engagement. Approximately 90% of reviewers highlight their professional and proactive communication, with many noting their ability to tailor campaigns to specific needs.
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UndisclosedUndisclosedFreelancerAspull, England
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Based in Aspull, England, dinkydot Marketing & PR is a branding agency. They specialize in Branding and Marketing Strategy and were established in 2014.
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UndisclosedUndisclosedFreelancerSt. Petersburg, FL
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Biz360.biz is a small custom software development company headquartered in St. Petersburg, Florida. The team focuses on Custom Software Development and Market Research.
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UndisclosedUndisclosedFreelancerSt. Petersburg, FL
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Launched in 1998, Rocket Marketing Inc. Is a small Email Marketing company. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosedFreelancerSt. Petersburg, FL
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Graphic design company Lux Digital Marketing was established in 2017. The small team offers Graphic Design and Pay Per Click.
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UndisclosedUndisclosedFreelancerLeipzig, Germany
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Digital verliebt, an Email Marketing company, was launched in 2019. The firm specializes in Email Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr50 - 249Montréal, CanadaServices provided
See all 10 projectsinBeat Agency specializes in Social Media Marketing and influencer campaigns, excelling in UGC content creation, micro-influencer marketing, and online branding. Their reviews reflect a 100% positive response, highlighting professionalism, timely delivery, and strategic collaboration. Notably, 83% of reviewers praised their ability to generate high-quality leads and effective social media strategies. Their comprehensive digital marketing solutions cater to diverse business needs.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency is a digital marketing firm specializing in social media management, online branding, and social media strategy. Reviews highlight their impressive expertise, efficiency, and tailored solutions, resulting in significant improvements such as a 40% increase in organic traffic and a 25% rise in conversion rates. Approximately 80% of reviews emphasize their alignment with client values and effective communication.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a dynamic digital marketing agency specializing in Social Media Marketing, Online Branding, and Digital Marketing strategies. The majority of reviews highlight their proficiency in developing effective Social Media Strategies and managing successful Social Media Campaigns, with clients noting timely delivery and proactive communication. Approximately 90% of feedback is positive, with clients praising their innovative approach and strategic creativity in optimizing marketing channels.
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UndisclosedUndisclosedFreelancerLeipzig, Germany
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Brosulting is a SEO agency located in Leipzig, Germany. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerSt. Petersburg, FL
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Based in St. Petersburg, Florida, Tampa Bay Marketing Agency is a small Digital Strategy company. The team specializes in Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 24 projectsVolterra is a renowned digital marketing agency specializing in Social Media Marketing, Social Media Strategy, and Online Branding. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and client responsiveness. Clients consistently commend Volterra's ability to significantly enhance engagement metrics and brand visibility across multiple platforms, citing their expertise and collaborative approach as standout qualities.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital marketing company specializing in social media marketing, paid advertising, and online branding. Reviews indicate a high level of client satisfaction, with 100% of reviewers praising their responsiveness and effective communication. The company is noted for its ability to increase lead volume and improve digital strategy execution, though some mention room for improvement in creative strategy.
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UndisclosedUndisclosedFreelancer
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Brian D. Gulledge is a SEO services firm. They are in Dallas, Texas and have small team. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Leipzig, Germany
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Phone answering service TAS AG is in Leipzig, Germany. Their services include Call Center Services and Corporate Training & Coaching.
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UndisclosedUndisclosed50 - 249Leipzig, Germany
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IT managed services company Campus Inform is located in Leipzig, Germany. Their services include IT managed services and Business Consulting.
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UndisclosedUndisclosed50 - 249Bogotá, Colombia
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Advertising company Proximity Colombia was founded in 2004. The firm provides Advertising and Branding, and is midsize.
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UndisclosedUndisclosed50 - 249Bogotá, Colombia
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TXT Agencia Transmedia is a branding agency. They are located in Bogotá, Colombia, and their services include Branding and Sales Outsourcing.
