Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$250,000+$50 - $99 / hr10 - 49Warrington, England
Services provided
Optiva is a graphic design company. The Warrington, England-based firm was established in 2002. Their services include Graphic Design and Web Design.
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$5,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Papa Marketing is a PPC company launched in 2017. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
INCI Tech LLP. Is a small web design agency based in Mumbai, India. Their services include Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Greater Noida, India
Services provided
Story Design, a graphic design agency, was founded in 2012. The agency offers Graphic Design and Print Design, and is small.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
Services provided
TECH GARAGE is an Advertising company. In Lahore, Pakistan, their small team provides Advertising and Content Marketing. The company was founded in 2014.
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$1,000+$25 - $49 / hr10 - 49Oslo, Norway
Services provided
AbsoluIT is a custom software development company. Their team is in Oslo, Norway and provides Custom Software Development and IT strategy consulting.
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Undisclosed$150 - $199 / hr10 - 49Bradenton, FL
Services provided
In Bradenton, Florida, Silicon Swamp LLC is a mobile application development company. They provide Mobile App Development and Web Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+< $25 / hr10 - 49Bhopal, India
Services provided
TechnoGaze Solutions Pvt. Ltd., an Advertising company, was established in 2009. The team specializes in Advertising and Content Marketing and is in Bhopal, India and Raipur, India.
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$1,000+Undisclosed10 - 49Tallinn, Estonia
Services provided
Media Scope Group, an Advertising company, was established in 2018. The team offers Advertising and Marketing Strategy and is located in Tallinn, Estonia.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+< $25 / hr10 - 49istanbul, Türkiye
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Launched in 2017, Survivor Dijital is an Advertising company. The team offers Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Alexandria, Egypt
Services provided
Spectrick is a small Advertising company based in Alexandria, Egypt. The team focuses on Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49North Parramatta, Australia
Services provided
Social Wave, a small SEO services firm, is based in North Parramatta, Australia. The team focuses on Search Engine Optimization and Video Production.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Kashtbhanjan Digital is a social media marketing company headquartered in Ahmedabad, India. Founded in 2009, the team provides Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
Betasoft Solutions Pvt Ltd is a web design agency. Their team is headquartered in Sahibzada Ajit Singh Nagar, India and specializes in Web Design and UX/UI Design.
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$1,000+$25 - $49 / hrFreelancerNew Delhi, India
Services provided
Established in 2024, Junaidrashid is a small New Delhi, India-based branding agency. Their services include Branding and Digital Strategy.
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$1,000+< $25 / hr10 - 49
Services provided
See all 2 projectsOne Digit Solutions provides comprehensive digital services, including website development, maintenance, and organic SEO. Clients commend their creativity, punctuality, and effective communication. Their pricing is described as offering good value for money. While a suggestion for improved reporting was noted, clients appreciate their flexibility and transparency in addressing digital needs.
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UndisclosedUndisclosed10 - 49Pune, India
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Founded in 2020, Circle 360 brand Solutions is an Advertising company. In Pune, India, the team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Dublin, Ireland
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Ryco Marketing is an UX design company. They are headquartered in Dublin, Ireland, and their services include UX/UI Design and Mobile App Development.
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$5,000+Undisclosed10 - 49
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M-Squared Public Relations is a small public relations firm founded in 2008. Their team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Shillong, India
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See all 2 projectsDudes Creative offers services in web design, online SEO, and local SEO, contributing significantly to digital marketing and online branding. Their expertise in enhancing website visibility and generating leads is consistently praised across reviews, highlighting their proficiency in social marketing and management. Clients commend their responsive project management and the impressive results of their SEO services.
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$10,000+$100 - $149 / hr2 - 9Los Angeles, CA
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E.N.D. Entertainment is a Digital Strategy company. Established in 2021, the team offers Digital Strategy and Social Media Marketing. The firm is based in Los Angeles, California.
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Undisclosed$25 - $49 / hr10 - 49
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The Wittkofsky Company is a social media marketing company. The team is based in , and their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hrFreelancer
Services provided
Founded in 2025, The ROI Play Book is a social media marketing agency. The team offers Social Media Marketing and Pay Per Click and is headquartered in New York, New York.
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$1,000+$50 - $99 / hr2 - 9Vilnius, Lithuania
Services provided
Rimvido Pictures, a video production agency, offer Video Production and Advertising. They were founded in 2018.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsHintburg offers Social Media Marketing and Digital Marketing services, as evidenced by their profile and reviews. Overall feedback highlights their effective project management, timely delivery, and strong portfolio in social media and online branding. Clients appreciate their value for cost and the seamless communication during virtual meetings.
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Undisclosed< $25 / hr2 - 9
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Lead Gen Expert is a Sales Outsourcing company. The Brahmanbaria, Bangladesh-based company provides Sales Outsourcing and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
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See all 1 projectsHighlights: Creating Logos, Search Engine Optimisation, Online Advertising, and Web and App Development Every team member is dedicated to making a difference through innovative brand creation,
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UndisclosedUndisclosed2 - 9
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Branding agency Brandlogik is located in Belfast, Ireland. They offer Branding and Graphic Design and were launched in 2010.
