Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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Undisclosed< $25 / hr10 - 49Vadodara, India
Services provided
Interactive Webstation, a small SEO services firm, is in Vadodara, India. The team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed10 - 49Birmingham , England
Services provided
Big Cat Agency is a branding firm. Established in 2000, the team offers Branding and Graphic Design. The firm is based in Birmingham , England.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$50,000+$150 - $199 / hr10 - 49Wichita, KS
Services provided
Howerton+White is a Marketing Strategy company in Wichita, Kansas. They provide Marketing Strategy and Web Development and were founded in 2002.
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$10,000+Undisclosed10 - 49Boston, MA
Services provided
Marlo marketing, a branding firm, was founded in 2004. The small team offers Branding and Graphic Design.
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$1,000+$25 - $49 / hr10 - 49Kolkata, India
Services provided
Application development company Onqanet Technologies Pvt Ltd was founded in 2015. The company specializes in Mobile App Development and Search Engine Optimization, and is small.
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$1,000+$100 - $149 / hr2 - 9Tallinn, Estonia
Services provided
PPC company Optimist Digital is headquartered in Tallinn, Estonia. They focus on Pay Per Click and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249
Services provided
Established in 2020, Synctal Solutions is a midsize social media marketing company. Their team provides Social Media Marketing and Web Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$25 - $49 / hr50 - 249Semarang, Indonesia
Services provided
Herco Digital, a Digital Strategy company, was founded in 2011. The midsize team offers Digital Strategy and Web Development.
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UndisclosedUndisclosed2 - 9Pensacola, FL
Services provided
Motion Method, a video production agency, was launched in 2019. The team specializes in Video Production and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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Undisclosed$25 - $49 / hr10 - 49Nairobi, Kenya
Services provided
Headquartered in Nairobi, Kenya, Elon Designs Limited is a website development company. Their services include Web Development and Social Media Marketing.
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$1,000+< $25 / hrFreelancerAhmedabad, India
Services provided
IPowala is a social media marketing company. Founded in 2017, the team focuses on Social Media Marketing and Digital Strategy. The firm is based in Ahmedabad, India.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Social media marketing company Zoo Inc. Agency was established in 2016. The team specializes in Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
NS Ventures is an AR/VR development company. They offer AR/VR development and Branding and were founded in 2017. The agency is based in Sahibzada Ajit Singh Nagar, India.
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$5,000+Undisclosed10 - 49
Services provided
Aprostir is a branding company. They are located in Ivano-Frankivsk, Ukraine, and their services include Branding and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9
Services provided
RightNow is a Kaunas, Lithuania-based social media marketing company. Established in 2022, the team offers Social Media Marketing and Advertising.
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$5,000+$50 - $99 / hr10 - 49Greenville, SC
Services provided
The OrangeByte, a branding agency, was founded in 2012. The agency provides Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
Services provided
See all 1 projectsFWS - Fletofix Web Service provides website development, digital marketing, and content creation services. Client feedback highlights their ability to deliver projects on time and their commitment to long-term success. Customers appreciate their effective communication, responsiveness, and collaborative approach, fostering a creative and adaptable work environment.
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$10,000+$100 - $149 / hr50 - 249Boston, MA
Services provided
Headquartered in Boston, Massachusetts and New York, New York, Regan Communications is a social media marketing agency. They specialize in Social Media Marketing and Video Production.
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$10,000+$100 - $149 / hr50 - 249Boston, MA
Services provided
Branding company O'Neill & Associates is based in Boston, Massachusetts and Washington, District of Columbia. The team provides Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr50 - 249New York, NY
Services provided
Launched in 1995, ABMC is a branding firm. The team focuses on Branding and Social Media Marketing and is located in New York, New York.
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$5,000+$25 - $49 / hr50 - 249Düsseldorf, Germany
Services provided
Parasol Island is a branding company. They offer Branding and Social Media Marketing and are headquartered in Düsseldorf, Germany and Berlin, Germany.