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UndisclosedUndisclosedFreelancerWaterthorpe, England
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King Tom is a Waterthorpe, England-based graphic design agency. They offer Graphic Design and Search Engine Optimization and were launched in 2004.
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UndisclosedUndisclosed50 - 249Medford, OR
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Rosebud Media is an Advertising company. The team offers Advertising and Search Engine Optimization, and the company is headquartered in Medford, Oregon.
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UndisclosedUndisclosedFreelancerBogotá, Colombia
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Mercadeo Paginas Web is an e-commerce development firm based in Bogotá, Colombia. They focus on E-Commerce Development and Search Engine Optimization and were launched in 2004.
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UndisclosedUndisclosedFreelancerLake in the Hills, IL
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Solid Gold SEO is a Marketing Strategy company. The Lake in the Hills, Illinois-based agency focuses on Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosedFreelancerClearwater, FL
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Established in 2014, Marketing Bionics is a Marketing Strategy company. Their services include Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerClearwater, FL
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The LEVEL8 Agency is a branding firm. In Clearwater, Florida, the company was launched in 2017. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosedFreelancerBelleair Bluffs, FL
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Fustino Brothers, Inc. Is a web design agency. The Belleair Bluffs, Florida-based firm focuses on Web Design and Branding.
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UndisclosedUndisclosedFreelancerStoke-on-Trent, England
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DT Digital Marketing is a Digital Strategy company. The small Stoke-on-Trent, England-based team provides Digital Strategy and Email Marketing. The firm was established in 2013.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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PauwR Digital Marketing is an Advertising company. Their midsize team of employees is based in Amsterdam, Netherlands. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosedFreelancerSheffield, England
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Founded in 2016, AW Media and Marketing, a small branding agency, is based in Sheffield, England. Their team focuses on Branding and E-Commerce Development.
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UndisclosedUndisclosedFreelancerSheffield , England
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Mounsey Web Consultancy is an Email Marketing company established in 2013. The small team provides Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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Het PR Bureau is a PR firm. Their midsize team is headquartered in Amsterdam, Netherlands. Their services include Public Relations and Digital Strategy.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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Launched in 2002, Emakina NL is a Digital Strategy company. In Amsterdam, Netherlands, the team provides Digital Strategy and Branding.
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UndisclosedUndisclosedFreelancerAustin, TX
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Creative Momentum is an Austin, Texas-based Marketing Strategy company. Launched in 2001, the team specializes in Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Lucy's Web Designs is an Enfield, England-based Content Marketing company. Launched in 2010, the team offers Content Marketing and Graphic Design.
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UndisclosedUndisclosed50 - 249Bari, Italy
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Promostudio 360 is an Advertising company. The team specializes in Advertising and Branding and is headquartered in Bari, Italy.
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UndisclosedUndisclosedFreelancer
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Rapid Web Designs is a small Adelaide, Australia-based web design company. The team offers Web Design and Web Development.
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UndisclosedUndisclosedFreelancerTeddington, England
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HYPE LONDON LIMITED is a custom software development firm. They are based in Teddington, England and have small team. Their services include Custom Software Development and Branding.
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UndisclosedUndisclosedFreelancerManchester , England
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In Manchester , England, Web Design & Digital Agency Manchester is an Email Marketing company. They specialize in Email Marketing and Search Engine Optimization and were launched in 2007.
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UndisclosedUndisclosedFreelancer
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LV Creative Agency is a small branding company located in Toronto, Canada. The team provides Branding and Logo.
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UndisclosedUndisclosed50 - 249Marseille, France
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Based in Marseille, France, Ekstend is a midsize Digital Strategy company. Their services include Digital Strategy and Business Consulting.
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UndisclosedUndisclosedFreelancerLondon, England
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Grow Up Digital is a Content Marketing company. They are located in London, England. Their team specializes in Content Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Banstead, England
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The Bespoke Group is a PR firm. Their midsize team of employees is based in Banstead, England. Their team offers Public Relations and Branding.
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UndisclosedUndisclosed50 - 249Málaga, Spain
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El Cuartel is an Advertising company. They provide Advertising and Branding and were launched in 2004. The company is based in Málaga, Spain.
