Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$50 - $99 / hr2 - 9Zwolle, Netherlands
Services provided
Founded in 2019, Social Youth is a social media marketing agency. The agency specializes in Social Media Marketing and Content Marketing, and is small.
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Undisclosed$100 - $149 / hr10 - 49Reston, VA
Services provided
Boost Local is a branding firm launched in 2023. The team specializes in Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$100 - $149 / hr50 - 249New York, NY
Services provided
See all 1 projectsAdvyn offers a comprehensive suite of services, including Social Media Marketing, SEO optimization, website redesign, and digital marketing campaigns. Their reviews consistently highlight their expertise, dedication, and strong project management skills, resulting in increased online engagement and conversions. Clients commend Advyn for their attention to detail and timely delivery, making them a highly recommended partner for online branding efforts.
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$1,000+< $25 / hr2 - 9
Services provided
See all 1 projectsWP Ninja Infotech offers website design and development services. Reviews consistently highlight their excellent communication skills, timely delivery, and good value for cost. Clients appreciate the ease of collaboration and professionalism exhibited by the WP Ninja Infotech team.
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$10,000+Undisclosed10 - 49Bedford, England
Services provided
E-commerce development firm Xigen Ltd is in Bedford, England and London, England. The team provides E-Commerce Development and UX/UI Design.
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$5,000+$200 - $300 / hr10 - 49Long Beach, CA
Services provided
TLG Marketing is a Digital Strategy company launched in 2005. Their services include Digital Strategy and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Hals, Denmark
Services provided
Agensa is a Hals, Denmark-based branding company. Established in 2016, the team provides Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$5,000+$25 - $49 / hr10 - 49Bengaluru, India
Services provided
SEO company Apto Digital is headquartered in Bengaluru, India. They focus on Search Engine Optimization and Social Media Marketing and were established in 2015.
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$5,000+$50 - $99 / hr10 - 49Dubai, United Arab Emirates
Services provided
Task Advertising is a small Dubai, United Arab Emirates-based social media marketing firm. Their services include Social Media Marketing and SMS Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$50 - $99 / hr2 - 9Gloucester Township, NJ
Services provided
Simply DSGN Agency is a web design company. Founded in 2022, the firm is located in Gloucester Township, New Jersey. Their team specializes in Web Design and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
AppTechnovation, a SEO agency, is based in Jaipur, India. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hr2 - 9Nairobi, Kenya
Services provided
See all 1 projectsDigital KESA provides comprehensive ecommerce website development services, including design, development, and payment system integration. The reviews highlight the company's professionalism, attention to detail, and ability to deliver visually captivating and user-friendly websites on time. Clients reported increased sales, enhanced user engagement, and improved customer satisfaction.
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$1,000+$150 - $199 / hr10 - 49Ripponden, England
Services provided
See all 1 projectsWe're a full stack digital agency with a reputation for results. Bespoke strategies to your digital footprint, allowing us to navigate you to success🚀 Our services: • Website development &
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$1,000+Undisclosed10 - 49Bengaluru, India
Services provided
Eridium Digital Private Limited is a Marketing Strategy company. The team is based in Bengaluru, India, and their services include Marketing Strategy and Digital Strategy.
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$1,000+$150 - $199 / hr10 - 49Canton, OH
Services provided
Advertising company Innis Maggiore Group was founded in 1974. The firm provides Advertising and Public Relations.
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$1,000+$25 - $49 / hr10 - 49İstanbul, Türkiye
Services provided
Founded in 2015, Webbilir Digital Agency is a small İstanbul, Türkiye-based social media marketing firm. Their team provides Social Media Marketing and Web Development.
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$1,000+$25 - $49 / hr10 - 49T'bilisi, Georgia
Services provided
Public relations agency FIGURA provides Public Relations and Social Media Marketing. They were founded in 2018.
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$25,000+$150 - $199 / hr10 - 49London, England
Services provided
SHARE Creative, a Digital Strategy company, is based in London, England and Bellevue, Washington. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249
Services provided
See all 2 projectsSIBA Digitals provides services in website design, development, and digital marketing. Clients commend their ability to increase conversion rates, their effective communication, and adherence to timelines. The overall feedback highlights their adaptability, dedication, and the high quality of their deliverables, making them highly recommended for business owners and startups.
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UndisclosedUndisclosed2 - 9
Services provided
Linkzo is a social media marketing company. Founded in 2020, the firm is in New York, New York. Their team offers Social Media Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
Services provided
May Digihub is a branding company launched in 2021. In Ho Chi Minh, Vietnam, the team offers Branding and Social Media Marketing.
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$5,000+$25 - $49 / hr2 - 9London, Canada
Services provided
Lux media is a social media marketing firm. The team provides Social Media Marketing and Content Marketing and is in London, Canada.
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Undisclosed$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
See all 1 projectsRamoon offers Social Media Marketing services, specializing in brand identity, social media management, and digital marketing. Clients appreciate their responsive and efficient communication, with notable success in ad campaigns that significantly increased leads and sales. Ramoon is praised as a comprehensive digital marketing agency, adept at meeting client needs and providing valuable insights throughout the process.