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$1,000+$150 - $199 / hr2 - 9Agoura Hills, CA
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GigiMagine is a Corporate Photography company. Established in 2004, the team specializes in Corporate Photography and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Bakırköy, Türkiye
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IKiDiV is a website development firm. Their team is based in Bakırköy, Türkiye. The firm provides Web Development and ERP consulting and SI.
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$1,000+$100 - $149 / hr2 - 9
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See all 2 projectsWooflo delivers comprehensive services in Social Media Management, Online Branding, and Digital Marketing, with a focus on enhancing clients' online presence through effective social media strategies and website management. Reviews highlight Wooflo's professionalism, attention to detail, and responsive communication, emphasizing their ability to understand and align with client brands, resulting in high-quality and engaging digital content.
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UndisclosedUndisclosed2 - 9New York, NY
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Dignotion is a PPC company. Their small team is in New York, New York and focuses on Pay Per Click and Social Media Marketing. The firm was established in 2013.
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$1,000+$25 - $49 / hrFreelancerAirdrie, Canada
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Established in 2006, Advance Web Solutions is a graphic design company. Based in Airdrie, Canada, the team provides Graphic Design and Web Design.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsWelcome to Ghani's Creative Hub! We are your reliable digital marketing experts in Lahore, Punjab, specializing in SEO Services, Social Media Marketing (SMM), and Pay-Per-Click (PPC) advertising.
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$1,000+$100 - $149 / hr10 - 49Mevaseret Zion, Israel
Services provided
See all 1 projectsGoldfish Marketing Inc. offers comprehensive digital marketing services including Social Media Management, website development, branding, and paid advertising. Client feedback highlights their expertise, creativity, and excellent project execution, resulting in notable social media growth, increased web traffic, and enhanced engagement. The company is praised for delivering high-quality work on time, with a team that aligns well with client values.
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Undisclosed$25 - $49 / hr10 - 49Delhi, India
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See all 1 projectsLinguainfo Services Pvt. Ltd. offers translation, transcription, and subtitling services across multiple languages. Reviews highlight their high-quality, accurate, and timely delivery, as well as their effective project management and ability to handle complex projects. Clients appreciate their reliability, industry understanding, and competitive pricing.
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$25,000+$300+ / hr250 - 999San Jose, CA
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See all 1 projectsWeb Developer LLC specializes in creating websites to enhance online presence for various businesses. Their clients commend the company's expertise, timely delivery, and effective project management, with reviews highlighting the positive impact on business visibility and overall satisfaction with the services provided.
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$5,000+$25 - $49 / hr10 - 49Kraków, Poland
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DSocial Frame is a Digital Strategy company. The Kraków, Poland-based agency was established in 2012. Their team specializes in Digital Strategy and Advertising.
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$25,000+$100 - $149 / hr10 - 49London, England
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Digital Strategy company Tokyo Digital was founded in 2010. The team offers Digital Strategy and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
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Breslow Partners is a small Philadelphia, Pennsylvania-based public relations agency. The team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49London , England
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Advertising company Village Communications is in London , England. They provide Advertising and Social Media Marketing and were established in 2012.
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$5,000+$150 - $199 / hr10 - 49New York, NY
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Multi Marketing USA is a social media marketing firm located in New York, New York. They provide Social Media Marketing and Digital Strategy and were founded in 2011.
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$5,000+$50 - $99 / hr10 - 49Los Angeles, CA
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Bold+Beyond is a web design company. The small Los Angeles, California-based team focuses on Web Design and Social Media Marketing. The firm was founded in 2010.
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$5,000+$50 - $99 / hr10 - 49
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OSG Marketing is a social media marketing firm headquartered in Canada. The team offers Social Media Marketing and Conversion Optimization.
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$1,000+$100 - $149 / hr10 - 49Aurora, CO
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Based in Aurora, Colorado, Altitude Agency is a small social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Frankfurt am Main, Germany
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Based in Frankfurt am Main, Germany, NUISOL is a small mobile application development company. Their services include Mobile App Development and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Denver, CO
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Established in 2014, Prim + Co | Public Relations & Integrated Marketing is a PR agency. The company specializes in Public Relations and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Leading Social, an Advertising company, was founded in 2015. The company offers Advertising and Marketing Strategy, and is small.
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$5,000+Undisclosed10 - 49New Orleans, LA
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Hoffman Miller Advertising is an Advertising company. Located in New Orleans, Louisiana, the firm was founded in 1984. Their services include Advertising and Graphic Design.
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$5,000+Undisclosed10 - 49Amman, Jordan
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Humanize Social Media Agency is a small Content Marketing company. They offer Content Marketing and Digital Strategy and were launched in 2013.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.