Outsource Genius

BACKGROUND

Please describe your company and position.

I am the Seniour Marketing Manager of Auction House Japan

Describe what your company does in a single sentence.

Auction House Japan is a company that facilitates international car auctions and provides comprehensive services for buying and exporting vehicles from Japan.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outsource Genius to accomplish?

• The primary goal of hiring Outsource Genius may be to enhance the website's visibility on search engine results pages (SERPs) by improving its ranking for targeted keywords and phrases.

SOLUTION

How did you find Outsource Genius?

Online Search

Why did you select Outsource Genius over others?

Good value for cost

How many teammates from Outsource Genius were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work to improve the website visibility and ranking of Auction House Japan can be described in detail as follows: 

1. Website Audit and Analysis: Conduct a comprehensive audit of the website to identify any technical issues, on-page optimization gaps, or other factors that may affect visibility and ranking. Analyze the website's structure, content, and user experience to identify areas for improvement. Review the website's current ranking and visibility on search engines. 
2. Keyword Research and Optimization: Perform in-depth keyword research to identify relevant keywords and phrases with a good search volume and moderate competition. Optimize existing website content and meta tags to align with target keywords. Identify new keyword opportunities to expand the website's visibility and reach. 
3. On-Page Optimization: Optimize on-page elements such as meta titles, meta descriptions, headings, and content to improve keyword relevance and user engagement. Improve internal linking structure to enhance website crawlability and user navigation. Optimize URL structures and ensure proper use of header tags and keyword placement. 
4. Technical SEO: Conduct a technical audit to identify and resolve any technical issues that may impact visibility and ranking, such as broken links, duplicate content, or site speed. Ensure proper indexing of website 
5.  
6. Content Strategy and Creation: Develop a content strategy that focuses on creating high-quality, informative, and engaging content relevant to Auction House Japan's target audience. Create new content, including blog posts, articles, guides, or videos, optimized for target keywords and user intent. Regularly update and optimize existing content to keep it fresh and relevant.
7. Link Building and Off-Page Optimization: Develop a link building strategy to acquire high-quality backlinks from authoritative and relevant websites. Identify opportunities for guest blogging, partnerships, or industry collaborations to build backlinks. Monitor and manage the backlink profile to ensure quality and avoid spammy or low-quality links. 
8. Ongoing Monitoring and Reporting: Track and monitor website performance, keyword rankings, organic traffic, and conversion metrics. Provide regular reports on SEO performance, highlighting improvements in visibility and ranking. Analyze data to identify trends, optimize strategies, and make data-driven decisions. 

The goal of the scope of work is to implement a comprehensive SEO strategy that addresses technical issues, optimizes on-page elements and content, builds high-quality backlinks, and continuously monitors performance to improve Auction House Japan's website visibility and ranking on search engines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I can provide you with some common measurable outcomes that are typically used to demonstrate progress or success in an SEO project:

Increased Organic Website Traffic 2 Improved Keyword Rankings 3 Enhanced Conversion Metrics 4 Increased Backlink Acquisition 5 Improved On-Page Metrics 6 Enhanced Search Engine Visibility 7 Increased Social Engagement It's important to establish clear goals and key performance indicators (KPIs) at the beginning of the project to track progress and measure success accurately. The specific measurable outcomes will depend on the objectives and goals set by Auction House Japan and Outsource Genius for their SEO project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management of Outsource Genius for Auction House Japan's project can be described as excellent. They consistently delivered items on time and demonstrated a quick and fast response to the needs of Auction House Japan. Their responsiveness suggests that they were proactive in addressing any inquiries or concerns raised by Auction House Japan during the project.

What was your primary form of communication with Outsource Genius?

Virtual Meeting

What did you find most impressive or unique about this company?

One impressive or unique aspect of this company could be their commitment to delivering work on time and fulfilling their promises. Timely delivery is crucial in meeting client expectations and maintaining a smooth workflow. A company that consistently delivers on time demonstrates reliability, professionalism, and effective project management skills, which can be highly valued by clients.

Additionally, if the company consistently delivers what they promise, it showcases a strong sense of accountability and integrity. Keeping their commitments indicates a focus on customer satisfaction and a dedication to meeting client needs and requirements.

Are there any areas for improvement or something Outsource Genius could have done differently?

There may not be any apparent areas for improvement or changes needed for Outsource Genius. Outsource Genius' outstanding work not only met but exceeded our expectations.