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$5,000+Undisclosed10 - 49Jeddah, Saudi Arabia
Services provided
Half Full SA is a social media marketing firm. They were established in 2020, and their services include Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed10 - 49Karachi, Pakistan
Services provided
AltMedia - Digital Marketing Agency Karachi, Pakistan is a small social media marketing company. They provide Social Media Marketing and Conversion Optimization and were established in 2019.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
Rahul Social Advertising is a social media marketing agency. In Sahibzada Ajit Singh Nagar, India, their team focuses on Social Media Marketing and Pay Per Click.
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$10,000+$50 - $99 / hr50 - 249Karachi, Pakistan
Services provided
DIGITZ (Pvt) Limited is an Advertising company launched in 2010. The company offers Advertising and Digital Strategy, and is midsize.
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UndisclosedUndisclosed10 - 49
Services provided
Morning Dove is a Content Marketing company. The small Kuna, Idaho-based team offers Content Marketing and Social Media Marketing. The agency was founded in 1985.
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$5,000+$25 - $49 / hr10 - 49
Services provided
SparkTraffic.com, a social media marketing agency, was launched in 2008. Headquartered in Barcelona, Spain, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Thurles, Ireland
Services provided
See all 1 projectsdesignedly is a company specializing in logo and branding services, with web development as a secondary focus. While 75% of the feedback praised their design work, 25% indicated challenges with project management and communication, suggesting potential clients should prioritize their branding expertise over web development.
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$10,000+$150 - $199 / hr50 - 249Roseville, CA
Services provided
Digital Strategy company Closed Loop, Inc is headquartered in Roseville, California. Founded in 2001, the team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr50 - 249Noida, India
Services provided
SDAD Technology Pvt Ltd is a SEO company. The team offers Search Engine Optimization and Web Design, and the firm is based in Noida, India.
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$5,000+$25 - $49 / hr50 - 249
Services provided
Latin3 is a SEO services firm. Their team is headquartered in Ciudad de México, Mexico and Argentina. The agency specializes in Search Engine Optimization and Social Media Marketing.
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$10,000+$100 - $149 / hr50 - 249New York, NY
Services provided
Launched in 2005, J Public Relations is a public relations agency. Their services include Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr50 - 249New York, NY
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Intermarket, a Broadcast Video company, is headquartered in New York, New York and Miami, Florida. The team specializes in Broadcast Video and Social Media Marketing.
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$10,000+$100 - $149 / hr50 - 249Chicago, IL
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Founded in 1981, Jasculca Terman is a midsize Chicago, Illinois-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$10,000+$100 - $149 / hr50 - 249London, England
Services provided
Launched in 2009, W Communications, a midsize PR agency, is headquartered in London, England and Newcastle upon Tyne, England. Their team specializes in Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr50 - 249London, England
Services provided
Located in London, England, Hope & Glory PR is a Digital Strategy company. Established in 2011, the team specializes in Digital Strategy and Social Media Marketing.
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$10,000+$100 - $149 / hr50 - 249London, England
Services provided
Unity, a Content Marketing company, was established in 2005. The firm offers Content Marketing and Social Media Marketing, and is midsize.
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$10,000+$100 - $149 / hr50 - 249Toronto, Canada
Services provided
PR agency North Strategic is in Toronto, Canada and Montréal, Canada. They focus on Public Relations and Social Media Marketing and were launched in 2011.
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$10,000+$150 - $199 / hr50 - 249Brighton, England
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Natives Group is an Advertising company. They are located in Brighton, England and have midsize team. They specialize in Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Boston, MA
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SEO services firm 829 Studios is headquartered in Boston, Massachusetts. Established in 2007, the team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
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SEO Reseller is a SEO services firm. They are located in Miami, Florida and have midsize team of experts. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Derby, England
Services provided
TwoGuys Creative is a social media marketing firm. The team provides Social Media Marketing and Web Design, and the agency is based in Derby, England.
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UndisclosedUndisclosed2 - 9
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Flux & Flow Limited is a branding company. They are based in Willenhall, England and Wolverhampton, England. Their team focuses on Branding and Marketing Strategy.
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$1,000+< $25 / hr10 - 49Southbank, Australia
Services provided
See all 1 projectsTraffic Radius Pty Ltd offers services such as SEO content updates and website traffic enhancement. The overall feedback from the reviews indicates significant dissatisfaction, citing failures to meet agreed-upon deliverables, deceptive sales practices, and prolonged delays in project completion. The reviews highlight concerns regarding integrity and transparency in their business dealings.
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Undisclosed$100 - $149 / hr10 - 49Sutton, VT
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Northeast Kingdom Online is a web design agency. They offer Web Design and Advertising and are headquartered in Sutton, Vermont.
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$1,000+$25 - $49 / hr10 - 49Rawalpindi, Pakistan
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247 Developers is a Digital Strategy company. They are headquartered in Rawalpindi, Pakistan and have small team. They focus on Digital Strategy and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Berlin, Germany
Services provided
Founded in 2006, PIABO Communications is a midsize Berlin, Germany-based PR company. Their services include Public Relations and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
Jive PR + Digital is a Digital Strategy company. They were established in 2009, and their services include Digital Strategy and Email Marketing.
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List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.