Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$5,000+Undisclosed10 - 49Amman, Jordan
Services provided
Humanize Social Media Agency is a small Content Marketing company. They offer Content Marketing and Digital Strategy and were launched in 2013.
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$1,000+Undisclosed10 - 49Ahmedabad, India
Services provided
SimbaSquad, a Digital Strategy company, is located in Ahmedabad, India. The team provides Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$5,000+$150 - $199 / hr10 - 49Melbourne, Australia
Services provided
Based in Melbourne, Australia, Foresight Digital is an Ecommerce Marketing company. The team focuses on Ecommerce Marketing and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Mission Viejo, CA
Services provided
Established in 2017, Anclaren is a SEO services firm. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed10 - 49
Services provided
ChimpzLab is a branding firm. Located in mumbai, India, their small team focuses on Branding and Content Marketing. The company was established in 2015.
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$50,000+$150 - $199 / hr10 - 49Sausalito, CA
Services provided
TRUE Communications is a small Content Marketing company headquartered in Sausalito, California. The team specializes in Content Marketing and Public Relations.
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UndisclosedUndisclosed10 - 49
Services provided
Kinship is a -based PR company. They provide Public Relations and Social Media Marketing and were founded in 2017.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed10 - 49Brandon, MS
Services provided
Wise Guys Technologies LLC, a small SEO agency, is headquartered in Brandon, Mississippi. The team offers Search Engine Optimization and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Delhi, India
Services provided
World IT Zone is a SEO company. Established in 2014, the team focuses on Search Engine Optimization and Social Media Marketing. The agency is in Delhi, India.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$150 - $199 / hr10 - 49Dallas, TX
Services provided
J. Waylon & Associates is a Dallas, Texas-based public relations firm. They provide Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Brunswick, GA
Services provided
Launched in 2008, Coastal Computer Consulting, LLC is an IT managed services company. The small team provides IT managed services and other IT consulting and SI.
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UndisclosedUndisclosed10 - 49Honolulu, HI
Services provided
PCF International is a branding agency. Located in Honolulu, Hawaii and Fort Lauderdale, Florida, their small team focuses on Branding and Search Engine Optimization. The firm was launched in 1996.
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$1,000+$100 - $149 / hr10 - 49Hilliard, OH
Services provided
Columbus Web Consultant is a pay per click agency. The Hilliard, Ohio-based team provides Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Kathmandu, Nepal
Services provided
Hansikar technologies is a Kathmandu, Nepal-based Content Marketing company. They provide Content Marketing and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Vancouver, Canada
Services provided
Ollo Metrics, a PPC agency, was founded in 2018. The firm focuses on Pay Per Click and Social Media Marketing, and is small.
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$1,000+$25 - $49 / hr2 - 9Coventry, England
Services provided
Momentum Partnership Marketing Limited, a small Email Marketing company, is in Coventry, England and Kirkby Stephen, England. The team provides Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Utica, MI
Services provided
Advanced Media Solutions, MI is a SEO company. The agency is headquartered in Utica, Michigan. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Ryde, Australia
Services provided
Advertising company The Social Media Network is based in Ryde, Australia. They provide Advertising and Branding and were founded in 2012.
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$1,000+< $25 / hr10 - 49Karachi, Pakistan
Services provided
Based in Karachi, Pakistan, SEObee - Top SEO Services Agency in Pakistan is a Digital Strategy company. They specialize in Digital Strategy and Search Engine Optimization and were founded in 2020.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
Services provided
Levycon is a mobile application development company located in Gurugram, India. The team focuses on Mobile App Development and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Hong Kong, Hong Kong
Services provided
INITSOC is a Hong Kong, Hong Kong-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Burbank, CA
Services provided
DVC is a Digital Strategy company. The team specializes in Digital Strategy and Social Media Marketing and is headquartered in Burbank, California and Trinity, Florida.
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$1,000+Undisclosed10 - 49Coimbatore, India
Services provided
Rush Republic, a social media marketing firm, was founded in 2013. The firm specializes in Social Media Marketing and Logo.