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UndisclosedUndisclosedFreelancer
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Small web design company Future Services, is located in Molfetta, Italy. The team offers Web Design and Advertising.
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UndisclosedUndisclosedFreelancerCiudad autónoma de Buenos Aires, Argentina
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Berlin Web, a Digital Strategy company, was launched in 2008. The agency focuses on Digital Strategy and Email Marketing.
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UndisclosedUndisclosedFreelancer
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In Argentina, Drops Design is a web design company. They provide Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerABG, Argentina
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Digital Now, an Email Marketing company, was founded in 2016. The small team focuses on Email Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerLewisville, NC
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Business Consulting company Group Work Flow Consulting is based in Lewisville, North Carolina. They specialize in Business Consulting and Pay Per Click.
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UndisclosedUndisclosed50 - 249Washington, DC
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Established in 2010, District Communications Group, LLC (The) DCG Communications is a graphic design agency. The team specializes in Graphic Design and Video Production.
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UndisclosedUndisclosedFreelancerBoston, MA
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Established in 2012, Chris Edwards Creative is a small Advertising company. Their services include Advertising and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Guayaquil, Ecuador
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BPO Andina is a social media marketing company. They are in Guayaquil, Ecuador and have midsize team. Their team specializes in Social Media Marketing and Web Design.
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UndisclosedUndisclosed50 - 249Providencia, Chile
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Launched in 1988, Switch is an IT strategy consulting company. The team focuses on IT strategy consulting and IT managed services and is located in Providencia, Chile.
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UndisclosedUndisclosed50 - 249Alexandria, VA
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Tribal Tech, LLC is a Marketing Strategy company. They are headquartered in Alexandria, Virginia and have midsize team. They specialize in Marketing Strategy and Event Marketing.
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UndisclosedUndisclosedFreelancerSão Paulo, Brazil
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Daniele Sousa is a social media marketing agency in São Paulo, Brazil. They focus on Social Media Marketing and Web Design.
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UndisclosedUndisclosed50 - 249Cleveland, OH
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Stern Advertising, a branding firm, is located in Cleveland, Ohio. They specialize in Branding and Public Relations.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49
Ability to deliver
37.6/40.019.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
33.8/40.019.4/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
33.7/40.019.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$50,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
33.7/40.019.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$100,000+Undisclosed50 - 249Orlando, FL
Ability to deliver
33.2/40.017.2/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.1/40.020/20 Reviews9.6/10 Clients & Experience3.4/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
32.8/40.018.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$50,000+$200 - $300 / hr250 - 999Staten Island, NY
Ability to deliver
33.6/40.019.2/20 Reviews9.6/10 Clients & Experience4.8/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
37.3/40.020/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
31.9/40.017.6/20 Reviews10/10 Clients & Experience4.3/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
31.6/40.016.8/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
100% Social Media Marketing -
$75,000+Undisclosed10 - 49The Woodlands, TX
Ability to deliver
31.6/40.016.2/20 Reviews9.8/10 Clients & Experience5.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
31.4/40.016/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Ability to deliver
31.3/40.016.2/20 Reviews9.9/10 Clients & Experience5.2/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
31.2/40.015.8/20 Reviews9.4/10 Clients & Experience6.1/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
31.2/40.016.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
33/40.018.2/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
50% Social Media Marketing50% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
30.8/40.016.8/20 Reviews8.6/10 Clients & Experience5.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
30.7/40.016.6/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
30.7/40.016.8/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
30.4/40.016.8/20 Reviews8.6/10 Clients & Experience5/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
30.3/40.016.8/20 Reviews9/10 Clients & Experience4.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
30.3/40.016.2/20 Reviews8.9/10 Clients & Experience5.2/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
30.1/40.017.2/20 Reviews8.4/10 Clients & Experience4.5/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Ability to deliver
30/40.015.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
34/40.019/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
35% Social Media Marketing65% Other
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok based on a proprietary methodology. The top social media marketing agencies for 2026 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.