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$5,000+$25 - $49 / hr2 - 9Split, Croatia
Services provided
KLIKERI is a small social media marketing company in Split, Croatia. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed50 - 249Paris, France
Services provided
Ad's up Consulting is a pay per click company. Launched in 2012, the team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Flemington, NJ
Services provided
Hunterdon Business Services, LLC is a SEO services firm. Their team is based in Flemington, New Jersey. The firm focuses on Search Engine Optimization and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Jaipur, India
Services provided
Staiir Social Media Marketing, a social media marketing firm, specialize in Social Media Marketing and Graphic Design. They were founded in 2017.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
Services provided
Launched in 2020, BRANDYSE MEDIA LLP is a small Gurugram, India-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Founded in 2021, Digital Riddhesh Sawant - Certified Digital Marketer in Mira Road, Thane is a social media marketing agency. Their team provides Social Media Marketing and Search Engine
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$1,000+$100 - $149 / hrFreelancer
Services provided
More In Media, LLC is a Pittsfield, Vermont-based social media marketing company. Launched in 2010, the team offers Social Media Marketing and Digital Strategy.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
Launched in 2017, iMAGO is a web development company. The small team specializes in Web Development and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Dhaka, Bangladesh
Services provided
Launched in 2021, Md Arif Hossen is a small Dhaka, Bangladesh-based social media marketing company. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49
Services provided
See all 1 projectsWe're a Digital Marketing Consultants group Based here in Nairobi,Kenya with a rather rich, enticing and flourshable business strategies and practices that add value to firms here in Kenya. Our
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$1,000+$50 - $99 / hr2 - 9Weehawken Township, NJ
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See all 3 projects2044 Media is a next-generation marketing agency that blends performance marketing with high-impact creative content to help businesses grow and attract high-quality leads. We specialize in SMM,
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$1,000+$25 - $49 / hr2 - 9Santa Fe, Argentina
Services provided
Genkidama, a video production agency, is located in Santa Fe, Argentina. They focus on Video Production and Social Media Marketing and were launched in 2016.
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$1,000+Undisclosed10 - 49Bangkhen, Thailand
Services provided
Minimice Group Co.,Ltd. Is a SEO services firm based in Bangkhen, Thailand. They focus on Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49L'viv, Ukraine
Services provided
Webbook Studio is a website development firm. The team provides Web Development and Social Media Marketing, and the agency is located in Plano, Texas and Los Angeles, California.
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UndisclosedUndisclosed50 - 249Rochester, NY
Services provided
Digital marketing services, a SEO services firm, was launched in 2018. The team specializes in Search Engine Optimization and Social Media Marketing and is in Rochester, New York.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
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Ecommerce Marketing company Jodium Digital is headquartered in دبي, United Arab Emirates. They offer Ecommerce Marketing and E-Commerce Development and were established in 2018.
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$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Services provided
WeBetter is a branding company. In Prague, Czech Republic, the team offers Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Milwaukee, WI
Services provided
Vive Marketing is an Advertising company established in 2007. The team focuses on Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Essendon, Australia
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Video Outcomes is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization, and the agency is headquartered in Essendon, Australia.
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$1,000+$25 - $49 / hr2 - 9Chojnice, Poland
Services provided
Gregor Media is a web design agency. Headquartered in Chojnice, Poland, the agency was established in 2018. Their services include Web Design and Advertising.
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$1,000+$50 - $99 / hr10 - 49Ahmedabad, India
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EterPride, a branding agency, is headquartered in Ahmedabad, India. They specialize in Branding and Social Media Marketing and were founded in 2010.
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UndisclosedUndisclosed250 - 999Eden Prairie, MN
Services provided
Dealer Teamwork LLC is a midsize Advertising company located in Eden Prairie, Minnesota. Their services include Advertising and Email Marketing.
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$10,000+$50 - $99 / hr250 - 999Frankfurt am Main, Germany
Services provided
Marketing Strategy company gkk Dialog Group is based in Frankfurt am Main, Germany and München, Germany. They specialize in Marketing Strategy and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Gurugram, India
Services provided
Founded in 2018, Continuum Designs, a small web design company, is headquartered in Gurugram, India and New Delhi, India. Their team specializes in Web Design and Advertising.
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$1,000+$100 - $149 / hr2 - 9Lake Mary, FL
Services provided
Tonic Enterprises is a Content Marketing company in Lake Mary, Florida. They offer Content Marketing and Pay Per Click and were launched in 2014.
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$1,000+$100 - $149 / hr2 - 9Edmonton, Canada
Services provided
Established in 2012, [at] Marketing is a social media marketing agency. The small team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9denpasar, Indonesia
Services provided
Based in denpasar, Indonesia, Communicare PR is a small branding firm. The team specializes in Branding and Public Relations.
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$5,000+$150 - $199 / hr2 - 9Grenoble, France
Services provided
Established in 2006, Soyculto is a small CXH, Argentina-based UX design agency. Their services include UX/UI Design and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Dagenham, England
Services provided
See all 1 projectsCraft & Slate Creative Agency Limited offers services in business profile creation, business planning, website development, and marketing strategy implementation. The reviews highlight their efficiency, timely delivery, and effectiveness in attracting clients, with particularly positive feedback on their high-quality marketing materials and proactive communication. The agency is highly recommended for its ability to meet client needs and contribute to measurable business success.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.