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$1,000+Undisclosed10 - 49Shanghai, China
Services provided
Small Digital Strategy company Duhno Marketing Limited, is in Shanghai, China. The team provides Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49Bengaluru, India
Services provided
Third Eye Innovations is a social media marketing firm. The small Bengaluru, India-based team provides Social Media Marketing and Web Design. The firm was launched in 2017.
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UndisclosedUndisclosed10 - 49
Services provided
SEO company CBD Marketing Agency is in Houston, Texas. Established in 2020, the team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Makkah, Saudi Arabia
Services provided
Social media marketing firm Monhna منحنى was founded in 2017. The small team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49New Delhi, India
Services provided
Headquartered in New Delhi, India, Loyalty Fox is a small Market Research company. The team provides Market Research and Social Media Marketing.
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$50,000+$150 - $199 / hr10 - 49
Services provided
Linx Digital is a media planning & buying company. They focus on Media Planning & Buying and Social Media Marketing and are headquartered in Sheridan, Wyoming.
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$1,000+< $25 / hr10 - 49Mathura, India
Services provided
Unicom advertising, an Event Marketing company, is based in Mathura, India and Mathura, India. They specialize in Event Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Surfers Paradise, Australia
Services provided
Social media marketing firm One Stop Dental Marketing is located in Surfers Paradise, Australia. Founded in 2016, the team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Yangon, Myanmar
Services provided
Social media marketing company RFOX MEDIA is in Yangon, Myanmar. Launched in 2014, the team focuses on Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49Thiruvananthapuram, India
Services provided
Advantage Marketing Solutions is a SEO services firm. The Thiruvananthapuram, India-based agency was established in 2015. Their team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Solihull, England
Services provided
Koenig Web Design Solihull is a small Solihull, England-based social media marketing agency. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Digital Appear is a SEO agency. Founded in 2022, the agency is headquartered in Noida, India. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$50,000+$50 - $99 / hr10 - 49
Services provided
Teeth Are Not Tools Marketing is a social media marketing company. Their team is based in Houston, Texas and focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Torino, Italy
Services provided
Stilverso Full-Digital Agency is a web design agency. They are in Torino, Italy and have small team of experts. Their services include Web Design and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Burleigh Heads, Australia
Services provided
Launched in 2017, Gallantway is a Digital Strategy company. Their team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
ASY Digital Marketing is a New York, New York-based social media marketing agency. Founded in 2020, the team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
Located in Los Angeles, California, 360view is a PR agency. They focus on Public Relations and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Cuttack, India
Services provided
Walk Digitally, a social media marketing company, is headquartered in Cuttack, India. They specialize in Social Media Marketing and Search Engine Optimization and were launched in 2007.
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$1,000+Undisclosed10 - 49
Services provided
School Saarthi, a branding agency, is located in Noida, India. The team offers Branding and Pay Per Click.
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$1,000+$150 - $199 / hr10 - 49Lawrenceville, GA
Services provided
BestLyfe Group is a Lawrenceville, Georgia-based social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Pune, India
Services provided
Social media marketing agency E Giraffes Digital Pvt. Ltd. Is based in Pune, India. They offer Social Media Marketing and Content Marketing.
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$1,000+$150 - $199 / hr10 - 49Petaling Jaya, Malaysia
Services provided
Skribble Me, a social media marketing agency, was launched in 2020. The agency offers Social Media Marketing and Web Design, and is small.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Cotasks is a Digital Strategy company. Headquartered in New York, New York, the team specializes in Digital Strategy and Advertising.
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$1,000+$50 - $99 / hr10 - 49New York, NY
Services provided
NYC Ghostwriting LLC is a Digital Strategy company. The New York, New York-based company was founded in 2020. Their team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Lakeville, MN
Services provided
Established in 2014, ProQBAdvisor, a small user experience company, is headquartered in Lakeville, Minnesota. Their team focuses on UX/UI Design and Social Media Marketing.
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$1,000+Undisclosed10 - 49Monterrey, Mexico
Services provided
Mercanaut is a small social media marketing firm established in 2020. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49London, Canada
Services provided
Digerati Labs Ltd, a small Digital Strategy company, is located in London, Canada. Their services include Digital Strategy and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.