# Online Optimism Online Optimism Reviews (17), Pricing, Services & Verified Ratings - Verified - 5.0 out of 5 average review rating - 1 connections joined Online Optimism's Network [Visit Website](https://onlineoptimism.com/lp/become-an-optimistic-client/?utm_source=clutch&utm_medium=referral) [Get a Custom Proposal](https://clutch.co/profile/online-optimism) **Marketing Made Personal** Online Optimism is a leading digital marketing agency. Since 2012, Flynn, Jordan, Meara, Sara, and dozens of Optimists have helped organizations (like yours) with their online presence. We bring smart, effective marketing solutions to age-old problems. All work is done by full-time salaried staff from our offices in New York City, New Orleans, Louisiana, or around the country. Using a data-driven approach, Online Optimism achieves the best results for your marketing campaigns so you can accomplish your goals. We are Google Ads Partners, a Sprout Social Media Certified company. Our agency is certified in Google Ads Search, Google Ads Display, Google Ads Video, and Shopping Ads. We are excited to help you run campaigns on Google itself, their partner network, and YouTube. Beyond Google Ads, we have experience with other platforms to complement your current strategies, including Microsoft Ads (Bing) and Amazon Ads. We help businesses with content marketing and WordPress websites. We are the leader in organic Reddit marketing campaigns, in addition to Reddit ads. We help businesses with SEO, AEO, GEO, AI SEO, and whatever term your internal communications team is using to appear at the top of Google, ChatGPT, LLMs and more. Our research and expertise, combined with your company’s insight and experience, enable us to produce practical, long-lasting outcomes. Ready to chat with a human about your goals? Reach out to an Optimist and we'll get you excited about your digital presence. ## Company Information - Minimum project size: $1,000+ - Hourly rate: $100 - $149 - Number of employees: 10 - 49 - 2 Locations: - New Orleans, LA (Headquarters) - New York, NY - Founded in 2012 - 1 languages: English - 4 timezones: Central Standard Time (CST), Eastern Standard Time (EST), Mountain Standard Time (MST), Pacific Standard Time (PST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 20% Content Marketing - 20% Social Media Marketing - 20% Video Production - 10% Email Marketing - 10% Pay Per Click - 10% Search Engine Optimization - 10% Web Design ### Focus Areas - Platform SEO Focus: - 100% WordPress SEO - CMS Focus: - 75% WordPress CMS - 15% Wix CMS - 10% Weebly CMS - Influencer Marketing Services: - 70% Micro-Influencer Marketing - 10% Influencer Campaign Reporting - 10% Influencer Identification & Recruitment - 10% Influencer Management - Influencer Marketing Platforms: - 50% Instagram Influencer Marketing - 50% Tik Tok Influencer Marketing - Content Marketing Focus: - 45% Blog Writing Services - 45% Copywriting - 10% Press Release Writing - PPC Focus: - 40% Google Adwords - 10% Amazon Advertising - 10% Baidu Advertising - 10% Bing Advertising - 10% Display Advertising - 10% Yahoo Advertising - 10% YouTube Advertising - Videography & Photography Specializations: - 35% 360 Product Photography & Video Tours - 35% Time Lapse Videography - 30% Aerial & Drone Videography & Photography - Social Media Focus: - 30% Reddit Advertising - 30% Tik Tok Advertising - 20% Instagram Advertising - 20% LinkedIn Advertising - Video Type: - 25% Corporate Video Production - 15% Interview & Testimonial Production - 10% Branded Video Production - 10% Commercial Production - 10% Documentary Production - 10% Educational & Training Video Production - 10% Explainer Video Production - 10% Live Event & Streaming Production - Animation Focus: - 20% 2D Animation - 20% 3D Animation - 20% Green Screen Animation - 20% Motion Graphics - 20% Stop Motion Animation - Production Services: - 20% Visual Effects - 10% Casting - 10% Directing - 10% Filming - 10% Post-Production Video Editing Services - 10% Scriptwriting - 10% Sound Effects - 10% Storyboarding - 10% Voiceovers - SEO Focus: - 10% Content development - 10% Link earning & development - 10% Local search - 10% Mobile optimization - 10% Multilingual SEO - 10% On site optimization - 10% Other SEO - 10% SEO Reputation Management - 10% Technical SEO - 10% Website Migration ### Industries - 10% eCommerce - 10% Non-profit - 10% Hospitality & leisure - 10% Information technology - 10% Automotive - 10% Education - 10% Medical - 10% Financial services - 10% Home Services - 10% Business services ### Clients - 40% Small Business (<$10M) - 40% Midmarket ($10M - $1B) - 20% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.9 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Online Optimism offers competitive pricing, with projects ranging from $2,600/month to $80,000 total, reflecting varied client sizes and needs. Clients appreciate their value for cost, timely delivery, and effective communication, often achieving significant savings and improved functionality. **Most Common Project Size**: $10,000 to $49,000 based on 17 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Social Media Marketing: $10,000 to $49,000 based on 5 reviews - Web Development: $10,000 to $49,000 based on 5 reviews - Search Engine Optimization: $10,000 to $49,000 based on 4 reviews - Web Design: $10,000 to $49,000 based on 4 reviews - Content Marketing: Less than $10,000 based on 3 reviews - Pay Per Click: $10,000 to $49,000 based on 3 reviews - Video Production: Less than $10,000 based on 3 reviews - Branding: Less than $10,000 based on 2 reviews - Advertising: $10,000 to $49,000 based on 1 review - Broadcast Video: Less than $10,000 based on 1 review - Digital Strategy: $50,000 to $199,999 based on 1 review - Graphic Design: Less than $10,000 based on 1 review ### Packages Offered - Social Media Marketing Packages — starting at $2,000/month - Pay Per Click Packages — starting at $2,000/month ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Online Optimism Review Insights Overall Review Rating: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.9 - Willing to Refer: 5.0 ### Top Mentions - Communicative (5 mentions) - Flexible (5 mentions) - Detail-oriented (4 mentions) - Professional (4 mentions) - Timely (4 mentions) - Collaborative (3 mentions) - Efficient (3 mentions) - Great project management (3 mentions) - High-quality work (3 mentions) - Unique expertise (3 mentions) - Creative (2 mentions) - Helpful (2 mentions) - Knowledgeable (2 mentions) - Proactive (2 mentions) - Team players (2 mentions) - Accessible (1 mentions) - Accommodating (1 mentions) - Adaptable (1 mentions) - Innovative (1 mentions) - Transparent (1 mentions) ### Review Highlights **Effective Project Management and Communication** Clients consistently praised Online Optimism for their effective project management, timely deliveries, and clear communication. They were responsive to client needs and flexible with changing requirements, ensuring smooth project execution. **Comprehensive Onboarding and Training** Clients benefited from thorough onboarding and training sessions, which facilitated smooth transitions to new systems and processes. Online Optimism ensured clients were well-prepared to manage new tools independently. **Proficiency in Social Media and Content Marketing** Online Optimism significantly improved clients' social media presence and engagement through strategic content marketing. Their efforts resulted in increased followers, engagement rates, and content reach, demonstrating strong expertise in digital marketing. **Successful Website and Application Management** Online Optimism successfully managed website migrations and application processes, enhancing usability and reducing costs significantly. Clients reported improved user experiences and streamlined processes, leading to substantial annual savings. **Positive Client Engagement and Professionalism** Online Optimism was noted for their professionalism and client engagement, fostering strong partnerships. They were seen as dedicated and invested in client success, contributing to positive project outcomes. **Complex Financial Management** A client noted that financial management could be clearer, particularly regarding payment schedules. While not detrimental, more transparency in financial processes could enhance client satisfaction. **High-Quality Video Production** The company excelled in producing high-quality videos that enhanced client branding and engagement. Projects were executed efficiently, with flexibility in accommodating last-minute changes, resulting in positive client feedback. **Creative and Personalized Design Solutions** Clients appreciated the creative and personalized design solutions provided by Online Optimism. The team delivered aesthetically pleasing and functional websites that aligned with client branding and user experience goals. **Strong SEO and PPC Campaign Results** Online Optimism's SEO and PPC campaigns led to significant increases in web traffic and search engine rankings. Clients reported improved lead generation and organic search visibility, highlighting the team's effective digital marketing strategies. **Areas for Improvement in Timeline Flexibility** Some clients felt pressured by timelines, suggesting Online Optimism could improve by allowing more time for client responses. This feedback indicates a need for more flexible project timelines to accommodate client schedules. ### Online Optimism Reviews #### Digital Marketing for University (Featured Review) **The Project** - Services: Content Marketing, Social Media Marketing, Video Production - Project size: $50,000 to $199,999 - Project length: July 2024 - Feb. 2025 **Project Summary**: A university hired Online Optimism enhance digital marketing, social media presence, and content creation. Their responsibilities include managing social media accounts, producing content, and more. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Visual Design Manager, Tulane Architecture - Industry: Education - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Feb 11, 2025 **Feedback Summary**: Online Optimism's efforts showed measurable progress in audience growth, engagement, and content reach. The team had a structured and responsive approach, ensuring a smooth workflow and timely deliverables. They were proactive in addressing needs, demonstrating flexibility and attentiveness. ""What truly stood out about this company was the enthusiastic and professional attitude of the team."" **BACKGROUND** Please describe your company and position.I am the Visual Design Manager of Tulane ArchitectureDescribe what your company does in a single sentence.Tulane School of Architecture provides global leadership in design, research, and practice by fostering socially conscious and environmentally just models for the built environment through innovative education, community engagement, and sustainable solutions. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Online Optimism to accomplish?Increase Brand Awareness & Digital PresenceImprove Student Recruitment & Engagement to boost applications and engagement with potential studentsHighlight Research & Community Impact by showcasing faculty and student-led projects, sustainability initiatives, and community engagement efforts through digital storytelling, **SOLUTION** How did you find Online Optimism?ReferralWhy did you select Online Optimism over others?Close to my geographic locationGood value for costReferred to meHow many teammates from Online Optimism were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Online Optimism was hired to enhance digital marketing, social media presence, and content creation for Tulane School of Architecture (TuSA). Their responsibilities include managing social media accounts, producing content, overseeing analytics and engagement, and facilitating strategic digital communication.Originally, the engagement included two content production days per month, but this was later reduced to one, due to an influx of submissions from the school and a backlog in video production. In addition to content creation, they also manage and organize submissions from TuSA.Key DeliverablesSocial Media Management & Content Strategy:Monitoring & responding to social media interactionsPosting schedule:4 Facebook posts per week4 Instagram posts per week1 LinkedIn post per week4 X (Twitter) posts per week2 impromptu posts per weekWeekly calendar content approvalsClient-supplied content managed and posted in advanceCreative Production & Content Development:1 content production day per month (previously 2)Up to 4 client-produced videos per monthStock photos & graphic design servicesOnboarding & Project Management:Social media profile auditsWeekly analytics & reportingDedicated project managementClient Engagement & Submission Management:Organizing and handling content submissions from TuSAEnsuring all social media approvals occur in a timely mannerAccount Access & Data Management:Access to all social media accountsClient retains ownership of all content createdShared Google Drive for storage and collaboration **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The social media efforts for the Tulane School of Architecture, managed by Online Optimism, showed measurable progress in audience growth, engagement, and content reach across multiple reporting periods.1. Audience Growth & EngagementConsistent follower growth, reaching nearly 7,000 followers over time.Stronger engagement rates, with interactions per post increasing significantly.Steady increase in organic engagements, showing a more active and involved audience.2. Content Performance & ReachHigher content visibility, with impressions growing steadily, peaking at over 96,000 views in one reporting period.Increase in video content, leading to greater interaction and engagement.Strong performance of faculty spotlights, student projects, and sustainability-related posts.3. Posting Activity & InteractionVaried content strategy, including photos, carousels, and videos, to maintain audience interest.Stories and hashtags played a key role in engagement, helping extend content reach.Improved response rates and interaction with posts, fostering a stronger connection with the audience. Describe their project management. Did they deliver items on time? How did they respond to your needs?Their project management was structured and responsive, ensuring a smooth workflow and timely execution of deliverables. While adapting to shifting priorities and submission volumes, they maintained a consistent approach to meeting deadlines. They were proactive in addressing needs, demonstrating flexibility and attentiveness in their communication. By keeping track of content approvals and providing regular updates, they fostered a collaborative process that aligned with expectations.What was your primary form of communication with Online Optimism?Virtual MeetingWhat did you find most impressive or unique about this company?What truly stood out about this company was the enthusiastic and professional attitude of the team, which made collaboration both seamless and enjoyable. Jordan and Daniel, in particular, brought a strong sense of dedication, creativity, and responsiveness to the project, ensuring that every aspect of the partnership felt well-supported. Their ability to adapt to evolving needs while maintaining a positive and solutions-oriented approach made working with them a genuinely engaging and productive experience.Are there any areas for improvement or something Online Optimism could have done differently?One challenge was that, while Online Optimism made an effort to immerse themselves during the summer onboarding process, the timing proved difficult since faculty and students were not actively present, making it harder to fully capture the school’s culture and nuances. Additionally, the name expansion to reflect a more inclusive identity beyond architecture posed some challenges. As an external agency, they naturally gravitated toward the "architecture" aspect of the name, likely due to a limited understanding of the institution’s evolving academic scope. However, we have actively addressed this through regular meetings and the sharing of messaging strategy materials, allowing for a more refined and inclusive representation over time. Their willingness to adapt and collaborate has been instrumental in ensuring alignment with the school’s broader vision. --- #### Web Migration, Dev & Design for Life-Sharing Nonprofit **The Project** - Services: Web Design, Web Development - Project size: $10,000 to $49,999 - Project length: Apr. - July 2026 **Project Summary**: Online Optimism migrated a life-sharing nonprofit's website to their hosting platform and built a form and tracking system. The team's solution sent text and PDF applications to communities via dynamic routing. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Regional Coordinator, Camphill Association of North America - Industry: Non-profit - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jul 31, 2026 **Feedback Summary**: Online Optimism's solution was streamlined, easy to use, and would save the client $22,000 annually. The team was communicative, detail-oriented, accommodating, and invested in the client's success throughout the engagement. Moreover, Online Optimism provided thorough training and support. ""Online Optimism was deeply invested in finding a solution that would work for us."" **BACKGROUND** Please describe your company and position.I am the Regional Coordinator of Camphill Association of North AmericaDescribe what your company does in a single sentence.Camphill Association of North America is a member organisation of intentional life-sharing communities for residents with and without intellectual or developmental disabilities. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Online Optimism to accomplish?Our original goal was to find a more cost-effective, less complicated solution to manage the submission, review, and approval of volunteer applications across 15 different communities and their individual admissions teams. Our existing platform was too expensive and not user-friendly enough, and with our contract there ending in August 2026, we had a hard deadline for getting a new process in place. **SOLUTION** How did you find Online Optimism?ReferralWhy did you select Online Optimism over others?Great culture fitReferred to meCompany values alignedHow many teammates from Online Optimism were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The two-part project began with a migration of our website onto Online Optimism’s hosting, including cleanup of outdated back-end functionality and thorough quality assurance. With the website in place, Online Optimism moved on to building out our new application form and tracking setup. They provided us with initial prototypes early on and incorporated our feedback at each step, ensuring that the new system would meet our requirements and be easily usable for both incoming applicants and our admissions teams. The application form itself is streamlined and easy to complete, with automated reminders for incomplete submissions, and sends both text and PDF applications directly to all selected communities using dynamic routing. It integrates with a robust tracking spreadsheet that provides a centralized location for the admissions teams to share notes and make approval decisions, ensuring candidates are never unintentionally double-booked for multiple communities and allowing the admissions teams to instantly trigger automated status update emails when a decision is made. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The updated application process is streamlined and easy to use, and will save us close to $22,000 per year over our old process. It launched two full weeks ahead of our old contract’s cutoff, giving us plenty of time to orient the admissions teams to the new system before removing the old one. The website experience is also improved over our old version, with better site architecture, easier page editing, and ongoing maintenance with on-demand support from the Online Optimism team.Describe their project management. Did they deliver items on time? How did they respond to your needs?They were incredibly communicative throughout the process, with a strict attention to detail, and very goal-oriented throughout. Their team stayed on deadline and was accommodating of any scheduling shifts our team needed to loop in additional stakeholders or work around availability, while ensuring the updated application process would launch right on time and well ahead of our old platform’s end-of-service date. Our Account Executive was friendly and professional, always keeping track of deliverables and ensuring we had everything we needed, and the developer also communicated directly with us throughout the process to ensure our goals, requirements, and feedback were translated perfectly into the application functionality. After launch, they provided a thorough live training session where they walked representatives from all the admissions teams through the new process, and gave us a session recording and a written manual as well for later reference or future team member training.What was your primary form of communication with Online Optimism?Email or Messaging AppWhat did you find most impressive or unique about this company?Online Optimism was deeply invested in finding a solution that would work for us. Even before we signed the contract, they were testing different automation options and creating proof-of-concept prototypes to ensure they could offer us the most cost-effective, efficient, user-friendly setup that would cover all our needs. And when our team wanted to revise elements of our application review process, their team pivoted with us to ensure the new setup would continue to match exactly what we were looking for.Are there any areas for improvement or something Online Optimism could have done differently?Nothing --- #### Branding & Graphic Design for Construction Company **The Project** - Services: Branding, Content Marketing, Graphic Design - Project size: Less than $10,000 - Project length: Oct. 2024 - Jan. 2025 **Project Summary**: Online Optimism designed a set of 40 Microsoft PowerPoint templates for a construction company. The client needed a set of new branded templates, and the team was responsible for content and design. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Preconstruction Engineer, Construction Company - Industry: Other industries - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — Mar 26, 2025 **Feedback Summary**: Online Optimism successfully delivered the project and met the client's expectations. The team maintained consistent communication via email and meetings. Online Optimism created a spreadsheet to track tasks, and the client could review work, add feedback, and mark pages as approved. ""They maintained their deadlines and delivered an exceptional final product that was very useful."" **BACKGROUND** Please describe your company and position.I am the Preconstruction Engineer of a construction company.Describe what your company does in a single sentence.Leading Commercial Mechanical and Plumbing Contractor serving the Gulf Coast and Carolinas **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Online Optimism to accomplish?Revamp our RFP **SOLUTION** How did you find Online Optimism?ReferralWhy did you select Online Optimism over others?Good value for costHow many teammates from Online Optimism were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We hired Online Optimism to create a set of 40 PowerPoint templates to use in the in-house creation of our RFP decks. Previously, we had been using Microsoft Word to create our decks, which was time-consuming and led to visual inconsistencies between pages. We were also generally dissatisfied with the previous look of our decks. We wanted a new set of branded templates that were easier and faster to update, and not just visually consistent, but also attractive, displaying our company’s high level of quality and professionalism. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Measurable outcomes included a phased transition of the microsft documents to powerpoint slides. We prrofread and cleaned up the content, then worked through design and finishing touches for each page.Describe their project management. Did they deliver items on time? How did they respond to your needs?The Online Optimism team was very communicative throughout the course of the project. We had a kickoff call to start the project, then a brainstorming call more specifically devoted to talking about the design of the templates. After that, Claire kept in touch with me via email until we had our final training call. Their team had also created a spreadsheet tracker to keep track of all the pages of copy and templates we had, where I could see what was ready for me to review, add feedback, and mark individual pages as approved. I often recieved an out of office automatic reply from our deisgnated contact, however the team was quick to answer when she was absent.What was your primary form of communication with Online Optimism?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Their communication and delivery of items for review was consistent over the course of the project; they maintained their deadlines and delivered an exceptional final product that was very useful to me.Are there any areas for improvement or something Online Optimism could have done differently?I feel that I responded relatively quickly, however if I didn't respond within a day or two, they would remind me the timeline was going to be pushed. While I understand that they needed feedback, it felt like a threat when most of the time I was very timely with my responses. Going forward, Online Optimism can include more time for replies from their customer in their timeline estimate. While not ideal, this project was a side task for me and was not always at the top of my priority list.  --- #### Digital Marketing for University **The Project** - Services: Content Marketing, Social Media Marketing, Video Production - Project size: $50,000 to $199,999 - Project length: July 2024 - Feb. 2025 **Project Summary**: A university hired Online Optimism enhance digital marketing, social media presence, and content creation. Their responsibilities include managing social media accounts, producing content, and more. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Visual Design Manager, Tulane Architecture - Industry: Education - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Feb 11, 2025 **Feedback Summary**: Online Optimism's efforts showed measurable progress in audience growth, engagement, and content reach. The team had a structured and responsive approach, ensuring a smooth workflow and timely deliverables. They were proactive in addressing needs, demonstrating flexibility and attentiveness. ""What truly stood out about this company was the enthusiastic and professional attitude of the team."" **BACKGROUND** Please describe your company and position.I am the Visual Design Manager of Tulane ArchitectureDescribe what your company does in a single sentence.Tulane School of Architecture provides global leadership in design, research, and practice by fostering socially conscious and environmentally just models for the built environment through innovative education, community engagement, and sustainable solutions. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Online Optimism to accomplish?Increase Brand Awareness & Digital PresenceImprove Student Recruitment & Engagement to boost applications and engagement with potential studentsHighlight Research & Community Impact by showcasing faculty and student-led projects, sustainability initiatives, and community engagement efforts through digital storytelling, **SOLUTION** How did you find Online Optimism?ReferralWhy did you select Online Optimism over others?Close to my geographic locationGood value for costReferred to meHow many teammates from Online Optimism were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Online Optimism was hired to enhance digital marketing, social media presence, and content creation for Tulane School of Architecture (TuSA). Their responsibilities include managing social media accounts, producing content, overseeing analytics and engagement, and facilitating strategic digital communication.Originally, the engagement included two content production days per month, but this was later reduced to one, due to an influx of submissions from the school and a backlog in video production. In addition to content creation, they also manage and organize submissions from TuSA.Key DeliverablesSocial Media Management & Content Strategy:Monitoring & responding to social media interactionsPosting schedule:4 Facebook posts per week4 Instagram posts per week1 LinkedIn post per week4 X (Twitter) posts per week2 impromptu posts per weekWeekly calendar content approvalsClient-supplied content managed and posted in advanceCreative Production & Content Development:1 content production day per month (previously 2)Up to 4 client-produced videos per monthStock photos & graphic design servicesOnboarding & Project Management:Social media profile auditsWeekly analytics & reportingDedicated project managementClient Engagement & Submission Management:Organizing and handling content submissions from TuSAEnsuring all social media approvals occur in a timely mannerAccount Access & Data Management:Access to all social media accountsClient retains ownership of all content createdShared Google Drive for storage and collaboration **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The social media efforts for the Tulane School of Architecture, managed by Online Optimism, showed measurable progress in audience growth, engagement, and content reach across multiple reporting periods.1. Audience Growth & EngagementConsistent follower growth, reaching nearly 7,000 followers over time.Stronger engagement rates, with interactions per post increasing significantly.Steady increase in organic engagements, showing a more active and involved audience.2. Content Performance & ReachHigher content visibility, with impressions growing steadily, peaking at over 96,000 views in one reporting period.Increase in video content, leading to greater interaction and engagement.Strong performance of faculty spotlights, student projects, and sustainability-related posts.3. Posting Activity & InteractionVaried content strategy, including photos, carousels, and videos, to maintain audience interest.Stories and hashtags played a key role in engagement, helping extend content reach.Improved response rates and interaction with posts, fostering a stronger connection with the audience. Describe their project management. Did they deliver items on time? How did they respond to your needs?Their project management was structured and responsive, ensuring a smooth workflow and timely execution of deliverables. While adapting to shifting priorities and submission volumes, they maintained a consistent approach to meeting deadlines. They were proactive in addressing needs, demonstrating flexibility and attentiveness in their communication. By keeping track of content approvals and providing regular updates, they fostered a collaborative process that aligned with expectations.What was your primary form of communication with Online Optimism?Virtual MeetingWhat did you find most impressive or unique about this company?What truly stood out about this company was the enthusiastic and professional attitude of the team, which made collaboration both seamless and enjoyable. Jordan and Daniel, in particular, brought a strong sense of dedication, creativity, and responsiveness to the project, ensuring that every aspect of the partnership felt well-supported. Their ability to adapt to evolving needs while maintaining a positive and solutions-oriented approach made working with them a genuinely engaging and productive experience.Are there any areas for improvement or something Online Optimism could have done differently?One challenge was that, while Online Optimism made an effort to immerse themselves during the summer onboarding process, the timing proved difficult since faculty and students were not actively present, making it harder to fully capture the school’s culture and nuances. Additionally, the name expansion to reflect a more inclusive identity beyond architecture posed some challenges. As an external agency, they naturally gravitated toward the "architecture" aspect of the name, likely due to a limited understanding of the institution’s evolving academic scope. However, we have actively addressed this through regular meetings and the sharing of messaging strategy materials, allowing for a more refined and inclusive representation over time. Their willingness to adapt and collaborate has been instrumental in ensuring alignment with the school’s broader vision. --- #### Video Production for Bird Conservancy **The Project** - Services: Broadcast Video, Video Production - Project size: Less than $10,000 - Project length: Apr. - July 2023 **Project Summary**: Online Optimism produced two videos with different audiences pertaining to a scientific report for a bird conservancy. Their work included storyboarding, scriptwriting, voiceover recording, and video editing. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Government Relations, American Bird Conservancy - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jul 18, 2023 **Feedback Summary**: Online Optimism successfully completed all the project's milestones — storyboards, scripts, voiceover recordings, drafts, and final videos. The team was prompt, efficient, flexible, and highly responsive to changes. Moreover, their work ethic, professionalism, and engagement were excellent. ""They were amazing to work with."" **BACKGROUND** Please describe your company and position.I am the Director of Government Relations of American Bird ConservancyDescribe what your company does in a single sentence.American Bird Conservancy conserves birds by protecting birds and their habitats. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Online Optimism to accomplish?Create 2 videos based on a scientific report. **SOLUTION** How did you find Online Optimism?Online SearchWhy did you select Online Optimism over others?Pricing fit our budgetGreat culture fitCompany values alignedHow many teammates from Online Optimism were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We hired Online Optimsim, after an RFP process, to produce 2 separate videos with different audiences based on the same scientific report. This included storyboards, scripts, and selection of stock footage and voiceover artists, as well as creating animations. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Successful completion of storyboards, successful completion of scripts,voiceover recordings, draft and final video products.Describe their project management. Did they deliver items on time? How did they respond to your needs?Yes - they were amazing to work with. Prompt, efficient, responsive, and flexible. We threw a LOT at them last minute, and the entire project was on an accelerated timeline; they did a phenomenal job of responding quickly and getting everything together.What was your primary form of communication with Online Optimism?Email or Messaging AppWhat did you find most impressive or unique about this company?Their ethics, their client engagement, and their professionalism.Are there any areas for improvement or something Online Optimism could have done differently?The financial management of the project was a bit unclear; it was not detrimental to us or the deliverables but a clearer picture of when payments were due would have been helpful. --- #### Data Visualization Website Development for University **The Project** - Services: Advertising, Content Marketing, Pay Per Click, Search Engine Optimization, Social Media Marketing, Web Design, Web Development - Project size: $10,000 to $49,999 - Project length: Nov. 2022 - May 2023 **Project Summary**: A university hired Online Optimism to develop a WordPress website. The team worked on building data visualization features, such as interactive maps and responsive charts that users could filter by population.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Asst Dir Immersions & Interpro Education, Tulane University - Industry: Education - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 8, 2023 **Feedback Summary**: Online Optimism delivered a well-designed website, enabling the client to gain 197 visitors from 5–6 countries. Its analytics was useful. Moreover, their members were responsive and delivered earlier than expected. They were also flexible and went above and beyond to deliver the client’s needs.  "“The quality of their work was top-notch.”" **BACKGROUND** Introduce your business and what you do there.I’m the assistant director of immersions and interprofessional education at Tulane University School of Public Health and Tropical Medicine. In relation to our engagement with Online Optimism, I’m responsible for overseeing the development of our website.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Online Optimism?We hired Online Optimism to translate one of our studies into an interactive data dashboard. Policymakers and researchers could use it to fight health inequities. We had our own website developers at the university, but they were in the process of revamping our school-level website. As a result, I wanted to outsource this web development project.  **SOLUTION** What was the scope of their involvement?I reached out and told Online Optimism that we needed a website designed to provide an overview of a report and display data in different formats. I needed their data visualization experience around interactive maps and responsive charts that could be filtered by population.After speaking with Online Optimism about this, they gave me a proposal. From there, they used WordPress to build the site from scratch. We selected a third-party hosting provider based on their recommendations. Moreover, they gave me a certain number of hours per month where they could provide us with maintenance services. Their members also trained me to do simple maintenance tasks on my side. I could reach out to them if I needed to do major tasks. What is the team composition?We worked with Ivey (WordPress Developer), Juan (Senior Director of Design Innovation), and Jordan (Senior Content Strategist). At the beginning of the project, I also interfaced with Sam (New Orleans Managing Director). How did you come to work with Online Optimism?I looked into several recommended developers but chose Online Optimism after looking at one of their reviews. Their CEO was a Tulane alum, so I wanted to see their work and what someone we considered family could do for us. How much have you invested with them?We invested $24,000–$25,000. What is the status of this engagement?The project lasted from November 2022–May 2023.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The website was launched, looked great, and loaded fast. It was a great experience overall. In terms of analytics, we gained significant traffic and recorded a total of 197 visitors from 5–6 countries. I appreciated the analytics because I could see what users were clicking on, especially with the data visualization map.The quality of their work was top-notch. They gave us a run-through of what we could expect, and the team delivered more than they said they’d do. Moreover, their data visualization work was fantastic and felt truly modern. I could tell they invested in their employees — their team had so much knowledge, which showed in their work quality. How did Online Optimism perform from a project management standpoint?Online Optimism was highly flexible. We had regularly scheduled meetings, and they were readily available to answer questions via email. They remained flexible even as we updated formats and publications throughout the project. I had the most contact with Ivey, and she was amazing. She had quick responses and went above and beyond to ensure that I understood what was happening in the project.In addition, they delivered much quicker than expected. I requested some changes at the last minute before launch, and they stepped up and did what was necessary to meet my needs instead of pushing the timeline. Our budget also didn’t change. On top of that, their team offered several innovative solutions and kept us updated frequently. They sent us Google Documents whenever we had a meeting and provided us with action items from their side. Their members offered to use Slack, but I preferred not to use it. What did you find most impressive about them?I was most impressed by Online Optimism’s dedication to understanding and representing the data I gave them. Apart from that, I liked the innovative solutions they provided to make data accessible to everyone. Are there any areas they could improve?At the start of the engagement, I already decided to go with their proposal even before the proposal meeting. However, they still went through it as they tried to ensure I understood it. While I appreciated their thoroughness, they didn’t need to sell themselves even more — their work samples and reviews already did that for them. Do you have any advice for potential customers?Come to the engagement with your visions and ideas, and let Online Optimism show you what they can do. Make sure you know what you truly want.  --- #### Testimonial Videos for Bank **The Project** - Services: Video Production - Project size: $10,000 to $49,999 - Project length: June - Sep. 2022 **Project Summary**: Online Optimism produced multiple employee testimonial videos for a bank; they conducted two photo shoots. The videos were posted on the company website and used to promote the brand on social media platforms.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** VP of Human Resources, Crescent Bank - Industry: Financial services - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Oct 10, 2022 **Feedback Summary**: Thanks to Online Optimism's high-quality videos, the company looked more professional. In addition, they received positive feedback by posting them on the company's career page. Throughout the engagement, they were very responsive and accommodating to the client's requests and schedule. ""They were willing to go the extra mile."" **BACKGROUND** Please describe your company and your position there. I'm the VP of HR at Crescent Bank. We are a local bank in New Orleans with an operations center in Dallas. We primarily sell CDs and write Auto Loans nationally. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Online Optimism, and what were your goals? Our challenge is attracting top talent to our organization as we compete with larger banks in the finance space. We hired Online Optimism to shoot and create high quality employee testimonial videos we could use on our company website and social media to promote our brand. **SOLUTION** How did you select this vendor and what were the deciding factors? Our marketing team had used Online Optimism in the past for social media marketing initiatives for the business. They came highly recommended and it turned out to be a wise move for us. Describe the video(s) and the process in detail, including the project steps and all stages of production. Online Optimism worked with us on a plan and direction for our videos. They were easy to work with in setting up and preparing for the shoots. We did two photo shoots. One in New Orleans and another in Dallas that required travel. They provided the finished product rather quickly and were happy to make tweaks in subsequent versions for us. Who did you work with and what was the feedback process like? We worked with Stephanie and Jordan mostly. They also had a great videographer that worked with them, but I can't remember his name. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The videos came out fantastic. They did a great job editing them and making our company look professional. We've gotten amazing feedback so far in posting them on our company's career page. Describe their project management style, including communication tools and timeliness. They were very responsive to our requests, even when we requested additional edits after we thought they were final. They worked around our schedule for planning meetings and the video shoot. Using shared google docs worked well in sharing the videos and other documents. What did you find most impressive or unique about this company? They were willing to go the extra mile. They worked with us to get headshots of our employees when we asked. Are there any areas for improvement or something they could have done differently? i felt they did a fantastic job. I don't have any additional feedback. --- #### Social Media Management for Healthcare Organization **The Project** - Services: Social Media Marketing - Project size: $10,000 to $49,999 - Project length: June 2017 - Ongoing **Project Summary**: Online Optimism manages a healthcare organization's social media accounts. They help improve brand recognition by focusing efforts on Facebook, Instagram, and LinkedIn. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** School Health & Strategic Media VP, Access Health Louisiana - Industry: Other industries - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Jun 21, 2022 **Feedback Summary**: With Online Optimism's quick responses, the client's customers and patients have stayed informed, and they appreciate the open lines of communication even during challenging times. Online Optimism has been supportive, reliable, and responsive throughout the engagement. ""It is always easy to get in touch with a member of their strategy team or content creation team."" **BACKGROUND** Please describe your company and your position there. Access Health Louisiana is a 501c3 healthcare organization that provides services to underserved and underinsured communities in the south and central part of the state. Over the past 20 years, our organization has grown significantly with most of the growth happening within the past 5-10 years. Currently, I serve as Vice President of School Health and Strategic Media for Access Health Louisiana. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Online Optimism? We needed someone to manage our social media accounts and grow our brand recognition. We began focusing our efforts on Facebook and Instagram, and later expanded to LinkedIn. In an effort to engage our patients and the community, we took advantage of Online Optimism's animation services developing :15 second animations to promote specific service lines and events within our company. **SOLUTION** How did you select this vendor and what were the deciding factors? We decided to outsource our social media marketing due to limited staffing and internal capabilities. A co-worker suggested Online Optimism as a great resource that could add value to our current marketing strategy. We contracted with Online Optimism in the early years of their company and have renewed our agreement each year since. Describe the project in detail and walk through the stages of the project. After a kick-off meeting, Online Optimism helped us develop a strategy to best build our online presence. We chose to only share content from reputable health sources and to highlight individual team members on their successes with patients and health outcomes. Each week, Online Optimism develops a social media calendar and shares it with our marketing team for approval. We collaborate on posting ideas, as well as images to tell our story. Once the calendar is approved, Online Optimism handles the rest. They also monitor our social media channels for feedback from the public and respond with pre-determined answers. If a question needs more explanation, one of their strategists reaches out to me directly to formulate a response. How many resources from the vendor's team worked with you, and what were their positions? Over the years, we have worked with the CEO - Flynn directly, as well as other members of his leadership team and strategists. It is definitely a team effort to ensure the highest quality of online presence. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Hurricane season is unpredictable in south Louisiana. When a storm hits, you are never 100% sure of how the information will be distributed to patients. Online Optimism develops an emergency plan with the company. They have members out of state who can assist with posting important information about clinic closures, pharmacy deliveries, and more. During Hurricane Ida, we didn't miss a beat. We worked as a team with Online Optimism throughout the entire process both leading up to the storm, during, and after recovery efforts. Our patients stayed informed and appreciated the open lines of communication during a very difficult time in our state. How effective was the workflow between your team and theirs? The workflow is streamlined. It is always easy to get in touch with a member of their strategy team or content creation team.  In fact, every email or phone call I ever made to Online Optimism was returned promptly. What did you find most impressive or unique about this company? Everyone on Online Optimism's team is creative, supportive, and professional. You definitely get the feeling from working with them that it is a team collaboration. Their casual vibe makes creativity thrive. In fact, I love how they even implemented a bring your dog to work policy. For in office visits, you are always greeted by four-legged members of the team. Are there any areas for improvement or something they could have done differently? We appreciate their monthly reports and data which help us determine what platforms and areas to focus on. The data also helps us see which types of posts resonate best with our followers to further engagement. --- #### SEO for Screenwriting Platform **The Project** - Services: Search Engine Optimization - Project size: Less than $10,000 - Project length: Aug. 2021 - Ongoing **Project Summary**: Online Optimism is managing the SEO efforts of a screenwriting platform. They’ve conducted keyword research and backlink campaigns. They’re also creating content aimed at the site’s target audience. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Screenwriting Platform - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 7, 2022 **Feedback Summary**: Online Optimism’s efforts have resulted in positive metrics for website engagement, click-through rate, and session time, meeting expectations. They’re a reliable partner that’s constantly available and flexible. Ultimately, the promptness of their work sets them apart from the competition.  ""They have a scientific approach in their work, and they also write engaging content."" **BACKGROUND** Introduce your business and what you do there. I’m the founder of a screenwriting platform where screenwriters or screenwriting enthusiasts can sign up, upload their screenplays, and receive feedback from their peers. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Online Optimism? Since launching our platform, most of our growth was organic — people found our site through word-of-mouth. We wanted to increase our users, so we were looking for someone to help us in marketing. **SOLUTION** What was the scope of their involvement? Online Optimism is managing our SEO efforts. They’re conducting keyword research, monitoring our Google Analytics performance, and handling our backlink campaign. They’re also creating blog posts that are aimed at our target audience.  What is the team composition? I’ve worked with a content provider and an account manager.  How did you come to work with Online Optimism? I found Online Optimism on a marketing aggregator website. The site asked me to enter my email and describe what I was looking for. After that, several marketing companies contacted me. I talked with several agencies, including Online Optimism. They were confident that they could help me reach my goals and grow my site, so I hired them.  How much have you invested with them? I’ve spent between $7,000–$8,000. What is the status of this engagement? We’ve been working together since August 2021, and our relationship is ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Online Optimism has done a consistent job throughout our partnership. They have a scientific approach in their work, and they also write engaging content. We’ve received positive metrics regarding site engagement, click-through rate, and session time. Their blogs organically lead audiences to our site, and we’ve seen good results from their work.  How did Online Optimism perform from a project management standpoint? Online Optimism’s project management has been reliable. We talk every Friday, but they’re available to meet any day. They’re very flexible and quick to respond to any questions or requests for changes. They’ve been on top of everything.  What did you find most impressive about them? Online Optimism’s promptness is impressive — it’s difficult to find that reliability from providers nowadays.  Are there any areas they could improve? I can’t think of anything.  Do you have any advice for potential customers? Know your business and goals well, and believe in your ability to grow organically.  --- #### Social Media Marketing for Nonprofit Organization **The Project** - Services: Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Oct. 2021 - Feb. 2022 **Project Summary**: Online Optimism managed a social media marketing campaign for a nonprofit organization. Their responsibilities included launching targeted ads and messaging through the client's social media channels. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Primary Prevention Coordinator, SCCADVASA - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 22, 2022 **Feedback Summary**: Online Optimism's work drove significant increases in the client's social media impressions and engagement. By providing regular updates and implementing feedback quickly, they ensured a smooth workflow. They took creative liberties whilst staying faithful to the client's vision and messaging. ""We were impressed with how prompt Online Optimism was with their communication with us."" **BACKGROUND** Please describe your company and your position there. The South Carolina Coalition Against Domestic Violence and Sexual Assault (SCCADVASA) is the statewide coalition of 22 organizations providing direct services to victims and survivors of domestic and sexual violence. Our vision is of a South Carolina free from domestic violence and sexual assault and we work towards this from our foundational values of humility, leadership, credibility and collaboration **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Online Optimism? We needed someone to help promote our sexual violence prevention website, Level Up for Change, through targeted ads and messaging aimed at youth, community educators, and parents. We needed a social media campaign that incorporates rick and protective factors, that most influence the beliefs and behaviors related to the prevention of sexual violence. **SOLUTION** How did you select this vendor and what were the deciding factors? We posted our RFP, and after reviewing the candidates we were drawn to Online Optimism. Their proposal was expertly crafted offering us examples of other youth campaigns they had conducted, a firm timeline of when we could expect launches and updates, and finally they worked with some of our existing images and messages to show how their voice to be paired with ours. Overall we felt confident that Online Optimism would be capable of providing a high quality, engaging campaign-we were right. Describe the project in detail and walk through the stages of the project. After selecting Online Optimism, they were quick to send us onboarding materials to give us information on what they expected from us and what we could expect from them. We had an introductory meeting where we discussed the project, audience, and how we envisioned the project turning out. From there we had bi-weekly meetings (this worked for us but they offer a variety of meeting schedules) where we would view the upcoming monthly ads, provide feedback, and review how active ads were performing. How many resources from the vendor's team worked with you, and what were their positions? Stephanie, Senior Social Media Strategist, Katherine, Digital Designer **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? In January the campaign we saw impressions on Snapchat rise over 50% and on Instagram nearly 80%. We saw a 69.7% increase in engagement for Snapchat, and overall reached nearly 100,000 people during the month. They also perfectly targeted our main audience of teens, and brought over 1,600 new users to the Level Up for Change Prevention website. How effective was the workflow between your team and theirs? Throughout the whole process Online Optimism was providing us updates and information about the campaign. They were quick to make adjustments to ads when given feedback, and we never had to ask for anything. They lead the way for the project, and we were able to be engaged without feeling we were producing the project ourselves. What did you find most impressive or unique about this company? We were impressed with how prompt Online Optimism was with their communication with us, and their ability to edit and create new ads based on our feedback. Prevention is a difficult topic, and we really appreciated their ability to understand and adapt to ensure messaging was geared towards sexual violence prevention. Are there any areas for improvement or something they could have done differently? No, we were very happy with our services. --- #### Web Redesign for Nonprofit Organization **The Project** - Services: Web Development - Project size: $10,000 to $49,999 - Project length: July 2020 - Ongoing **Project Summary**: Online Optimism redesigned a website for a nonprofit organization. The client wanted a platform that makes it easy for clients to discover content, events, and new episodes of their podcasts. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Operations Coordinator, Technology Policy Institute - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Dec 14, 2021 **Feedback Summary**: Online Optimism made a well-crafted website that was easy to manage and maintain. The vendor was notably attentive and quick to respond with direct communication. Moreover, the client stated that they brought their vision to reality with the project. ""They went above and beyond and have met all of our needs."" **BACKGROUND** Please describe your company and your position there. I am the Operations Coordinator for the Technology Policy Institute, a nonprofit organization based out of Washington, D.C. I’m responsible for the day-to-day operations of the organization, including the maintenance of our website. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Online Optimism, and what were your goals? We hired Online Optimism to redesign our aging website. Our goal was to have a website that showcased our work in a professional and innovative way. We also wanted to make sure the site was easy to maintain and made it easy for our users to discover content, events, and new episodes of our podcast. **SOLUTION** How did you select this vendor and what were the deciding factors? We interviewed several potential developers, but a colleague and I really enjoyed Online Optimism's customer service, passion, and feedback loop. They were in constant communication throughout the project. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. We wanted a website that had the ability to add new publications and categorize them according to our key focus areas. We also wanted to integrate a calendar that allowed users to RSVP to events. The project also included audience persona creation, sitemap buildout, wireframing and prototyping, and development of the website. Their team even threw in some 3D animation to bring the website to life. We were provided with a timeline at the onboarding meeting, which included all milestones and expectations. Their team delivered a great-looking website that works beautifully! How many people from the vendor's team worked with you, and what were their positions? We worked directly with 3 people. Juan Pablo Madrid, Design Director, Sam Olmsted, Search & Content Director, and Flynn Zaiger, CEO. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? The outcome of this project was a well-crafted website that is easy to manage and maintain. It was built with future growth in mind and empowers our team to do their job and publish it with ease. Describe their project management style, including communication tools and timeliness. Their team was attentive and quick to respond to any questions. They were prepared during meetings and quickly sent follow-ups, and did not hesitate to communicate any challenges they were facing. Working with them felt very collaborative and straightforward. What did you find most impressive or unique about this company? We were very happy to have direct communication with the team members that worked on our project and never had to go through an account manager or someone unfamiliar with our project. They brought our vision to reality and we're so grateful. Are there any areas for improvement or something they could have done differently? No, not at all. They went above and beyond and have met all of our needs. --- #### Web Dev & Digital Marketing for Psychiatric Practice **The Project** - Services: Digital Strategy - Project size: $50,000 to $199,999 - Project length: Oct. 2017 - Ongoing **Project Summary**: Online Optimism is a psychiatric practice’s digital marketing partner. They’ve created a website, and they produce 2–3 blog posts per month and refer the client to journalists seeking quotes for their articles. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Medical Director, Mid City TMS - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 13, 2021 **Feedback Summary**: Online Optimism’s work positively impacts the client’s business growth, with the website successfully driving patients to the clinic. They’re outstanding project managers that are communicative and responsive. Their interest and dedication are impressive — they’ve fostered a genuine partnership. ""I feel like they’re my partners and are part of my team."" **BACKGROUND** Introduce your business and what you do there. I’m the medical director of Mid City TMS, a psychiatric practice that provides a treatment for depression called transcranial magnetic stimulation (TMS). **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Online Optimism? I needed help generating patients and increasing our brand presence. I also wanted to educate people that TMS was a good treatment option for depression and provide information to potential patients and medical practitioners that could refer people. **SOLUTION** What was the scope of their involvement? Online Optimism created our website. They asked for my input, and they built and hosted the site. They also helped us send mailings to referral sources, doctors, and therapists to inform them about our practice.  In addition, Online Optimism is writing 2–3 blog posts a month for our site, and their topics are primarily about depression and TMS. They also have contacts in the media, and they refer me to provide quotes to journalists writing about mental health and psychiatry. What is the team composition? Savannah (Content Associate) is our primary contact, but we’ve also worked with Sam (Managing Director) and Allyson (Content Specialist).  How did you come to work with Online Optimism? I found them right when I was opening up my practice through Tulane University’s alumni magazine. There was an article about Online Optimism’s CEO who also graduated from my university. At the time, I was looking for a digital marketing partner, so I contacted him. I like that I’ll be working with a company based in my hometown and headed by a Tulane University alumni. Their CEO was very receptive, and he seemed smart and dedicated — he had a team of people that all seemed great. They also had experience working with doctors and other medical practices, so I decided to work with them. How much have you invested with them? I pay them $2,600 per month. Their monthly fee includes everything such as website hosting, blog writing, and exposure to journalists.  What is the status of this engagement? We started working together in October 2017, and it’s ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Online Optimism’s work positively impacts my goal of spreading the word about different treatment options for depression and educating the public about mental health issues. They’re also instrumental in helping me grow my practice.  With their help, we’ve been able to sustain the continued growth of our patients. Half of the people I treat have found us through our website — it’s an important part of maintaining our patient flow and business. The traffic on the website has progressively increased over the years.  How did Online Optimism perform from a project management standpoint? Online Optimism is outstanding at project management — they’re receptive, available, and they proactively reach out for staffing concerns. They’re also swift with turnaround times and very responsive in getting back to me whenever I have a question or concern. We’ve consistently never encountered any delays, as their team is always on top of things. What did you find most impressive about them? Online Optimism has been genuinely engaged and interested in the project. They’re personable, and they demonstrate that they really care. I’ve never struggled to ask them to do what I needed them to do, and I also don’t have to hold back when they suggest an option that I disagree with. I feel like they’re my partners and are part of my team.  Are there any areas they could improve? I can’t think of anything. They’re outstanding.  Do you have any advice for potential customers? Communicate your specific needs, and educate them about your niche. Feel comfortable expressing when you disagree with them.  --- #### Social Media Marketing Service for Educational Organization **The Project** - Services: Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Oct. 2021 - Ongoing **Project Summary**: Online Optimism provides social media marketing services for an educational organization. The goal is to raise awareness about the dual enrollment system. The main channels they use are Facebook and Instagram.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Louisiana State Director, The Education Trust - Industry: Education - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 8, 2021 **Feedback Summary**: The organization has seen an increase in their social media impressions and followers, thanks to the quality content that Online Optimism produces. Internal and external stakeholders are also impressed by their work. The team is committed to the project, serving as true partners for the firm.  "“The engagement feels more like a true partnership than a working relationship.”" **BACKGROUND** Introduce your business and what you do there. I’m the state director for The Education Trust in Louisiana. We’re an organization that focuses on policies and advocacies in education as they relate to students of color and students from low-income backgrounds. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Online Optimism? One of our top priorities was dual enrollment in Louisiana. A government task force was created to understand the experience of our students and determine the barriers preventing them from accessing dual enrollment. We were a part of that conversation, and one of our goals was to increase our target audience’s knowledge about dual enrollment. Given that, Online Optimism helped us with a social media campaign around this type of enrollment.  **SOLUTION** What was the scope of their involvement? We provided Online Optimism with general directives. Our team produced a one-page policy brief that captured all our priorities and recommendations for dual enrollment. We also provided student testimonials based on our interviews with students who had benefited from such an enrollment. On top of that, our team gave them a couple of research papers that were already on our website.  Then, the Online Optimism team used all of these to create social media content for us. Specifically, they created Instagram content and stories, pictures, and animations. They also produced content for Facebook.  While Instagram and Facebook were our primary channels, the team also created content for Twitter. At present, they continue to do these things for us. We also have one-on-one conversations with them around analytics and the results of what we’ve been doing.  What is the team composition? My primary point of contact is Stephanie (Social Media Strategist). Apart from her, we’re also in touch with 3–5 team members.  During the kickoff meeting, I talked to 5–7 people from their team.  How did you come to work with Online Optimism? I inherited the engagement from our previous director. That director had already engaged Online Optimism because she had done previous work with them. Then, I picked up the relationship from where we left off.  How much have you invested with them? We’ve invested between $6,000–$12,000.  What is the status of this engagement? We started working together in October 2021, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We’ve seen increased impressions on our Instagram content, along with an increase in the number of our followers. People not only from Louisiana but also from California have come across our content and inquired about the hows, the whys, and the whats of our work. Overall, the campaign has been well-received by our partners and stakeholders, thanks to the quality of Online Optimism’s work.  How did Online Optimism perform from a project management standpoint? In terms of project management, the team is detailed, accessible, and invested in our project. Since they’re invested in what our organization is doing, the engagement feels more like a true partnership than a working relationship.  What did you find most impressive about them? This isn’t my first time working with a communications consultant for a social media campaign, but Online Optimism has been beneficial to us in that they’ve been extremely flexible and invested in our campaign. Are there any areas they could improve? Online Optimism can simplify the data about the impressions and analytics they send us. The broken-down data is understandable for me because I understand social media. However, when I send it to other people in our organization, they usually have a lot of follow-up questions about the data. If Online Optimism can find a better way to present the data for beginners, that will be great.  --- #### Google Ads & TikTok PPC for Internet & TV Association **The Project** - Services: Branding, Pay Per Click, Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Aug. - Nov. 2021 **Project Summary**: Online Optimism provided PPC services for a website belonging to the NCTA. Their work focused on Google Ads and TikTok campaigns. The team also created the copy and imagery for the ads on said platforms. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Director of Industry & Association Affairs, NCTA - Industry: Media - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 8, 2021 **Feedback Summary**: The firm reached 100,000 users via Google Ads, with around 3% of them spending over two minutes on the website. Their DC-based campaign fetched 5,633 sessions. Online Optimism was highly communicative and responsive, and the team was highly goal-oriented as they paid great attention to detail. "“Online Optimism checked all of our boxes, and they were a joy to work with — I was so happy that I found them.”" **BACKGROUND** Introduce your business and what you do there. I’m the Senior Director, Industry & Association Affairs at NCTA, the primary trade association for the Internet and TV industry in the US. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Online Optimism? NCTA runs a website called FamFriendly.com to promote online safety and parental controls that are offered by their member companies. We wanted to have new users on the website and create awareness for it. Specifically, our group wanted to get 75,000 new users to the site; we also aimed to create awareness among our target audience and policymakers. **SOLUTION** What was the scope of their involvement? In the beginning, Online Optimism and I discussed a number of ways in which we could reach our goal. We talked about doing Facebook, Reddit, and YouTube; however, keeping our budget and goals in mind, we decided that Google and TikTok ads were our best options.  To elaborate, Google Ads was our first obvious choice, but we wanted to try something new. As a result, we dug deep and evaluated each proposed option. The team gave me information about each platform’s users and metrics. After all that, we landed on TikTok.  Moreover, Online Optimism developed the ads’ copy and imagery. I sent them the materials we’d done in the past, including the colors and the assets we had on our website. From there, they put together all the creative materials on their own. For TikTok, they identified popular people on the platform who helped us in our campaign. They also scripted and produced the ads.  What is the team composition? I worked with 4–5 people from Online Optimism. I talked to their CEO in the beginning, and after he passed me on to the entire team, I worked with Esteban (Digital Ads Director), Ariel (Digital Ads Associate), Meara (Social Media Director), and Shika (Social Media Strategist).  How did you come to work with Online Optimism? I was looking for smaller agencies that had a deep understanding of the changing online platforms for advertising, especially among social media networks. It was something I didn’t have time to keep up with, so I decided to outsource it. With that in mind, I searched for teams with a DC office. I interviewed four agencies and narrowed my list down to two. Online Optimism was one of them, and they were highly transparent. They also understood what I was trying to do; our personalities were a good match.  Their ad spend proposal was what truly put them ahead of the other company. The team dedicated a significantly higher amount of budget to the ad spend than the other company. Moreover, their CEO made himself available to me. As he handed me off to the team, he made me feel confident that I could easily call him and expect a response if I needed something. That was how we started the partnership.  How much have you invested with them? We invested around $25,000 in this partnership.  What is the status of this engagement? The project lasted from August–November 2021. Our initial conversation started in August, and we kicked off the project in September; it was wrapped up in November.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  With Online Optimism’s help, we reached more than 100,000 users through Google Ads; about 3% of them stayed on the website for longer than two minutes. For our DC-specific campaign, we had 5,633 sessions, and about 2.41% of those were longer than two minutes.  Moreover, TikTok was also a success, but our money was much better spent on Google Ads. As a result, we stopped running TikTok campaigns after one month and pivoted all of our money into Google Ads. How did Online Optimism perform from a project management standpoint? Online Optimism’s project management was awesome. They were on top of everything, and the team paid attention to detail. Their resources were transparent and responsive, and they listened to me. Overall, they were incredibly communicative throughout the whole process.  Moreover, the team was highly goal-oriented and quick to respond to any questions I had. They explained topics that I was unfamiliar with, such as TikTok and how it could drive traffic for us. Simply put, they did an excellent job of helping me understand what I didn’t know.  In terms of tools, this was one of the few projects where I didn’t use any project management tools. We did use Google Documents, but we only talked every other week, and they sent me the results of the campaigns in PDF format. We communicated mainly by email and calls. In any case, they’d be willing to use any project management software if I wanted to use one. If I wanted to have weekly meetings, they’d also be willing to take that route.  What did you find most impressive about them? The visualization of Online Optimism’s reports was highly polished. They weren’t just numbers; everything was visual and laid out nicely. Moreover, the team was willing to explain everything to us and gave us plenty of opportunities to ask questions. On more than one occasion, they offered to present the campaign’s information in any way I wanted or to someone else within our organization.  Overall, Online Optimism checked all of our boxes, and they were a joy to work with — I was so happy that I found them. I was also happy with the details they provided from the beginning to the end; everything they sent me was second to none. Are there any areas they could improve? They provided us with a lot of information. Sometimes, I didn’t want to read through seven pages of information. To be fair, they probably would have given me one-page reports had I asked for it.  Do you have any advice for potential customers? Be willing to ask questions about anything that you don’t know. Online Optimism has a lot of people with different expertise, so be prepared to come with your questions. They’ll answer them, and you'll have the opportunity to learn a lot from them.  --- #### Content Marketing & SEO for Tech Services Provider **The Project** - Services: Web Design - Project size: $10,000 to $49,999 - Project length: June - Nov. 2021 **Project Summary**: Online Optimism was hired by a tech services provider to provide content marketing and SEO campaigns for them. Their goal was to use client to educate and attract potential clients into their platform.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Business Development, Sentient Digital, Inc. - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Dec 8, 2021 **Feedback Summary**: Online Optimism ultimately brought over a 143% increase in web visits since they launched their programs. About 84% of their web traffic has also come from organic search. Moreover, the vendor has been communicative and attentive throughout their engagement. ""It’s not unusual for them to go above and beyond in their work for us, just to help us out even more."" **BACKGROUND** Please describe your company and your position there. I am the Business Development Manager for Sentient Digital, Inc., a technology services provider based in New Orleans, Louisiana, with offices across the US. I am the main contact for all marketing and design services from Online Optimism. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Online Optimism? We first approached Online Optimism with the goal of using content to educate potential clients and job candidates about our services and expertise. We needed content that could clearly convey our value to a sophisticated audience; at the same time, we needed to get our name and expertise shared online in order to expand our reach and web presence. Online Optimism’s team developed a content marketing and SEO campaign that predominantly involves blogging, custom infographics, and link building, as well as social media, which we added on later. About two years after beginning our partnership with Online Optimism, in the midst of a company name change, an internal brand update, a reorganizing of our main capability areas, and our acquisition of RDA, Inc., we were in need of a new website that would incorporate our recent changes and accommodate future expansions, too. We hired Online Optimism’s Design & Development team to build our cutting-edge new website, sdi.ai, which launched in November 2021. **SOLUTION** How did you select this vendor and what were the deciding factors? We were already using Online Optimism for blog writing and support with our corporate LinkedIn account. We had a good idea of the quality of technical writing and saw examples of other websites they had created. It was an easy decision to choose Online Optimism when we decided to revamp our website. Describe the project in detail and walk through the stages of the project. Our partnership with Online Optimism began with a combination of blogging and link building; with time, we’ve added custom infographics and social media marketing, too. Our campaigns run in 6-month blocks, which the OO team optimizes based on the results we’ve gotten from past campaigns. The content that Online Optimism’s team develops for our blog and social media rotates between a variety of topics appealing to our different audiences, and they’re always flexible with including content that may be more timely or become a priority for us. They often interview our team members to help produce content even more effectively. Part of their deliverables include detailed monthly reporting on the results of their campaigns, with which we have always been satisfied. The deliverables for our website project included audience personas to represent our main users, a strategic sitemap to organize our site’s content, copywriting and editing across the site, wireframes to establish a design direction, and the final developed website. At launch, we received a website manual detailing how to update our site, which the OO team walked us through at our virtual website training, as well as a year of complimentary support for the site. The site launched at the exact budget that we received in the proposal. How many resources from the vendor's team worked with you, and what were their positions? Lauren Walter, Search & Content Director Shika Lakshman, Social Media Strategist Claire Escobedo, Digital Designer Amanda McCrea, Content Associate Flynn Zaiger, CEO **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? As our business has grown, so have our marketing needs. Online Optimism has been the perfect fit to help us adapt our strategies and expand our online presence. In our most recent 6-month marketing campaign, we had over 48,000 visits to our website, a 143% increase compared to the previous 6 months. 84% of our website traffic came from organic search, and 17 of our blog posts had a #1 ranking on Google, with many appearing in Featured Snippets as well. We are over the moon about our new website! It has the striking aesthetics we were looking for that reflect our exciting, innovative, and sophisticated work. At the same time, it balances a wealth of new content we want to share with prospective clients, partners, and job candidates, prioritizing intuitive and easily navigable user paths for each audience. Not to mention, several years’ worth of blog content we had built on our old site was seamlessly migrated to the new one, and along with it, the valuable SEO gains we had achieved. Our team couldn’t be happier. How effective was the workflow between your team and theirs? Online Optimism’s team has been incredibly communicative throughout our partnership, with a strict attention to detail and a clear commitment to meeting our goals. We receive monthly marketing reports—including data from Google Analytics for website performance, Moz for keyword performance, and LinkedIn for social performance—to keep us informed of our marketing campaigns’ gains. Throughout the website project, we had weekly calls with the OO team to discuss our progress and approve deliverables, followed by emails with action steps for both their team and ours. They created a website progress tracker to keep track of all content and developed pages for the site in one place, so we always knew exactly where we were in the process, what was ready for our review, what we had approved, etc. Even with some delays on our end in gathering content for the site, their team stayed on top of our project, adjusting our timeline as needed and always keeping on the right side of deadlines. What did you find most impressive or unique about this company? The OO team is not only capable, knowledgeable, and efficient. Everyone we’ve worked with on their team is friendly and positive, and it’s clear that they really care about us as a partner. It’s not unusual for them to go above and beyond in their work for us, just to help us out even more. We love that we can work with a single digital marketing partner for services ranging from SEO to social media marketing, web design & development to long-form blogging. Online Optimism’s team is incredibly responsive, sending us regular updates, maintaining open channels of communication, and always responding promptly to more immediate requests. Are there any areas for improvement or something they could have done differently? Nothing! Project went incredibly smoothly. --- #### SEO & PPC for HR Company **The Project** - Services: Pay Per Click, Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: Dec. 2019 - Ongoing **Project Summary**: Online Optimism is managing an HR company’s SEO and PPC campaigns. They’ve implemented changes on the site and added new content. They work closely with the client to tweak the platform.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** PEO Operations, Canal HR - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 7, 2021 **Feedback Summary**: Online Optimism’s efforts have improved the site’s search engine rankings and increased leads by 25%. The client praises their project management due to their communicative and transparent approach. They’re a true partner that facilitates a healthy and successful collaboration.  ""It’s almost like they’re my in-house employees doing work under my direction."" **BACKGROUND** Introduce your business and what you do there. I’m the VP of Canal HR, a professional employer organization that provides big business benefits to small businesses. Our services include workers’ compensation through payroll and ancillary products such as medical, dental, vision, and other insurance that people need in addition to 401k.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Online Optimism? We had been pushing our marketing efforts online, and we needed help in SEO. We wanted to make sure that our website was ranking high and generating leads. **SOLUTION** What was the scope of their involvement? We gave Online Optimism a history of what we’ve been doing. They found that our previous vendor only did Google Ads and didn’t work on our SEO performance.  Online Optimism then started implementing improvements to the entire website. They hosted our site and added new content on all its pages. We meet every two weeks to keep tweaking our platform. Additionally, they’ve taken over our PPC campaigns.  What is the team composition? I’ve worked with six teammates. How did you come to work with Online Optimism? I looked around for companies doing SEO. Whenever I mentioned Online Optimism, I always heard positive responses.  How much have you invested with them? I’ve spent around $80,000. What is the status of this engagement? We started working together in December 2019, and it’s ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Our website’s search engine ranking has improved, and we’ve even placed first for multiple search terms. The amount of leads from our website has increased by 25%.  How did Online Optimism perform from a project management standpoint? Online Optimism is very good at project management. I always praise them during our meetings because they fill us in on their plans and thoughts. They pass everything by us before doing anything — it’s almost like they’re my in-house employees doing work under my direction.  What did you find most impressive about them? We’re delighted with Online Optimism. Everything has been going well with our partnership.  Are there any areas they could improve? I can’t think of anything. Whenever we have issues, we can discuss them during our meetings.  Do you have any advice for potential customers? Make sure you’re having constant meetings, and you’re checking their work. --- #### Web Dev and Design for World Trade Organization **The Project** - Services: Web Development - Project size: Less than $10,000 - Project length: Aug. 2018 - Jan. 2019 **Project Summary**: Online Optimism designed and developed a new WordPress website. They condensed the site’s page count and created custom fonts and page designs. They also integrated a plugin for frontend edits. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Marketing & Communications, World Trade Center New Orleans - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 24, 2019 **Feedback Summary**: The launch of the new site dramatically boosted the user base, which continues to increase with a corresponding drop in bounce rate. Online Optimism’s delivery of a functional backend and their technical support eliminated the cost of outside maintenance. They’re a capable and dedicated partner. ""They treated me like I was their most important client in every interaction." " **BACKGROUND** Introduce your business and what you do there. I am the vice president of marketing and communications for the World Trade Center of New Orleans. We are a membership organization with about 200 company members and close to 1300 individual representatives of companies who belong to our membership. A lot of what I do is related to event planning and coordinating programmatic and educational events for our members. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Online Optimism? We had a really outdated WordPress website. I was looking to modernize it and increase functionality on the backend. We also needed frontend improvements focused on UX. I had a vision of making the website more modern and cleaner with larger fonts. **SOLUTION** What was the scope of their involvement? They were instrumental in the creative process of building our website. There are over 300 world trade centers, and we had to match their branding guidelines, but I also wanted our website to have its own twist and highlight and showcase New Orleans. I gave Online Optimism the branding guidelines from the World Trade Center Association, and I told them about my basic ideas, but as far as the design went, I didn’t have a ton of ideas of what exactly they should do. Their team came up with the fonts that fit the guideline, would look the best on the website, and would be the easiest to read. They helped us decrease the number of pages from 100 to about 30 on the website, and they helped to showcase our three main focus areas: education, connection, and advocacy. I had sent them some samples of other World Trade Center sites that I liked, and they took some of the elements of those other sites and implement them in ours. For example, the World Trade Center of Denver is known for the mountains. Their website has a mountain outline on the homepage of their site and every other page. I wanted something similar, and one of their team members, JP (Design Director, Online Optimism) created the city skyline silhouette by hand. We were concerned about having to pay for stock images and related art, as we didn’t have a ton of photos in-house that were good enough to be on the homepage of our website. Since Online Optimism is a social media company and has a lot of clients that work in downtown New Orleans, they used some stock imagery that they already owned for our site, which I felt was really helpful. They took my simple vision and went 100 miles past that. What is the team composition? JP did the majority of the work and was our main point of contact. Flynn (CEO, Online Optimism) was helpful as well with business-related questions. How did you come to work with Online Optimism? I knew Flynn from my previous position. How much have you invested in them? We spent under $5,000. What is the status of this engagement? The project went from August 2018–January 2019. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Our members and board love the website. They were really excited about the increased functionality because they need our website for event registration. We are really thankful it is where it is now. When the website launched in August, the number of users increased 1,468.2% just in that one month, and we continued to see steady improvements. The bounce rate decreased by 71% in that first month. We saved $300 a month thanks to the functional backend they delivered, as we used to pay for maintenance each month. Those savings have been helpful for us, since we’re a nonprofit, and being able to make those changes in-house has saved us time as well. Flynn came in and met with me. He looked at the backend of our site and the integration and realized that WordPress integrates with our CRM the best, although I was more comfortable with Squarespace. I expressed major concerns that I had with him about personally having to learn WordPress and having to use it when I wanted to make small edits to the site. Although I tried to convince them that Squarespace might have been the best, they took a holistic look at our situation and advised us on what would be best while still meeting my need to make edits easily on the backend. They implemented a WordPress plugin called WPBakery, which functions as a frontend editor. I can now edit right on the page if I am logged in. It’s really easy. Once we launched the website, Flynn included two hours of website maintenance a month as a service from his company for a year. One of my worries was that the website would launch and that I wouldn’t know how to use something on the backend or would have questions, but having that support made us comfortable letting our previous maintenance vendor go. How did Online Optimism perform from a project management standpoint? They were fantastic. We were the ones holding things up because we had several events that delayed our response time. They were great and weren’t pushy about following up as they understood our situation. They met every deadline. We had a short delay on our end when we had to decide whether to change our hosting service. Online Optimism went above and beyond on that issue as well and even offered to pay the increased hosting fee for us just so we could try it out. They never pressured us to switch back, and they said they were willing to do that for as long as it took us to get an answer from our board as to whether or not we could switch over to the more expensive hosting service. They were really helpful. We mostly communicated over email or we met in person. There weren’t too many people involved, so I don’t think we needed to use a project management tool. What did you find most impressive about them? They’re highly responsive. I never waited for more than a couple of hours for an email response even at night, and they always had a very thorough answer. We never had to explain ourselves too much when asking a question. It didn’t take much for me to explain what my vision was for the website in terms of design or even functionality. It was nice to work with people who just understand what we mean. They are very technical people. Some of the other companies I met were definitely not as sociable and spoke at a level that could be above people’s heads. Online Optimism doesn’t do that. No question is a silly one, and they are able to explain things in a way that anyone could understand regardless of their technical background. It made a huge difference for us. Are there any areas they could improve? No, we’re very satisfied. Do you have any advice for potential customers? Don’t be afraid to ask for anything. With Online Optimism, you don’t have to be afraid to ask. If it is possible, they will make it happen. We had a really tall order for them, but they handled it with class and professionalism and never made it seem like it was overwhelming for them. Even though we weren’t their highest-paying client, they treated me like I was their most important client in every interaction. I would tell a potential client to not be afraid to ask for exactly what you are looking for. Send them some samples of websites you like, and they will make it happen if they can. --- #### Web Development for Financial Assistance Provider **The Project** - Services: Web Design, Web Development - Project size: $10,000 to $49,999 - Project length: June - Sep. 2023 **Project Summary**: Online Optimism developed a website for a financial assistance company. The goal was to update the site's appearance and functionality. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive Director, Jefferson Parish Finance Authority - Industry: Financial services - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Sep 11, 2023 **Feedback Summary**: Online Optimism delivered a functional, user-friendly website with updated information. The team completed tasks before the deadline, resulting in a highly efficient workflow. Communication was seamless via virtual meetings. Online Optimism was helpful, professional, and talented. ""They were extremely helpful and efficient."" **BACKGROUND** Please describe your company and position.I am the Executive Director of Jefferson Parish Finance AuthorityDescribe what your company does in a single sentence.The Mission of the Jefferson Parish Finance Authority is to provide financial assistance to Jefferson Parish residents and the surrounding parishes for homeownership thereby enhancing economic development. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Online Optimism to accomplish?Be able to easily update our own siteUpdated appearance and functionalityResponsive team when we need help **SOLUTION** How did you find Online Optimism?ReferralWhy did you select Online Optimism over others?Followed up and listened to needsHow many teammates from Online Optimism were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.I hired Online Optimism to create a new website for us. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?I am able to make updates on the website as needed, the website is more user-friendly, and the information is now current.Describe their project management. Did they deliver items on time? How did they respond to your needs?They were extremely helpful and efficient. In most cases, they delivered items ahead of schedule.What was your primary form of communication with Online Optimism?Virtual MeetingWhat did you find most impressive or unique about this company?They work together as a team, they are professional, and they are all talented.Are there any areas for improvement or something Online Optimism could have done differently?None that I observed. --- ## Portfolio & Awards ### Increase E-Commerce Revenue & ROI with Google Ads As an industry leader in automotive lighting and accessories, ORACLE Lighting enjoys a strong online presence. However, resellers have used their products to muddy the waters on Google search, taking up valuable advertising real estate. While their previous agency produced profitable results, ORACLE Lighting was looking to get a higher ROI from their investment in digital marketing. Learn More Here STRATEGY & FEEDBACK When we kicked off our campaign with ORACLE Lighting, we added Google Search ads with a strong focus on branded search, and this tactic significantly increased ROI and helped cut into reseller impression share. ORACLE Lighting now appears at or near the top of search results pages with text and product listing ads, in addition to organic listings. This gave them a much stronger hold over the search landscape and helped establish the company as the primary source for their products.  Additionally, the new Google Shopping campaigns utilized ten segmented product groups, compared to three in the company’s previous campaign. These groups were created based on more specific groups of products. As a result of the difference in bidding structure, more products are being shown for relevant searches. RESULTS When ORACLE Lighting approached us, the company’s previous campaign provided them with a 588% return on ad spend (ROAS). After just six months with Online Optimism, ROAS reached 933%.  Our dynamic branded search campaign funneled interest in the brand directly to the source. Core products and product groups also had their own campaigns to capture users that were higher in the funnel.  And in March of 2020, when the economy hit a downturn due to COVID-19, ORACLE Lighting’s sales dropped and had a ROAS of only 650% over a full month. However, our work before and during the crisis helped them to bounce back quickly with ROAS exceeding 1200%—the company’s best month yet. ### TDI's Testimonial about Online Optimism Learn how we increased leads for Truck Driver Institute, a national truck driving school, but utilizing web design, social media marketing, search engine optimization, digital ads, video production, and more.  ### Online Optimism's Video Reel Nothing makes a brand pop and sizzle like an Optimistic video or animation. From furry friends to sweet rides, we've filmed a lot over the years, and we're just getting started. ### SEO on Display for Ogden Museum of Southern Art While the Ogden Museum already had a recently redesigned website, our team performed an audit to help the museum use its site to its fullest potential. Following SEO best practices, our content team made technical and on-site changes to increase the visibility of the Ogden Museum’s website on search engines like Google and Bing. Our team focused on adding important website metadata, making adjustments to increase page-load speed, and setting up behind-the-scenes code that helps search engines more easily understand the content on the museum’s pages. Their team was highly excited about the results, and potential, of their search engine optimized site. ### Crafting a New Website for Decide DeKalb Decide DeKalb serves as the primary economic development driving force to attract, expand and retain businesses in DeKalb County, Georgia. By working with partners, stakeholders and the business community at-large to spur capital investments, they encourage job growth and create business sustainability within the county’s target industries as well as the entertainment sector. Online Optimism worked with their Marketing and Economic Development teams to understand how the DeKalb County community interacts with their organization, and created an easy to use digital experience that reflected Decide DeKalb’s recent rebrand efforts. Our Design and Content teams worked together to craft a website that was welcoming, flexible, and easy to maintain. A VIBRANT DESIGN LANGUAGE Decide DeKalb had recently undergone a rebrand exercise which we expanded for a digital experience. Bold type, vibrant colors, and soft details draw your eye to what’s most important. A HUMAN APPROACH Behind every service that Decide DeKalb provides, there are teams of experts waiting to provide resources and assistance. Our user journeys look to connect people directly with the best person to help.  ACCESSIBILITY AT THE CORE At Online Optimism, we strive to make accessible websites for all. For Decide DeKalb’s website we went a step further and integrated an easy-to-use tool that allows users to mix and match functions that meet their individual needs. DELIBERATE & DECISIVE COPYWRITING A large part of Decide DeKalb’s rebranding was updating their web copy. Our Content team went through their site page by page to gain a comprehensive understanding of Decide DeKalb and their values. Our team then worked alongside theirs to update all the copy on their site and make it reflective of what DeKalb County offers and why potential residents should Decide DeKalb. In working together, we were able to ensure that information, tone, and style were all clear and concise. ### Building a Business from Scratch Mid City TMS wanted to bring in patients to their new clinic, drive traffic to their site, and establish themselves as a thought-leader in the medical community, all while starting without the benefit of an existing online presence. Mid City TMS was a brand new medical facility offering treatment for depression. They had no website, social media presence, or online credibility. Mid City TMS had to build trust with potential patients if they ever wanted to get them in the door. Furthermore, their clinic is located in New York City in a region that has large, well-financed hospitals and medical groups vying for the same patients. How can we help a startup medical organization gain traction in a competitive market? Learn More Here SOLUTION Our weekly blog posts on the Mid City TMS website helped embed long-tail keywords into the site that boosted the clinic’s relevance in the eyes of Google and other search engines. Searchers could now find Mid City TMS first if they looked for “Manhattan TMS Doctors” and other key terms. Mid City TMS was featured in over a dozen high-value online publications including Huffington Post, Reader’s Digest, Bustle, and Thriveworks. These links boosted the clinic’s authority and increased organic search traffic to the site. Web searchers began not only finding Mid City TMS through Google, but eventually converting to become recurring patients as well. ### How Animation Helps Provide Vaccine Education Online Optimism's Meara McNitt explains how animation is an economical way to communicate vital health information, like the benefits of the COVID-19 vaccine, to a wide audience.  ### Using Animation to Share Vital Health Information Access Health Louisiana needed to share digestible information about services and health measures with their patients and community, but they didn’t have the internal bandwidth to create live-action videos. Online Optimism was able to step in and provide animated videos, even creating 2D versions of AHL’s doctors to star in two videos, and share them across social media. Learn More Here SOLUTION With the Design and Social Media Departments collaborating, Online Optimism produced 17 animated videos in both English and Spanish over 15 months. Scripts were communicated through text animation or voice overs recorded by Access Health Louisiana’s own doctors (with Spanish recordings from a hired voice actor). Once complete, videos were distributed across social media platforms as organic posts and advertisements, drawing awareness of the brand, their services, and health safety throughout the pandemic. Animations can also be formatted for television, which Access Health Louisiana chose for an animation featuring Infectious Disease Specialist Dr. MarkAlain Déry.   Our team’s animations have saved the Access Health Louisiana time and money that they otherwise would have spent producing in-house video clips. Adapting to animated videos on social media allowed their staff to focus on improving the health of Southeast Louisiana and stopping the spread of COVID-19, while we focused on spreading their message.   ### A Forward Thinking Government Site for NORPC New Orleans Regional Planning Commission is a board of local officials and citizens who represent the New Orleans metropolitan area on matters of importance such as transportation, economic development, and the environment. They also function as the region’s Metropolitan Planning Organization. When they approached us, their goal was to overhaul their digital presence by creating a new site that was informative, helpful, and organized. Our Design & Development team worked hand in hand with them to create a user experience that elevated their work and engaged the public. DISCOVERABILITY AND ORGANIZATION The NORPC produces dozens of reports, studies, maps, and other important documents that must be in the public record. To help them accomplish this, our team integrated faceted search to create an easy to use resource library. Our team also ensured that updating the library was hassle-free while keeping the site lightweight through cloud-based object storage. ART DIRECTION & MOTION GRAPHICS To better showcase the RPC’s work and projects, our team developed a design language that included illustrations and motion graphics.  COMPLIANCE & ACCESSIBILITY Part of our goal of this redesign was to ensure that the site was accessible to all constituents of the region and conform to WCAG 2.0 AA standards. While it is a standard practice of all of our website development process to design with accessibility in mind, we went a step further for NORPC and integrated an easy-to-use tool that allows users to mix and match functions that meet their individual accessibility needs. ### St. Thomas Website Redesign Our mobile-first redesign took center stage of our marketing campaign. Users on desktop and tablet devices were directed to appointment forms, and users on mobile devices were steered to call St. Thomas directly. Our website relaunch was a stunning success. Every metric our team reviewed improved in a measurable fashion, from decreasing the bounce rate to increasing time on site. Patients expressed satisfaction with the easy appointment system, and hundreds of conversions per month were delivered to the organization. ### Cutting-Edge New Website for Sentient Digital, Inc Sentient Digital, Inc. is a national technology solutions provider with offices in Louisiana, Virginia, Maryland, and Pennsylvania. SDi does work for government and commercial clients with capabilities ranging from cybersecurity to systems engineering to IT modernization. Following a company name change, an internal brand update, a reorganizing of its main capability areas, and the acquisition of RDA, Inc., SDi was in need of a new website that would incorporate the company’s recent changes and accommodate future expansions, too. Our team got to work crafting a website that represents SDi as a cutting-edge, growing company. SHIFTING FOCUS TO NEW CAPABILITY AREAS A major portion of this website build was displaying SDi’s newly reorganized capability areas front and center for potential customers and partners. We highlighted these five capability areas in the main portion of the navigation menu, centering them as the primary content on the website, and we built an engaging grid showcasing them on the site’s home page, giving users two immediate paths towards these pages. Each of the capability areas is color coded, a subtle design feature that helps users differentiate between them. Using custom templates, we built five capability pages perfectly suited to the content they needed: each page has, among other features, a testimonial from a past client and a related blog post feed, as well as customized sections that include further information on that capability area. ATTRACTING TOP TIER TALENT Another priority for SDi in this website build was a built-out Careers section that would help attract potential candidates to apply for open positions. We included content on SDi’s company culture, benefits, commitment to hiring veterans, and diversity & inclusion efforts—all important points to hit for potential employees. ### An Elevated Rebrand for Florman Tannen Florman Tannen is a national consulting firm that works with healthcare providers to optimize their payer contracts and relationships. They serve a wide variety of providers, facilities, and vendors within the healthcare industry. Florman Tannen is a widely respected firm; however, its brand and website did not reflect its high level of expertise and professionalism. Florman Tannen approached our Design & Development and Social Media teams at Online Optimism for a complete visual rebrand, new sales collateral, a new website, and a LinkedIn audit. Learn More Here CREATING A NEW BRAND Florman Tannen needed a new visual brand that would reflect the company’s professional, modern, relationship-based approach, and its status as a leader in the healthcare consulting field. After a few rounds of review, our Design team built a new brand that was professional yet warm, displaying a conservative sensibility moderated by a sense of modern dynamism. BUILDING A NEW WEBSITE   We got to work building Florman Tannen’s new website, which, like its new brand, needed to display the company’s high level of professionalism and expertise. We focused on keeping the site simple and straightforward, matching Florman Tannen’s value of a no-nonsense way of doing business. We also strove to get the website as evergreen as possible, minimizing the need for Florman Tannen’s busy team to update the site. Finally, with their team spread across the country, few existing company photographs, and an inconsistent set of headshots, we worked intentionally with stock photography, custom iconography and graphics, and photo editing to keep the site-specific, consistent, and visually interesting.   ### Pivoting in a Pandemic Central St. Matthew came to Online Optimism looking to fill their pews, choosing to reach new people through social media. However, the world shut down as their campaign was preparing to launch. Learn More Here SOLUTION With less than two weeks until launch, the Online Optimism Social Media department pivoted the strategy and campaign for Central St. Matthew’s plan. A new page on their website was created to inform potential parishioners about their church and livestream services. Ads directed users through a funnel, with a final conversion to “attend” church on Facebook Live. As Central St. Matthew wanted to push users to think and encourage safe behaviors, the posting strategy was re-assessed. Relevant posts about COVID-safe behaviors, the value of still attending church online, and reassuring messages about isolation and distancing became the focus of their pages.   ### Bringing Headline Studio's Website to New Heights Headline Studio is a content-first studio specializing in multi-platform strategies, from in-house content creation to high-end publication design and production. As part of Advance’s family of companies, Headline Studio puts their clients in front of millions of readers and consumers. Using their digital expertise, they help clients tell their stories in creative and innovative ways. We were tasked with telling Headline Studio’s story by creating a new website that also put their clients and work front and center. Learn More Here ### A Website for the Good Life at BonVi BonVi is an apartment building in the Bywater neighborhood of New Orleans. As a growing and layered community, Bon Vi needed a website that would represent their commitment to diversity, energy-efficiency, and living "the good life". With these ideals in mind, we designed a site that incorporated custom illustrations, an interactive neighborhood map, and embedded rental listings.  Their new library of custom, New Orleans-inspired illustrations highlights their many anementies and gives their site a welcoming, playful feel, while their embedded rental listings ensure a positive and accessible user experience. Furthermore, their interactive neighborhood map, which includes nearby restaurants, coffee houses, shops, bars, and outdoor spaces, showcases BonVi’s commitment to local business and community-building. ### Optimizing TNOLA's Campaigns for Lead Generation TNOLA Languages is a leading provider of high-quality, comprehensive language services in the Gulf South region. Following a recent rebrand, TNOLA Languages engaged Online Optimism to increase awareness and website traffic. After a successful Google display, social ads, and SEO campaign, TNOLA Languages sought to redirect their budget toward lead generation in the New Orleans and Houston markets through Google search ads.While TNOLA Languages is among the most qualified and trusted language service providers in the Gulf South, they operate in a niche industry and its search engine landscape is crowded with AI and machine-powered language software and inaccurate translation tools. Additionally, TNOLA sought to expand their presence into the competitive Houston market. Fortunately, before the search campaign launched, Online Optimism constructed several conversion-optimized landing pages for key services identified by TNOLA. These pages not only formed a robust campaign foundation but, coupled with Online Optimism’s previous efforts to boost organic rankings, increased TNOLA’s visibility on the search engine results page.Entering a niche Google Ads landscape and a competitive geographic market prompted the Digital Ads team to start small — launching the campaigns with granular location and keyword targeting while meticulously stewarding the budget. To boost traffic, the team strategically expanded by implementing aggressive negative keywords, leveraging TNOLA’s industry expertise and call tracking to measure relevance. Employing engagement-based conversions, the team trained Google Ads’ machine learning to automatically bid more aggressively for high-intent users. This surgical approach, coupled with the alignment of campaign keywords and dedicated landing pages, effectively targeted a highly-specific user group seeking precisely what TNOLA Languages offers. ### Lowering the Cost of Lead Gen Online Optimism’s Content team had already constructed more than a dozen organic and conversion-optimized service area landing pages for mid-sized markets where Cardinal Expo excels, enhancing user experience and establishing a scalable digital infrastructure. Without prior Google Ads data, Online Optimism developed a comprehensive Ads strategy, leveraging their Cardinal Expo brand knowledge and industry insight.Starting with a Brand and New Orleans-specific campaign, Online Optimism optimized campaigns for lower cost-per-click using SEO insights. The Digital Ads team expanded campaigns to Las Vegas, Chicago, and Orlando, strategically targeting medium-sized markets like Dallas and promptly withdrawing from unprofitable areas like Anaheim when the cost-per-conversion no longer justified their presence. A hyper-localized ad strategy, paired with intensive search term analysis and exclusions, further reduced cost-per-conversion. Growth in Organic TrafficAfter engaging with Online Optimism for a SEO work, the Cardinal Expo website saw immense organic traffic growth. Comparing the first 6 month period in 2021 to the same 6 months in 2022, organic sessions increased: 154.46%From 909 to 2,313Following early campaign expansions, CTR and impression share decreased. Online Optimism responded by aggressively analyzing search terms and implementing negative keywords to capture more relevant traffic. ### Bioinnovation Breakthroughs through Newsletters The New Orleans BioInnovation Center (NOBIC) is a private, not-for-profit business incubator dedicated to the development of bioscience innovation in Louisiana. NOBIC began working with Online Optimism’s Social Media department in 2021. In 2022, they reached out to our Search + Content department for an improved email marketing strategy for 2023. Previously, NOBIC had a newsletter focused on events, but they did not have the bandwidth to send a comprehensive newsletter on a consistent schedule. NOBIC wanted an updated template that included NOBIC news, BioInnovation news, funding opportunities, NOBIC events, and social media posts. Previously, NOBIC’s newsletters were flyers for specific events, a list of resources, or reception emails, but there was no established cadence. Although the newsletters relayed important information, they were not comprehensive and inconsistent. We published ten monthly newsletters but decided to revamp the template for September, which was our ninth email. We wanted the template to have less white space and be more mobile-friendly, so we restructured the columns, changed the width of images, and incorporated more of the NOBIC branding to optimize continuously. We also tested various days of the week early on to determine which was the best for the specific audience and gauge when they were most likely to open and click. With a consistent schedule, branded template, and comprehensive information, the NOBIC newsletter became a resource for things happening at NOBIC and within the BioInnovation community. Our team’s time, dedication, and consistent optimizations proved valuable in helping NOBIC reach its goals of establishing consistent email communication.In the first ten months of the email marketing campaign, we achieved the following results: 45% open rate and 5% click rate. ### Bringing Stratus Firm to New Heights Stratus Firm is a premier events production company in Washington, D.C. Formerly known as RJ Whyte Event Production, Stratus Firm is well-regarded for producing everything from social events to large-scale experiences featuring top CEOs and the President of the United States. When their Principal, Roger Whyte, approached us, he was ready to extend the vision of his company and create a new brand that reflected the leaps they had made during the past couple of years.   Online Optimism presented the RJ Whyte team with a spectrum of options that reflected key insights from our workshop. Additionally each option considered competitors and a digital footprint so their team could make a comprehensive decision. Additional iterations included mood boards and digital insights. This resulted in Stratus Firm. From the Proto-Indo-European root, stere- and the Latin stratus, which mean “to spread”, we highlight the company’s expansion to new services, new audiences, and new geographies. The name also alludes to stratosphere and the stratified layers that compose it, just as Stratus Firm has carefully crafted a seamless process that has brought them to new heights.Based on our original workshop as well as additional interviews with staff members, partners, and clients, Online Optimism produced comprehensive voice and messaging guidelines for both internal and external communications. We presented a new tagline, mission, vision, values, and website copy to reflect Stratus Firm’s new branding, capabilities, and goals. In addition, we created tone and style guidelines, brand vocabulary, brand positioning, and a communication strategy to capture what makes them who they are and align it with their new branding to maintain consistency among the current team and assist in onboarding new staff in the future. ### Redesigning Elysian Events Catering Website Elysian Events Catering is a full-service catering company based in New Orleans; they were also an existing SEO client of ours when they came to us for a website redesign. We rebuilt and expanded their site with an updated look while maintaining the blog posts, pillar page strategy, and other structures from their SEO campaign. Expanded Visuals Elysian’s previous website had a fairly basic look and mainly used only black and white with photos. We worked with their team to enhance their website visuals, such as adding a few new colors and a new heading font, to expand their visual brand into a warmer, more New Orleans-based look that was still cohesive with their existing logo. Maintaining Pillar Page Strategy Our Content & SEO team was already running an SEO campaign for Elysian Events Catering when our Design & Development team began the website redesign. As such, it was important that we collaborated to ensure their site didn’t lose any SEO-related structures or gains during the process. A principal element of the SEO team’s strategy centered around a pillar page created for Elysian’s Wedding Packages; this page included an expansive FAQ, several internal and external links, and SEO-optimized copy. We designed this page early on to ensure it would accommodate all this content but still be legible, well-organized, and informative for site visitors. A few months after the site’s launch, Elysian’s pillar page strategy is still working well! Blog Post Migration We also migrated Elysian’s previous blog posts over to their new site as part of the redesign’s launch, which is called “Insights & Updates” on the site. We expanded their setup by adding in tags for their most common subject areas, and we brought the posts more front and center on the site, linking from its other high-traffic pages to relevant posts based on tags. ### Online Shop, Registrations and More for Nolavore Nolavore is a full service catering company based in New Orleans. Additionally, they offer party pans and platters for pickup and delivery, host cooking camps and classes for all ages, and operate a food retail storefront, coffee bar, and rentable commissary kitchen in New Orleans’ Central City neighborhood. Their team was looking for a new WordPress website to replace their previous Weebly site that would clearly delineate their services and connect with an improved online shop built with Square. We got to work building out this sweet treat of a site. Full service catering was one of several Nolavore services we focused on enhancing with this new website. Nolavore offers catering for corporate events, weddings, and social events. It was important to them to showcase their range of services, while at the same time standardizing information between them on the site. We built templated pages for each service that include downloadable seasonal menus, access to their full range of available options, and a very thorough catering request form to optimize the Nolavore team’s intake process. Nolavore also sells food items for order-ahead pickup or delivery through their Nolavore-to-Go page. They were previously using Weebly, a product of Square, to facilitate this service. As part of this new website build, we worked with them to switch them over to Square’s updated Square Online product and to standardize and thoroughly categorize their Nolavore-to-Go items. Another one of Nolavore’s offerings is culinary instruction for children as well as adults through camps and classes, offered both on preset dates throughout the year as well as by advance scheduling. For the new site, we used a combination of tools to create a calendar of upcoming camps where users can register their child, fill out a registration and waiver, and submit their payment on the site, all in one simple process. ### Transforming Health Inequity Data A research team led by Dr. Thomas LaVeist, the dean of the Tulane School of Public Health and Tropical Medicine, conducted a groundbreaking study analyzing the cost of racial, ethnic, and socioeconomic health inequities across the United States. The team quantified the impact of these disparities, demonstrating that they are just as deadly to the economy as they are to human life and wellbeing. The results of the study were published in the Journal of the American Medical Association (JAMA) on May 16, 2023. The research team needed to make the data from the report easily accessible and available for researchers, activists, and policymakers online. The goal was to provide an interactive platform where users could explore the data to better understand the costs of health inequities and use this knowledge to help resolve these disparities and improve health outcomes. Online Optimism took on the challenge of translating the extensive data from the report into a user-friendly, interactive website. Our team focused on three key components: We transformed the provided data into responsive, mobile-optimized charts and tables that allowed for easy comparison across racial, ethnic, and socioeconomic demographics. This enabled users to quickly grasp the impact of health inequities on different population groups. We developed an interactive map that allowed users to explore data across states and view all data associated with each state. This feature enabled policymakers and researchers to identify disparities and trends at the state level, providing essential information for targeted interventions. To help orient site visitors and ensure they could quickly understand the critical findings of the report, we created summaries of the report’s primary takeaways. These summaries provided an accessible entry point for users to explore the data and understand the implications of the research. ### Credential Engine Website Redesign Credential Engine is a non-profit organization with a mission to map the credential landscape and fuel the development of tools and services that empower individuals to find the best career pathways. When Credential Engine approached us, their existing website was no longer working to their advantage. Their offerings were written in a way that was too complex for the site’s intended audience, and information was difficult to find. We worked with a range of experts in their team to design and develop a website that was approachable, easy to maintain, and useful for their audiences. One of Credential Engine’s most valuable educational tools was an infographic and accompanying video explainer illustrating how the road to credential transparency depends on collaboration between key stakeholders. We leveraged the creative direction of these assets and extended them to create a unified design language for the website that tied into that narrative. One of this website build’s core challenges was creating a mapping solution that allowed Credential Engine to display current and future state and regional partners. While their previous website’s map displayed current information well, adding new partners without a web developer’s assistance was impossible. ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_reddit_advertising_company_united_states_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_copywriting_company_united_states_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_social_media_marketing_company_automotive_united_states.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_content_marketing_company_louisiana_2026.svg) ### Industry Recognitions - 2025 Love Your City Awards - 2024 Inc Best Places to Work - WorkLife 50 Best Employers - 2023 Best Rated Facebook Marketing Agency - 2022 Best in Business Award, WFH Implementation - 2021 RealLIST Engineers, Influential Technologists - 2021 City Business Best Places to Work, Gold - 2022 Top Social Media Marketing Agencies - 2021 Health @Work Award Winners - Best In Class - 2018 Digiday's Most Passionate Employees Shortlist - 2020 North America Inspiring Workplaces Awards - 2021 Love Your City Awards - 2021 Health @Work Awards from ComPsych - Gold ## Key Clients - Decide DeKalb ## Packages ### Social Media Marketing Packages Our TikTok management includes everything needed for a successful TikTok campaign. We'll provide you with strategy, creative, monitoring & response, reporting, and ongoing optimizations. Even better: you'll own all the video content we create for you to utilize across other platforms as well! | Feature | Small ($2,000/month) | Medium ($5,900/month) | Large ($9,900/month) | |---------|---------|---------|---------| | TikTok Account Management | ✓ | ✓ | ✓ | | Number of revisions | Unlimited | Unlimited | Unlimited | | Ad Copywriting | ✓ | ✓ | ✓ | | Market Research | ✓ | ✓ | ✓ | | Monthly Reporting | ✓ | ✓ | ✓ | | Social Media Profile Set-Up | ✓ | ✓ | ✓ | | Competitor Analysis | ✓ | ✓ | ✓ | | Community Management | ✓ | ✓ | ✓ | | Social Media Content Creation | Full Service | Full Service | Full Service | | Social Media Posting per Month | 6 TikToks | 18 TikToks | 30 TikToks | --- ### Pay Per Click Packages Our full-service digital ads management includes all of the services required for a successful campaign on Google Ads. Our certified team will cover Google Search Ads, display ads, remarketing ads, and video ads on YouTube. We're optimistic about your company's pay per click success! | Feature | Small ($2,000/month) | Medium ($4,000/month) | Large ($7,700/month) | |---------|---------|---------|---------| | Dedicated Account Team | ✓ | ✓ | ✓ | | Number of revisions | Unlimited | Unlimited | Unlimited | | Google Search Ads | ✓ | ✓ | ✓ | | Display & Remarketing Ads | — | ✓ | ✓ | | YouTube Video Ads | — | — | ✓ | | Ad Groups at Launch | 3 | 5 | 10 | | Custom Landing Pages | 1 | 2 | 3 | | Video Production | — | — | ✓ | --- ## About the Team ### Our Story Our Optimists are what make our agency unique. We are evenly split between a national team (recruited from the top digital marketing & WordPress talent in the country), as well as a local team near our headquartered in New Orleans, brought in for creative and on-site projects. The team is led by Flynn Zaiger, Online Optimism's founder, in addition to an executive team of Sara, Jordan, and Meara. They collaborate with full-time, salaried employees working toward their client's goals. ### What Sets Us Apart - A Personal Touch for Digital Marketing: We're all optimists here. You'll get to know your team, from our CEO Flynn, to our VP of Revenue Jordan, down to our Account Executives, Specialists, Creative, Designers, Developers, and more. You get to talk to real people, because at the end of the day it's humans, not AI, that make decisions. - A Team That's Work Together for a While: We care deeply about employee retention. It's why we've been named one of Inc's Best Workplaces in the Country. Optimists that are familiar with each other work better and collaborate on client projects more successfully. In addition, you don't have to worry about losing an AE midway through. - Cuter Office Dogs than Anyone Else: Okay, maybe we're a little biased but we're pretty sure this is true and we have the pup pics to prove it! ### Quick Facts - 16 Verified Clutch Clients - 14 years in business ### Tools and Technology - Slack - Google Meet - Asana - Teamwork - Google Drive - Make - Zapier - IFTTT - Google Sheets - Google Docs - Google Slides - Google Workspace ### Commonly Asked Questions **What is your pricing structure like?** We provide all pricing information ahead of time! Our marketing contracts are monthly retainers (with a small onboarding fees.) Website pricing is one-time based on the scope of service. **How many clients do you work with at a time?** We're typically on retainer for 40-50 monthly marketing clients, while developing 3-5 websites at once. ## Verification Verified means Clutch independently confirmed Online Optimism is a legally registered business, financially sound (Creditsafe: Moderate Risk), and backed by 17 verified client reviews averaging 5.0 stars. - Verified Client Reviews: 17 - Overall Review Rating: 5.0 Last Updated: 2026-07-31T08:50:11Z ### Business Entity - Business Entity Name: Online Optimism LLC - Jurisdiction of Formation: Louisiana - Date of Formation: October 8, 2012 - Status: Active - Last Updated: May 7, 2019 - ID: 40960322K ### Credit Report Results - International Credit Risk Assessment: Moderate Risk - Source: Creditsafe - Last Updated: January 1, 2022 ## Locations (2) ### New Orleans, LA (Headquarters) - 900 Camp Street - New Orleans, LA 70130 - United States - 16 - 20 employees - Phone: 5043240073 ### New York, NY - 157 Columbus Avenue - New York, NY 10023 - United States - 2 - 5 employees - Phone: 6468319440 ## Connections - Mary Wildfeuer (Camphill Association of North America) ## Contact Online Optimism [Send a message](https://clutch.co/profile/online-optimism) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/online-optimism) - [Facebook](https://www.facebook.com/OnlineOptimism/) - [X](https://twitter.com/onlineoptimism) - [Instagram](https://www.instagram.com/online.optimism)